CV - FREDERICA PROCK

02.10.1982 Friedelstr. 40, 12047 Berlin frederica.prock@gmail.com

PROFESSIONAL EXPERIENCE

10.2014 present Set Dresser

Clients: Apple, WestwingHome & Living, Bosch, Vodafone, KaDeWe,
Berliner Pilsener, Coca Cola, Suva Insurance, Kovacs, ZDFNeo
10.2011 present Founder and Designer fove jewellery
www.fove.me

RESPONSIBILITIES

Design of my own line of fashion accessories, invention of name and logo, creation of concept for
each season; fabrication of custom made jewellery
Concept and art-direction of photo shoots including retouching, graphic design of lookbooks
Frequent sourcing of new materials and right suppliers, preparation of fashion collection and
subsequent make-to-order production, stock garanty
Sales via own created internet shop and via distributers like monoqi and newniq and at pop-up
stores in Mnchen and Berlin. Sales booth at music festival Open Source
Taking care of all media social channels: facebook/pinterest/instagram, organisation of events (i.e.
fashion stores Bean Store and akjumii Store in Mnchen, Mazooka Store in Berlin, ELA selected in
Dsseldorf and private party sales), cooperation with fashion blogs (i.e drawing to win bracelet at
kooye.de), market research for higher focus on product offer.
03.2014 12.2014 Store Manager eco fashion store
www.miwai.de

RESPONSIBILITIES

Professional sales advise with personal daily goal

Daily business in store routines: management (balance the cash and accounting, handling returns,
stock of inventory), marketing (newsletter, flyers and facebook), window decorating, communication
with customer and labels
Daily business online shop routines: stock of inventory, creating and uploading product excel sheets
for webshop (style description, pictures, quality and label informations), product care.
Sourcing new sustainable and innovative labels matching to our concept.
Optimizing in store and online strategies for better turnovers
Handeling project based happenings pop-up's and summer/winter sale festivities

08.2012 03.2013 Fashion Designer accessories & soft items

www.esprit.com

RESPONSIBILITIES

Design of the collection: mens and womenswear/ knit and woven accessories
Close collaboration with head of design and global business manager on all aspects from initial
design to final production
Overlooking the process of prototypes and salesman samples including fitting and adjustments
Continously research and analysis of new materials, trends and techniques

01.2011 present Freelancer Fashion and Graphicdesign

www.frederica-prock.com

RESPONSIBILITIES

Design sketching and fashion illustration analog and digital

Design of menswear collection sweatshirts, t-shirts, jeans, pants, jackets and accessories.
Design and concept of flyers (i.e. partyflyer foyer, Dsseldorf, fashionevent at ELA selected,
christmas shopping at NALLIK) and poster (i.e. FOVE jewellery label)
04.2009 08.2010 Design Sabbatical

Scouring the globe for new design inspirations and new production techniques (USA, Central- and
South America, Australia, New Zealand, Indonesia)

03.2007 03.2009 Fashion Designer knit/sweat/t-shirt

Peek & Cloppenburg subsidiary Mc Neal
www.mc-neal.com

RESPONSIBILITIES

City and trade show trend research Milano, Florence, Barcelona, Paris, London, Copenhagen,
Berlin, New York (attended trade shows: Pitti Uomo, CPH Vision, Bread&Butter, Premium)
Design of the collection: menswear knit, sweat, t-shirt. Design of every print, application and badge,
affecting all products of the brand selected all fabrics. Invention of the logo MCN.
Research and close coordination of all design aspects (including future trends and colour schemes)
with the design team and art director.
Oversight of the entire production process: from sample review on site (visits at manufacturers) and
prototypes or salesman samples to final fittings and adjustments

10.2005 02.2007 Fashion Design Assistant

www.mc-neal.de

Support of creative team: sketching and designing of required styles, designing of hangtags and
labeling in agreement of designer, preparation of sale documents including updating product
information and material cards

09.2002 06.2005 Photo Assistant

www.s7udio.de / www.felixwirth.de

Assistant of analog photography small-, medium and large format: responsible of films (from
setting the camera to developing), preparation of camera ready to shoot and setting required light,
organisation of right equipment on set or in own studio.

09.2003 09.2004 Fashion and Still Stylist

www.s7duio.de / www.felixwirth.de

Supply and Curating the clothing and accessories for all the models on the photo shoot.
Care of cloth, pinning to fit and steaming of the garments.
Keeping up to date with current and changing trends in fashion and design.
Advising clients on fashion styling for visuals.
Renting objects to accompany the look in the shoot.
Styling, arranging and polishing the goods look beautiful.

06.2001 06.2002 Internship Graphic Design

www.n-t-k.de

Concept and design of art:card dsseldorf, flyer for events of various artists, organisation of
excursions for team spirit

02.1997 08.1998 Shop / Retail Experience

SOHO fashion store, Landshut

sales advisor, window decorator, handling returns, cash and card system

OTHERS
12.2013 02.2014 Advanced Vocational Training - Webdesign (HTML/CSS) and CMS

customer oriented websites, either static or with flexible organisation of content

 EDUCATION

10.2003 12.2006 bachelor fashion design

AMD Academy of Fashion and Design, Dsseldorf
www.amdnet.de

draping, tailoring, construction, CAD, fabrication, illustration, business english, fashion history,
communication design, etc.

09.2000 07.2002 college degree in design

vocational college (Berufskolleg) Elly-Heuss-Knapp, Dsseldorf

SKILLS

LANGUAGES

german mother tongue / english fluent in writing and speaking / spanish more than basics

SOFTWARE

TexDesign, Adobe Photoshop, -Illustrator, -InDesign, -Dreamweaver (HTML, CSS), CorelDraw, Freehand
Macromedia, Microsoft Office, CAD (computer aided design)

Further administrative and office skills

Personal assistance to a manager, responsibility for office interns, organisation of exhibitions and events,
coordination of PR, caterers, on-site staff, highly flexible and resilient in face of change.