Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
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INDORSEMENT
APPROVAL SHEET
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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PANEL OF EXAMINERS
Accepted and approved in partial fulfilment of the requirements for the degree
Date: _________________
ACKNOWLEDGEMENT
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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The researchers wish to express their heartfelt gratitude to all those who gave
their code of existence and support that made this work a reality. Through all these
To Mr. Emy Francis Asunsion, their research adviser, for his patience and for
guiding them for the success and accomplishment of this research work;
To Mr. Reymar C. Tao-ing, the Chairman of the Panel of Examiners, for his
To Mr. Efren A. Molina and Mrs. Jesalina A. Tabuso, Panel Members, for
To Mr. Emerson Reton their research editor, for his great efforts and sharing
Tourists, and Residents, for sharing their time, knowledge, cooperation, effort and
undying support in making the study meaningful through their honesty in answering our
questions.
To their undeniably loving Parents, for their unending support financially and
To their teachers, classmates and friends who supported them in any respect
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And above all, to ALMIGHTY GOD, for continuously guiding and blessing the
researchers in all their endeavours in life and for providing wisdom to the completion of
this manuscript.
L.M.P
A.J.R
P.A.P
DEDICATION
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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who never stopped supporting us for our education and for their
unconditional love.
in reaping the fruits of our hardships and sacrifices in our college life.
And most especially to the ALMIGHTY GOD who made all things
finished.
YANG
VIN
PITOY
TABLE OF CONTENTS
Title Page
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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Title page........................................................................................................................ i
Indorsement............ii
Approval Sheet............iii
Acknowledgement.............iv
Dedication...........vi
List of Figure...................x
Abstract...........xi
CHAPTER
I. THE PROBLEM
Rationale...............................................................................................................1
Theoretical Framework.........................................................................................3
Conceptual Framework.......................................................................................12
Significance of Study.........................................................................................13
Related Literature..............................................................................................15
Related Studies..................................................................................................31
Research Design.................................................................................................34
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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Sources Data.....................................................................................................34
Data Gathering..................................................................................................34
b. Geographical Location....................37
Promotional Strategies...............57
Future Development.........58
Summary....................59
Findings..................60
Implications.................65
Recommendations...................66
BIBLIOGRAPHY.........................................................................................................67
APPENDICES..............................................................................................................70
CURRICULUM VITAE............................................................................................260
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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LIST OF FIGURE
Figure 1.....12
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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ABSTRACT
Mestizo River is one of the rivers that surround the core of Vigan City and has a
great involvement in the history of the city and on the culture of Bigueos as well. The
COLLEGE OF BUSINESS ADMINISTRATION
DIVINE WORD COLLEGE OF VIGAN
VIGAN CITY
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Mestizo River was central to Vigan's development in the 16th-19th centuries: large
vessels could berth in the delta and small craft communicated with the interior.
However, it is now no longer navigable owing to silting, as a result of which the town is
no longer an island and lost its maritime trade. The rivers waterways were open to
small ships. It was also used as harbor by larger ships. The Vigan River Cruise is a
result of the cultural Mapping Project and the Vigan Master Tourism Plan. It is another
measure to reinforce the Vigan Heritage Conservation Program using the Mestizo River
to tell the historical timeline of Vigan from pre-history to the present time. The cruise
shall focus on the natural state of the Mestizo by showcasing its natural
portion of the Poblacion played an important role in the development of trade and
human activities in Vigan during the 15th to the 19th centuries. Through the ONE
HOUR river trip, one gets a feel of this era. This study entitled the Cruising Mestizo
River, A Historical Adventure, will aim to answer the following questions: 1. What is
the historical background of Mestizo River in terms of the following: a. History and
the Mestizo River? 3. What are the developments of Mestizo River in terms of the
In this study, the data were gathered from the Barangay Chairman and the
residents of the place and its vicinity, the chosen City Officials, the Tourism Officer,
City Agriculturist, Vigan City Environment and Natural Resources Office, City
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of Vigan City, and all the people authorized for the development programs and projects
of the Mestizo River. 1.) This study yielded in the following implications: That the word
Mestizo is a hybrid of the native Ilocano inter-married with the Spanish and Chinese. 2.)
That the Mestizo River has a big contribution during the 15th to 19th centuries. 3.) That
the Mestizo river before was a passage of viray. 4.) That the Mestizo River is deep and
wide. 5.) That the river is surrounded by local myths. 6.) That the river was used by the
Spanish galleons before. 7.) That the Mestizo River was also used for ferrying supplies.
8.) That the Mestizo River is one of the tourist spot and source of income of the
residents and the City. 9.) That the Mestizo River was like gold before. 10.) That the
In view of the gathered findings, the following are recommended : 1.) The City and
residents of Vigan that surrounds the river should maintain the natural beauty of the
River. 2.) The City of Vigan should fastract and release more funds for the construction
of flood control on the river to prevent from soil erosion. 3.) The City of Vigan and
residents along the River should maintain the cleanliness of the river. 4.) The City of
Vigan should give the resident a livelihood through the help of river. 5.) The City of
Vigan should remove all of those water lilys more often. 6.) The residents along the
river should not use a bukatot for fishing 7.) The resident needs a unity for the cleaning
up of the river. 8.) The residents should avoid killing of the small fish and their corals.
9.) The Municipalities that surrounds the Mestizo River should constantly monitor the
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