Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Some understanding of the nature of the problem Woman about 40 years old
1
Types of Research
Exploratory
Unit of Analysis
Descriptive
Causal Based on following examples:
The problem statement focuses on how to raise the motivational levels
COMPLETELY ABSOLUTE
CAUSAL OR CERTAIN AMBIGUITY EXPLORATORY of employees
DESCRIPTIVE Unit of analysis individuals
Studying two person interactions (suc as husband-wife interactions in
families)
Unit of analysis dyads
Comparing the different departments of a organization
Unit of analysis groups
OUR RESEARCH QUESTION DETERMINES THE UNIT OF
ANALYSIS
Exploratory Research
What is Exploratory Research?
2
Categories of Exploratory Research
Why Conduct Exploratory Research?
Diagnose a situation
Experience surveys
Intensely investigates one or a few situations similar to the Any small scale exploratory study that uses sampling
problem But does not apply rigorous standards
Investigate in depth
TYPES OF PILOT STUDIES
Careful study
Focus Group Interviews
May require cooperation
Projective Techniques
In-Depth Interviews
3
Projective Techniques Word Association
An indirect means of questioning that enables a respondent to project beliefs An individual is given a clue or hint and asked to respond
and feelings onto a third party, onto an object, or into a task situation
to the first thing that comes to mind.
TYPES OF PROJECTIVE TECHNIQUES
Word association tests Or it is presented with a list of words to subject and it is
Sentence completion method asked to him/her the first word that comes to mind
Third-person technique
Role playing
T.A.T. Family
Holy Feasts Celebrations Unity
Picture frustration version of T.A.T.
Peace
Children
Deserts
Unstructured 6 to 10 people
Free flowing Relatively homogeneous
Group interview
Similar lifestyles, experiences or demographics
Start with broad topic and
focus in on specific issues
4
Outline for a Focus Group The Moderator