Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Berhad
SWOT Analysis
Strengths Weaknesses
Opportunities Threats
The Ansoff Growth matrix is a strategic direction tool that helps businesses decides their
strategies for growth. Ansoffs product growth matrix discuss about the strategies on which
the business deliver new or current products in new or current products. Overall output of
Ansoff product matrix is sets of strategies that set the direction for the business growth. Hong
Leong Industries Berhad adopted by intensive strategies. There are three categories in
development.
Market Penetration
Market penetration is a general name of selling current products into current markets.
Seeking increased market share for present products or services in present markets through
greater marketing efforts also known as market penetration. Hong Leong industries
continuously introduce new products to customers to leap ahead. The companys most
incomes come from the reshape of current products will ensure market growth and increase
of usages by existing customers. Hong Leong industries berhad will be focused on the central
markets that it is very similar with, competitors are known, customer needs are defined and
Market development tells about the distribution of current products in new market. The
motorcycles and scooters and related parts and products, distribution of motorcycles and
motorcycle components and manufacture and sale of ceramic tiles. HLI subsequently
expanded its business from the manufacture of mosaic tiles to become the industrial and
consumer arm of the Hong Leong Malaysia. Hong Leong industries currently distribute its
dealers of products.
Product Development
Product development is the name given to a growth strategy where a business aims to
introduce new products into existing markets. Hong Leong industries berhad will introduce
many new products in future. HLI aims to introduce different and creative products compare
to other companies. Moreover, Hong Leong industries will continue to invest in new
technologies and equipment to improve productivity and upgrade the skill of workers on the
transfer of technology.