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Katherine Koehler

User Experience Design

katherine@katux.design
www.katux.design
619.573.0861
Solana Beach CA 92075
cgM, a new Standard In
glucoSe MonItorIng
Unlike fingersticks alone, CGM provides patients
with consistent, reliable and continuous data
to monitor their glucose, and ultimately, make
more informed decisions for their health.

Studies have demonstrated a positive


correlation in outcomes with CGM use:

improved HbA1c levels without increased


hypoglycemia4
Ability to reduce glycemic excursions5
Accuracy that patients can trust, in both
hypo- and hyperglycemic
ranges6-8
Reduced frequency
and time spent in
hypoglycemia4

Dexcom G5 Mobile
2014

Lead Designer
Worlds 1st Class III medical device on a consumer device

Lead user research Analyzed competition Created 300+ screens


Identified personas Set info hierarchy Usability research
Defined concept Defined UX strategy Iterated screens
Defined user needs Wireframed flows Directed adjacencies

D
Lead user research Determined target personas Mapped experience journey

App Design Guidelines

Identified personas
R: 60
R: 60
G: 60
B: 60
Built design guidelines
Share
Logo has
the same
color Main Background
R: 220
G: 220
B: 220
R: 60
G: 60
B: 60
Built for multi-platform ecosystem
values as
G: 60 R: 60 before R: 255
B: 60 G: 60 G: 255
Opacity: 75% B: 60 R: 60 B: 255
Museo Sans 300 G: 60

120 78
14pt B: 60 R: 60
Helvetica G: 60
Regular R: 255 B: 60
R: 255 18pt G: 255 Helvetica Neue
G: 255 R: 247
B: 255 Condensed Bold G: 61
B: 255 R: 145 mg/dL R: 252
G: 145
Stroke: 1.5pt Size: 42pt
G: 201
B: 69 mg/dL
R: 145
G: 145
B: 150 B: 59
B: 150
R: 80
R: 247
G: 80
G: 61
B: 80
B: 69
R: 252
G: 201
B: 59
R: 88 R: 252
G: 166 R: 220 G: 201
B: 24 OK G: 220 B: 59 Center
Box B: 220 Stroke: 2pt R: 255
350 x 80 G: 255
5px Radius R: 247 B: 255
G: 61 Stroke: 1pt R: 255
R: 255 R: 80 R: 247
B: 69 R: 0 G: 255
Alert / G: 255 G: 80 G: 61
Stroke: 2pt G: 0 B: 255
Notifications Box B: 255 B: 80 B: 69
516 x 800 Museo Sans 300 Stroke: 1pt B: 0
14pt - CAPS

88 247 233 252 0 60 80 145 220 236


166 61 131 201 117 60 80 145 220 236
24 69 0 59 191 60 80 150 220 240

Designed screen flows & IX Identified user requirements 251 251 253 254
Designed for Tech Support
Setup wizard & training
30 33 141 34 35 32 22
10:00 AM 10:00 AM 10:00 AM 10:00 AM 65% 10:00 AM
10:00 AM 65% 10:00 AM 65% 65% 65% 65% 65%

Safety Safety Safety Alerts

You can receive Low and High

Dexcom account username


Welcome! Use your Quick Start
Guide and tutorial along with this
I acknowledge and agree that
my use of DexcomG5Mobile
148
143
mg/dL
glucose alerts on your iPhone.

app to help you get started with is at all times subject to, and
Password Dexcom G5 Mobile. shall comply with, the Terms of
Use and that my personal Double check with your meter. Do not take acetaminophen Do not bring any portion of
For complete information, see information may be used by (such as Tylenol). Dexcom G5 Mobile into a room
Forgot Username Forgot Password
your User Guide. Dexcom and its affiliate, Do not use Dexcom G5 Mobile with MRI, CT, or diathermy
SweetSpot Diabetes Care Inc., for treatment decisions. Dexcom Taking acetaminophen while medical equipment.
in accordance with the G5 Mobile does not replace wearing the sensor may falsely The next few screens walk you
Privacy Policy. a blood glucose meter. raise your sensor glucose through setting up your Low and
readings. High glucose alerts.
Do not ignore symptoms of high
and low glucose.

I AGREE I UNDERSTAND I UNDERSTAND I UNDERSTAND NEXT


LOGIN LETS GET STARTED
Full Safety Statement Full Safety Statement Full Safety Statement
I dont agree
Sign Up

www.dexcom.com/g5mobile/links/signup www.dexcom.com/g5mobile/links/terms-of-use

Will file 1.0 with screens 251-254 even though


www.dexcom.com/g5mobile/links/privacy-policy

www.dexcom.com/g5mobile/links/forgot-username

they have incorrect branding and artwork. www.dexcom.com/g5mobile/links/forgot-password


www.dexcom.com/g5mobile/links/safety-information

55
Must change before going commercial 10:00 AM 65%

In order to use the Dexcom


Welcome!
G5 MobileUseapp,
your Quick
you mustStart
Guide and
tap I tutorial
agree alongto
to agree with
thethis
appDexcom
to help G5
youMobile
get started
Termswith
of
137 176 136 140 142 143 147 Dexcom
Use and G5Privacy
Mobile.Policy.

ForTo
complete
read theinformation,
full Terms ofsee
your User
Use andGuide.
Privacy Policy, tap
11:28 AM 100%
10:00 AM 100% 11:28 AM 100% 11:28 AM 100% 10:00 AM 65% 10:00 AM 65% 10:00 AM 65%
on the green Terms of Use
Enter New Password Reset Password and Privacy Policy.

Designed homescreen Designed for watches Directed creative


Please enter the new password
Someone changed your for Dexcom account: The username you Please enter your The password you entered The maximum number of
Dexcom account password. KShoemaker entered is not linked to password for your Username
is incorrect. Username
login attempts of 5 has
Tap to a Dexcom account. Dexcom account. been exceeded.
Please enter thestart
new Tap to start Tap to start
2-hour sensor Please try again.
Password Password LETS GET STARTED
Enter new password
64 password on the
warmup
next screen. 2-hour sensor
warmup
2-hour
If you do sensorhave
not already
a Dexcomwarmup
account, tap
Please try again in
10 minutes. Username
If you think someone has Forgot Username Forgot Password Forgot Username Forgot Password
accessed your account Sign up on the bottom of
without your permission, the previous screen. New Password
SAVE
please call Dexcom
Technical Support at
Confirm New Password
1-888-738-3646.

OK

LOGIN LOGIN SUBMIT

Sign Up Sign Up

SAVE

Login errors

39 43 44 262 56 63 220 8 263 9


95 11:28 AM 11:28 AM 11:28 AM 11:28 AM
10:00 AM 11:28 AM 100% 11:28 AM 100% 100% 100% 100% 100%
10:00 AM 65% 10:00 AM 100%
65%

Take Photo of Barcode Take Photo of Barcode Sensor / Transmitter

Insert your sensor. Video lives on web


Bluetooth Pairing Request
Your Dexcom Transmitter would
www.dexcom.com/ like to pair with your iPhone.
Tap to start Tap to start Tap to start
g5mobile/links/ Now connecting Dexcom Sensor Sensor
sensor-insertion your iPod touch to Cancel Pair
2-hour sensor 2-hour sensor 2-hour sensor
Transmitter found. Swipe and tap warmup warmup warmup
your transmitter warmup warmup
Pair on pairing request. Pair Successful Warmup Started
Then attach your transmitter. slide to view

It will take up to 30 minutes for You will NOT receive sensor You will NOT receive sensor
your iPod touch to connect to glucose readings or alerts until glucose readings or alerts until
Watch the video for instructions. your transmitter using Bluetooth. your 2-hour warmup and two BG your 2-hour warmup and two BG
meter values are complete. meter values are complete.
START VIDEO Pairing request
We will notify you when your We will notify you when your
Skip Video sensor warmup is complete. sensor warmup is complete.

9 AM 10 AM 11 AM

88 128
10:00 AM 100% 10:00 AM 65%

167
Determined product solution Defined ecosystem UX

Dexcom SHARE
2012
Lead Designer & Creative Director
Directed industrial design, app design, packaging design,
visual design, interaction design, copywriting

Patent granted industrial design Established user manual design Defined user needs
Hewlett-Packard
2008-2012
IWS Packaging Strategist
Designed packaging to meet brand,
engineering, experience, environmental,
and cost goals for $12B worth of HP
products, 1/3 of HPs GBUs and one-third
of HPs GBUs
Managed $12M/year budget
Oversaw a 40+ cross-functional, cross-
GBU team
Reduced cost using engineering
creativity
Improved all packaging touchpoints:
choosing, buying, unboxing, disposal
Several patented inventions
Orchestrated international user
research
Procter & Gamble
1996-2004
Senior Products Researcher*
As 22 year old, developed the Tempo
Handkerchief car visor refill pack
from concept to market, employing
international user research to
understand unmet user needs
Improved and launched new
opening of Tempo handkerchief
by understanding usability and
anthropormorphics
Directed the development of a digital
Bathroom of the Future, utilized for
user testing
Managed the construction of an on-site
Bathroom of the Future
Oversaw the production of Bounty
J26 production lines, ensuring
customer satisfaction in the Japanese
marketplacef HPs GBUs
* Mix of full-time employment & consulting
during this time
XAVIER UNIVERSITY 1992
Cincinnati, OH
BS Biology
Full tuition scholarship
1996
PROCTER & GAMBLE
Cincinnati, OH
2000 R&D, 1996-2001
UNIVERSITY OF CINCINNATI Operations, 2001-2003
Cincinnati, OH R&D, 2004
MS Mechanical Engineering 2004
Full tuition scholarship HEWLETT-PACKARD
San Diego, CA
PRATT INSTITUTE Manufacturing, 2004-2007
New York, NY Customer Satisfaction, 2007-2009
Art & Design summer studies Design, 2009-2012
2012
DEXCOM
San Diego, CA
Senior Marketing Manager, UX
2017
System for educating Systems for Charging cradle for
users, incl. respond- processing sensor medical device
Page 1 of 2 ing to patterns data USD704632
US2016/0328991 A1 US2012/056736 18 Jun 2013
10 Nov 2016 28 Mar 2013

System for educating Package for Tote


users, incl. respond- sheet dispensing USD622062
ing to patterns WO2000061458 02 Feb 2009
Patent Applications and Publications

US2016/0328990 A1 CA2369559
10 Nov 2016 19 Oct 2000

System for educating Packaging system Optical disc


users, incl. respond- and method labeling device
ing to patterns WO2012057754 USD557054
US2016/0324463 27 Oct 2010 11 Dec 2007
10 Nov 2016

System for mode Indicator for sen- Remote monitoring


switching sor insertion in a of analyte
20160198988 continuous analyte measurements
14 July 2016 monitoring system US 20140184422
US20150130634 3 July 2014

Display screen or Printer consumables User interfaces for


portion thereof with recommendations continuous glucose
icon for presentation US20130054373 monitoring
of analyte data 28 Feb 2013 US20160113594 A1
US D773529 28 Apr 2016
16 Dec 2016
Indicator for sensor Dispenser aperture Protective packaging
insertion in a continu- USD445028 system
ous analyte monitor- 18 Dec 2000 US20140034543
ing system 06 Feb 2014
20160345878
01 Dec 2016
Glycemic urgency as-
sessment and alerts
Page 2 of 2 interface
US20150289821
15 Oct 2015

Remote monitoring
of analyte measure-
ments
US20160066868
Patent Applications and Publications

10 Mar 2016

Adaptive interface
for continuous moni-
toring devices
US20160066868
30 Apr 2015
Devices and meth-
ods for continuous
analyte monitoring
US20160066826
10 Mar 2016

Display screen or
portion thereof with
a graphical user in-
terface with icons
D767,605
15 Mar 2013
About me
I am a biologist and mechanical engineer, born in
New York City, raised in the Indiana, educated in
Ohio, and now living in San Diego, California.

In 1996, I started working in UX Design at Procter


& Gamble in Cincinnati, Ohio. Though the
fledgling discipline had a different name back
then, P&Gs mission statement stayed with me...
Improving the lives of the worlds consumers.
This is what moves me.

With over 20 years experience driving product,


service, and packaging design innovation for two
Fortune 25 CPG behemoths and one
dominating Class III medical device company,
I am most proud of my work that has literally
saved the lives of those with diabetes as well as
the initiatives that reduced the amount of landfill
waste around the globe.

My goal is to make at least one thing every day,


to always be creating. These images are some
examples.

Contact
katherine@katux.design :: 1.619.573.0861

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