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Kwality Limited
February 2017
www.Kwality.com
Industry Overview
Company Overview
Shareholding Pattern
India is expected to grow at a CAGR of 4.2% during the same period to reach over 184.9 MMT, Country-Wise Top Producers of Milk/Milk Products in 2015E-2020E
to surpass EU (177.4) by 2020E
All figures in MMT, except CAGR
45.5 0.5%
Globally, approximately 66% of milk and dairy products are consumed for factory use, 33% for fluid use China 46.7
and 1% for feed use
95.5 1.7%
USA 103.8
Foreign Trade
163.5
EU 1.6%
Top Exporting Countries New Zealand and EU account for over 50% of world trade, followed by USA 177.4
150.9
4.2%
Top Import Markets China, Russia, MENA region, and South-East Asia account for majority of imports India 184.9
Key Production Markets: U.P , Rajasthan, Andhra Pradesh, Gujarat, and Punjab account for over 53% of
overall production in India Unorganized
Unorganized Local Vendors Self Consumption
Buffalo milk accounts for 48.7% of total milk produced in India, followed by Cow (47.9%) 80%
Product-Wise Products Market Potential in India 2015E-2020E
Consumption
All Figures in INR Bn
Largest Segment - Liquid Milk
Milk consumption in India grew at a CAGR of 5.3% during FY11 - FY16E, estimated to be 146 MMT in 2015- 17
Butter Milk 20%
16E, driven by steady population growth, rising disposable incomes, favorable demographics, increasing 43
6,068
brand awareness and urbanization
Cheese 14 21%
36
3,021
Currently, over 52% of total production is consumed by people themselves, only 48% is marketable 15
Lassi 39
21%
Liquid milk is the largest consumed dairy product in India, with 52%, share, followed by Ghee 16
Flavored Milk 48
25% 2015E 2020E
(12%)
UHT Milk 33 26%
104
Total consumption of milk and dairy products in India is expected to increase from 146 MMT in FY16E to
192 MMT in FY21E; implying a CAGR growth of 5.6% 195 14%
Butter 382
Total market size of milk and dairy products in India estimated to be INR 6,671 Bn in FY16E; growing at over Curd 251 14%
493
15% annually
Ghee 709
1,367 14%
Market Size is estimated to reach INR 11,543 Bn by 2020E
2015E 2020E CAGR
Source: IMARC estimates, Industry Source: Dairy India,Rabo Bank Estimates, Amrit Corp & IMARC estimates
Growth of Organized Segment outpacing Unorganized Organized Dairy Industry in India - 2020E
Organized
20.4% 19.6%
Organized segment grew at a CAGR of 20.4% during 2010-2014 as against unorganized sector CAGR of
14.2% during the same period on the back of shift in consumer preferences towards branded Unorganized Unorganized
CAGR%
products 14.2% 13.3% Organized
26%
The trend is expected to continue in the coming years. During the period 2015E-2020E, organized
segment is expected to grow at a CAGR of 19.6% as compared to 13.3% for the unorganized segment Unorganized
74%
Increasing Young Population Value added milk products like cheese finds usage in
convenience foods for Pizzas, Pasta, Burgers et al Shift in Value Added Products (VAP)
Aggressive Growth plans of QSR players Rising demand for milk, condensed milk, and cream
especially from coffee chains Emerging VAPs
Changing lifestyles and Increasing health awareness is evolving low-fat high-protein dietary Flavored
patterns especially among millennials and young population, driving demand for products like Traditional VAPs Milk/Yoghurt
low fat yoghurts/cheese, protein-based health drinks/supplements among others Curd/Butter-Milk UHT Milk
Liquid Milk & Cottage-Cheese Flavored Butter
Shift towards Branded Products Milk Powders Butter Protein-based
Beverages &
Pouched Milk Ice-Cream Supplements
Rising disposable incomes and increasing brand awareness especially in urban markets resulting in
Skimmed Milk Low-Fat
strong demand for branded products, thereby organized segment; Tier-I and Tier-II cities offer Powder Cheese/Yoghurt
significant growth opportunities for retail
Dairy Whiteners
Companies are enhancing their focus on brand building/Marketing activities with
aggressive spending and expansion of their marketing & sales team to create strong brand
recall, customer retention, and reach Shifting towards Branded Products
Company Overview
Shareholding Pattern
Background
Revenue (INR Mn)
Established in the year 1992 as a backward integration unit of Kwality Ice-creams, later taken over by Mr. Sanjay
70,000 64,438
Dhingra & family in 2002, Kwality has emerged to be amongst largest and fastest growing private dairies in India CAGR
28% 58,914
60,000
Procurement Network /MCCs
50,150
50,000
Established strong relationships with more than ca. 325,000 farmers spread across ca. 4,500 villages in U.P. ,
Rajasthan, and Haryana; with 24 MCCs located close to procurement areas 39,304
40,000
Company intends to increase its procurement directly from farmers from current ca. 22% to 50% over the
medium term by leveraging and further strengthening its existing network 30,000
24,163
20,000
Manufacturing Facilities
10,000
Has six state-of-the-art milk-processing units in North India (Haryana, Rajasthan, and U.P.) with combined capacity
of 3.4+ Mn litres/day -
FY 12 FY 13 FY 14 FY 15 FY 16
Dedicated R&D department for product innovation, world-class testing labs and quality control systems
Consolidated figures
Products Amongst largest and fastest growing private dairy companies in India
Diversified product portfolio across Fresh Milk, UHT Milk, Flavored Milk, Milk Powders, Curd, Chaach, and
Ghee/Fat categories catering to institutional and retail customers Product Portfolio
Product mix to rapidly shift towards value-added products such as Paneer, Cream, Yoghurts, Table-Butter,
Segment Milk Milk Powder Curd & Chaach Ghee/Fat
Cheese, amongst others; to launch multiple variants over a period of time
Distribution Network Pouched Milk Skimmed Milk Set Curd Pure Ghee
Bulk Milk Powder Pouched Curd Pure Cow
Skimmed Milk Whole Milk Chaach Plain Ghee
Established extensive distribution network with 1,900 distributors covering 45,000 touch points across Northern
Key Flavored Milk Powder & Masala Low
markets ; continuous efforts underway to further expand into new and existing markets Products Dairy Whiteners Cholesterol
UHT Milk
Ghee
Strong Management Team Cream/Bulk
Butter
Backed by strong management team comprising of industry experts with cumulative experience of over 200 years
Palwal, Haryana
Ajmer,
Rajasthan Dibai, Sitapur, Saharanpur, and
Jarar, in U.P.
Rajasthan
11%
U.P
18% Account for 34% of Total
Production in India
Others
66%
Haryana
5%
Streamlined Operations - Equipped with Robotic systems, cutting-edge technology for quality control systems and sophisticated R&D facilities
Quality Control
Quality Certifications
Supporting the strong infrastructure, the Company has a dedicated and experienced
team of professionals. The result is an enhanced focus of product innovation,
creating a strong pipeline of differentiated products.
Further, to ensure supreme quality across the value chain from farm to customer,
We are committed to the quality standards and
systemic fixes and process improvements are being implemented to make quality as norms to ensure safe and quality products for
the strongest vertical within the organisation consumers.
3,000
Kwalitys Major Presence 45,000 48,000
40,000 43,000
2,500
NCR (Delhi) 32,000 38,000
Rajasthan 2,000 27,000 1,800 1,900 33,000
26,000
Haryana 1,600 28,000
Marketing
Uttar Pradesh 1,500 19,000 23,000
1,150 & Sales
1,050 18,000 300+
1,000 900 13,000 employees
8,000
500
3,000
- (2,000)
FY 12 FY 13 FY 14 FY 15 FY 16 9MFY17
Distributors Points of Sale
B2C
UHT, flavoured Milk, Cream, packed
39%
Consumer Products Division Ghee, Table-Butter, Cheese, Yoghurts FY 12 B2C Expansion 9M FY 17
et al B2B
61%
Institutional Division Ghee, Milk powders, Bulk Milk &
B2B
Butter et al
88%
Debt
Procurement Leading Private Equity Firm
Repayment
Brand
Capacity
Building & IT
Expansion
Infrastructure
Capacity expansion by 9.0 lac
Brand building, advertisements, litres/day for value-added product
Sales Promotions, other marketing categories like Cheese, Paneer, UHT
activities Milk, Flavored Milk, Table Butter,
Developing robust IT Infrastructure amongst others
amongst others
Offers Advertisements and Promotions across BCCL and HT Media owned media properties including English dailies, TV channels, Radio
stations and a host of internet platforms, among others
Vision 2020
products cheese, butter,
Achieving Critical Mass Consolidated Sales Widening Product mix Established network UHT, yoghurt, flavoured Sales Mix 70% Retail,
Period 2012-2016
through B2B Model reached INR 24,163 Mn with fresh milk products with ca.3 lac farmers Milk,Paneer, et al balance B2B
in FY12 like Pouched Milk, Dahi, across ca.4,500 villages
Period 2002-2012
Capacity Expansion Chaach, amongst others Launch multiple variants Strong operating
Capacity 2.4 Mn Launched Fresh Milk of value-added products margins and cash flow,
Expand Product Portfolio litres/day Initiating Business Products under B2C reduce leverage
Transformation for B2C Deleveraging with B2C
Marquee client base Established Subsidiary in MCC Count - 22 business model Business automation
Dubai Launch B2C B2B through IT enablement
Penetrate new Markets - Standalone Sales Build a Strong B2C brand
India & Abroad Clients: Added ITC, Marquee client base reached INR 57,536 Mn Deeper retail
Hindustan Unilever, in FY16; 32% Retail Strengthen Distribution penetration in existing
Manufacture Low Railways among others Strengthen employee and new markets
cholesterol Ghee
B2B Launched Livlite , our base across levels Subsidiary Sales INR Enhanced focus on IT
low-cholesterol ghee 6,902 Mn enablement PAT expansion with
Launch ESOP scheme ESOP plan launch across renewed Dividend
across levels levels in 2015
B2C
Enter New markets Policy
Company Overview
Shareholding Pattern
16,000 15,830
15,500
15,000
13,500
Q3'FY16 Q3'FY17
13,000
Q3'FY16 Q3'FY17
32%
B2C Sales (INR Mn) +36.4% y/y 39%
7,000
6,135
6,000 61%
68%
5,000 4,499
4,000
2,000
1,000
47,000
45,968
46,000
45,000
44,000
41,000
9M'FY16 9M'FY17
40,000
9M'FY16 9M'FY17
14,000
13,491
12,000
10,000
Institutional Retail Institutional Retail
8,000
6,000
4,000
2,000
-
1,6 00
1,5 90
1,5 80
EBITDA and Margin PBT and Margin 4.4%
6.8%
1,5 70
1,5 60
+17.5% y/y
1,5 50 800 4.6 %
1,5 40
1,5 30
1,5 20
1,5 10 790
1,5 00
1,4 90
+31.5% y/y
1,4 80 7.2 %
1,4 70 780
6.4%
1,4 60
1,4 50
1,4 40
1,4 30 770
1,4 20
1,4 10
1,4 00 760
1,3 90
1,3 80
1,3 70
1,3 60 750
1,3 50
1,3 40
1,3 30
3.7%
4.1 %
1,3 20 740
1,3 10
1,3 00
1,2 90
1,2 80 730
1,2 70
1,2 60
690
1,2 50
1,2 40 720
1,2 30
1,2 20
1,2 10
1,076
1,2 00 710
1,1 90 6.2 %
1,1 80
1,1 70
1,1 60 700
1,1 50
1,1 40
1,1 30
916
1,0 20
1,0 10 660
1,0 00
990
980
970 650
960
950
940
930 640
920
910
900
890 5.2 % 630
880 3.1 %
870
860
850 620
840
830
820
810 610
800
790
780
770 600
760
750
740
730 590
720
710
700
690 580
680
670
660 570 2.6 %
650
524
640
630
620 560
610
600
590 4.2 %
580 550
570
560
550
540 540
530
520
510
500 530
490
480
470
460 520
450
440 2.1 %
430
420 510
410
400
390
380 500
370
360
350
340 490
330
320
310
300 480
3.2 %
290
280
270 470
260
250
240
230 460
220
210 1.6 %
200
190 450
180
170
160
150 440
140
130
120
110 430
100
90
80
70 420
60
50
40
30 410
20
10
0 2.2 %
400 1.1 %
590
580
570
560
550
540
2.9% 3.1 % 2.0
1.9
530
520
2.6%
1.9
510
500
490
+24 Bps y/y 1.8
451
480 2.6 %
1.6
470
1.7
460
450
440 1.6
430
420 2.1 %
1.5
410
371
400
390 1.4
380
370
1.3
360 1.6 %
350
340 1.2
330
320
1.1
310
300 1.1 %
1.0
Standalone financials; All figures in INR Mn except y/y growth, Margins, and EPS *fully diluted basis
+30.8% y/y
3,5 80 2,42 0
3,5 70
3,5 60 2,41 0
3,5 50 6.7 % 2,40 0
3,5 40 2,39 0
3,5 30
3,5 20 2,38 0
3,5 10 2,37 0
3,5 00
3,4 90 2,36 0
3,4 80 2,35 0
3,4 70 2,34 0
3,4 60
3,4 50 2,33 0
3,4 40 2,32 0
3,4 30
3,4 20 2,31 0
3,4 10 2,30 0
3,4 00 2,29 0
3,3 90
3,3 80 2,28 0
6.4%
3,3 70 2,27 0
3,3 60
3,3 50 2,26 0
3,3 40 2,25 0
3,3 30
3,3 20 2,24 0 4.1 %
3,3 10 2,23 0
3,3 00 2,22 0
3,2 90
3,2 80 2,21 0
3,066
3,2 70 2,20 0
3,2 60 6.2 %
3,2 50 2,19 0
3,2 40 2,18 0
3,2 30 2,17 0
3,2 20
3,2 10 2,16 0
3,2 00 2,15 0
3,1 90
3,1 80 2,14 0
3.5%
3,1 70 2,13 0
3,1 60 2,12 0
3,1 50
3,1 40 2,11 0
1,961
3,1 30 2,10 0
3,1 20
3,1 10 2,09 0
3,1 00 2,08 0
3,0 90 2,07 0
3,0 80
3,0 70 2,06 0
3,0 60 2,05 0
3,0 50
3,0 40 2,04 0
3,0 30 2,03 0
3,0 20 2,02 0
3,0 10
3,0 00 2,01 0
2,693
2,8 60 1,91 0
2,8 50 1,90 0
2,8 40
2,8 30 1,89 0
2,8 20 1,88 0
2,8 10
2,8 00 1,87 0
2,7 90 1,86 0
2,7 80 1,85 0
2,7 70
2,7 60 1,84 0
2,7 50 1,83 0
2,7 40
2,7 30 1,82 0
2,7 20 1,81 0
2,7 10 1,80 0
2,7 00 5.2 %
2,6 90 1,79 0
2,6 80 1,78 0
2,6 70
2,6 60 1,77 0
2,6 50 1,76 0
2,6 40 1,75 0
2,6 30
2,6 20 1,74 0
2,6 10 1,73 0
2,6 00 3.1 %
2,5 90 1,72 0
2,5 80 1,71 0
2,5 70
2,5 60 1,70 0
1,499
2,5 50 1,69 0
2,5 40 1,68 0
2,5 30
2,5 20 1,67 0
2,5 10 1,66 0
2,5 00
2,4 90 1,65 0
2,4 80 1,64 0
2,4 70 1,63 0
2,4 60
2,4 50 1,62 0
2,4 40 1,61 0
2,4 30
2,4 20 4.7 % 1,60 0
2,4 10 1,59 0
2,4 00 1,58 0
2,3 90
2,3 80 1,57 0
2,3 70 1,56 0
2,3 60
2,3 50 1,55 0
2,3 40 1,54 0
2,3 30 1,53 0
2,3 20
2,3 10 1,52 0
2,3 00 1,51 0
2,2 90
2,2 80 1,50 0
2,2 70 1,49 0
2,2 60 1,48 0
2,2 50
2,2 40 1,47 0 2.6 %
2,2 30 1,46 0
2,2 20
2,2 10 1,45 0
2,2 00 1,44 0
2,1 90
2,1 80 1,43 0
2,1 70 1,42 0
2,1 60 1,41 0
2,1 50
2,1 40 1,40 0
2,1 30 4.2 % 1,39 0
2,1 20
2,1 10 1,38 0
2,1 00 1,37 0
2,0 90 1,36 0
2,0 80
2,0 70 1,35 0
2,0 60 1,34 0
2,0 50
2,0 40 1,33 0
2,0 30 1,32 0
2,0 20 1,31 0
2,0 10
2,0 00 1,30 0
1,9 90 1,29 0
1,9 80
1,9 70 1,28 0
1,9 60 1,27 0
1,9 50 1,26 0
1,9 40
1,9 30 1,25 0
1,9 20 1,24 0
1,9 10
1,9 00 1,23 0
1,8 90 1,22 0
1,8 80 1,21 0 2.1 %
1,8 70
1,8 60 1,20 0
1,8 50 3.7 % 1,19 0
1,8 40
1,8 30 1,18 0
1,8 20 1,17 0
1,8 10
1,8 00 1,16 0
1,7 90 1,15 0
1,7 80 1,14 0
1,7 70
1,7 60 1,13 0
1,7 50 1,12 0
1,7 40
1,7 30 1,11 0
1,7 20 1,10 0
1,7 10 1,09 0
1,7 00
1,6 90 1,08 0
1,6 80 1,07 0
1,6 70
1,6 60 1,06 0
1,6 50 1,05 0
1,6 40 1,04 0
1,6 30
1,6 20 1,03 0
1,6 10 1,02 0
1,6 00
1,5 90 1,01 0
1,5 80 1,00 0
1,5 70 3.2 %
1,5 60 990
1,5 50 980
1,5 40 970
1,5 30
1,5 20 960 1.6 %
1,5 10 950
1,5 00
1,4 90 940
1,4 80 930
1,4 70 920
1,4 60
1,4 50 910
1,4 40 900
1,4 30
1,4 20 890
1,4 10 880
1,4 00 870
1,3 90
1,3 80 860
1,3 70 850
1,3 60
1,3 50 840
1,3 40 830
1,3 30 820
1,3 20
1,3 10 810
1,3 00 800
1,2 90 2.7 %
1,2 80 790
1,2 70 780
1,2 60 770
1,2 50
1,2 40 760
1,2 30 750
1,2 20
1,2 10 740
1,2 00 730
1,1 90
1,1 80 720
1,1 70 710
1,1 60 700 1.1 %
1,1 50
1,1 40
1,1 30
1,1 20
1,1 10
1,1 00
1,0 90
1,0 80
1,0 70
1,0 60
1,0 50
1,0 40
1,0 30
1,0 20
1,0 10
1,0 00 2.2 %
9M'FY16 9M'FY17
9M'FY16 9M'FY17
PBT PBT %
EBITDA EBITDA %
2.8%
1,66 0
1,65 0
1,64 0 3.1 %
1,63 0
1,62 0
1,61 0
1,60 0
1,59 0
1,58 0
1,57 0
1,56 0
1,55 0
1,54 0
1,53 0
1,52 0
2.6% 5.5
1,51 0
1,50 0
1,49 0
1,48 0 5.6
1,47 0
1,46 0
1,45 0
1,44 0
1,43 0
1,42 0
1,41 0
1,294
1,40 0
1,39 0
1,100
5.2
1,21 0
1,20 0
1,19 0
1,18 0
1,17 0
1,16 0
1,15 0
1,14 0
1,13 0
1,12 0 2.1 %
1,11 0
1,10 0
1,09 0 5.0
1,08 0
1,07 0
1,06 0
1,05 0
1,04 0
1,03 0
1,02 0
4.7
1,01 0
1,00 0
990
980
970
960 4.8
950
940
930
920
910
900
890
880
870
860 1.6 %
850
840
830 4.6
820
810
800
790
780
770
760
750
740
730
720
710
700 4.4
690
680
670
660
650
640
630
620
610
600 1.1 %
4.2
Standalone financials; All figures in INR Mn except y/y growth, Margins, and EPS *fully diluted basis
Particulars Q3FY17 Q3FY16 Growth y/y 9M'FY17 9M'FY16 Growth y/y Revenue
Revenue grew 11.2% y/y to reach INR 15,830 Mn in Q3FY17, primarily
Sales 15,830 14,240 11.2% 45,968 42,360 8.5% driven by B2C business
B2C revenue increased 36.4% y/y during the same period to reach INR 6,135
Gross Profit 1,643 1,282 28.1% 4,526 3,721 21.64% Mn; accounted for 39% of sales
For 9MFY17, B2C business grew 34.3% y/y to reach INR 18,121 Mn
Gross Margin* (%) 10.4% 9.0% +138 bps 9.8% 8.8% +106 bps
EBITDA Margin* (%) 6.8% 6.4% +37 bps 6.7% 6.4% +31 bps EBITDA
Other Income 50 48 5.7% 158 137 14.9% In Q3FY17, EBITDA grew 17.5% y/y to reach INR 1,076 Mn as against INR 916
Mn in Q3FY16, owing to increase in B2C business in the sales mix partially
Finance Costs 407 380 7.0% 1,174 1,157 1.4% offset by increase in other expenses
PBT 690 524 31.5% 1,961 1,499 30.8% For 9MFY17, EBITDA stood at INR 3,066 Mn; registered growth of 13.9% y/y
PAT 451 371 21.6% 1,294 1,100 17.6% PAT & EPS
Growth in PAT in Q3FY17 partially offset by increase in finance costs and tax
PAT Margin* (%) 2.9% 2.6% +24 bps 2.8% 2.6% +22 bps expense
Diluted EPS grew 20.4% to reach INR 1.91 during the same period
EPS (Diluted) 1.91 1.59 20.4% 5.48 4.70 16.7% For 9MFY17, Diluted EPS stood at INR 5.48, registered growth of 16.7% y/y
*As % of Sales
Unaudited financials as per Indian Accounting Standards; All figures in INR Mn except margins and Growth y/y
Company Overview
Shareholding Pattern
Salient Features
1. To disburse INR 4000 Cr. of loans among 1 lac farmers initially within Kwalitys established procurement
network of ca. 325,000 farmers across ca. 4,500 villages in U.P., Haryana, and Rajasthan
2. Each Farmer would avail loan of up to INR 4 Lac at a preferential rate which will be utilized primarily
towards purchasing of milching animals, a smart phone, and a two wheeler
3. The scheme is aimed to provide financial assistance to improve socio-economic lives of farmers and
steer them towards digitization
Kwality is committed to cover remaining farmers within its network and beyond its procurement areas in subsequent phases
Roped in leading consulting firm Ernst & Young to develop Comprehensive Growth Strategy for B2C Expansion
Key Deliverables
Industry/Market
1 Assessment Assessment of Market size for different product categories/sub-categories and market dynamics
Understand channel dynamics, consumer trends, Route To Market practices, competition
Execution Roadmap
Execution roadmap with key task, timelines and responsibilities
6
Project control mechanisms
Key Highlights
Kwality began commercial production at its new
unit at Softa plant, Haryana on 2nd Feb, 2017,
dedicated primarily for value-added products
We plan to roll-out 8-10 more variants of high margin value-added products such as Flavoured Milk, Paneer, Cheese, Table-Butter,
Yoghurts, amongst others in phases over the next 12-18 months
www.Kwality.com 29
KWALITY LTD.
Stepping up Multiple levers for B2C Transformation
Launched our new brand campaign KDILs Kwality with Bollywood actor Mr.
Levers For B2C
Akshay Kumar
Brand Building and Print campaign in all leading newspapers and jingle airing across radio stations
2 Sales & Marketing T.V commercials, Outdoor, and Digital Campaign in full-swing
Network Reach 1,900+ distributors covering 45,000+ touch points in north
markets
Appointed our new Chief Marketing Officer (CMO) with over 15 years of rich
4 Human Capital experience in Brand Management & FMCG Marketing
Expansion of Sales & Marketing team
Company Overview
Shareholding Pattern
200
150
100
50
03-Oct-16 23-Oct-16 12-Nov-16 02-Dec-16 22-Dec-16 11-Jan-17 31-Jan-17
This Information may include certain statements and estimates provided by the Company with respect to the projected future performance of the Company. Such statements,
estimates and projections reflect various assumptions by management concerning possible anticipated results, which assumptions may or may not be correct.
Prospective investors will be expected to have conducted their own due diligence investigation regarding these and all other matters pertinent to investment in the Company.
This presentation may contain statements that are forward looking statements. The companys actual future results may differ materially from those suggested by such
statements, depending on various factors for which the company and its management does not take any responsibility.
Investor Relations
Kwality Limited
CIN L74899DL1992PLC255519