Personality Sporty Romantic Classic Dramatic Natural

Scores from 9 3 5 4 8
the test

Chapter 1
Determining Fashion Personality

My personal style is Sporty natural. I am all about the comfort and accessibility in the sporty lifestyle
because I can easily move around and dont have to worry about feeling in-mobile or suffocated in specific
clothing, with the way my personality is I love to move around and jump around being silly and with the
sporty clothing I am able to be myself and to move around. It is important to me to not only be seen as the
sporty type but to be able to be seen as someone who feels confident as herself in her clothing, but also
someone who has the beautiful natural look to her. Natural fashion is very important because I feel like it
allows us to see our true inner beauty behind all the makeup, and with natural colors being a huge thing in
this generation, comfort is everything. Examples of my favorite outfits to show this are, my dark blue
denim jeans paired with neutral colors loose fitting shirts, with vans shoes, and diamond earrings. I love to
use pastel colors, or black and white to create the natural look with a sporty edge to it.

Life Style Grid

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Slee Work School Exercise Travel Dressy Casual Casual Away

 p Home

As you can see the main part of my lifestyle is sleep, work, and School. I am a
full time college student at Madison Area Technical College. Adjusting to the
new lifestyle in Madison was a huge change from high school to college. I
sleep the majority of my time, but I also am trying to build up a career in the
fashion world, so working in retail and working the hours I do really helps me for
the near future of my career.

Fashion Statement
To me, fashion is body language. It is a non-verbal form of communication
showing a lot about the wearer to the observer. The most critical aspect of
studying a fashion course is that fashion blossoms on to the unexpected.
Developing new ideas in relation to this global industry's future, from how a
business best communicates with its consumer or its environmental and cultural
concerns. I want others to view me as someone who has comfort in what she
wears, not being afraid to try to new items, to be viewed as someone as unique
with her style. Coming up with ideas that people may not have thought of
before, being someone who is educated enough to know what works and what
doesnt work, someone who is unique.

Budget Worksheet
Percentage Category Percent Dollar Revisions In my budget worksheet I feel
Range Chosen Amount like everything I have is
accurate and up to date. I am a
Fixed college student so I cant
Expenses always be spending money on
18-25% Housing 80% $695.00 clothing. I do what I can with
18% Taxes - N/A what I have until I feel the need
1-5% Insurance - N/A to go out and buy something
0-10% Debt 25% $693.01 new for myself. My wardrobe I
Repayment would say would need a little
0-10% Savings 10% $3,903.60
bit of an improvement, by
0-10% Emergencies - N/A
adding more colors instead of
the basic white, black, and grey.
Living
Expenses Overall this chart is accurate to
5-12% Utilities & 12% $84.00 my spending and to what I need
Phone to be saving for.
8-15% Food 5% $20.00
5-15% Transportatio 20% $15.00
n
2-5% Medical - N/A
I2-8% Clothing
chose these companies 5% $30.00
2-9%
because they areDurable
in my 2% $15.00
Goods
everyday life. Each one of
1-5% stores brings
these Personal
my type of 2% $10.00
Grooming
personality style to life. Nike
1-10% Recreation 5% $30.00
helps me out whenever I need
0-9% All Other - N/A
new workout shoes, spandex,
or workout clothes in general. I
shop at Pink Victorias Secret
very often because I love how Fashion Personality Vendor
comfy their pullovers, and how Table
assessable their leggings are.
When I shop at Forever 21, its
like my go to store for when I
need to update some clothing
for sweaters, rompers, shirts,
dresses etc. They style of
 Vendors Clothing Items Personality Style
Nike Athletic Sporty
Shoes/Socks,
athletic attire
(Shirts, spandex,
headbands)
American Eagle Denim Jeans Natural
Pink Victorias Leggings, Sporty
Secret pullovers, intimate
apparel
Forever 21 Sweaters, shirts, Natural
dresses, jewelry,
scarfs, sunglasses
Celebrities Sporty
LeBron James Natural
Jasmine Tookes

Chapter 2

Demographics
I am a young female adult, living in Madison, currently attending Madison Area
Technical College for a degree in Fashion Marketing. I am currently working at
Designer Shoe Warehouse, and have a low income. I come from a family of four, I am
the oldest sibling so I am the first one to go off to college and move two hours away
from home, while my younger sister attends West De Pere High school.

Psychographics
Ever since I was a little girl I would always love to play dress up, and dress up my
dolls and even my pets. I always knew I loved fashion since I was a kid, but I never
knew how much until my teenage years. My mom would call me her personal
shopper because she hates shopping and whenever she needs to go shopping she
always gives me a call to help her out. Ive learned a lot about peoples different style
preferences based on helping my mom, sister, and former friends. After I have my
fun with playing dress up with family and friends, I love to go home, turn on some
Netflix, listen to some music and snuggle with my kitty.

Evaluating your life style

Analysis
Madisons Weekly lifestyle is:
Sleep- 38%
Work- 25%
School- 8%
Casual Home- 14%
Casual Away- 2%
Travel- 7%
Exercise- 0.5%
Dressy- 4%

Total- 98.5%

As you can see sleep and work take up the majority of my time. I live this lifestyle
because I have had to adjust to a new lifestyle and new schedule for the days with
school. I am so used to having school 8 hours a day, so when I only have school for a
couple hours a day it makes a huge difference in my lifestyle. Since I have this new
lifestyle and school for only a couple hours a day, it means I have extra hours to
work, and can work more afternoon shifts, instead of the standard 4-10pm. For those
reasons I am able to sleep in longer on certain days and time manage better.
Generation
My generation is the Millennials, (1982-2002): I grew up in the peak of technology
being created and where social media became a business. At the time I was growing
up apple made its first debut with the Apple computers, and the new iPod eventually
turned IPhone. Technology was booming throughout the 2000s to now (2016).
Technology became a lifestyle for me, everything you needed to communicate or to
interact was over social media. Many elder people would explain my generation as
Adventurous, impatient, and generally non-committed-individuality and expressing
themselves through their clothing choices. Tolerant of racial, gender, and sexual
differences; wears whats comfortable and what fits. Those who have leadership
status make trends in dress.

Clothing goals
My Fashion goal is to be Individual. Carefully selecting clothing that expresses who I
am and what my personality is. I tend to buy the same brands because it identifies
with the style and fit of who I am and what I am capable of putting together. I am
always open to trying on looks that may be more dramatic, but my overall comfort is
the sporty natural look that can be differentiated with other looks, that others may
not have thought of. I would like to be an original and be something that inspires
people to buy clothing that makes them feel confident about themselves. Chapter 3

Chart of Wear-Discard-Alter clothing

Wear Discard Alter
Sweatshirts, sweaters, jackets Socks with Holes Dresses that are too long
and pullovers
Denim Jeans, and leggings Clothes I havent worn in Shirts with hole in the sleeve
three Years
V-neck shirts and loose fitting Leggings with rips on the Adding Padding to swimsuit
shirts inside of the leg tops

The items I have in Wear, Discard, and Alter really go along with my organization skills. The
items that are in Wear is what I love to wear and what I feel looks suiting on a petite person
like myself. The items in discard are very relevant to everybody, anything with holes, gets
discarded. With Alter I thought of specific clothing that could possibly be altered in the
future, and many people get their dresses altered, shirts with holes in the sleeves stitched
back together, and the adding of padding to swimsuit tops.

Strategy on how to organize own closet

When organizing my closet, I always love to have a plan before I start getting rid of
clothing. I have a couple rules when organizing, if I havent worn it in 2-3 years it goes to
charity. The way my plan is set up really helps keep everything in place, and the up-to-date
clothing I have, so Im not wasting space that could be used for other storage.
Planning Clean up and Clear out: Clearing out everything in my closet so I can
organize it.
Hanging bars, cubby storage and drawers help organize clothing and ensuring that
everything has a place.
Design shelves that will fit the various items I have
A tiered shelf stores shoes at the bottom of the closet
Space management, consider placing dresser inside the closet
Maximize small space
Folding Clothes
Accessory Storage. Stylish boxes provide the perfect sized space and help keep little
accessories in their place and out of the way.
Built in drawers
Organize by color

These are just a few things I would consider when organizing my closet. I would organize it
like this because I am creating more space for new clothing items, everything will be
organized by color, making it easier to pick out outfits in the morning. This method works
for me because it gets me to go through all my clothing and decide what I want to give
away to charity and what to keep. It makes the mess of a closet much easier to handle
without being overwhelmed by all the clothing.

My discard places and why I selected them

When I no longer wear clothing that fits or just doesnt suit my style preferences anymore, I
usually take them to my nearest goodwill or Christin charities, so that someone else could
make good use out of them. I donate because I dont want to throw away perfectly good
clothing that could be someones Something New.

Alterations Plan
If I ever needed my clothes altered, my moms friend Tammy sews and my younger sisters
sews clothing. They are both way more experienced than I am in the Alterations aspect, I
have sewed before, but I am not as well knowledge as those two. If none of them were
available I would check out some tailors that could give me a hand, and by asking them it
would turn out more professional than I could ever make it.

My color analysis color schemes, main focus color, and Color

needs
My color analysis is Analogous colors; I have many different clothing items that are related
to each other or have at least one color in common. My main focus color is blue. My closet
has many different types of color blue. Blue suits the color of my skin, my shoes, and my
personality overall. My color needs would be adding different colors other than black, blue
and white, to my closet. Adding colors that go with the season and complement me in my
own way, shape and skin tone.

Chapter 4

Body Type
Head- My head takes up one section of my
body

Torso- I have a smaller torso than most people. My

torso only takes up one section
Waist- My waist is very small and would only take up
about a half a section on my body
Legs- My legs are 90% of my body figure, they are
short and only take up 2 sections

My body type Silhouette fit, Quality,

and Style that is Best for me.
I have a petite body type and silhouette. This means
that my body type is based more on stature than
weight gain. This body type is a short stature with a
petite frame and can be found in anybody type.
Because I am a college student, the quality of clothing I buy is half and half. Half expensive,
Half cheap.

My Clothing Choices Related to my Body Type.

Since I have a more petite body figure, I tend to wear tighter shirts that show off my bust
and tiny torso. I wear a lot of denim skinny jeans and leggings to make my legs look thinner
and have the illusion of taking away how petite my legs are. I dont try to like to attract that
much attention but if it sparkles I wear it. Wearing leggings really helps my confidence in
feeling appealable and acceptable. I have a lot of things that I choose not to wear because
of how it makes me look but I do know that I know my style and I know my clothing, and I
know what makes me feel comfortable, and active.

My Clothing Choices Related to my Proportion.

With my petite size, my legs are the majority of my body, along with my smaller waist and
torso. With being petite and having shorter legs, the clothing that works best with my body
type is denim skinny jeans, and leggings, that make it look like my body is proportioned
correctly and the illusion of making my legs look longer. I do not like wearing clothes that
make me look stumpy, and big. I try to avoid maxi skirts, parachute pants, and long shirts,
because it makes me appear bigger than I actually am. I always try to stick with what I feel
would look good on me and what would make me look how I actually am without over doing
it.

My Color season and the best colors on me.

My color season is Winter, because I have really dark brown eyes, and dark, dark brown
hair color, and very white skin, that make Winter colors look better on me. Colors that look
the best on me are Blue, olive green, red, black, maroon, grey, white, pink, and nude. All
these colors really help bring out my eye color and my pale skin, making it look natural all
over.

My three action steps to change my wardrobe to better suit my

body type and proportion category
Buy different types of clothing that really show off my petite size and proportion
Buy and wear clothing that makes my legs appear longer, like high wasted skirts, and
shorter dresses
Buy more separates to change up my style and better suit my body and proportion
type

Chapter 5

My Wardrobe Selection Factors

What are the fits for your shape and why?

My fit are as Follows: Bust-34in, Waist- 32in, Hips- 28in, Thighs- 13in, Back and waist
length-21, Arm Length 18in, Elbow length- 9in. Total height 50 because my bust is larger
than my waist this makes me have a larger top and smaller bottom on my petite size.

My best styles for my shape and why.

Since I have a Half-pint body shape I should put more emphasis on torso to make it look like
everythings not smashed together. Styles like High-wasted pants/skirts would really bring
out my torso and legs to look longer than they appear now as short. Using specific colors
and belts could really make a difference in appearance that would best fit my shape and
style.

My Color season.
My color season is Winter, because I have really dark brown eyes, and dark, dark brown
hair color, and very white skin, that make Winter colors look better on me. Colors that look
the best on me are Blue, olive green, red, black, maroon, grey, white, pink, and nude. All
these colors really help bring out my eye color and my pale skin, making it look natural all
over.

My three fabrics that compliment my styles and fit.

Cotton
Spandex
Denim

I wear a lot of cotton t-shirts because they are so soft and so comfortable and easy to wear
with anything. I love denim because it is very durable, can withstand weather conditions
and holds it shapes. I wear a lot of spandex that is what is in my leggings, keeping me
warm and easy to move around.

What is the quality level that is important for you to wear?

Why? This helps define budget.
My quality level of clothing that is important for me is that its well-made, but also within
my budget. Since I am a college student, I cant always be spending money on clothing, but
when I do I usually am shopping the clearance racks for the best deals and here and there I
might buy something a little more expensive for myself, but rent and my other bills come
before anything.
How do you care for your clothing? What adjustments might
you make? Name two and give a reason why.
Since I am on a budget, I wash my clothes in my apartment complex. However, I always
separate my delicate clothing and undergarments from my causal colored clothing. If I
have any type of stains on my clothing I try to wash and scrub it out the best that I can to
make sure it comes out, and then the shirts look better than ever.

Chapter 6

Cluster Chart
Clusters Work Cluster Sport Cluster Casual Special Seasonal
Cluster Occasion Cluster
Cluster
Favorite Item Black Dress Thin Black Fancy Dresses Winter Coat
base Sweatshirt Leggings
Add-on Nude Workout White V-neck Light Pink, Long sleeve
cardigan leggings (Any short sleeve black, maroon, Sweaters
color) shirt or olive dresses
Add-on Button down Nike Running Denim Jeans Rompers/One- Denim Jeans
shirts Shoes with holes piece outfits
Add-on Long Spandex Vans shoes Patterned Scarfs
Sweaters (Black) shirts-
Dots/flowers/Sp
arkles
Add-on Necklace Athletic Hoodies/Pullo Heels/Pumps Fuzzy socks
shorts vers

Trend Spotting Chart

Trend Description Magazine Cutout
Dresses I picked this dress
because:
It has a defined waist
line that will show off
my petite figure
Its short enough to
make me look taller,
and it is airy and
tight, but lightweight
that itll show off my
more natural style
Skirts I picked this skirt because:
Its a high waist skirt
that would be lined
up with my stomach
making it look
proportionate on my
body.
Its a thicker material
and with the darker
colors would really
bring out my romantic
side.

Pants I picked these pants

because:
They look comfortable
and light weight,
which will subtract
my weight form me.
The elastic band can
be made tighter to fit
tighter or looser on
my body.

Tops/Blouses I picked this top because:

The sleeves are so
different from the
rest of the piece and
goes so well with the
black
The black and nude
sleeves really accent
each other well and
would fit my
personality very well

Blazers I picked this blazer

because:
Its a very
professional looking
piece, and the grey
and black do look
very nice together
This blazer would
make my upper body
type professional and
conservative, but will
also break up my
body differently

Outerwear I picked this coat because:

The colors of the
jacket really go with
my hair color, skin
tone, my style
It looks warm, very
sleek, and would
definitely be in my
closet for my color
season.
Sweaters I picked this sweater
because:
Its longer so itll go
below my hips making
my legs look smaller
The color of this
sweater would really
go well with a pair of
black or brown
leggings and the
texture of it would
feel so soft, always
keeping you warm

Eveningwear I picked this eveningwear

because:
Its tight enough and
long enough to fit my
exact body type
The glitter, the black,
and the pattern is so
unique and different
from what you
normally see, that
you would stand out
in a room

Footwear I picked this footwear

because:
I like to be
comfortable and able
to move everywhere
easy without my feet
hurting
This shoe represents
my whole personality
with being glitzy, but
also sporty and
causal
Handbags I picked this handbag
because:
The colors throughout
this whole handbag
really work well with
each other and accent
each other greatly
This purse also looks
so chic and neatly
made, I would use
this for everyday use

Cluster Planning Chronicle

Skirt Pant Jacket Top Dresses Sweater Denim
Colors
Neutral 1 9 2 8 2 1 6
Accent 0 2 0 3 0 0 2
Print 0 0 4 10 0 2 0
I need more skirts Neutral, Accent, and print-More dresses and sweaters
Shopping
List
Fabric
 Winter- 0 6 1 3 0 1 4
weight
Summer- 1 5 1 15 2 0 4
weight
All Seasons 1 11 3 15 2 0 4
I need all season sweaters and more all season dresses, and skirts
Shopping
List
Accessorie
s
Footwear 11
Jewelry 3
Belts 0
Handbags 1
Hosiery 0
Shopping I need more Hosiery and Belts
List

Chapter 7

My Foundation Basis
I wear different types of undergarments with every outfit. It depends on what I am going to be wearing
that day, if its jeans or sweat pants, Ill normally wear hip hugger underwear so Im not in any discomfort.
With tighter fitting clothing Ill be wearing thongs and depending on the shirt a colorful bra or my basic
black and white bra.

My undergarments assessment by stating the type of

undergarment I wear and why the fit works for me
Bras Black bra
White Bra
Colorful bras
Underwear Thongs
Panty hoes
Hip Huggers
Chapter 8

My Accessories
My Handbag essentials
Essential Items Wallet, Keys, Checkbooks, Pens, Chap stick
Nonessential Items Rappers, Receipts, loose change
Keep or change? Reasons Why I would get rid of all the rappers and receipts
to create more space for my wallet and check
books. I would keep the loose change in my
purse only because you never know when
youre going to need it.
New Ideal Essentials Bag would look like Wallet, Keys, Checkbooks, mini change purse
that fits inside my purse, and Chap stick

My three styles of footwear

My three types of footwear are Sneakers, Heels, and Boots. During the time when I am not working or
going to hang out with friends, we do a lot of running around places, and sneakers are just the perfect
style for that and are easy to get on, and go! Heels are a huge thing for me. I love wearing heels, the way
they look, the way they make me feel, and gives me confidence as I walk down the street or for a job
interview. They are the perfect mix of classy and sassy. Boots on the other hand have become a huge deal
for me over the years. They work for any season, look adorable with the correct outfit, and you are able to
walk around easily in them and they help protect your feet from being cold and weather conditions.

My Jewelry Web Search Chart

Website Strength
1 http://www.pandora.net/en- Very well organized
us Easy to Maneuver around
the site
Categories of their seasonal
collections
2 Organized very well
http://www.jared.com/en/jare Different Tabs offer what
dstore they have
Their offer to Shop By
Category
3 Beautiful Webpage
https://rogersandhollands.co Offer their featured items
m on the home page
Feature different brands
right on their home page
Weaknesses
Home page is very
unappealing; I feel like it
could be spiced up more.
Its just too boring, and
nothing exciting about the
home page.
Lots of White space and the
home page is all cluttered
with different things
There wasnt a lot about
what they sell, and when
you scroll over the different
categories, I feel like there
is just too much in one
column.
Chapter 9

Shopping Plan
Shop during times when stores that I love are having huge sales and promotions
Plan out what I need before I go shopping: This will help with impulse buying
Take advantage of the sales associates to help me find what I need quicker and more efficient
If Im not sure I will wear an item of clothing, I probably wont, so dont buy it
Buying quality instead of quantity: buying clothing thats going to last longer in the long run instead
of buying mass amounts of clothes I probably wont wear daily.

Type of shopper I am
The Casual Shopper: I dont mind paying more if there is little effort involved. Im there to take my time to
shop, and to really think about what I want to purchase, and if its going to cost me a little more but benefit
me in the long run I dont mind paying that little extra.

When I shop
Black Friday
Cyber Monday
Thursday before Christmas
The first weekend in December
Discount weekends

Where I shop
Malls: Bay park square, East Towne, West Towne, Hilldale
Internet: Etsy, Amazon, Sammy dress, EBay
Big Box Stores: Walmart, Target, Woodmans, Costco
Chapter 10
My international influences
Italy: Elegance is in the Italian blood, and most Italians would unhesitatingly give up comfort in order to
achieve it. Italy is a nation that cherishes outward appearances. Yes, it is great if you have a good heart,
but Italians would expect you to have well-groomed hair, an impeccable sense of dressing and a really
neat pair of shoes besides. So it is no wonder that some of the world's best sartorial artists are from Italy.

Russia: The fur coats, the different elements of design in everything, the whole non-traditional looks,
is what I love the most about Russia fashion. Its so unique and out there and its such a huge connection
to my style with the way I dress, and how to decide what type of clothing to buy.

My Packing Plan
Create a list of essentials I need to bring
Roll up shirts to create more room in the suit case
Pants Folded and put on top of the shirts
Make up case in one corner
Socks and underwear folded and rolled up to create space in the suit case
Chapter 11
My go green plan about fabrics, recycle, sustainability
Fabrics
Organic Cotton: Organic cotton
garments are likely to be free
from chlorine bleaches and
synthetic dyes
Bamboo: Latest plant material
to hit the eco-friendly fabrics
market. Its described as
hypoallergenic, absorbent, fast-
drying and naturally anti-
bacterial and comes from a fast
growing plants.
My going green Personal Style
Recycle
Repurpose: When repurposing,
a container could become a
decorative wall hanging or a wall
hanging could become a
containerthe possibilities are
endless! Repurposing is a popular
way for youth and adults to
engage creativity in
environmental awareness
Sustainability
Practice: More environmentally
friendly and ecologically
responsible decisions and
lifestyles, which can help protect
the environment and sustain its
natural resources for current and
future generations