Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
magazine
Foreign Investments:
Top Priority
Chancellor Schrder with Foreign Investors
E D I TO R I A L B U S I N E S S A S S I STA N C E
Written by the two managing directors of Bundling High-Tech Competence
Invest in Germany . . . . . . . . . . . . . . . . . . . . . . . . .3 How to find your way to the high-tech
networks of Germany . . . . . . . . . . . . . . . . . . . . .14
W H AT G E R M A N P O L I T I C S D O E S
Supporting Mid-sized Companies The E-Trade Center
Mid-sized companies build the backbone First web-address for those seeking
of German economy . . . . . . . . . . . . . . . . . . . . . . .4 business partners . . . . . . . . . . . . . . . . . . . . . . . . .15
On the cover: Chancellor Gerhard Schrder with foreign investors. Big picture: the Chancellor with Mr. Jeffrey M. Immelt, Chairman of the Board and CEO of General
Electric at a press conference in Berlin 23.10.2002; small pictures (from left to right): the Chancellor with Sir Christopher Gent, CEO of Vodafone in the Chancellors
Office 28.11.2002; the Chancellor at the laying of the foundation stone of the Zellstoff Stendal Pulp Factory, an investment of the Canadian-American Mercer Inter-
national 30.08.2002; the Chancellor visiting the Aker-Shipyard (a Norwegian investment) in Wismar 20.04.2004.
M A ST H E A D
Publisher: Writers: Christopher Cordy, Clive Freeman, Terry No reprints may be made without the prior consent of the
editors. They reserve the right to publish or shorten readers
Invest in Germany GmbH Martin, Ed Meza, Edith Oltay, Joellen Perry, Ed Ward
letters. The publication is based on information accessible to
Anna-Louisa-Karsch Str. 2, D-10178 Berlin, Germany the public which the editors consider to be reliable. However,
Phone: +49 30 206 570 Design and production: they assume no liability for the accuracy of such information.
The articles published under names do not necessarily reflect
Fax: +49 30 206 571 11 ergo Unternehmenskommunikation GmbH & Co. KG,
the opinion of the editors.
E-Mail: office@invest-in-germany.com Hansaring 55, D-50670 Kln
Internet: www.invest-in-germany.com Art director: Michael Kemmerling
Managing Directors: Dr. Urda Martens-Jeebe, Art design: Christian Bernauer
Gerhart Maier Cover photos: Bundespressearchiv
Editor: Eva Forinyak Litho: D.I.E. Grafikpartner, Cologne
Consultant Editor: Kevin Cote Print: PrintService von Wirth, Bergheim
ners for foreign investment. Now we as the listic picture of what is really possible in popular location for foreign investors after the
managing directors of Invest in Germany todays Germany. We will sharpen our pro- U.S.A and China, something which is quite
would like to introduce ourselves to you. file with regard to sector specific expertise. remarkable when you consider the economic
In this context we will give you a brief IT and the branches that stand for mobility problems faced by Europe in last few years.
overview of what is on the agenda of Invest will be moved into the foreground in much To carry this message out into 2005 and
in Germany in 2005. the same way as the biotech and medical beyond, Invest in Germany, as the first stop
technologies are currently the focus of much agency for international investors, will pre-
Firstly, Invest in Germany will grow as a of our efforts. sent itself with new features and faces.
company. Since mid 2004 two managing Finally, sophisticated strategies of invest- Do not hesitate in finding out exactly
directors have been sharing duties at the helm ment promotion cannot afford to separate how we can meet your needs.
capital funding has taken its toll on Germa- taxation method for the so called carried gram supports women entrepreneurs. These
ny, and the government is trying to turn the interest came into force. The result being an efforts are focused on ensuring a continuous
situation around with six key initiatives. internationally competitive tax system. labor supply for tech companies and training
First, the government is focusing efforts A third measure in the program is a pilot and motivating new entrepreneurs.
on funding for the very early R&D phase of project to facilitate new start-ups from uni- Seen as a whole, the Pro-Mittelstand
start-ups, since this funding has nearly dried versities or research institutions. From 2001 Initiative has placed renewed emphasis on
up in Germany. One measure is a new joint to 2003, the Federal Ministry of Education Germanys mid-sized companies, offering
venture capital fund. Including contributions and Research provided funds for 45 spin-offs. them easier conditions for doing business.
ploy 170 locals next year. 1989. In just eight years, the IIC has encour- Germany as having a lighthouse effect, says
Deals like these are the whole point of aged 98 multinational firms to invest in the IIC President Dr. Horst Dietz, a former ABB
our work here, says David Chasdi, a mana- former East Germany, drawing a total of E4.3 executive who notes that firms often follow
ger at the Industrial Investment Council, a con- billion to the region and creating about competitors into a region to take advantage
of an already strong support system. Saxony- have migrated to the region in the last decade. To be sure, eastern Germany and the IIC face
Anhalt, for instance, drew world-class com- Such factors certainly came into play when challenges. The global economic slowdown,
panies like Dow Chemical by building on BMW decided to build its new 3-Series limou- a drop in foreign direct investment into Ger-
a longstanding track record with chemical sine plant in Leipzig, in the heart of eastern many as a whole, and the flood of labor head-
industries, while investors like MTU Aero Germanys auto belt. With the IICs project- ing to low-cost nations like China all rendered
Engines spur Berlin-Brandenburgs bur- management assistance, the Munich-based last year and this among the IICs slowest.
geoning reputation for excellence in aero- auto giant chose the Leipzig location which But the IICs Dietz projects that a global
space. We call this clustering, says Dietz. will eventually employ 10,000 and produce upturn, coupled with the agencys steadfast
Instead of trying to develop a new economic luxury vehicles for 15 percent less than other focus on knowledge-based projects that
base, we play to a regions strengths. BMW plants over strong competition from exploit eastern Germanys highly skilled work-
the Czech Republic. force such as the Telecom Italia deal, which
In just eight years, the IIC drew a Leipzigs flexibility sealed the deal. has the potential to employ a total of 300 peo-
total of H 4.3bn to the region Obtaining construction permits took just ple by 2007 will spur stronger job creation
eight weeks. Unions and employees readily in 2005. Among the IIC's accomplishments in
In a newly expanded Europe, one of eastern agreed to a work schedule that picks up 2004, in fact, are several other deals includ-
Germanys major strengths is offering the best when demand is high and recedes in slower ing a recent announcement by Rolls Royce
of both worlds; the political stability and high periods. And a dense network of over 700 and Lufthansa Technik to locate a $133 million
quality standards of the West, coupled with regional auto suppliers, plus the presence of aero engine overhaul center near Erfurt, in
the labor market flexibility and new-market other major firms like Volkswagen and Por- Thuringia that highlight the knowledge-
access of the East. The six eastern German sche, meant a ready supply of both parts and based workforce that is fast becoming eastern
states, for instance, boast some of the highest people. Leipzig eventually came out on top Germany's calling card.
investment incentives in the entire European because of the availability of skilled labor, In the face of inevitable obstacles, one of
Union; grants, below market-rate loans, and says Helmut Panke, chairman of BMWs the strongest tools both the IIC and eastern
employment support programs cut firms board, as well as the excellent infrastructure Germany wield is the certainty that the
investment outlays up to 50 percent. and transportation features. regions success is crucial to the countrys
Massive infrastructure investments mean future. Theres an inherent sense of worth in
the region boasts both a fully digital, fiber- A well-honed strategy for success the work we do, says Dr. Markus Deibert, a
glass telecommunications network as well as and a truly global reach senior manager in the IICs Life Sciences and
a plethora of air, rail, and road connections Chemicals Division. I believe in the product
to the major hubs of eastern and western Other successes highlight eastern Germans Im selling, because its worth it, for the Ger-
Europe. Add a motivated, well-educated willingness to adapt long-held skills to mans and for Germany. The legacy and the
workforce eastern German workers log an modern market demands. A traditional focus ongoing challenge of the IIC is convincing
average of 100 hours more per year than their on precision optics and electronics, for legions of multinational firms that their invest-
western counterparts, and the region is thick instance, in the city of Jena in the southeas- ments in eastern Germany are worth it, as well.
with world-class research institutes and it tern state of Thuringia, is a boon to laser
becomes clear why 2,000 international firms instrument maker Jenoptik, which expects Joellen Perry
Young says the number of buyout deals in the market is being driven increasingly by Estate. With the firm having pulled off eight
the country increased by 27 percent in the foreign companies, especially those from deals here within a year, PrivateEquityOn-
first half of 2004. The value of those deals Britain and the United States. line reported that Lone Star seems to be
ed on the project, which cost nearly E1 bil- converted within a few years into a 300,000- upbeat managing director, who is a vice-pres-
lion. The pulp mill investment is a major tonne craft pulp facility, deploying innovati- ident of Mercer International. Ridder speaks
boost for Saxony Anhalt, which currently has ve production procedures. of Germanys favorable geographical
around 20 percent unemployment. Now, with the much bigger Zellstoff location giving the company a unique com-
The force behind Zellstoff Stendal is Stendal plant up and running, German pulp petitive edge, thanks to its proximity to Euro-
Mercer International, a Canadian-American production gets a 50 percent boost virtually pes bustling central and northern markets
and to bourgeoning markets southward. backing of the European Commission, which with an annual production capacity of 85,000
The Canadian-American company praises the approved state aid of over E250 million to help tonnes in speciality grades. Says Ridder:
quality and efficiency of the supply chain in build the mill. Some 13,000 applications were Without our experience in Rosenthal we
Germany, and says it also stands to benefit received when Zellstoff Stendal advertised its would never have been able to build our
from the countrys excellent infrastructure. 600 upcoming jobs last year for the plant. Now Stendal plant.
The Stendal and Rosenthal plants in Germa- as it gears up to full capacity, as many as 1,000 Financing for the Stendal plant came
ny enjoy trade advantages over North Amer- additional jobs are likely to be created indi- from numerous sources, public and private,
ican companies producing for the European rectly in the states delivery and service sector and amounted to over E1 billion. Some E819
markets, according to the company. Why? outlets. Horst Rehburger, the States Econom- million was arranged with Bayerische Hypo-
Because of lower fibre and freight costs, a ics Minister, has called the pulp plant one of vereinbank, Munich, with Nord-LB, Hano-
Located on an 85-acre site, it draws its energy from its own bio-mass station, which has 100 megawatt capacity the biggest of its kind in Germany.
common currency and the benefit of con- its most significant industrial projects. Located ver, and the Halifax Bank of Scotland as sig-
ducting business in local language and time on an 85-acre site, it draws its energy from its nificant co-underwriters. A minority share-
zones. own bio-mass station, which has 100 megawatt holder of Zellstoff Stendal is RWE
Long fibre pulp is exclusively sold to the capacity the biggest of its kind in Germany. Industrielsungen GmbH, with an interest of
market for use in various grades of paper 29 percent; another is Fahr Beteiligungen AG
manufacturing. But when Germany failed to Quality and efficiency of the with seven percent.
build modern new mills, Scandinavia and supply chain in Germany Investors expect to fully recover their
North and South America won an increasing capital within 15 years. Mercer says the Sten-
share of the world market. Now, thanks to Mercer International holds a 64 percent inter- dal and Rosenthal plants will be responsible
Mercer investment here, it has again become est in Zellstoff Stendal and 100 percent in the for 850,000 tonnes of pulp production per
an important factor in the market. Rosenthal pulp mill in Blankenstein. Here year about 65 per cent of overall German
some E360 million was invested to replace pulp capacity. Besides customers in Germa-
Pulp production gets a an uncompetitive facility which produced ny, where demand is about five million
50 percent boost overnight low-grade sulphite pulp with a modern pulp tonnes per year, Mercer also sells under the
mill of nearly double the capacity. It gave Mercer Pulp brand to customers in Western
Wolfram Ridder is 42 and graduated with a Germany its first sulphate craft market pulp and Eastern Europe, the Middle East and also
masters degree in wood science and timber- mill of the post-war period. to Asian growth markets.
trade technology in 1988. He has been a key Mercer also owns Dresden Papier in Hei-
person in the Stendal project. It won the denau, Saxony, comprising two paper mills, Clive Freeman
Translated, Kompetenznetze
means competence network
Nanostructure creates color without dye The natu- Wood surface repels water droplets The wood has Nanocubes are an ideal storage medium for hydro-
ral phenomenon of color without dye has been taken been treated with BASFs "Lotus Spray", produced with gen thanks to a special surface which has numerous
up by nano-researchers. nanotechnology. pores and channels.
and plant engineering and construction to billion of that industry; in electronics, networks, in which public research insti-
the production of paints and cosmetics. $300 billion; pharmaceuticals, $180 billion; tutes, industries and small to medium enter-
Nanotechnology has made possible a wide and chemical plants, $180 billion. prises collaborate on application oriented
range of discoveries in all major research From 1997 to 2003, the worldwide nano- research topics. Due to the nature of nano-
areas in physical, biological and engineering technology research and development technologies, outside investment has not
sciences. investment reported by government organi- been directed specifically at nanotechnol-
Germany is today the most active EU zations increased seven-fold, from $432 mil- ogy, but rather in industries that apply it.
country in the nanotechnology industry. In lion to about $3 billion. Some 30 countries Uffe Bundgaard of Gate2Growth, an
1998, the German government announced have initiated national activities in this field, initiative to help European companies secure
an increase in funding and the establishment with Japan and the U.S. currently leading the financing from venture capitalists, explains
Photos: BASF
of six competence centers throughout the way. In 2003, Japan invested $800 million in that venture capital is not allocated specifi-
country in cooperation with universities, R&D; the U.S. $774 million and Europe $650 cally to nanotechnology, as the applications
research centers, large companies and SMEs. million. of nanotechnology cross all traditional
Ceramic ball & socket joint for an artificial hip joint being used in surgery. Hydrophilic catheters.
wed by the US at 20 percent. The growth and 1995 to 2001 by an annual average of 2.5 per- seeks to provide the same health services for
turnover of the German med-tech market cent of the gross domestic product, reaching all. The search for new ways of financing
declined somewhat in 2003. nearly E226 billion in 2001. In 2002, total health care began years ago. A major reform
The increase in life expectancy in the health expenditures made up 11.1 percent of of the health care system is currently under
developed world has brought with it a great- the GDP. German Statutory Health Insurance way which seeks to stabilize contribution
er demand for med-tech devices. The growth (SHI), which provides for the health care of rates, increase co-payments by patients, and
in the proportion of those over 60 will contin- over 90 percent of the population, has for introduce more competition among insur-
ue for decades to come. In Germany, the years been chronically short of funds. The ance companies.
share of the population over 60 is above the SHI is based on the principle of solidarity and Representatives of the med-tech sector
EU average. The number of elderly is expect- expect the ongoing reform of the health care
ed to grow from 22 percent in 2000 to 35 per- system toward more competitiveness to sig-
cent in 2040. Moreover, a growing number of MEDICA nificantly further investments and innova-
people care about their health and seek to The worlds largest medical fair Medica tions in the sector. The chairman of the board
live long healthy lives. takes place every year in Dsseldorf, of directors of BVMed, Anton J. Schmidt, has
The willingness to invest in health has Germany. For the last event in Novem- called for an end to the coupling of contri-
increased with the improvement of the stand- ber 2004 came 136.000 trade visitors butions and wages and for opening the sec-
ing of health in the eyes of the population. not only to learn about the exiciting tor to the dynamic opportunities offered by
Health now ranks first in surveys measuring news in every segment of the market the health economy.
the value of major areas of life, 80 percent of but also to take part in the Medica Schmidt also urged reforms to shorten
Germans find health very important, the Congress and German Hospital Con- the length of time it takes to approve new
family comes second with 75 percent. gress. More than 4.000 exhibitors medical devices and therapies so that patients
presented product highlights like the can benefit from them sooner. The hope is
Reforming health care first UMTS-based communication unit that eventually a health policy will be imple-
for consistent and swift transmission mented that induces med-tech entrepreneurs
The tremendous progress in medical science of medical data (e.g. from ambulances) to compete to reduce medical costs. The
introduced new devices and therapies that and new-style bio-chips that classify lower costs could then make room for wave
cancerous tumours or determine the
enable more people to receive treatment than after wave of still newer medical technologies.
right dose of medicine. The next
ever before. The increased expenses that this
MEDICA will take place in November
involved have sent the costs of health care
2005. For further information please
skyrocketing in many countries. In Germany,
contact www.medica.de
overall health expenditures increased from Edith Oltay
www.auma-fairs.com 26.08.-04.09. CARAVAN SALON Dsseldorf, Dsseldorf 25.11.-04.12. ESSEN MOTOR SHOW, Essen
T R A D E FA I R S I N G E R M A N Y
came in 2001). More than half of the visitors 280,000 people who provide around 6.5 per- business for all of our sectors.
came from abroad from some 100 countries. cent of the total industrial production. Ger-
The majority of the exhibitors, 63 per- many produced 16.8 million tons of plastic in
cent, also came from abroad. In 2001 their 2003. The turnover, E18.1 billion, was, how-
share was 51 percent. More than 2,921 exhib- ever, 2.4 percent less than in 2002. Increases Edith Oltay
How did you get started here? two part-time employees in addition to me
I opened the shop in 2001. Before that I and my wife.
worked for a German company in the finan-
cial area. In 1995 I left the German company Who are your main customers?
and went back to a Japanese company. I was My customers are German bankers and
the marketing director for Yakult, a Japanese lawyers, French people and Americans. We
drinks company. It was not so easy to go have offered a cooking class for the Ameri-
back to a Japanese company. Everything was can Womens Club three times already. My
different. target market is the people who attend the
opera, since we are selling a high-quality,
What was so different? high-cost product.
In a German company, if I want to speak to
the boss of the Amsterdam division, for exam- Do you plan to expand your shop?
ple, I ask the secretary to connect me and the Yes, I plan to open stores in Milan, London,
secretary does it. In a Japanese company, the Paris and New York. Milan will be the first,
secretary would suggest to me that I call and I hope to open it in two to three years. I
myself. This attitude is totally different. The want to form a brand-based business.
German secretaries are more helpful. Without Cooking/sushi demonstration by Mr. Kinya Terada at
secretaries, doing business is very difficult. Kulinart, a Frankfurt lifestyle-fair What do you enjoy about doing business in
This is a difference between Japanese com- Germany?
panies and European companies. The German people prize high-quality, well-
made goods. German people are very inter-
How did you decide to open your shop? ested in such products, particularly hand-
A German marketing specialist once told me made products. Germans have a sense for
that Germans know and appreciate Japans industrial products. They understand the
reputation for high-quality knives. He also value of the knives we sell. This is one rea-
said that Germans were beginning to eat son I am successful here. Also, Germans are
more fish and vegetables. Some friends put becoming more health conscious and they
me in touch with handmade knife producer appreciate our sushi and cooking courses.
Aritsugu in Japan. After a few meetings, the Japanese knives are just right for this as well.
company suggested I come up with a concept Almost all our courses are fully booked.
that combines knives with the food culture of
Kyoto. So, I spent one year doing market Do you think this concept would have wor-
research, and I decided to offer a concept that Did you need any special permits as a ked in Germany 10 years ago?
highlights each step in a Japanese meal the foreigner in Germany? Ten years ago, German people didnt eat a lot
cutting of the fish, the eating of the fish with No. This country is very easy. of vegetables and fish. The trend caught on
chopsticks and the drinking of tea. We de- five years ago when Germans became more
cided to offer sushi for lunch and various What did you have to do to start your busi- interested in health.
Photo: Rosemarie E. Overstreet
David, how do Germans react when you tell bare walls and no kitchen. But, we knew to Is it easy to communicate with your German
them that youre a stay-at-home dad? expect this because we had been warned by colleagues at work?
I get a subtle reaction that usually involves the the relocation company that was helping us Julie: I often have to re-explain what Im say-
squinting of the eyes. Stay-at-home dads are out. ing. In America, we use a lot of sports analo-
very rare in Germany. The house husbands Julie: Another adjustment was the shopping gies such as getting to first base or to make
who I have met here are all expatriates of hours, not being able to go to big shopping a home run. If I say this phrase, I sometimes
other countries. malls and not being able to shop on Sundays. get a blank expression.
That was very hard at first. Now, I really
How long do you plan to stay in Germany? appreciate having Sundays seem like a fami- How would you characterize Germans on
Julie: We will stay two to three years. It depends ly day rather than a day to accomplish tasks. the job?
on how my company wants to work it. The other thing I had to get used to was what Julie: Germans are straight to the point and
David: I really like it here. Id like to stay. Its I call the world of small. For example, the strong in their opinions, and you have to re-
very similar to the United States that I remem- streets are small, the cars are small, and the spect that. Im the foreigner here, and they
ber as a child. The people mind their own products come in small quantities because know the people and the culture. Im trying
business but look out for their neighbors. the refrigerators are small. If we were both to learn how the typical German mom cooks
People take more responsibility here. working, I think it would be very difficult to and eats. Im trying to understand this culture
The town we live in is small and quiet. It con- keep the refrigerator stocked. for developing food products. Still, the
sists of a baker, a butcher, a bank, a Porsche Germans are very friendly and they know
dealership and a lot of houses. We hear chick- Have you had clashes with the locals? what they want to accomplish.
ens and cows in the morning. Its a very David: Most of the Germans I have met have
pleasant environment. been very warm and friendly. Some of them What is the main difference between work-
have been a little bit reserved, but not like ing in Germany and working in the United
Did you have any problems adjusting here? I was expecting. One of the stereotypes that States?
Julie: I would say the first couple of months I had been fed was correct. Regarding wait- Julie: When I came here as a manager, I real-
were really difficult. We had been warned ers and waitresses. Some of the waiters here ly noticed that people have a good respect for
about this. During the first months, we didnt are slow and dont pay attention to the guests. the balance between life and work. People
have any of our things. We lived with rental have a lot of vacation, and they take it. I think
furniture for five weeks before our things Do you feel a sense of community in Ger- thats great. Germans work hard on the job
arrived. It was very frustrating to have to find many? and when theyre not at work, its strictly per-
out where to go to buy everything, such as David: Were very involved in our English- sonal time. In the United States, Im always
all the lights for the house. That was the speaking church, and that helps us a lot. We calling in to the office when Im on vacation.
Photo: Erol Gurian
hardest part buying all the light fixtures and have a network of people who love us and Here, I try to do it the German way. I just
trying to hang them up. help us. If you do have a problem, chances check out.
David: Thats very different for Americans are there is someone at the church who has
to rent a house and walk in and see no lights, gone through it and can help you.
In brand psychology,
perception is everything
Germans Wonder:
Strengthening Germany as an Investment
Location.
Proposals were made as to how Germa-
ny might improve its brand value abroad. Ste-
Photos: Adidas, Bayer HealthCare AG, Beiersdorf AG, Henkel AG, DaimlerChrysler, SAP, Siemens AG
the famous German label. In a booklet called
autos, beer and a strong economy. The Country Needs a Strong Brand the cam-
paign organisers listed points gleaned from
workshops and discussion groups, noting
tourism, education and science and research. ies of foreign companies to spend three days few months, these will include Japan and
Invest in Germanys first move in this visiting locations in Berlin and the surround- South Korea, the German Football Associa-
direction was a great success and pointed the ing state of Brandenburg. Particular empha- tion cup final in Berlin in May 2005, and the
way ahead. The international match between sis was put on the logistics, pharmaceuticals, Confederation Cup in June.
Germany and Brazil in Berlin on 8 Septem- and aeronautics sectors. The 32-member
22-27 January
EVENT AT THE PHOTONICSWEST
(German Photonics Industry)
San Jose; USA
23-25 February
EVENT AT THENANO FAIR &
CONFERENCE Tokyo, Japan
(from left to right): Manfred Dransfeld,President, German American Chamber of Commerce; Mark Chandler, 11-15 April
San Francisco Mayor's Office, Director of International Trade; Dr. Martin Wansleben,Chief Executive Officer,Asso- EVENT AT THE HANOVER FAIR
ciation of German Chambers of Industry and Commerce DIHK; Rene Gurka,Director, German American Cham- Hanover, Germany
ber of Commerce, SF Office; Reinhard Krause, German Federal Ministry of Economics and Labour, Berlin.
18-20 May
EVENT AT THE INTERNATIONAL BIO
31 May-06 June
EVENT AT THE TRANSPORT LOGISTIC
13-16 June
EVENT AT THE LASER WORLD OF
In August of 2004, Invest in Germany opened its third office in the PHOTONICS Munich, Germany
United States, the first on the West Coast.
19-22 June
EVENT AT THE BIO PHILADELPHIA
July
gon, California and Arizona. These states ested in business opportunities in Germany ROADSHOW LOGISTICS USA
had a combined GDP of $1,863 billion in and the EU. These include life sciences, IT,
September
2001. It is headed up by new IIG team mem- aerospace, photonics, nanotechnology, envi-
ROADSHOW R&D France
ber, Angelika Geiger, a German-American ronmental & energy technologies and others.
who is a long-time California resident. Ange- In San Francisco, Invest in Germany occu- 18-20 October
lika has served in executive-level positions in pies a joint office with two other agencies EVENT AT THE BIOTECHNICA
various industries, including market research, sponsored by the German government, the Hanover, Germany
software and internet technologies. Her German American Chamber of Commerce and
experience and business contacts give Invest BfAI (German Office for Foreign Trade). The 16-19 November
in Germany a head start in establishing itself combined office will allow these three agen- EVENT AT THE MEDICA
on the West Coast. Angelika works closely cies to leverage their contacts, raise the pro- Dsseldorf, Germany
with her colleagues, Michael Rassmann in file of Germany on the West Coast and empha-
November
New York and Kenneth Bremer in Chicago. size the economic importance of this region.
EVENT AT THE BIO EUROPE
Dresden, Germany
and abroad
Invest in Germany
Invest in Germany guides the inves- As the primary contact for companies
tor to success in Germanys business considering expansion into Germany,
environment. Invest in Germany provides informa-
tion about the German business envi-
ronment and assistance in establish-
ing connections with an extensive
network of contacts in both the public
and private sectors.
www.invest-in-germany.com
Invest in Germany GmbH, Anna-Louisa-Karsch-Strae 2, D-10178 Berlin, Tel.: +49 30 206 57-0, office@invest-in-germany.com
Invest in Germany, LLC, 345 Park Avenue - 15th floor, New York, NY 10154, USA, Tel.: +1 212-454-1905, rassmann@invest-in-germany.com
Invest in Germany, LLC, 200 South Wacker Drive, Chicago, IL 60606, USA, Tel.: +1 312 596-8503, bremer@invest-in-germany.com
Invest in Germany, LLC, 201 California Street, San Francisco, CA 94111, USA, Tel.: +1 415 248-1246, geiger@invest-in-germany.com