Random Seed -> I will entere a random number and on basis of that computer

randomly throws a combination from all the possible combinations.

Factor Naalysis
Q1-q5 Reliability
Q6-q8 Trust
Q9-q13 Prompt
Q14-q17 IA

EFA -> Exploratory factor analsysi

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .928

If this valus is more than .7, then it means sample size is good enough to
proceed.

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .928

Bartlett's Test of Sphericity Approx. Chi-Square 3755.546
df 136
Sig. .000

Here sig is .000 which means good, If it crosses .05, we will stop then and there.
It means we cant convert 3-d figure into 2-D.

Rotation Sums
of Squared
Initial Eigenvalues Extraction Sums of Squared Loadings Loadingsa

Factor Total % of Variance Cumulative % Total % of Variance Cumulative % Total

1 8.844 52.021 52.021 8.477 49.864 49.864 7.489

2 1.365 8.031 60.052 1.036 6.094 55.958 6.789
3 1.173 6.901 66.954 .739 4.348 60.306 6.237
4 .989 5.815 72.769
5 .687 4.039 76.807

At 3 we stopped, cause eign value >1. cumulative more than 50 % is good.

People try to tell you that
SPSS makes statistics
.379 .481
easier to understand but it
doesn't

If overlap cluster absolute difference is not greater than .2, then drop the
question else go with that cluster having highest value.

Difference between prinicipal axis and principal component matrix

Difference between promax and varmax
Assumed axis
Practice Tosse file
If correlation coefficient between 2 questions is very high then we will drop
question that is having high correleation with many questions.
Factor analysis revolves around the concept of correlations.

Hierarichal Clustering
Burgers file
Based on Calories,fat and sodium content we will do the clustering.
We want to cluster only Wendys Burgers.
So filter out Wendy.
When you want to data points into equal numbers, then use wards method of
clustering. Eg. 40 data points, 10 points in each cluster.

2 way clustering
Remember largest cluster to smaller cluster ratio should not cross 3.
Whenever we get these kind of variables, where importance level is very high
those are swamping variables. And then we dont use that kind of variables.
So this is nott a good model. We should remove education and then check again.
Still not a good model. As it did clustering on basis of gender only. Male sand
females are completely separated.