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ANALYSIS
Stock analyst look at the two and frequently conclude that Coke is the clear leader. They cite Cokes
superiority in tangible assets (warehouse, bottling facilities, computerization, cash etc) and
intangible assets (reputation, brand name awareness, tight competitive culture, global business
system).
They also mention that Coke leads Pepsi in several capabilities to make use of these assets
effectively-managing distribution globally, influencing retailer shelf space allocation, managing
franchise bottler relations, marketing savvy, investing in bottling infrastructure, and speed of
decision making to take quick advantage of changing global condition
Management personal
Employees skill and morale
4. Personal Labor relation costs compared to those of industry and competitors
Efficiency and effectiveness, etc and other 5 resources
Relationship with suppliers and customers
5. Quality Management Internal practices to enhance quality of products and services
Procedures for monitoring of quality.
Timelines and accuracy of information about sales, operations, cash, and supplier
Relevance of information for tactical decision
6. Information System Information to manage quality issues : Customer services
Ability of people to use the information that is provided
Organization structure
Firms image and prestige
7. Organization and Firms record in achieving objectives
General Management Organization of communication sysem
Overall organization control system
Organization climate, organization culture
Planning Planning consist of all managerial activities to preparing for the future . Specific task include forecasting,
establishing objective, devising strategy, developing policies and setting goals
Strategy Formulation
Organizing Organizing include all managerial activities that result in a structure of task and authority relationship. Specific
areas include organization design , job specialization, job description, job specification, span of control, unity of Strategy Implementation
command, coordination, job design, and job analysis.
Motivating Motivating involves efforts directed toward shaping human behavior. Specific topics include leadership, Strategy Implementation
communication, work group, behavior mo dification, delegation of authority, jog enrichment, job satisfaction,
needs ful- fillment , organizational change, employee morale and managerial morale
Staffing Staffing activities are centered of personal and human resource management. Include wage and salary
administration, employee benefit, in- terviewing, hiring, firing, training, development, employee safety, Strategy Implementation
affirmative action, etc
Controlling Controlling refers to all those management activities directed toward ensure that actual result are consistent
with plan results. Key areas of concern include quality, financial control, sales control, inventory control, Strategy Evaluation
expense control, analysis of variance, rewards and sanction
Function Description
Process Process decision concern the design of the physical production system. Specific decision include choice of technology, facilities
layout, process flow analysis, facility location, line balancing, process control, and transportation.
Capacity Capacity decision concern determination of optimal output levels for the organization-not too much and not too little. Specific
decision include forecasting, facilities planning, aggregate planning, scheduling, capacity planning, and queuing analysis.
Inventory Inventory decision involve managing the level of raw material, work-in-process, and finished good. Specific decision include what to
order, when to order, how much to order, and materials handling.
Workforce Workforce decision are concerned with managing the skilled, unskilled, clerical, and managerial employees. Specific decision include
job design, work measurement, job enrichment, work standard, and motivation technique.
Quality Quality decision are aimed at ensuring that high-quality good and services are produced. Specific decision include quality control,
sampling, testing, quality assurance, and cost control
Finance and Accounting : Capital asset pricing model, payback period, accounting return, present values, internal
rate of return, financial ratios, fixed and variable budget
Human Resources : Turn over analysis, morale surveys, training budget, analysis of personal needs and capabilities.
Marketing : Sales forecast, market share analysis, price volume relationship, sales force analysis, product and
market lines analysis.
Operation : Inventory analysis, aggregate and shop-floor analysis, break event analysis, labor, material and
overhead-cost analysis
General Administration
Support Activities
Procurement
Primary Activities
Marketing
And Sales
Inbound Outbound Service
Logistic Logistic
Inbound Logistic : Fuel, energy, raw materials, parts component, merchandise, consumable items from vendors, suppliers.
Operation : converting inputs into final product from (production, assembly, packaging, equipment maintenance, facilities,
operation, quality assurance, environmental protection).
Outbound Logistic : physical distributing product to buyers (finish good warehousing, order processing, order picking and
packing, shipping, delivery vehicles
Marketing and Sales : sales force, advertising and promotion, market research, dealer and distributor support.
Service : providing assistance to buyers (installation, spare parts, maintenance and repair, technical assistance, buyers inquiry,
complain.
General Administration: general management, accounting and finance, legal and regulatory, safety and security, management
information system, other overhead function.
Human Resource Management : recruitment, hiring, training, development and compensation, labor relation, development of
knowledge base skill.
Research, Technology and System Development: product R&D, process design and improvement, equipment design,
computer software development, telecommunication system, new data base capabilities
Finance + Balance sheet show ability to obtain needed capital, low debt
equity ratio, high working capital and favora ble stock price
Strength
1. Inventory turn over increased from 5,8 to 6,7 0,10 3 0,30
2. Average customer purchase increased from $9,7 to $ 12,8 0,15 4 0,60
3. Employee morale is excellence 0,10 3 0,30
4. In-stores promotion resulted in 20 percent increased in sales 0,15 3 0,45
Weaknesses
1. Revenue from software segment of store down 12% 0,10 3 0,30
2. Location of store negatively impacted by new Highway 0,15 4 0,60
3. Bathroom in store need refurbishing 0,10 3 0,30
4. Revenue from businesses down 8% 0,15 3 0,45
Numerous
environmental
opportunities
Major environmental
threat
18 Creating the great business leaders
Fakultas Ekonomi dan Bisnis
School Economics and Business Tugas-4