The XXL masthead is in the top left of the corner.

This was The cover also uses very minimal amounts of colour. They
presumably used because we read from left to right so it choose to only use two colours to emphasise on the writing
would be the first thing seen by the reader. The recognisable but most importantly the featured artists, for example the
masthead covers about 15% of the cover. Also, they used bold big red font saying Jay-Z, highlights the importance of the
large sized writing. I would say they used the font Gill Sans individual featured in the magazine to attract the desired
Ultra for the name of the magazine 'XXL and with vibrant red audience.
colour background, it catches the attention of the audience
immediately.

All font used on The background

the front cover are is extremely light
all very similar to to bring out Jay-Z
the ones used in to become more
the magazine dominant and
cover. Also the striking to the
title is also bigger audience. With
than the cover line more than 30%
with exception to of the magazine
the one a t the cover covered by
bottom, which is his face it wants
about the main to attract fans
subject: Jay-Z. and followers by
instantly seeing
They use a list of one face and
artists to show making them
become aware
who will be
featuring in the what genre the
magazine. They magazine is and
have done this who will feature
with the thought inside it .
that people will
buy this magazine
because a certain The shot is a
artist features close up of Jay-Z
inside that is and the facial
perhaps there expressions give
favourite to find off a rebellious
out more about vibe which could
them. be associating
with R&B genre.

Lead articles on front page with larger text than all other
artists to prioritise and emphasise its importance dominance
over the 6 other artists.
The image is striking with the use of numerous pieces
of jewellery. This incorporates the R&B lifestyle and
represents the culture of the artists whilst attracting
the targeted audience. The connotations of jewellery
involve wealth which helps XXL gain audience as they
feel that they want to be Jay-Z and own pieces of
jewellery like he has.
There is only one image on the music cover, this is to
show how ASAP Rocky is the main focus. The image is
striking with the use of numerous pieces of jewellery
and most importantly the gold teeth which is very
central and catches the eyes of the audience. Also
ASAP Rocky at this precise time is becoming extremely
popular and having him as your central image can
generate its own interest.
The masthead of Clash Magazine is extremely bold and
catches the eye straight away. Although there is not very
much text on this cover of Clash, there are still two different
fonts used, a Serif and San Serif Font. The font used for the
masthead is very condensed and bold, instantly attracting
the audience towards it and is effectively used with a short
and striking word CLASH. However, the cover line contrasts
with the mast head with narrow serif font seeming more
feminine then CLASH.

The magazine uses

The
behind the swag
connotations of
of ASAP Rocky. It
jewellery
creates a mass
involve wealth
market appeal of
and money
fans from the
which helps
popular artist and
clash to
encourages the
establish this
audience to buy
attraction to
the magazine to
find out how to
find out about
have the swag
ASAP Rockys
of ASAP
swag.
Rocky. Also,
the jewellery
involves the
R&B lifestyle
They use a list of
and culture to
artists to show
represent what
who will be
the genre
featuring in the
consists of.
magazine. They
have done this
with the thought
that people will
buy this magazine
because a certain
artist features
inside that is
perhaps there
favourite to find
out more about
them.

Clash want to be associated with successful music artists and
a way of maintaining their position in the market is by
providing the audience with flexibility of genres. With the
common focus on pop artists such as The 1975 and
Blonde, Clash has chosen to include a separate genre of
R&B to entice additional audiences.
The association of the colour red to the genre R&B
links heavily with the culture and stereotypes, this
suggests that CLASH have chosen to follow the
regular convention of R&B magazines.
It is extremely common for VIBE magazine to include three
We receive a small amount of information and storylines
columns. The first being on the left and consisting of
featured in the magazine in the skyline. This helps give
information relevant to the feature on the celebrity of the
readers some indication to what the magazine should
front cover, in this case Kanye West. The middle contains
contain and can attract certain audiences just by including
an image of the specific R&B artist that is featured. Finally
certain names like Notorious B.I.G. Biggie smalls was one
the right column gives information about the big stories
of the largest R&B artists and is considered to be one artist
and information attracting the audience to find out more
that made R&B so popular. This inclusion means that a large
about what they may be about.
amount of the targeted audience will be interested and
intrigued about the article resulting in an increase in
popularity
The masthead
The colours used in
VIBE fills about
the magazine also
20% of the cover
challenge the
and is in large
conventions of
block capitals to
typical R&B
catch the readers
magazines. The use
attention. Also it is
of the colours blue
in a bright blue
and pink suggest
which will also
feminism and
catch the readers
mainly used in the
attention and will
pop genre rather
be the first thing
than the dull colours
that the reader will
of black and white
see after the
commonly used in
image of Kanye
R&B. The colours
West. The
could have been
masthead VIBE is
used to fit in with
also very shot and
his costume which is
catchy so it can be
blue. However the
easily recognisable
idea that Kanye has
and be
changed his
remembered
appearance and
easily.
challenged common
conventions of R&B
All VIBE would suggest his
magazines are power and authority
published to a in the media.
restricted colour
theme throughout
the magazine. This
addition has a
theme of blue,
pink, black and
silver. The less important sell lines are a lot smaller in
comparison to the sell lines involving Kanye west.
The costume of Kanye West challenges the conventions of
This could reflect the fact that this story is not as
regular R&B artists and usually artists would wear tracksuits
important and Kanye West is far superior to anyone
and snapbacks. However by Kanye challenging this
else. This is because the editors would have felt that
representation it presents a figure of authority and power.
the bigger stories about Kanye West etc. will sell
Kanye has dominated R&B for many years and this is a
more copies and therefore deserve a larger sixe
representation of how is dominance means that he can
storyline.
challenge the whole genre of music.

The mast head includes a large letter V for the name of the magazine VIBE.
This large sized font creates a logo which helps to make the brand easily
recognisable to the audience. It also is placed in the top left corner
creating a simplistic effect and helps target the specific audience of the
younger generation.
The masthead content is positioned
differently to any other vibe magazines.
Instead of being in a straight line and as one
word, this contents page splits the title into
three sections. This is a simple but
productive design. Also, the colour of the
font is black, this is the darkest thing on the
page, and this helps to engage the reader so
they are aware of what the page contains.

The contents page

lacks other images
which could be a
disadvantage as it
minimises the The contents page is
engagement of the very minimal and lacks
audience. information with only
However, the two sections for the
magazine follows audience to find out
the main about. However, the
conventions of two sections are
music magazines separated with the
They use neutral use of two different
colours which fonts to the fonts used
make it look for the main
professional and masthead. The mast
classy appealing to head uses a dark black
the audience. font with block
However, the only capitals however the
colour we see on cove lines use classy
the page is a love font and are smaller in
heart held by size.
someone behind
Kanye. This is used
to contrast and
catch the eyes of
the readers as it is
extremely vibrant
against the dark,
neutral
background.
Considering the common convention
The artist (Kanye west) is taking almost 40% of the space of the contents of magazines is to write entirely about
page. It is a mid-shot and is edited to appear in black and white. The artist is music. VIBE has chosen to write a
directly addressing the audience as he is looking straight at the camera; also section on fashion, this is clever
he is looking very serious and creating eye contact with the camera, engaging because not only have they dressed
with the audience. The facial expressions give off a rebellious vibe which Kanye fashionably but fashion is an
could be associating with the genre R&B. The common convention of the issue that would be of great interest
music magazine contents page is that they use the same artist from the front for the targeted audience.
cover, following the convention.
The contents page only contains two alternative front
cover designs and no other images. This creates a sense
of professionalism and an organised magazine but looks
more like a fashion magazine rather than a music
magazine. This makes the page look boring and with no
visual images for the audience which doesnt catch the
attention of people.
Also clash have decided to place page numbers
placed beside the title of the featured pages to
ensure the reader can easily find the page they wish
to read into. The summary of the pages may
encourage the reader to skim through and skip
straight to a certain page by placing the appropriate
page number beside the page title.

The main body is

split up into 3 main
The page includes a sections Covers
large amount of Features, regulars
white space which and fashion.
creates the feeling These titles are in
that its empty. It is sans-serif bold and
also highlighted in bold
unconventional for connoting
many magazines as importance which
it leaves space for helps the reader
where they would understand where
usually include to look for any
more information information. This
or images. helps audiences
However, it gives it navigate to
a stylish design information more
while including a clearly, and is
vast amount of conventional for
information. most music
Compared to the magazines to do
vibe magazine, so.
clash can include
much more
information for the
reader.

The words highlighted in bold under this section stand The page is divided into sections by the use of lines to add
out on the page attracting the reader. However, the two to the clear structuring present in the page. With many
subheadings contain unequal amounts of information magazines including one image of an artist taking up 40%
suggesting that the magazine are mainly focusing on of the page clash have decided to challenge this
features and regulars are not as important. convention. They have decided to include more
information instead of wasting space with the use of
images.
 There is no large title to know that this is the contents
page, this challenges the conventional way most
magazines would let the audience what theyre reading.
In VIBE magazine, especially, they use a large title that
covers around 30% of the page. Instead they have
chosen include a small title stating features.
The text of the contents page is written in white
meaning it will be easy for the readers to read it against
the background. Also the page number is written in
black, so it doesn't blend in with the rest of the text.

The Usher is
information on wearing
the left of the sunglasses
page is in indoors; this
regular simple has
font. Also, the connotations
information is of coolness
written in and swag
colloquial which makes
rather than the reader
formal to make feel that they
it easier for the need to read
audience to about him
digest and inside to
recognise. discover how
he has this
certain trait.
The text is very
simple and
compared to
usher it is
contrastingly
small. This
could suggest
that they are
trying to
highlight the
focus on him
and how his
image is more
powerful than
words.

The colour scheme is very dull and neutral with greys and
whites. This means that its easy on the eye for the
readers, drawing them in. Also, usher has a variety of
colours on which contrast with the dull background and
makes the artist more visible for readers.
Usher can be classified as a convention for R&B/Hip-hop
magazines. With a bold stance and a powerful posture, it
appeals to the audience and attracts people because
they are intrigued about his lifestyle and power which
can be found in the magazine. Also, the choice of
clothing could be outlandish however it is appealing and
attracts the audience to find out more about what he
wears.
The beginning page is of the R&B artist Fiasco and it shows a medium long shot with the artists
looking away from the camera. Fiasco incorporates the conventional clothing and jewellery of an
R&B artist. However the intelligent look of a business man and the reading glasses suggest there is
another side to Fiasco and he perhaps holds an intelligent vibe that challenges the norms of
modern day R&B. The gold text and gold jewellery however suggest that this side of R&B is still
evident within Fiasco, this appeals to the targeted audience as it is a common association of gold to
the specific genre of music. The concept entices readers into reading the article as it associates to
their interests. Also on the second page we are presented with an image of Fiasco performing under
a high contrasting blue light and fading into the background page colour. The colour blue also
associates with R&B and once again entices the audience because they are interested in the
association of the genre.

The title of the article is Fiasco @9:30 and is coloured gold to contrast with the black background.
Also the black and gold theme is a regular occurrence in R&B and is symbolic with the artists clothing
and jewellery. The title is very eye catching and does draw the audience in because it is the biggest
text on the full double pages spread. The double page spread contains the dark colours of black and
dark grey. The black is used to make words contrast and the dark grey is to make the image of Fiasco
stand out to the audience. We also are presented with a direct quote from Fiasco which entices the
audience as they know this article is knowledgeable and contains information that is valid.
The title of the article is the most exciting people in music Jay-Z. This gives the readers the
indication that they are reading an article on music and involves a prolific and successful artist. The
colour scheme is mainly white and red. The majority of the left sided page is covered in information
and white is the only background, however Q have chosen to include a large J to symbolise Jay Z
and catch the attention of the audience to place their eyes on the page and help them read further
to find out what the article is reporting about this successful artist. The J is in a bright red and refers
to the association of R&B; however it also contrasts with the blank white background to increase the
chances of the audience becoming aware of the article.

The background of the left page fades from red into a light blue, green. This could suggest that Jay Z
and the whole R&B community have 2 sides to them. The red suggests evil and is the colour of blood
and fire. The association of the colour red to the genre R&B links heavily with the culture and
stereotypes; this suggests that one side of the artists is associated with red and evil however one
side is blue. The connotations of blue are that its associated with stability and symbolises
intelligence and wisdom, suggesting that there is a side to R&B artists that media wouldnt report.

The main image on the left sided page is of the successful artist, Jay-Z. It is a close-up which
emphasises the significance of him and the power and authority he holds with the whole page
consisting of purely his face. Also, the facial expressions of Jay-Z suggest that he is trying get the
attention of the audience and by looking straight at the camera it gives the image that he is
pressuring the audience into reading the certain audience.

Finally, the information in the article has been separated into columns to break it up into
manageable chunks and make it easier to understand for the reader. The text is written in sans serif
font which makes it informal and helps reader feel that it is more understanding for the targeted
audience. By taking the targeted audience into consideration, this suggests the purpose of the article
was to inform the audience.