Influences
Media (magazines, newspapers, billboards,
Advertising, TV, radio, videos, films,
promotions, coupons, etc.)
Technological/Medical Advances
(computer, research studies, new medicines
or procedures, etc.)
Interpersonal Communications
(family, friends, peers, co-workers,
teachers, etc.)
Immediate Risks
Examples
According to the respondents and our experiences
as well, media has the most important role of in
forming consumers opinion about food additives.
However, this role is judged by consumers
negatively, they think that the purpose of such vast
amount of advertisements is to persuade and
mislead consumers. (Analysis, pg.3)
Experts argue that the huge benefits of using food
additives balance out the negligible insecurities
related to the potential health implications of
regular food additive consumption (Consumers,
pg.2)
They suppose that if these substances are allowed
by the authorities then they were thoroughly tested
and can be safely consumed.(Analysis, pg.3)
The doctors aversion against additives is much
less expressed than in the consumers group,
despite the fact that they have more detailed
knowledge about health problems caused by food
additives.(Analysis, pg.3)
In a study conducted by Wandel (1997) Posits that
food labelling is one medium by which consumers
can acquire knowledge about the food they
consider buying. This type of information is
becoming increasingly important in a food market
where direct contact with the personnel over the
counter is declining. (Consumers, pg.3)
Interestingly, people with lower levels of education
were more likely to purchase food with additives
that follows government standards than those with
higher levels of education.(Consumers, pg.2)
Some studies have found additives are a
source of headaches, nausea, weakness and
difficulty breathing.(Dangers)
Tartrazine (E102), which is primarily used
by the soft drink industry, is one of the
colours most frequently implicated in food
intolerance studies. Adverse reactions to
tartrazine seem to occur most commonly in
subjects who are also sensitive to
acetylsalicylic acid (ASA), a finding which
was also observed by Feingold and his team.
Depending on the test protocol followed, it
has been found that between 10-40% of
aspirin-sensitive patients are indeed usually
 also affected by tartrazine, the reactions
including asthma, urticaria, rhinitis and, as
previously mentioned, childhood
hyperactivity.(Adverse)

a new study from researchers at Georgia State

University has found that routine consumption
Long-Term Risks of emulsifiers is linked to colon cancer in
mice.(Common)
Hydrogenated Fat, which causes
cardiovascular disease, obesity. (Food)