Q5. What are the ideal customers for polyphonic?

Is giving away free trials a

good way to stimulate adoption among these customers? What does it take to
satisfy customers who try HSS?
Answer- According to the company, the three viable markets or customers that
can be targeted are record labels, producers and unsigned artists.
Record Labels- this segment is the best possible market where HSS can be
promoted. A record label can apply HSS to various function making use of its full
potential. It can be used to devise marketing plan for an album/artist, when is
the right time to do that, which genre will the artist be more comfortable with,
which song/album/artist has more potential to succeed and for testing new
artists as well looking for record deals.
Producers- Artists often work with independent producers, who help the artist
select music and develop a music style amongst various other responsibilities.
With the help of HSS producers will be able to predict the current trend running
in the music world and help artists develop a style in coherence with the running
trend to ensure success.
Unsigned artists- with HSS artists can measure their own music and check
whether they are at par with the standards set by the record labels or producers
and modify accordingly. This is a very small segment to be targeted as not many
struggling artists will be able to afford such technology.
When It comes to handing out free trials for the targeted customers, we can say
it is a good way to stimulate adoption of this technology amongst the customers
as they will be able to understand the technology first-hand before buying it.
Customers might be sceptical in investing in such a technology and giving free
trial samples will enable them to understand it better and build trust factor. The
company need not give them out without any account for it. They can make trial
package versions of HSS which will run for a certain amount of time before
expiring.
Customers who try HSS expect high standards from it. HSS promises accurately
and mathematically proven results for a song and whether it will be a hit or not.
Customers who put their faith in this technology, create a song/album and
market it accordingly. To satisfy this faith of customers HSS needs to guarantee
its results every time that it is used.