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performance, personality was one of the factors chosen for study. Prior research in this context
was reviewed; it seemed to validate the proposition that models of rewards, as well as of
punishment, that account for personality traits are radically effective in contrast to those who do
not. Subsequently, analogies were drawn that contributed towards the overall research question
as well as the hypotheses our enquiry would be testing over its course.
factors are deemed to determine which individuals have a penchant for which reward types, and
what punishments would be effective in each individual case. Secondly, social conditioning
(environmental factors), which broadly refers to the sum of discrete individual experiences, can
also play a role in shaping motivation for human beings. (Murphy, 2008; Robbins, Odendaal &
Roodt, 2003)
Relating to the effects of social factors, the study by Bowles et al. seemed to point towards the
importance of considering their situational nature. As per the authors, it is wrong to assume
that entails a set of traits. This is because even if the personality factor is kept constant (as a
control variable, for instance), the situation that applies would still vary the impact on
There is little reason to expect that any given trait will have the same effect across different
jobs.
In addition, it was found that there is no definite link between increased motivation and high
levels of performance; the causation of the latter may lie in the mere presence of personality
traits that lead the individual to perform without incentives, and vice versa. One example that
illustrated this phenomenon was that a person did not get an annual increment for increased
performance, but performed even better in the next year, measured on the same KPIs.
To investigate in isolation the relative influence of personality traits, our research typifies them
into four categorizations that have been adopted from the article The Relationship between
Personality Types and Reward Preferences by Nienaber et al. Consequently, this classification
has been incorporated into the hypotheses that are listed later. The categories that the authors
studied were extroversion versus introversion, thinking versus feeling, sensing versus intuitive
and judging versus perceiving. It was assumed for the research that traits have an enduring
impact, and that a set of traits gradually becomes the persons dominant type.
Looking at the categories, it was found that Extroverts (as well as Sensing personalities) have a
general tendency where they place a premium on money that is greater than Introverts. Hence, it
is more likely that monetary rewards would have a greater marginal impact in their case, as
indicated by the results. In addition, Introverts would respond more to punishment (an example
given was blame or discouragement resulting from any course of action taken by a supervisor) in
terms of positive changes in performance. This is because they would not engage with other
actors in the situation to possibly protest it, for example. Related to rewards, it was seen that the
impact of fringe benefits, such as a paid family vacation, is greater in case of Introverts than
Extroverts.
As far as Thinking versus Feeling personalities are concerned, the conclusions of the study
depicted Thinking personalities as associating a higher value with equitable reward systems
which differentiate fairly between employees, per the objective assessment of their performance
was also found to be true for Intuitive (in contrast to Sensing) personalities, whereby they took
such occasions as an opportunity to interact and add to their knowledge on the firms
environment.
In specific regards to the dichotomous relationship of Judging versus Perceiving, with work
performance, the study indicated that judging personalities respond better to known and codified
rewards and punishments for example scheduled yearly pay increments. On the contrary, the
individuals with perceiving personality types are geared towards a better response in cases of
unscheduled rewards for example untimely bonuses to show appreciation. Furthermore, the study
rewards work substantially more beneficial in terms of work performance and motivation with
judging personality types. This is due to the calculable and quantifiable nature of these rewards
that compliments the judging personalities. However, intrinsic rewards have a significantly larger
impact on the long term work performance of individuals with perceiving personality types as it