Burger King 1 Year Anniversary
Advertising Features Editor: Verenaisi Raicola
Burger Kings iconic Martintar restaurant which is a landmark of the bustling tourism capital of Nadi celebrates its first anniversary today.
The king plans to expand
T
he first 12 months of operations at
Burger King Martintar has been a very
rewarding one for the international
franchise says director Tejash Patel.
With the international brand being very
well-received through the current two out-
lets at Nadi Airport and Martintar respec-
tively, Mr Patel believes the brand will be-
come stronger as it expands into the eastern
Division.
The journey has been a very demanding
but also an exciting and rewarding one for
the Group, Mr Patel said.
Being associated with a new and large
international franchise meant having lots of
quality assurances and best business prac-
tices which has assisted us as a group in
adapting these into our other businesses,
Mr Patel added.
Mr Patel said Burger King would open its
third restaurant next month at Nadi Inter-
national Airport extending its footprint and
making the franchise more accessible to
the people of Fiji. With the addition of the
third outlet, Burger King will be employing
as many as 110 crew members with an ad-
ditional recruitment of 56 crew members
planned for 2017.
Our response from the local population
has been overwhelming with our social me-
E: vraicola@fijitimes.com.fj
dia platforms being inundated with numer-
ous email messages and inquiries on when
Burger King will be opening in Suva and oth-
er locations as well.
Apart from the expansion plans, Mr Patel
also highlighted some of the key features
which sets Burger King apart from other
quick service restaurant operators in the
country as far as food quality and customer
service is concerned.
Being a premium brand, all our products
are imported and we would like to pride our-
selves on the fact that we only offer fresh
food as all our ingredients are freshly pre-
pared in-store every morning. Our cook-
ing process is also very different. Our beef
and selected chicken products go through a
broiler which gives it a different taste pro-
file.
While most of the other operators have
their menu based around fried foods, Burger
King is more aligned towards flame-grilled
menus which is a healthier option. As a mat-
ter of fact, Burger King has been flame-grill-
ing since 1954.
In addition to the taste profiles of Burger
King food menu and friendly service, the
ambience of their environment is definitely
a game-changer as well.
If you walk into our Martintar restaurant,
P: 330 4111 F: 330 1521
Picture Courtesy of TOKMANZ
you will see that we have made a significant
investment into ensuring that our patrons
enjoy not only the food but also enjoy the
dining experience with live video stream-
ing, free Wi-Fi service or just a venue for a
simple catch up with friends and family over
coffee, Mr Patel said.
The focus at this stage is about getting
our store accessible to the masses and to
set the platform right for future expansions,
whether it be the menu architecture or loca-
tions of our restaurants across major towns
and cities.
We are investing in a five-million-dollar
freezer and chiller storage facility specifi-
cally designed for Burger King to ensure that
the best produce and ingredients are pro-
cured, stored and distributed to extend the
menu lines and cater the growth of our new
restaurants.
Meanwhile, just in one year, Burger King
has invested as much as twelve-million-dol-
lars in the Fijian economy and has provided
employment opportunities for eighty people
with the number expected to grow as the
international franchise opens more outlets
across the country in coming months and
years.
Burger King director Tejash Patel.
Picture: SUPPLIeD
Source: BURGER KING
THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 1
Burger King 1 Year anniversarY
Burger King general manager Akash Narsey.
2 THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017
The king
turns one
F
EbrUary is an important month
for burger King as the popular
hamburger chain observes its
first anniversary of the Martintar, Nadi
restaurant which is the first domestic
outlet for Fiji.
burger King started the Fiji opera-
tions with its airside outlet which
opened up for business at the Nadi In-
ternational airport departures lounge
on Monday, November 16, 2015 but
that restaurant is only accessible to
people flying out of the country.
In a recent interview, burger King
general manager akash Narsey shared
his thoughts on the anniversary and
plans ahead for the Fiji operations
with his public relations and market-
ing team.
We are happy to have completed
our first year of burger King opera-
tions in Fiji and this goes for both our
airside and Martintar outlets, Mr
Narsey said.
as we are still very much in the be-
ginning of our journey and are excited
with our future here in Fiji, we have a
young and dedicated team which is
eager to grow the business and take
it to even greater heights, Narsey
added.
Challenges
Operating any new business has its
various challenges while running an
international fast food franchise such
as burger King has even more chal-
lenges!
Picture: SUPPLIED being new in the business, we had
to make many assumptions of how
Advertising Feature
We are happy to have
completed our first year
of burger King operations
in Fiji and this goes for
both our airside and
Martintar outlets...
our business would run and we had to
do a lot of learning on the job once we
opened our airside restaurant.
as we learnt, we started to get a
better understanding on what our cus-
tomers want and we look forward to
finetuning our business to be the best
Fast-Food restaurant here in Fiji.
Future
The response that we have re-
ceived so far since our opening has
been very positive which has spurred
us on to open more sites in future in-
cluding another burger King restau-
rant at the airport which will be acces-
sible to the general public.
We are also planning to open three
new restaurants, one at the Nadi Inter-
national airport that will be accessible
to the general public and two in the
greater Suva area by the end of 2017,
Mr Narsey informed.
While running an international
franchise in a small island nation has
its own challenges, the future of burg-
er King in Fiji looks bright for now and
for the future.
Source: BURGER KING
Advertising Feature
Topnotch
quality
T
he first year anniversary of our Burg-
er King Martintar restaurant is indeed
very inspiring for all of us as it repre-
sents our achievement in successfully rep-
resenting Burger King an international
brand that has been offering consistent
fast service, fresh ingredients, topnotch
quality and best tasting products to Fijians.
We are constantly looking for better
ways to delight our people and Burger King
is here to provide value proposition to its
customers which is in line with our busi-
ness strategies.
The good news is that very soon we will
be opening another Burger King restaurant
at Nadi International Airport farewellers
hall and another two one in Suva CBD
and another one in Nakasi, Suva before end
of this year.
Apart from this we are exploring oppor-
tunities to open Burger King restaurants in
the other towns and cities as well.
This will allow us to give value and do
more than expected for our customers as
Burger King has been a point of difference
to its consumers in terms of quality, value
and service.
The Burger King restaurant located at the
international departures lounge in Nadi In-
ternational Airport has been enhancing eat-
ing experience for those leaving our shores
since it opened up for service on Monday,
November 16, 2015.
having already marked its first year of
operations last November, our airport out-
let has been very well received by the trav-
elling public who have connected well with
such an esteemed international brand.
We are now celebrating the first anniver-
sary of Burger King Martintar a restau-
Burger King 1 Year anniversarY
rant which is effectively an integral part of
the emergence of Nadi which is all set to
become the third city of Fiji later this year.
Apart from the unique tasting experi-
ence, this Burger King restaurant over the
years has become more than just a place
to grab a quick bite as it has been an im-
portant place where people come to meet
and interact with one another in a friendly
environment.
This certainly enhances social cohesion
and promotes stronger sense of belong-
ing and oneness. For people of Nadi, this
Burger King restaurant has been inculcat-
ing a sense of pride and achievement for
the Nadi community.
The play area for children and the din-
ing area creates a family ambience where
people eat and children play.
All these interactions have been raising
peoples expectations and creating a spe-
cial bond between our customers and our
hardworking team of dedicated and highly
motivated staff members.
While still on Nadi, I must thank the
government of the day for providing Nadi
with the right infrastructure and amenities
which has set the platform to enable us to
open the first domestic Burger King restau-
rant last year.
As the four-lane road is under construc-
tion, we can see more and more business Burger King chairman Kirit Patel manages a smile during the official launch of the
Martintar outlet on February 17, 2016. Picture: SUPPLIeD
developments taking place and it is quite
evident that businesses have confidence in
Nadi, the nation and the Government. ties and also contributing towards national Let us all celebrate the progress that
Burger King will therefore strive to have development. this restaurant has made and all that it will
a wider reach by opening more of its res- To our valued customers, stakeholders, achieve in future.
taurants in other towns and cities as we partners and staff, I take this opportunity to
Message from Chairman
continue to invest in our country and in our thank you for all your support and patron-
KiriT PrABhudAs PATel
people by creating employment opportuni- age towards Burger King.
Burger King Fiji
THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 3
Burger King 1 Year anniversarY
Devi wins Whopper challenge
B
elieve it or not, but 21-year-
old Parmisma Devi can liter-
ally prepare a mouth-water-
ing Whopper meal in only sixteen
seconds.
Devi, who hails from Kermode Rd
in lautoka has already entered her
name in the history books of Burg-
er King in Fiji by winning the first
ever Whopper Challenge.
Starting her career with Motib-
hai Group subsidiary Waqavuka
Development ltd exactly three-
years ago as a chef, Devi joined the
BK team as a crew member when
Fiji operations started at the Nadi
international Airport in November
last year.
Armed with a certificate three
in cookery from the Fiji National
University and lots of passion to
do something good in life, Devi has
become a symbol of motivation for
other staff members, especially
girls in the company.
Rising to the position of duty-
manager at Burger King Airside
restaurant after her great achieve-
ment and continuous dedication
towards work, Devi says the jour-
ney so far has not been an easy
one.
in the beginning i was a little
scared to participate in the chal-
lenge but i gave my best shot
and was really surprised to have
won and that too in the inaugural
event, Devi said.
She said while this was the first
time she had ever won a trophy,
in a challenge as such, she would
strive to achieve more at work in
future.
My parents were also very
proud of my achievement as i am
the only girl in the family. i ended
up challenging a lot of my male
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Advertising Feature Burger King 1 Year anniversarY Advertising Feature
Support
counterparts and as a girl that is a
for needy
Parmisma Devi of BK
great achievement for me. Airside has entered her
i see my win as a motivation for name in the
all other female workmates i have history books of BK Fiji
and my message to all of them is by winning the
that girls are just as good at work inaugural
as boys if not better. Whopper Challenge.
children
Picture: SUPPlieD
She said her hard work and sacri-
fice had been finally realised as she
thanked all her fellow colleagues
and management of Burger King
for their continued support and
guidance.
Meanwhile, Asenaca Dawai of
B
BK Martintar was the runner-up for UrgEr King has joined said the team at BK was really
the first ever Whopper Challenge. forces with the Foundation excited to be making a small dif-
Dawai was edged by Devi who fin- for Education of Needy Chil- ference towards education in the
ished her challenge in 16 seconds dren in Fiji (FENC Fiji) in a bid to country.
with her Whopper weighing 284 support the educational need of I am adamant this initiative
grams. children from poor backgrounds will go a long way in providing
Devi received the inaugural across the country. educational assistance to the chil-
Whopper Challenge Trophy, a win- Following the signing up of a dren of Fiji, Mr Patel said.
ners certificate and free meal memorandum of understanding He said the team at Burger King
voucher for her achievement. between Burger King and FENC cared for the environment it oper-
Burger King Fiji aims to have this Fiji, all BK restaurant outlets ated in and also took interest in
competition yearly and have the will be carrying donation boxes the welfare of people.
trophy become a highly coveted whereby funds collected will be A very good example is how
title that the various stores would directed towards the charitable we invited children of Nadi Cen-
want in their restaurants and also cause. tre for Special Education, Loloma
obtain bragging rights for that year. We are very delighted with Home, Treasure Home and Saint
About the Whopper this initiative as it goes to show Mina Childrens Home respec-
The Whopper is the signature the sense of social responsibil- tively to officially launch our new
hamburger product sold by the ity demonstrated by the manage- restaurant a year ago.
international fast-food restaurant ment of Burger King, FENC Fiji Launched in 2010 by Prime
chain Burger King and its Austra- chairman of trustees Dr robin Minister Voreqe Bainimarama,
lian franchise Hungry Jacks. Nair said. FENC Fiji has been able to assist
introduced in 1957, it has under- He said the relationship built thousands of children get qual-
gone several reformulations includ- with Burger King would go a long ity education and is a national
ing resizing and bread changes. way to educate children who were initiative, registered under the
The burger is one of the best dubbed as the poorest of the Charitable Trusts Act (Cap 67) to
known products in the fast food poor. serve as voluntary, non-political,
industry; it is so well known that With more BK outlets expected not-for-profit, cause-oriented or-
Burger King bills itself as the Home to open for business around the ganisation that would, provide
of the Whopper in its advertising country, we will be able to sup- educational and related support
and signage. port more children with this ini- to the children of the poorest of
tiative, ambassador Nair added. poor families in Fiji.
Source: BURGER KING Flashback 2016... children of Nadi Centre for Special Education officially open the Burger King Martintar Echoing similar sentiments,
restaurant on February 17 last year. Picture: SUPPLIED Burger King director Tejash Patel Source: BURGER KING
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THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 5
Burger King 1 Year anniversarY Advertising Feature Advertising Feature Burger King 1 Year anniversarY

Celebrate birthdays with the King in style

T
HE Burger King restaurant at Martintar
was a hive of activity as family and
friends gathered to celebrate Usenia
Vulase Dravus first birthday in style recent-
ly.
Her mum, Tema Lesi, said they chose
Burger King for the celebrations because
of the appealing environment, friendly staff
and most importantly the mouth-watering
food.
My parents who are from Taveuni are
also so excited to join us for the party with
family and friends, Ms Lesi said.
All the kids and adults are definitely hav-
ing a great time. I thank the friendly man-
agement and staff of BK for making this
happen for us.
Usenia is one of many children who have
celebrated their big day at Burger King.
To host birthday parties at BK, please
send an email to info@burgerkingfiji.com,
message us on our Facebook page or call
7777140.
Source: BURGER KING

Burger King staff members with Ranju Kumar of Smart Train. Picture: SUPPLieD

Staff sharpen skills for better service

B
eing part of an international franchise
requires a lot of hard work and staff
training is an essential part of the en-
tire business experience.
A well trained workforce will ensure the
best customer service and this will result
in repeat business and everlasting posi-
tive impression on our customers as well,
Burger King general manager Akash narsey
explains.
While nobody is perfect and it is univer-
sally accepted that one cannot please ev-
ery customer, as an international franchise,
Burger King continuously invests in train-
ing its staff members to stay on top of the
game, Mr narsey added.
Referring to a recent training and upskill-
ing session for 48 staff members that was
conducted in nadi by Ranju Kumar of Smart
Train, Mr narsey says staff members were
really impressed with the outcome as posi-
tive results were already being seen in their
two outlets in nadi.
BK employees are enthusiastic, com-
mitted and have a positive mind-set to new
knowledge and training them is always a
rewarding experience, Smart Train propri-
etor and consultant Ranju Kumar who pos-
sesses vast knowledge in human resources
and training fields told inBOX, the monthly
newsletter of Motibhai group.
This particular training has geared up
BK staff with exceptional customer service
skills during the peak festive season to en-
sure their customers have a complete buyer
experience in both outlets, Ms Kumar add-
ed.
Key learning outcomes were to see that
the staff deliver that superior service with
a smile and make customers enjoy the BK
factor.
Listening skills, overall communication
skills, maintaining BK standards, first im-
pressions, and professional etiquette were
some of the objectives of this training ses-
sion.
She commended BK general manager
Akash narsey for being so passionate about
customer service standards.
narsey initiated these two sessions of
customer service training and engaged
Smart Train for this project. He is keen to One-year-old Usenia
invest more in his teams learning and devel- (in white) blows the
opment in future as well, Ms Kumar said. candle to celebrate her
first birthday at BK.
Picture: SUPPLIED
source: BURGER KING

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6 THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 7
Burger King 1 Year anniversarY Advertising Feature

Leading by example
B
URGER King may have been only a year old
in Fiji but the popular hamburger chain is
already setting a good trend for customers.
From serving the world-famous flame-grilled
burgers, to redefining the way people expect
their breakfast, lunch and dinner to be, the team
at BK have already stamped a mark with locals
and tourists alike, Burger King general manager
Akash Narsey says.

 
The best part is that you dont have to wait un-
til 10.30am to get your favourite meal - all regular
meals are served from the time the restaurants
open in the morning at six.
Meanwhile, the news of Burger Kings selected

 
restaurants in United Kingdom and New Zealand
serving beer has come with no surprise to their
Fijian counterpart.
The news of selected outlets overseas serving
beer to customers has come to us with no sur-
prises - we had started serving beer and other

   
ready to drink beverages (RTDs) from day one at
our Martintar outlet which opened up in February
last year, Mr Narsey added.
Mr Narsey says many customers may not be
aware of the service as they are not used to see-

   
ing alcoholic beverages at other such outlets in
the country.
This is what sets Burger King apart from oth-
ers, we listen to our customers and dare to do
things differently, Mr Narsey said.
A lot of customers are appreciating the service
and we will be adding more choices in future as
we are currently serving canned Fiji Gold, Fiji Bit-


ter and Bounty Rum in Cola.
It has now become very obvious that at Burger
King, you can have it your way. Even our regular
menu has no serving timelines and is available for
everyone from six in the morning to midnight ev-
ery day.
While being a relatively smaller market, the

  
Fijian franchise has already become very popu-
lar amongst locals and tourists alike in just 12
months of operation.

Source: BURGER KING Edwin Rama of Savusavu enjoys chilled Fiji Gold beer at Burger King in Martintar, Nadi. Picture: SUPPLIED

8 THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 THE FIJI TIMES SATURDAY, FEBRUARY 18, 2017 9
Burger King 1 Year anniversarY Advertising Feature Advertising Feature Burger King 1 Year anniversarY
Gyaneshwar
Prasad is all
smiles on
KING 1.
Picture:
reInaL ChanD
A place for the whole family

Part of the team at Burger King Martintar all excited about their first anniversary. Picture: REINAL CHAND

Meet the man at the wheel Karalaini

Vakaloloma serves
at the Drive-Thru
which is open until
mid-night

G
yaneshwar Prasad wakes up early
every morning to be at work on time.
That is because the thirty-nine-year-
old nadovi native who loves driving heavy
trucks has a very important task every day.
skilled with his group five driving licence,
Prasad is responsible for our brand new
Isuzu FTr nine-ton freezer truck which plays
a crucial role in the delivery of fresh ingre-
dients to the current two outlets of Burger
King.
I always make sure that the much need-
ed ingredients are delivered at Burger King
Martintar and nadi airport on time so that
our customers are able to enjoy our deli-
cious menu day after day, Mr Prasad said.
Driving KInG 1 is an honour for me as I
enjoy my work so much. after all, I am in-
charge of our companys moving advertising
billboard as well.
referring to his truck as Burger Kings cor-
porate ambassador on the road, Prasad says
he is eagerly awaiting the opening of more
outlets in the country.
Burger King general manager akash
narsey says Mr Prasad is one of 80 staff
members in his team who are dedicated and
ready to make a difference for customers all
the time.
any business for that matter is just as
good as its workers and I am really proud of
my team BK, narsey adds.
I wish to also acknowledge staff mem-
bers who have been with us from day one
while also encouraging students who are
taking up food related courses in our tertiary
institutions to aspire to be part of team BK
in future.
Crew members who have been with Burg-
er King Martintar since day one are: alvin everyday.
Picture: SUPPLIED
naicker, adi aliveta senibua susu, shrishti
Kumar, Laisiasa Ulunikoro, Pita Vakalolo,
Margaret whitcombe, Ivamere rinakama,
Litia rokolisoa and ravisheel rikash.
The Martintar restaurant is managed by
Karunesh Krishna with a team of duty-man-
agers who are Vincent Lum, rajneel Prakash,
Deepak naidu, Deepika reddy, nawal Muda-
liar and rachael Kumar.
From left are BK purchasing officer Ravinesh Raj, administration
officer Navneel Naidu, director Tejash Patel, general manager
Source: BURGER KING Akash Narsey, marketing and HR co-ordinator Roma Rama and Sanil Rishi and his family enjoy a meal at Burger King
accountant Ronald Singh. Picture: SUPPLIED Martintar. Picture: SUPPLIED

the bigger Congratulations

Burger King on your

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