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INDIA
A Newsletter for Caterpillar, TIPL & Gmmco employees September 2016
IN THIS ISSUE
Win in India Summit 2
Cat 320D2 GC
launched in India 4
Wonder September:
Cat Parts Promo 5
GCI product training 9
and many more...
WIN IN
A Newsletter for Caterpillar, TIPL & Gmmco employees
INDIA September 2016
Jim participated in the discussion on Mr Jayaram (MD & CEO Gmmco Limited) Jim also visited TIPL for the foundation
Win in India overview where Vivek and Sunil Chaturvedi (Dealer Principal laying ceremony of their new facility and
Vanmeeganathan, Country Manager, TIPL) also participated in the session and gave a key note address to the group.
Caterpillar India along with other leaders shared their insights on the challenges,
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WIN IN
A Newsletter for Caterpillar, TIPL & Gmmco employees
INDIA September 2016
The launch date also marked the fourth Anniversary of the CIPL HEX
facility and comes on the back of 1300+ machines having been sold
in the country.
About his choice, the 320D2, Mr. Ram Rajesh Prajapati, an Operator, said that
Manohar said, Over all, this machine is his team has greatly benefitted from Cat
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WIN IN
INDIA
A Newsletter for Caterpillar, TIPL & Gmmco employees September 2016
Fact based findings have been shared with Gmmco & Caterpillar teams for BCP, GCI, Mining, EP (Retail & Investor), Marine, Oil &
Gas and Petroleum. The teams are now working on identifying the action items under 6A work stream framework and developing the
project charters.
The project team has highlighted the opportunities and challenges which needs attention for improved profitability.
The project findings and action planning is well timed as those will be captured in the growth plans which will be reviewed for 2017-18
from next month onwards.
Gmmco & Caterpillar leadership team is engaged and providing their support and guidance to the project.
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WIN IN
A Newsletter for Caterpillar, TIPL & Gmmco employees
INDIA September 2016
With a view to strengthen our relationship with the esteemed customers, the TIPL
team along with the Caterpillar India Team had recently hosted a Customer Meet
in Delhi in July, 2016. It was attended by all the leading stakeholders of the Indian
Mining Industry including the mine owner, mine developer and operator along with
the consultants. The event saw enthusiastic participation from all the major industry
players including Adani, Jindal, Jaypee, Essel Mining, Lanco, Sainik Mining, VMR,
Monet Ispat, KPMG, SRK Consulting and others. TIPL was represented by Mr. S K
Chaturvedi, Chairman & MD along with Mr. Dipankar Banerjee, COO Mining Business and
entire mining sales team. Mr. J P Bekkering, Director, Mr. Levee Cai and Mr. Rahul Jain
along with the mining sales heads represented the Caterpillar team.
The highlight of the event turned out to be when, veterans associated with the Indian
mining industry for over 30 years, shared their experiences with all present. Their presence
at the meet demonstrated enthusiasm, expressing their confidence in quality, reliability and
longer life of CAT equipment. They mentioned that Caterpillar is equipment is well preferred
in Industry for its better productivity and TCO than competition. They have appreciated
TIPL for their highest level of Product Support and superior way for executing MARC to get
better machine availability and reliability.
The customer meet was a huge success and ended on high note with a commitment to
forge long-term partnership with each and every one of our customer.
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WIN IN
INDIA
A Newsletter for Caterpillar, TIPL & Gmmco employees September 2016
In the new connected world, word To conceptualize, develop and activate To appoint promoters called Cat Market
of mouth, influencer marketing plays a localized womens while creating Officers (CMO) who will identify villages
an important role, more so in the connections between Caterpillar and across local Cat dealers footprint. CMOs
homogeneous rural Indian society as purchase decision makers (men) through will identify, appoint, and train women
compared to urban counterparts. the modern influencers rural women. influencers called Saathi.
Current Status
Coverage: Activity went live in March 16 and it is scheduled to finish by Early September 2016.
4 10
CITIES
TAPPED
BHOPAL, SAGAR, PANNA, UJJAIN
VILLAGES
COVERED
PER CITY 40 TOTAL
VILLAGES
IN ALL CITIES
Saathi: They have been pro-active in receiving this program as a genuine opportunity defining changes in their lives.
1264 CITIES
SAATHI
ACROSS
Anjana Ghosi from Rajwas, Sagar is a Sarpanch
Aushi Chourasiya from Amanganj, Panna is a School Teacher
Seeta Badgodiya from Nagada, Ujjain is a Beauty Parlour Owner
Rajni Jain from Pipariya, bhopal is an Aanganwadi Sahayika
750 500
CMOs gradually educating Saathi
and taking her finite help to
identify potential buyers, we have WALL PAINTINGS SHOP BOARDS
successfully identified leads.
95 LEADS
in the last
1.5 MONTHS
Way Forward
Following momentum, we are focused on -
Educating, empowering the existing Saathi as the sole ambassador of our Brand in the village
Increasing the current lead average (1 lead per day)
Exponentially spreading awareness on Caterpillar across every tangible audience
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WIN IN
A Newsletter for Caterpillar, TIPL & Gmmco employees
INDIA September 2016
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WIN IN
INDIA
A Newsletter for Caterpillar, TIPL & Gmmco employees September 2016
Environmental crisis is one of the most pressing When it comes to environmental concerns, FG Wilson range of
challenges to emerge from the worlds rapid generators form a reliable option as they generate clean emissions
industrialization, how to meet the growing energy needs and are noiseless. With this theme in the background, TIPL FG Wilson
is also a critical environmental concern. Industries participated at Electrica Expo 2016, held between 15 17 April 2016 at
and critical applications like hospitals, airports, data BM Birla Auditorium, Jaipur. Electrica Expo is the largest electrical
centres, telecommunication networks, factories etc. and technology exhibition of Rajasthan. Mr. Pushpendra Singh, Energy
need uninterrupted power supply thus forming a Minister of Rajasthan Government inaugurated our stall. We received
marketplace for generators. good response from the visitors and there were several enquiries on
our products.
Gmmcos Electric Power Division, in collaboration N.V. Ramalingam, EP Business Head, Gmmco, inaugurated the event
with CAT, conducted a CAT Care Customer Event at by sharing corporate level information on Gmmco. This was followed
The Residency Towers in Coimbatore on the 27th of by Subbannas presentation on CATs Remote Monitoring systems.
July 2016. The 6 hour event was attended by a host Senior Managers from Gmmco EP Product Support, Sales and PSSR
of customers including existing CSA Customers, Fleet elaborated on technical specifications and queries on our product
owners, Key Accounts and Retail Segment Customers. lines and services such as CAT Flywheel UPS, CAT Hybrid Microgrid
There was a total of 97 participants including Senior Solutions, Customer Service Agreement, Scheduled Oil Sampling,
Technical Managers, Maintenance Heads and Facility Online PartStore, Sales & Rental/Used Equipment, Training & Workshop
Department Heads, representing 64 Customers. Some Facilities, CAT Diesel Engine Oil and Best Maintenance Practices.
of the key attendees included representatives from
The event came to a close after an engaging Q&A session wherein
GVG Group of Industries (Hari Krishna Paper Mills), PSG
customers received complete clarity on operational and technical
Group of Institutions, Hatsun Agro, Texmo Industries,
aspects of our offerings.
CavinKare and SKM Animal feeds.
Gmmco achieved a breakthrough entry into a new proven for continuous operation cycle with maximum load factors
construction equipment OEM - M/s Puzzolana machinery which brings added revenue for our end customers. CIPL & GMMCO
fabricators, Hyderabad with 20 Nos. indigenously built, team worked relentlessly over couple of months and provided
rugged, reliable, proven CAT 3406 & 3306 engines, with technically superior & customized solution to win this business against
a potential for 40 nos. every year. The prototype was immense competition from local engine manufacturers. The proto was
successfully commissioned in 2015 and has run for over show cased in Excon 2015. The entire product was well accepted in the
1000 Hours. These engines provide better fuel economy, market and the OEM has received new orders for crushers & screeners.
easy maintenance, long time between overhauls and This addition of new OEM in our portfolio opens up new opportunities
compatible for nominal fuel quality. These engines are which will bring incremental business from other customers as well.
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WIN IN
INDIA
A Newsletter for Caterpillar, TIPL & Gmmco employees September 2016
TIPLs new office in Jaipur was inaugurated on 5 July in the a boost to business in the region to strengthen the relationship with
presence of Mr. John Fallows, Caterpillar Managing Director customers and partners.
- GCI , Mr. Anand Kumar Dhanraj (GCI India Head), Mr. EC TIPL is proud to celebrate this momentous occasion with key customers
Manohar (District Manager India), Mr. Sunil Kumar Chaturvedi like H.G Infra, Modi Infra, R.P. Sharma, Praduman Modi and Chaudhary
(CMD TIPL) and other senior dignitaries of Caterpillar & TIPL & Brothers. They hold immense trust on Cat machines for their reliability
along with the customers and financers. and efficiency and are regular buyers of Cat machines for construction
The office was opened as part of the companys expansion and mining.
plan to increase its presence in key growth markets. They On this occasion, TIPL launched an exciting offer, BIG 9, on motor
new office hosts a large warehouse space for parts along graders and also arranged for a demo of Backhoe Loader and the newly
with well-equipped facilities for conference and department launched 313D2 Excavator. Our new launches like Cat B20 Hammer
offices. Jaipur forms an important market in North India. By for excavator & SITECH Accugrade Technology were also unveiled to
increasing local presence here, TIPL endeavours to give the customers.
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WIN IN
A Newsletter for Caterpillar, TIPL & Gmmco employees
INDIA September 2016
Transforming Lives is a project aimed bearing fruit. The ARDUINO ROBOTICS Kannairam and Ranjith Chockalingam has
at touching the lives of school children PROJECT sponsored by Caterpillar India expanded the horizons for the children of
from the rural community of Thiruvallur, - trained children to use arduino software Chellammal school Think Big! Act Small!
the location of the CIPL plant. MH&U is to construct and code a robot. Anu Tiwari - Move Fast!
facilitating partnership between a rural SCM, Shravan Gurukar Mfg. Engineering,
school (Chellammal Matriculation School, Devanshi Patel Plant Engineering,
Melnalathur - Sponsored by Caterpillar) Rajesh Anand Product Group and
and American International School(AISCH), Anand Radhakrishnan GSND deserves
Chennai, to benefit 1000 students providing appreciation for coaching and mentoring
them access to state-of-the-art educational them to step up and stand tall.
facilities of the American School and
Chellammal children having participated in
to forge a successful higher education
first level and also short listed for the finals
career for rural students. The initiative
in the National Robotics Competition that
empowers them to dream big. Wouldnt
was conducted by American International
it be amazing and great, if a Child from
School, Chennai. 25 students from different
Chellammal - first even dreams of going to
schools have participated. Displaying
Stanford - and then through this program,
an exemplary example of inclusion and
makes it there? This program has given
innovation Parthasarty from Chellamal
us an opportunity to serve the community
School teamed up with AiSch High School
we work for unswerving, which attests the
boys and bagged 1st Place. Also Nikith
fact that Caterpillar not just makes progress
Jausha, Jaishree, Ilamathy and Praveen Raj
possible but also encodes development and
secured 3rd Place. This proves coaching
growth in the life of students from
and mentoring can achieve wonders
Chellammal School.
towards growth. Children, feeling proud to
Transforming Lives project envisions to participate and bag prizes in the National
enhance interest among children towards Robotic Competition, displayed tremendous
STEM ( Science, Technology, Engineering enthusiasm and zeal at the event
and Mathematics). We take great pleasure
Bappa Banerjee initiated Transforming Life
to share with you one such initiative
Project and being sponsored by Sundar
under the transforming lives umbrella is
Deivanayagam. This project led by Lavanya
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