BMG250 Schedule15Week

BMG 250 Principles of Marketing
Week Module Items to Complete Due Dates

1 Course Orientation Complete Start Here Module 1-15
Complete Course Orientation Quiz
1-9
Participate in the Discussion Board
o Introduce Yourself
Note: These items must be completed by the due date or the instructor may drop you from
the course for lack of participation.
Unit 1 - Marketing in the 21st Century
Module - 1 1-15
Why Marketing Read Textbook
Matters to You
o Chapter 1 - Why Marketing Matters to You
Watch Connect Videos
o LO1: 01 08
Complete Connect Assignments
o LearnSmart Study Module - Chapter 1
o Video Case - Marketing is Everywhere
Complete Bb Quiz
o Why Marketing Matters to You
Complete Bb Project
o Marketing Project Part 1 Food Truck: Introduction to Concept

2 Module - 2 1-22
Strategic Planning for Read Textbook
1-16 a Successful Future
Chapter 2 - Strategic Planning for a Successful Future
o LO2: 01 07
o LearnSmart Study Module: Chapter 2
o Interactive Assignment 2-1: SWOT Analysis
o Video Case: Planning for Success
Complete Bb Quiz
o Strategic Planning for a Successful Future
Complete Bb Project
o Marketing Project Part 2 Food Truck: SWOT Analysis

3 Module - 3 1-29
Analyzing Your Read Textbook
1-23 Environment
o Chapter 3 - Analyzing Your Environment
o LO3: 01 05
o Interactive Assignment 3-1: Social Media Marketing
o Video Case: Rolling with the Changes

Complete Bb Quiz
o Analyzing Your Environment
Complete Bb Project
o Marketing Project Part 3 Food Truck: Environmental Analysis

4 Module - 4 2-5
Marketing Research Read Textbook
1-30
o Chapter 4 - Marketing Research
o LO4: 01 07
o Video Case: Making Sense of Marketing Research
Complete Bb Quiz
o Marketing Research
Complete Bb Project
o Marketing Project Part 4 Food Truck: Competitive Research

Unit 2 Understanding Your Customer
5 Module - 5 2-12
Knowing Your Read Textbook
2-6 Customer: Consumer
and Business o Chapter 5 - Knowing Your Customer: Consumer and Business

o LO5: 01 06
o Interactive Assignment 5-2: Buying a House
o Interactive Assignment 5-4: Differentiating B2B and B2C
o Video Case: Consumer Decision Making Process and Involvement
Complete Bb Quiz
o Knowing Your Customer
Complete Bb Project
o Marketing Project Part 5 Food Truck: Decision Making Process
6 Module - 6 2-19
Developing Your Read Textbook
2-13 Product
o Chapter 6 - Developing Your Product
o LO6: 01 06
o Interactive Assignment 6-2: Business Analysis
o Interactive Assignment 6-3: Role of Social Media in Product Development

o Video Case: Continuous Development
Complete Bb Quiz
o Developing Your Product
Complete Bb Project
o Marketing Project Part 6 Food Truck: Theme and Product Mix
7 Module - 7 3-5
Segmenting, Read Textbook
2-27 Targeting and Finding
Your Market Position o Chapter 7 - Segmenting, Targeting and Finding Your Market Position
o LO7: 01 08
o Interactive Assignment 7-3: Choosing Effective Market Segments
o Interactive Assignment 7-4: Market Positioning
o Video Case: Marketing Segmentation
Complete Bb Quiz
o Segmenting, Targeting and Finding Your Market Position
Complete Bb Project
o Marketing Project Part 7 Food Truck: Target Markets and Position Statement
Unit 3 Reaching Your Customer

8 Module - 8 3-12
Promotional Read Textbook
3-6 Strategies
o Chapter 8 - Promotional Strategy
o LO8: 01 07
o Interactive Assignment 8-1: Social Media Advertising
o Interactive Assignment 8-4: Setting the Promotional Budget
o Video Case: Understanding the Promotional Mix
Complete Bb Quiz
o Promotional Strategies
Complete Bb Project
o Marketing Project Part 8 Food Truck: Develop a Promotional Strategy
o Marketing Current Event
9 Module - 9 3-19
Supply Chain and Read Textbook
3-13 Logistics
Management o Chapter 9 - Supply Chain and Logistics Management

o LO9: 01 06
o Interactive Assignment 9-1: Supply Chain Strategies
o Interactive Assignment 9-2: Summit Books Inventory
o Video Case: Mastering the Challenge of Logistics
Complete Bb Quiz
o Supply Chain and Logistics Management
Complete Bb Project
o Marketing Project Part 9 Food Truck: Develop a Place and Supply Chain
Strategy
10 Module - 10 3-26
Pricing for Profit and Read Textbook
3-20 Customer Value
o Chapter 10 - Pricing for Profit and Customer Value
o LO10: 01 06
o Interactive Assignment 10-1: Setting Prices
o Interactive Assignment 10-4: The Legal Aspects of the Pricing Strategy

o Video Case: Sweet Business: Pricing at Amy's Candy Bar
Complete Bb Quiz
o Pricing for Profit and Customer Value
Complete Bb Project
o Marketing Project Part 10 Food Truck: Develop a Pricing Strategy
11 Module - 11 4-2
Building Successful Read Textbook
3-27 Brands
o Chapter 11 - Building Successful Brands
o LO11: 01 07
o Interactive Assignment 11-1: Branding at Debbies
o Interactive Assignment 11-3: Engaging Brands through Social Media
o Video Case: Re-Branding a Legend
Complete Bb Quiz
o Building Successful Brands
Complete Bb Project
o Marketing Project Part 11 Food Truck: Develop a Branding Strategy
Unit 4 Responding to Your Customer

12 Module - 12 4-9
Managing Your Read Textbook
4-3 Customer
Relationships o Chapter 12 - Managing Your Customer Relationships
o LO12: 01 06
o Interactive Assignment 12-1: Utilizing Social Media for Outstanding Customer

Service
o Interactive Assignment 12-3: Activity: CRM at Orr
o Video Case: Building Customer Service
Complete Bb Quiz
o Managing Your Customer Relationships
Complete Bb Project
o Marketing Project Part 12 Food Truck: Customer Service Strategy
o Example of a Company with Excellent Service

13 Module - 13 4-16
Social Responsibility Read Textbook
4-10 and Sustainability
o Chapter 13 - Social Responsibility and Sustainability

o LO13: 01 05
o Interactive Assignment 13-1: CSR
o Interactive Assignment 13-2: Environmental Marketing Strategies
o Video Case: Partnering with the Community
Complete Bb Quiz
o Social Responsibility and Sustainability
Complete Bb Project
o Marketing Project Part 13 Food Truck: Proposal Executive Summary
14 Module - 14 4-23
Measuring Your Read Textbook
4-17 Customer
Relationship o Chapter 14 - Measuring Customer Relationships
o LO14: 01 04
o Interactive Assignment 14-1: Measuring Performance
o Interactive Assignment 14-3: Compensating Marketing Employees

o Video Case: Measuring Metrics
Complete Bb Quiz
o Measuring Your Customer Relationship
Complete Bb Project
o Marketing Project Part 14 Food Truck: Project Video Presentation
o Researching Marketing Jobs

15
Friday
Final Exam Complete Exam
4-28
4-24 o Comprehensive Final Exam (75 multiple choice questions and 5 short answer)
Important Notes:
Important Notes:
All assignments are due by 11:59pm on the day of the due date listed in the schedule.
Late assignments receive NO credit. Assignments submitted after the due date and time are considered late. Midnight
is not close enough. Do NOT leave your assignments to the last minute.
Emailed assignments will NOT be graded.

BMG250 Schedule15Week

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BMG 250 Principles of Marketing

Week Module Items to Complete Due Dates

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module - Chapter 1

o Video Case - Marketing is Everywhere

o Why Marketing Matters to You

o Marketing Project Part 1 Food Truck: Introduction to Concept

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 2

o Interactive Assignment 2-1: SWOT Analysis

o Video Case: Planning for Success

o Strategic Planning for a Successful Future

o Marketing Project Part 2 Food Truck: SWOT Analysis

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 3

o Interactive Assignment 3-1: Social Media Marketing

o Video Case: Rolling with the Changes

o Analyzing Your Environment

o Marketing Project Part 3 Food Truck: Environmental Analysis

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 4

o Video Case: Making Sense of Marketing Research

o Marketing Project Part 4 Food Truck: Competitive Research

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 5

o Interactive Assignment 5-2: Buying a House

o Interactive Assignment 5-4: Differentiating B2B and B2C

o Video Case: Consumer Decision Making Process and Involvement

o Knowing Your Customer

o Marketing Project Part 5 Food Truck: Decision Making Process

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 6

o Interactive Assignment 6-2: Business Analysis

o Interactive Assignment 6-3: Role of Social Media in Product Development

o Developing Your Product

o Marketing Project Part 6 Food Truck: Theme and Product Mix

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 7

o Interactive Assignment 7-3: Choosing Effective Market Segments

o Interactive Assignment 7-4: Market Positioning

o Video Case: Marketing Segmentation

o Segmenting, Targeting and Finding Your Market Position

Unit 3 Reaching Your Customer

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 8

o Interactive Assignment 8-1: Social Media Advertising

o Interactive Assignment 8-4: Setting the Promotional Budget

o Video Case: Understanding the Promotional Mix

o Marketing Project Part 8 Food Truck: Develop a Promotional Strategy

Participate in the Discussion Board

o Marketing Current Event

Watch Connect Videos

Complete Connect Assignments

o LearnSmart Study Module: Chapter 9

o Interactive Assignment 9-1: Supply Chain Strategies