Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
by Brittani Sponaugle
Executive Summary
This is your chance to grab the attention of the reader in the most concise
and informational summary you can muster. Never let this run over one page
long. Also, do not write this portion until after you have done everything else,
all research, all numbers crunched and the entire packet completed. (You can
read about the full business proposal template in this article.) Since this
business is fairly new, the executive summary will not be as detailed (with
financial growth, charts and graphs) as it would if it were already well-
established.
Our mission is to provide a healthy and sustainable food option for our
consumers. As an organic and GMO-conscious business that practices zero-
waste policies, we not only feed our customers we educate them. Yampa
Valley Naturals was founded in 2012 by Maya Stone and Joseph Yebcavich.
We are a home based business seeking a permanent commercial location for
retail and wholesale purposes. Our products are organic treats such as
breads, granolas, jams and mushrooms that serve the population of the
Yampa Valley and beyond. We are Colorado Proud certified, part of the Main
Street Chamber of Commerce and have all necessary permits to operate
legally within Routt County.
We are prepared to invest 50% of the total needed start-up funds. They are
seeking the final 50% of funding to meet our financial goals from Mountain
West Bank and interested angel investors. There is also a Kickstarter
campaign active to aid us in this process. We foresee Yampa Valley Naturals
becoming a staple in the Steamboat Springs community; to educate the
public about the importance of local and organic food; to provide cost
effective healthy food options; and to develop partner programs with
Colorado Mountain College to enrich the Sustainability program and further
the local food goals of the valley.
Goals:
Objectives:
Business Philosophy:
Industry Description
Description of Products/Services
Granola
Granola Bars
Trail Mix
Fruit Butters
Herbs (Fresh/Dried)
Mushrooms (Fresh/Dried)
Pastries
Cookies
Muffins
Cereals
Nut Butters
Artisan Breads
Competitive Advantages/Disadvantages
Living in the Yampa Valley can have its setbacks in the agriculture and
product creation sector due to our rather remote and high-altitude location.
Obtaining certain ingredients is already problematic but we need to again
dramatically narrow our search to meet our high standards of organic and
GMO-free ingredients.
Customers
Our target customers range from young to old and they will primarily
be residents of Routt County, CO. Our products cater to the sweet tooth of
kids, the health nut to the diabetic elderly. There is one important theme
here and that is: S.L.O.
Competition
How will you get the work out to customers? Include this information in
the next section. You should include not just direct promotional strategies,
but also branding strategies and budget information.
Promotion
We have already see our customers make their decision on the quality
of our product over the price. We initially had incredible affordable prices as
we didnt understand our market yet. We have driven the prices up
considerably and have actually seen an increase in our sales.
V. Sales Forecast
Make sure that this information is extremely detailed and describes not
just the projection, but details about why youre predicting these sales and
expenses. This part will be most scrutinized by anyone considering giving
you money.
Production
Location
We started off as a cottage kitchen business working out of our home
kitchen. We now operate out of a commercial kitchen in town, use our home
mailing address as our business location and our products are sold via
events, farmers markets, third party, and on our website.
Our ideal location is a small shop off of the main street. Oak Street,
which runs parallel to Lincoln Ave. (the main road) has great boutiques and
unique shops that would be a great fit for us. There is ample street parking
and rent is cheaper.
Legal Environment
Yampa Valley Naturals has already obtained a city sales tax license, a
state sales tax license, a wholesale and retail manufacturer license and
insurance through Mountain West insurance agency. We have no trademarks
and are unsure as to zoning at this point as our location is still to be
determined.
Personnel