FSI/2016/Statics/BP-01 2nd January 2016

Dear Team,
Rehan and I wish you a very Happy NewN Year. We hope that your preparations for Formula Student India are
well on track and that you contribute to a very competitive FSI 2016. I am writing to present the deep-dive
topic for the FSI 2016 Business Plan Event. We concur that it delves on an important aspect of company
strategy that investors expect to be clarified.
clarified
In the real world, investment
ent capital is a challenging resource to acquire. ForF a company to justify an
investment, it needs to innovate continuously. Developing new models or upgrades to base models
periodically is one way (though not the only wayway) for companies to compete and survive
surv in the auto-industry
Additional the pricing of these progressive models or the escalation of that
(or any industry for that matter).. Additionally,
of the same model each year is an important factor deciding the choice of prospective customers
customers.
Considering the above as principles how would your prospective company approach the periodic upgrade,
revision, or remaking of prototypes?? Will you come up with a new model every year or continue marketing
years? Also, how will you price these subsequent prototypes, or vary
the same model across a number of years
years Finally, how will this yearly price revision be related to the
that of the same prototype, across the years?
modifications that you may or may not make to your prototype?
We expect you to develop a strategy that you believe will help balance all above factors and maintain long
hope you will explain the above in adequate detail and clarity.
term competitiveness. Further, we hop clarity
Rehan and I understand that this is a multi-layered
multi and slightly complicated issue to address, but believe that
undergraduates have the capability to device a convincing case to investors. Wee look forward to seeing you at
Formula Student India.
Sincerely,

Siddharth Mandal
Business Event Team
Formula Student India | Delta Inc.
+91 961 999 1933 |mandal@formulastudent.in
@formulastudent.in

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