Innovation in Thailand

Member

Thanyamas Chanchiwat u5761165

Thitirat Pipopwattana u5761169
Environment Problem

Plastic 50 year
Glass

Foam Underfind
Container
GRACZ-WHAT DO THEY DO?

invented eco-friendly food containner

and packaging product from baggasse.
Philosophy
One Life. One Planet. Take care of our life and our
planet with the biodegradable packaging from Gracz.
 GRACZs Vision
To be a leading company in manufacturing natural plant fiber and other green
packaging products for better health of consumers both domestically and
internationally and for sustainable environment.
GRACZs Mission
To research, explore, and invent new products that meet the needs of consumers.
To extend marketing distribution across all channels in order to increase sales.
To promote awareness of products and create product testing opportunities among a wide
range of customers.
HOW ARE THEY INNOVATIVE
Weerachat Kittirattanapaiboon, M.D.,
established Biodegradable Packaging for
Environment Public Company Limited in
January of 2005,
Thailands first and only company to be
granted the Investment Promotion
Privilege for biodegradable packaging
from Thailand Board of Investment (BOI)
The only company in AEC member
countries that manufactures natural plant
fiber containers and packaging products
 ECOSYSTEM

Gracz is produced from 100% natural

materials which make out products

biodegradable and 100% decomposed back
into natural elements.
GRACZ classic
Graze simple
Other product
How are their innovations competence
enhancing?

Gracz crated the classic version of product

to suit the champagne of eco-friendly.
Following that, they created the simple
version for shops and restaurunts. After
that, Gracz has the service which allow
customer to send the models and functions
for suggestion.
How has innovation benefited the Company?
REFERENCE

http://www.gracz.co.th/en/stor
http://sciencelearn.org.nz/Contexts/Env
iro-imprints/Looking-Closer/Measuring-b
iodegradabilityy