Department of Education

Region III
Division of Pampanga
District of Sta. Rita
Becuran High School

Business Plan
In
Entrepreneurship
I. INTRODUCTORY PAGE
NAME AND ADDRESS OF BUSINESS:
Bliss Caffeine can be found 1030 Santo Rosario St, Newpoint,
Angeles City.

NAMES AND ADRESSES OF THE PRINCIPAL:

Reggie M. Ocliaso
(Owner)

Jonalyn I. Rodriguez
(Chief Operating Officer)

Mark Ryan D. Panes

(Marketing Manager)

Stephen Jan C. Rutao

Nathalie B. Payumo
(Production Manager)

Jezreel S. Orlina
John Patrick A. Sazon
(Quality Control, Safety, Environmental Managers)

Joshua G. Castillo
Vince Gerold Guanlao
(Shipping and Receiving Person)

NATURE OF BUSINESS:
Coffee Shop

TARGET CUSTOMERS:
We expect customers Class A and B specifically students of big
and popular universities around Newpoint Angeles City, Pampanga.
II. EXECUTIVE SUMMARY
SWOT ANALYSIS:

Strengths We have a good quality of products and services as well.

We can assure you that you will never get disappointed with the taste
of our coffees and pastries. We can give the best service a customer
deserves.

Weaknesses Were just an apprentice in business and we still have

to learn a lot of things. But despite of these, we know that we can
excel in the business world.

Opportunities As our target market needs more service, our

competitors are less likely than ever to provide it.

Threats We all know that coffee shop is a frequent kind of business

and this is a big threat for us. Also, our customers are rare because
they are Class A compared to other business which has Class C and D
customers.

MARKETING AND STRATEGIES:

i. At the opening of our shop, we will give free cupcakes for the
first 100 persons who will order our best seller Espresso
Macchiato.

ii. Well make our coffee shop a heaven-like instagramable theme

for the customers to feel relaxed and free from stress.

iii. We will provide a Bliss Card for our regular customers. Each will
receive points that they can use to buy other offers.

iv. We give discounts for the birthday celebrator. Identification card

should be presented at the counter to claim the rewards.

v. We offer free Wi-Fi on our shop for customers access and well
also install electrical outlets at each table for laptops to charge.

vi. Our coffee shop will offer various types of coffee and juices for
customers refreshments and also some kinds of pastries.

vii. Bliss Caffeine will be open from Monday to Saturday (6:00am

10:00pm) and Sundays (6:00am 9:00pm)
 ESPRESSO MACCHIATO Revision No: 00
Page 1 of 2

PROCESS FLOW AND DESCRIPTION

i. Make sure that the utensils and

PREPARATING OF equipment are cleanse and
UTENSILS AND sanitized effectively.
EQUIPMENT ii. Use 200 parts per million to clean
the tools, utensils, and equipment.
iii. Ingredients must be free from
discoloration and odors.
iv. They must be fresh at all times.

STEAMING
i. In steaming the milk, you need
78.86 grams of it for a cup of
Espresso Macchiato. It can be used
for the top of the coffee as foam.

MIXING ii. You need to mix 236.59 grams of

water to 8 grams of espresso beans
and add 4 grams of sugar.

iii. After making the espresso, mix the

steamed milk with it.

A
 A

SERVING
i. Top
the
foa
med
milk
with
the
mix
ed
coff
ee
and
enjo
y
our
best
-
selle
r
Espr
esso
Mac
chia
to,

PREPARED BY: DATE:

BLISS CAFFEINE NOVEMBER 30, 2016

Service(s)
You have to pay as you order in Bliss Caffeine.