SPATRES on Product Development.

The SPATRES for the third strategy is product development where the researcher has

found two ways to do. The core product of a hotel is its rooms. First, iMEREX Plaza Hotel

should upgrade the different types of rooms that suit the needs of different types of guests. It will

continue to upgrade the ambiance of its rooms and make sure that guests get the worth of the

money they pay for. It will improve the design and interior of the hotel to create brand image and

it will also add new hotel facilities and amenities such as the hotel SPA. There are some products

that need to be eliminated such as the cafeteria since it was not generating profit.

Objective#3: To increase sales by improving or modifying products or services.

STRATEGIES PROGRAM ACTIVITIES TASK RESOURC

S ES
1. Improve quality of Redesign the Asses, conduct Hotel P500,000 to

products and services interiors of a study or Owners- P1,000,000

to clients/guests. the hotel that survey to the Manager for the

will suggest target customers overall

sophisticated before making a renovation.

and decision.

simplicity of

iMEREX Make an

Plaza Hotel. improvement

based on the

Add new feedbacks and

hotel findings of the

 amenities study.

2. Maintain the affordable such as

room rates and iMEREX Monitor the

products to Plaza hotel. improvement of

clients/guest. product and

make sure it is

accordance with

the planned

strategy.
3. Create positioning Use Conduct a Hotel 500,000 for

strategy to improve the prominent, survey and Owners- the

hotels image and to sophisticated gather all Manager improving

create loyalty to its Capampanga feedbacks hotels

current customers. n celebrity before image

endorsers for developing the

the new strategies.

brand image

of iMEREX Evaluate all the

Plaza Hotel. gather

information.

Develop action

plan for the

result of the
survey and

create the

services

accordingly

base to the

result of the

survey.