Resonance

1. Customer
is loyal to
brand

Judgment Feeling

1. Socially
1.Value for
money
Acceptable

2. More with 2. Not much

discounts different
from others

Performance Image

1. Value for money 1. No jeans

2. Low variety of specialty
design
Salience

1. Awareness among
middle and upper class

2. Mostly worn by
teenagers