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CLC Human Resources HR Quarterly News and Trends highlights recent developments across global talent markets that shape your
most important decisions as an HR professional. The report includes links to articles, surveys, and research studies from multiple
sources to allow you to browse through in-depth content on the topics.
For more information about how CLC Human Resources and our sister programs serve your needs across the HR function, please
refer to the Overview of our Practice.
TABLE OF CONTENTS
29.3%
24.2%
20% 18.3%
17.8%
14.8%
13.1% 17.9%
17.3% 12.8%
14.2%
0%
RECOMMENDED 1H 2H 1H 2H Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2007 2007 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011
RESOURCES:
Source: Quarterly Employee Engagement Trends: Q3 2011, CLC Human Resources, 2011.
UNDERS TANDING THE TREND The escalation of the debt crises in both Europe and the United States throughout the summer
is negatively impacting employees discretionary effort levels by creating uncertainty about the
Q3 2011 Quarterly Employee future of their organizations and the job market. This uncertainty is counteracting the gains in
Engagement Trends,
discretionary effort experienced earlier in the year.
CLC Human Resources,
This report provides data-based
insight into how engagement levels RECOMMENDED ACTION STEPS
are moving by region, function, and
industry. DRIVE ENGAGEMENT DURING PERFORMANCE REVIEWS WITH EFFECTIVE FORMAL FEEDBACK
ADDRES S ING THE C HALLENGE During this time of year, many organizations are preparing to conduct performance
reviews. HR should fully equip managers to use this time to increase engagement of their
E-Learning: Driving Employee employees via effective formal feedback.
Engagement Through Performance
Reviews (Part 1),
Equip Managers to Provide High-Quality FeedbackWhen preparing for formal
CLC Human Resources,
This e-learning helps managers performance reviews, managers should ensure a balance between positive and
prepare to deliver high-quality negative feedback, focus on skills and behaviors instead of personality traits, and
feedback during performance reviews. include suggestions for improving performance.
E-Learning: Driving Employee Drive Engagement During Performance Reviews by Encouraging Employee
Engagement Through Performance InputManagers should involve employees in the performance review process by
Reviews (Part 2), scheduling plenty of time for employees questions, preparing neutral responses in
CLC Human Resources,
case of employees negative reactions to the performance review, and owning the
This e-learning helps managers deliver
formal reviews in a way that increases feedback they give instead of blaming a low score on the organizations rating system.
employee engagement. The module
covers using effective language,
encouraging employee input, and
communicating pay differentiation.
40%
31.8% 32.3%
29.8% 29.2% 28.4%
27.4% 31.7%
29.8%
29.0%
22.9% 27.4% 27.5%
26.1%
24.0%
20%
20.1%
0%
1H 2H 1H 2H Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3
2007 2007 2008 2008 2009 2009 2009 2009 2010 2010 2010 2010 2011 2011 2011
Source: Quarterly Employee Engagement Trends: Q3 2011, CLC Human Resources, 2011.
RECOMMENDED
RESOURCES: Ongoing uncertainty about the global job market is likely influencing employees intent to stay
levels. If employees see fewer job opportunities outside of the organization, they are more
likely to remain at their current jobs.
UNDERS TANDING THE TREND
Percentage of Employees Who Feel Comfortable Seeking Feedback and Guidance from
Their Peers
Informal feedback that comes from peers has a 60% greater impact on engagement capital
than informal feedback from a manager. Therefore, when employees are hesitant to seek out
informal feedback from their peers, they are missing an opportunity to power their own
engagement and their peers engagement.
1.60x
Engaegment
Impact on
1.00x
Capital
Manager Peers
EMPLOYMENT VALUE WAR FOR TALENT STILL A REALITY IN KEY EMERGING MARKETS
PROPOSITION
Candidates in emerging markets are receiving more interviews and offers for positions than
candidates in more unstable markets. A typical recent hire in Europe, North America, or
Australia & New Zealand submits many applications for employment, but receives
comparatively very few interviews and offers. Conversely, those in China and India receive
more interviews and offers, and as a result those prospective employers must compete with
others for the candidate.
Number of Submissions, Interviews, and Offers for Recent Hires in Key Markets
11
UK 3
1
10
Rest of Europe 3
2
10
North America 2
1
9
Australia & New Zealand 2
1
9
China 4
3
5
India 3
3
Despite the global uncertainty, some markets remain relatively stable; as a result, the stakes
UNDERS TANDING THE TREND
are even higher for employers in these key emerging markets to promote their employment
Employment Value Proposition value proposition to talented candidates who may otherwise have additional offers.
Design Center 2.0,
CLC Human Resources,
This online, data-based tool allows RECOMMENDED ACTION STEPS
members to view segmented
populations EVP preferences. HIGHLIGHT EVP ATTRIBUTES IN EMERGING MARKETS TO ATTRACT CANDIDATES
2011 Asia Labor Market Update:
Positioning of MNC Employers in
Candidates in key emerging markets have more options than those in unstable markets;
China and India, employers in those emerging markets must therefore focus on highlighting their EVP to
Asia HR Executive Board, further incentivize candidates that likely have more options. Organizations recruiting in
This report will help you identify the India and China should focus on differentiating themselves from their competitors to
top EVP attributes for attracting talent ensure the candidate becomes an employee rather than a competitor.
in China and India.
Stress the EVP Attributes that Reflect Your Regions PreferencesEvery region
ADDRES S ING THE C HALLENGE has unique preferences; whereas Chinese employees are attracted to developmental
opportunities and health benefits, Indian employees are attracted to organizations that
Recruiting Effectiveness stress work/life balance and organizational growth. Determine which EVP attributes
Dashboard, your target labor market values, and target those attributes.
CLC Recruiting,
This benchmarking tool helps you Encourage Hiring Managers to Proactively Engage with CandidatesHiring
collect and analyze information that
can help you identify your
managers play a key role in the recruitment process; when a hiring manager
organizations top attraction drivers. proactively reaches out to a potential candidate, the candidate is 9% more likely to
Additional fees required for non-CLC respond to the outreach. Additionally, hiring managers can provide clear examples of
Recruiting members to access. the type of work the candidate would be doing, which results in a 14% increase in the
candidates likelihood to continue through the recruiting process.
50%
44%
2009 2011
Source: Global Leadership Forecast, DDI, 2011.
This decline can be explained by the higher risk associated with designating junior
RECOMMENDED employees to critical stretch roles in the volatile economic conditions experienced in the last
RESOURCES: two years. Despite this increased risk, it is critical to build a pipeline of future leaders by
accurately identifying and developing junior HIPOs.
Percentage of HIPOs Who Find Their Organizations' Mentoring Programs Effective (By Region)
33%
55% 50%
70% 75%
Ineffective
67% Effective
45% 50%
30% 25%
While the majority of organizations have mentoring programs in place, these programs and
relationships often fail to achieve their objectives for a variety of reasons, such as lack of
participation, lack of leadership involvement, poor planning, and unclear expectations.
ADDRES S ING THE C HALLENGE Establish Mentoring Program GuidelinesGather input from senior business unit
and HR leaders to set the objectives of the mentoring program. Address critical focus
areas such as the program strategy, structure, participant criteria, and success
The Global Leader, measures.
CLC Human Resources,
This webinar describes organizational
strategies that improve the Identify Best-Fit Mentor-HIPO MatchesIt is critical to understand the knowledge,
performance of global leaders. experiences, preferences, and personal objectives of program participants in order to
match them appropriately. Capture what senior leaders and HIPOs hope to gain from
Implementing a HIPO Mentoring
the mentoring program and use this information to identify strong mentor-HIPO
Program, matches.
CLC Human Resources,
This action toolkit provides ready-to- Support and Manage the RelationshipProvide tools, tips, and other support to
use resources and tools to create and help participants understand the benefits of mentoring, identify their personal
maintain an effective HIPO mentoring objectives for the program, build and maintain their partnerships, and evaluate the
program through five core steps. effectiveness of their relationships.
Coach and Mentor HIPOs,
Measure HIPO Mentoring Program EffectivenessGather feedback regarding the
CLC Human Resources,
This topic center provides end-to-end overall experience of the program from participants to assess the success of the
guidance on how to implement and program.
manage mentoring programs.
Organizations
Percentage of
2011
30% 25%
22%
18%
15%
11% 10% 10% 11%12%
7% 6%
4%
0%
Much Lower Lower About the Same Higher Much Higher
( >20% Reduction) (< 20% Reduction) (< 20% Increase) (>20% Increase)
Talent performance systems, recruiting systems, and HRMS upgrades are the top priorities
within HR technology.
Top Priorities within HR Technology
Payroll/Time Management Systems/Services 3% 6% 3%
Systems Integration 4% 6% 4%
First Priority
Compensation/Benefits Systems 3% 8% 7%
RECOMMENDED Second Priority
RESOURCES: Upgrade HRMS 13% 3% 4% Third Priority
Recruiting/Staffing Systems 7% 9% 6%
UNDERS TANDING THE TREND
Building an HR Technology Organizations should determine their technology priorities based on overall HR focus
Strategy, areas, using the steps below:
CLC Human Resources,
This study provides key steps along Decide What Technology will Meet Current and Future HR Strategy Needs
with sample tools and templates for Arrange a discussion with HR stakeholders to understand HRs strategic direction and
effective HR technology strategy the implications for HR technology. Create a heat map to identify both the current
formulation and implementation. state and future HRIT capabilities required to fully support each strategic HR objective.
Technology to Support Integrated Assess Technology Options and Frame HR Technology StrategyAfter
Talent Management,
establishing HR technology needs, review possible solutions to understand which
CLC Human Resources,
This study explains the role technology specific technologies will support overall HR strategic goals the best. Create a high-
plays in maximizing the benefits of this level strategy with a mission statement and an action plan that frames goals,
approach to managing human capital. supporting activities, and metrics.
19%
Percentage of
17%
15% 15%
CFOs
15%
7%
0%
Operations Human Marketing Information None/Role Has Sales/Business
Resources Technology Not Changed
ADDRES S ING THE C HALLENGE Understand Business Priorities to Integrate Business-HR Strategic GoalsStart
the HR strategic planning process once the business is partially through its
HR Strategic Planning Playbook, external/internal analysis, as this analysis informs business leaders evaluation of
CLC Human Resources, HRs effectiveness and talent solution needs. CFO involvement can help HR better
This playbook provides step-by-step time the strategy creation process and gain deeper insights into the business strategy.
guidance and tools to support HR in
the strategic planning process.
Translate Business Priorities into HR Capabilities and Prioritize HR Initiatives
Build HR Strategy Topic Center, Based on Business StrategyCreate a capability heat map to plot high-level HR
CLC Human Resources, capabilities against the businesss objectives, sourced from conversations with the
This topic center provides key insights CFO and other business leaders. Prioritize the identified capabilities based on
on the HR Strategy creation process business importance and existing HR capabilities. CFO involvement at this stage
and resources that can be leveraged helps HR to establish the business case for the selected HR capabilities and secure
when implementing the different steps. business buy-in.
30%
0%
Q4 2010 Q1 2011 Q2 2011 Q3 2010 Q4 2011
Managing HR Costs Topic Center, Allocate Resources to HR Activities with Legal RamificationsHR activities of a
CLC Human Resources, legal nature should not be deprioritized, but may be sequenced depending on time
This topic center provides a collection sensitivity. HR activities such as background checks, organizational health and
of resources on effective HR budget safety, and organizational compliance should not be deprioritized under any
planning and sustainable HR cost
management.
circumstances.
Neutral or
Disagree, 45%
Agree, 55%
38% Very
Aligned
59%,
Somewhat
Aligned
3% Not
Aligned
Source: Performance Management System and Process Benchmarks, CLC Human Resources, 2011.
RECOMMENDED
Organizations continue to struggle with goal alignment due to the increasingly dispersed nature
RESOURCES: of work. Specifically, as work becomes increasingly horizontal and organizations have flatter
structures, it is difficult to set clear performance expectations and goals that are visible and
UNDERS TANDING THE TREND relevant to all areas of the workforce.
Multiple geographies, functions, and businesses amd a general disconnect among goals at
ADDRES S ING THE C HALLENGE
different employee levels often prevent organizations from obtaining clear goal alignment.
Seagates Goal Alignment Cascade, Further, static goal systems make it challenging for organizations to maintain alignment as
CLC Human Resources, conditions and needs change over time. To counter this, organizations should:
This case study demonstrates how
Seagate ensures ongoing goal Support Goal Setting at All LevelsOrganizations can prevent goal dilution by
alignment by enabling the adjustment providing employees at all levels with the information and tools needed to set effective
of goals in response to evolving goals, helping maintain the link between individual and corporate goals.
business needs.
Integrated Talent Portfolio Review Allow Dynamic Goal AdjustmentDynamic goal adjustment speeds the
(Standard Chartered PLC), organizations response time to external changes, enabling the workforce to refine
CLC Human Resources, goals in the moment.
This resource elaborates on the
process used by Standard Chartered Visibly Track Goal RecalibrationVisibly tracking goal status ensures that
to align its performance management employees do not change their goals unnecessarily. Making individual goal
strategy to the business goals: an adjustments visible to an employees manager, peers, and direct reports ensures that
integrated, structured talent portfolio
he or she does not misuse the goal adjustment capability.
review that helps leaders identify and
address talent management risks
relevant to their business objectives.
Don't Know
17%
Ineffective or
Very
Ineffective
45%
Effective 38%
RECOMMENDED
While managing effective performance-based pay is a perennial challenge, this lack of
RESOURCES: confidence on the part of HR professionals indicates that pay is an unrealized opportunity to
improve employee performance. Specifically, insufficient pay differentiation fails to identify
and encourage replication of high performance.
ADDRES S ING THE C HALLENGE
43%
26%
RECOMMENDED
RESOURCES: Rest of the World Asia
Source: Closing the Leadership Gap in Asia, Asia HR Executive Board, 2011.
UNDERS TANDING THE TREND
Failure to build a robust cohort of qualified leaders and a healthy leadership pipeline puts
Closing the Leadership Gap in Asia,
Asia HR Executive Board,
organizations Asia growth strategies at risk. Investing in skill development is not enough to
This whitepaper discusses the three build this pipeline; organizations must attract and retain the best leaders and provide
key challenges affecting leadership organizational support to enable them to succeed.
quality in Asia.
Action Toolkit: Implementing HIPO Strengthen Leadership Capabilities Necessary for a Global LeaderGiven
Crucible Roles, the scarcity of qualified leaders, focus on developing competencies including team
CLC Human Resources, building, communication, enterprise vision, problem-solving, and strategic thinking
This action toolkit provides guidance throughout an individual's career.
on implementing crucible roles as a
part of a HIPO development strategy. Accelerate Leader Development Through International Assignments and
Crucible Stretch RolesNext-generation executives across Asia typically trail their
Raising Successor Awareness of
Transitional Challenges,
global peers in years of experience. Accelerate their development by offering
CLC Human Resources, international exposure combined with high-impact, "crucible" experiences: business-
This implementation guide illustrates critical positions that require important decisions and in which a rising leader can gain
how to leverage information gained global exposure through rapid on-the-job learning.
during recruitment to address
executive development from the outset Align Support for Leaders in TransitionLeaders who succeed in challenging
and provide resources critical for stretch roles rarely do so alone. Provide effective support systems by ensuring access
long-term success in new roles. to a supportive network of managers and peers, reinforcing team successes over
individual accomplishments, and balancing performance incentives by protecting
leaders from the negative effects of failure, especially the impact on future career
opportunity.
No
46% Yes
54%
Board of Directors Succession Manage Transitions of External and Internal Candidates to Avoid Common
Management Dashboards (Duke FailuresEnable board members to be successful by providing transition support.
Energy), Ensure that succession plans are updated regularly. Ensure ongoing measurement of
CLC Human Resources, key succession metrics and leader capabilities.
This case study profiles Duke Energy's
two succession management
dashboards that help the executive
team manage succession risks.
Use of retention
bonuses has
decreased in
the past 2 years,
8% Use of retnetion
bonuses has
increased in the
past 2 years,
56%
Use of retention
bonuses has
stayed constant
in the past 2
years, 36%
Large U.S. employers are planning to have employees share more of increasing health care
costs by increasing the percentage that employees contribute to premiums and by increasing
in-network deductibles. Fifty-three percent of employers plan to increase the percentage that
employees contribute to health care premiums, making it the most common cost containment
strategy.
60%
53%
39%
Organizations
Percentage of
30%
23% 22%
0%
Increase the Increase in-network Increase out-of- Increase out-of-
percentage that deductibles network deductibles pocket maximums
employees
contribute to
premiums
ADDRES S ING THE C HALLENGE Step 1: Determine the Magnitude of Cost Cutting NeededEvaluate whether a
strategic shift is needed to attain cost-cutting goalsand if so, how big it should be.
Redesign Plans to Cut Costs, Step 2: Identify Potential Cost-Cutting Plan Changes Review data to develop a
CLC Benefits Consulting, list of plan changes that would help cut costs. Potential changes could include:
This suite of resources details a step
Changing Eligibility/EnrollmentEliminate eligibility for certain populations or encourage
by step methodology including
them to opt out of employer-sponsored coverage.
associated inputs and activities to
redesign health care benefits costs in Rationalizing PlansChange, consolidate, or eliminate plans to reduce administration
a way that it reduces overall health costs and push employees toward less costly options.
care cost spend. Step 3: Finalize the List of Plan Changes Vet the initial list of possible plan
Additional fees required for non-CLC changes to narrow it down to the best candidates for cost cutting.
Benefits members to access. Step 4: Assess the Potential for Vendor Cost Savings Examine whether
'demand-side' cost-cutting through plan design changes can be supplemented with
Ten Things You Need to Know
'supply-side' solutions that reduce vendor spend.
About Health Plan Design,
CLC Human Resources, Step 5: Finalize Pricing and Coverage Work with Finance and actuaries to review
This preview of a CLC Benefits study vendor-provided pricing and coverage assessments.
highlights the ten most important Step 6: Manage Open Enrollment Kick off and oversee the open enrollment
things you should keep in mind when process, including communicating with employees.
creating or modifying a health care Step 7: Track Progress toward Goals Monitor performance against key cost-
plan design. cutting metrics.
CLC Human Resources, Corporate Leadership Council Page 17 of 27
2011 The Corporate Executive Board Company. All Rights Reserved. CLC1193711PRO www.clc.executiveboard.com
HR Quarterly News and Trends, Q4 2011
40%
0%
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011
RECOMMENDED
RESOURCES:
ADDRES S ING THE C HALLENGE RECOMMENDED ACTION STEPS
Compensation and Benefits Topic ADAPT TO CHANGING MARKET CONDITIONS WHILE CAREFULLY MANAGING PAY EXPECTATIONS
Center: Compensation Design,
CLC Human Resources, Organizations must be prepared to deal with situations outside of their control that limit
This suite of resources provides positive changes to compensation. They should ensure that employee pay perceptions
guidance on designing compensation
plans that support organizational
are not misaligned with reality (e.g., expecting pay increases while business conditions
strategy and drive employee attraction, require cuts or freezes). All organizations should take the following steps to
retention, and performance. simultaneously address changing conditions and set the right pay expectations among
employees:
Managing Through Change and
Uncertainty Topic Center, Collect, Track, And Effectively Use Labor Market DataA clear understanding of
CLC Compensation, market trends and conditions ensures pay strategy and communications align with
This suite of resources provides business strategy.
guidance on tailoring pay and pay
communications to changing or
uncertain conditions to combat their Communicate About Pay During Times Of ChangeCommunications delivered
effect on fairness perceptions, during times of change can have nearly double the impact on fairness perceptions of
employee effort and retention. pay communications delivered during more "ordinary" circumstances.
Additional fees required for non-CLC
Compensation members to access. Reach Out Directly to EmployeesA majority of employees feel that they don't get
enough compensation information from their employers. Particularly when the
economic condition is unstable, compensation teams should share more information
more frequently.
COMPENSATION AND SMALL DECLINE IN EXECUTIVES ANTICIPATING RISING HEALTH CARE COSTS
BENEFITS
Fifty-two percent of HR executives expect health care costs to increase, down from 59% last
quarter. Additionally, there has been a 2% increase in executives anticipating a decrease in
health care costs, rising to 9% in Q4 from 7% in Q3.
70%
Percentage of HR Executives
35%
0%
Q4 2010 Q1 2011 Q2 2011 Q3 2011 Q4 2011
Lack of certainty around the reforms effect on cost contributed to a larger number of
executives anticipating an increase back in Q4 2010. As the 2011 provisions for the Health
Care Reform have been met, costs have started to stabilize, leading to fewer executives
anticipating increases.
Health Care Cost Containment Use Effective Communication Tactics and Program Designs, Such as
Topic Center, Facilitating Two-Way Communication and Optimizing Program DesignWell
CLC Benefits, designed programs and strategies encourage employees to adopt healthy behaviors.
This topic center will help you
understand the drivers of health care
costs and various strategies to Leverage Senior Leaders and Line Managers to Communicate About Healthy
manage those costs. BehaviorsLeader communication helps develop a broader culture of wellness and
Additional fees required for non-CLC helps employees see wellness as not solely a benefits function initiative.
Benefits members to access.
Restructuring the sourcing function can result in gained efficiencies; passive candidates represent
two-thirds of a typical specialized sourcers hiring mix, whereas passive candidates only represent
one-third of a typical recruiters hiring mix. As a result, recruiting executives are retooling recruiters
and sourcers to target passive candidates through restructuring and specializing sourcing
activities.
Passive candidates have comprised an increasing percentage of the labor market over the
RECOMMENDED last five years, and that trend continues to grow. Prepare your recruiters and sourcers to
RESOURCES: source intelligently in order to generate, target, and acquire more passive leads.
66%
62%
54%
49%
38%
If restructuring is not an option for your recruiting function, focus on developing your recruiters
talent advisor capabilities. To build talent advisor capabilities, organizations must define the
talent advisor capabilities that matter most for the recruiter, leverage development to build
around those capabilities, and maximize the impact of recruiting managers in building those
capabilities.
RECOMMENDED Although structure plays a minimal role in proficiency in some talent advisor capabilities,
RESOURCES: the best recruiting teams can overcome those structural forces to develop their recruiters
talent advisor capabilities.
ADDRES S ING THE C HALLENGE Orient Recruiters/Sourcers around IntelligenceRecruiters/sourcers who leverage
intelligence to source more strategically and efficiently generate higher quality slates
Talent Advisor Development Self- and exert greater business influence.
Assessment,
CLC Recruiting, Train Recruiters on Firm-Wide Talent StrategyShare the firms overall talent
This self-assessment helps recruiters
strategy with recruiters to ensure that they are aware of their role and the
determine which out of the fourteen
Talent Advisor capabilities he or she organizations overall strategy for finding, engaging, and acquiring talent.
has the greatest opportunity to
develop. Use Nonobvious Resources to Gather Labor Market IntelligenceConsider the
Additional fees required for non-CLC nonobvious means by which you can gather market intelligence using current
Recruiting members to access. resources. Greater labor market expertise improves quality of slate and business
influence.
4% 3% >20% Higher
6% 8%
10%-20% Higher
34%
47% 1%-9% Higher
No Change
23%
1%-9% Lower
28%
19% 10%-20% Lower
11% 8%
2% >20% Lower
2% 4%
Q4 2010 Q4 2011
ADDRES S ING THE C HALLENGE Prioritize Developing Talent Advisor CapabilitiesDetermine how each of your
recruiters would benefit from developing their pipeline management and strategic
Develop Recruiters into Talent advisor capabilities.
Advisors,
CLC Recruiting, Use 360 Feedback to Track Recruiter DevelopmentLike any employee, Talent
This topic center provides strategies
and tools for recruiting managers to
Advisors require development; employ the 360 feedback process to track employees
build recruiters Talent Advisor progress in developing their talent advisor capabilities over time.
capabilities
Additional fees required for non-CLC Benchmark Recruiter Effectiveness Internally Recruiting executives should
Recruiting members to access. invest in the internal benchmarking process. Use explicit, relevant, and reliable
. metrics to determine where your team is successful, and where your team needs
further development.
L&D staff can learn these critical skills from challengers and incorporate them into their day-to-
day work. L&D staff must realize that learning interventions carried out by them are intricate
solutions that are custom built for specific employee segments. Therefore, L&D staff must shift
away from merely building relationships and start utilizing their learning advisor capabilities
L&D expertise, business expertise, and advisory capabilitiesto understand the lines needs,
identify the root cause of performance challenges, and lead the line to the most appropriate
solution. Currently, only 1 out of 5 L&D staff is effective at defending an outlook that could
impact business outcomes while interacting with the line.
Line Leaders Reporting Effectiveness of L&D Staff at Defending a Point of View That
Could Impact Business Outcomes
Effective or
Very
Effective,
18%
RECOMMENDED
RESOURCES:
ADDRES S ING THE C HALLENGE ENABLE L&D STAFF TO CHALLENGE THE LINE BY ACTIVATING LEARNING ADVISOR CAPABILITIES
Preparing to Overcome Resistance Utilizing learning advisor capabilities can help L&D staff understand and leverage the
to Change, entire portfolio of individual learning interventions to boost L&Ds business impact. Follow
CLC Human Resources,
This research brief helps HR
the three-pronged approach explained below to activate learning advisor capabilities:
professionals prepare for the
resistance they may receive from line Build L&D Staff ConfidenceIncrease confidence by using challenging preparatory
stakeholders when introducing calls with HRBPs, guiding L&D employees on how to initiate and sustain high-impact
innovative ideas. needs assessment conversations, and reinforcing L&D employees confidence
through reflection and coaching.
Driving the Business Impact of L&D
Staff, Manage Expectations ProactivelySet clear expectations with the line regarding
CLC Learning and Development,
This study provides guidance on how
course content and delivery mechanisms early in the learning intervention design
L&D can improve its credibility with the process in order to manage business impact expectations.
line by using a consultative, inquiry-
based approach that capitalizes on the Utilize Collective KnowledgeImprove credibility with the line by asking essential
teams collective knowledge. questions about learning needs and leverage the collective knowledge of the L&D
Additional fees required for non-CLC team to improve the business impact of learning interventions.
Learning and Development members
to access.
L&D Staff Indicating Their L&D Functions Response to the Economic Volatility in 2011
80%
63%
60%
54%
47%
Percentage of
40%
L&D Staff
0%
Adjusting the L&D Leveraging low-cost Reassessing L&D Reprioritizing L&D
budget in 2011 learning solutions in strategy in 2011 investments in 2011
2011
L&D functions are following the right path by focusing on fine tuning L&D investments and
strategy to maximize the business impact of L&D interventions. This approach leads to the
delivery of cost-effective, high-impact learning interventions to the line resulting in both short-
and long-term benefits. L&D functions that only adjust budgets in response to economic
uncertainty may create short-term savings but miss out on creating long-term advantages for the
organization.
Heads of L&D Agreeing with Statements about the L&D Function and Staff
50% 43%
22%
0%
L&D needs to do more L&D needs to do more L&D holds itself L&D evaluates L&D
to demonstrate its to assesses its impact accountable for the staff on business
impact on business on the line's ability to impact that it has on outcomes
objectives achieve its business the organization's
objectives performance
CLC Learning and Development research shows that only 35% of L&D staff are incented
based on their business impact, whereas a majority are held accountable for trainee
satisfaction and process metrics. Organizations should instead focus on incorporating
RECOMMENDED accountability for business impact into L&D staff performance reviews in order to improve their
critical partnering behaviors and increase the lines perception of L&D effectiveness.
RESOURCES:
RECOMMENDED ACTION STEPS
ADDRES S ING THE C HALLENGE
FOCUS ON ACCOUNTABILITY DURING PERFORMANCE MANAGEMENT DISCUSSIONS FOR L&D STAFF
Building the High-Performance
Workforce: A Quantitative Analysis The majority of L&D staff are held accountable only for driving learner satisfaction and
of the Effectiveness of Performance delivering highly-rated L&D programs rather than impacting the business they support.
Management Strategies, Use the steps provided below to embed accountability into the performance management
CLC Human Resources,
This study provides guidance on
strategy for your L&D staff:
identifying the key activities the
organization, managers, and Prioritize Behaviors That Drive Business ImpactConsider impact and partnering
employees should engage in to measures more heavily than L&D program and process administration measures in a
maximize the impact of performance L&D employees performance scorecard to focus staff on the activities and behaviors
management activities. that matter most to driving business outcomes.
PepsiCo's L&D Impact and Obtain Client Feedback on L&D EffectivenessGo beyond client feedback on
Influence Scorecard,
CLC Learning and Development,
program satisfaction to collect feedback on L&D employees ability to build
This resource examines how relationships and influence decisions.
organizations can hold L&D staff
accountable for driving business Reinforce Key L&D BehaviorsUtilize ongoing coaching and performance reviews
impact through performance to help L&D staff and their managers focus on the behaviors and activities that matter
measures. most to business impact.
Additional fees required for non-CLC
Learning and Development members
to access.
2% 2%
4% 5% >10% Higher
1%-4% Higher
43% No Change
40%
1%-4% Lower
Q4 2010 Q4 2011
ADDRES S ING THE C HALLENGE L&D executives must highlight the strategic impact of learning interventions to reinforce the
business case for increasing organizational investment in training. In order to effectively
Develop an L&D Strategy, communicate the benefits of learning investments, L&D teams should adopt the following
CLC Human Resources,
imperatives:
Access the Measure Metrics that
Demonstrate Impact section of this
topic center to learn how you can Expand Measurement Efforts Beyond Program AnalysisInclude operational,
identify and track metrics to report the organizational effectiveness, and leadership metrics in L&D dashboards to drive
L&D functions performance and discipline in managing the learning function.
business impact.
Align Metrics with Core Business Decisions and ObjectivesIdentify metrics that
Training Effectiveness Dashboard, capture L&Ds integration with core business objectives to improve L&Ds alignment
CLC Learning and Development,
with business strategy.
Utilize this comprehensive survey,
benchmarking, and analytics service to
measure learning application and the Align Measures with Drivers of Customer ValueAnalyze the drivers of customer
performance impact of L&D satisfaction and loyalty to allow L&D to employ a more customer-centric approach.
interventions.
Additional fees required for non-CLC Enable Value VisualizationDevelop communication tools that demonstrate L&Ds
Learning and Development members alignment with business objectives to the line.
to access.
NOTE TO MEMBERS
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information needs of all member companies. The Corporate Executive Board Company encourages members who have additional questions about this topic to contact the
Member Support Center at CLC_Support@executiveboard.com for further discussion. The views expressed herein by third-party sources do not necessarily reflect the
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