ARIF MAHMOOD QAZI

S/ O QAZI ATTA ULLAH

D.O.B: 16TH FEB, 1969

CNIC NO: 34601-0796286-3

DOMICILE : PUNJAB

MARITAL STATUS : MARRIED

RELIGION: ISLAM

MOB: +92 332 3855400

E-MAIL: ARIFMAHMOODQAZI514@GMAIL.COM

ADDRESS: NEAR MADNI MASJID GALA TALIAN WALA CIRCULAR DASKA

DIST. SIALKOT, PAKISTAN.

PERSONAL PROFILE:

SEEKING CAREER IN SALES TO SHARE

PROFESSIONAL KNOWLEDGE, SKILL & EXPERIENCE TO CONTRIBUTE

HIGH LEVEL OF THE

ABOVE TO SUCCESS OF ORGANIZATION. WHILE DEVELOPING A LONG-

TERM RELATIONSHIP

BASED ON TRUST & LOYALT Y. ALWAYS ENJOY CHALLENGES,

CREATIVITY & EAGER TO WORK.

EDUCATIONAL PROFILE:

UNIVERSITY OF PUNJAB, 1990

BACHELOR OF ARTS
SUMMARY OF EXPERIENCE

20 YEARS OF EXPERIENCE IN SUPERVISING, TRAINING AND MOTIVATING

SALES STAFF; PLANNING SALES STRATEGIES, MANAGING A TERRITORY,
AND WORKED IN SIALKOT, GUJRAT AND MULTAN IN DIFFERENT
PROFILES.

PROFESSIONAL EXPERIENCE.
AREA SALES MANGER

JULY 2016 TILL TODAY WITH FOODS AXIS PAKISTAN AT GUJRANWALA

AREA (GUJRANWALA MURDEKEY SIALKOT GUJRAT HAFIZ ABAD MANDI
BHAUUDIN, NAROWAL ETC)

AREA SALES MANAGER

JAN 2015 TO TILL 10 FEB 2016,. IN RECKITT BENCKISER PAKISTAN AT

SIALKOT AREA (GUJRAT, WAZIR ABAD, DASKA AND NAROWAL BELT.

RESPONSIBILITIES.

LOOKING AFTER 20% SHARE OF TOTAL LAHORE REGION BUSINESS

(WORTH 43MILLION).

RESPONSIBLE OF DISTRIBUTION RETURN ON INVESTMENT.

MANAGING A TEAM OF 5 SALES OFFICERS INCLUDING 9

DISTRIBUTORS, 35 ORDER BOOKER, MERCHANDISER AND KPO, S.

LOOKING AFTER COMPLETE LOCAL TRADE BUSINESS BASED IN THE

LOCATION OF AREA SIALKOT.

ENSURING EFFECTIVE UTILIZATION OF ALL TRADE DISCOUNTS.

ENSURING EFFECTIVE CONTROL ON MARKET RETURNS.

.DAILY TRACKING AND MONITORING OF SALES TARGETS FROM TSO TO

BOOKER LEVEL AND TO THE DISTRIBUTION LEVEL

.TRACKING OF THE BASIC FUNDAMENTS AND THE BUSINESS KPIS AND

PLANNING TO ENSURE THEIR TARGETS.
.DAILY TRAINING, MOTIVATION, AND SUPERVISION OF SALES TEAM.

.DEVELOP AND MAINTAIN A DIRECT LINK BETWEEN THE COMPANY AND

THE DISTRIBUTOR.

.ASSEMBLED A NETWORK OF DISTRIBUTORS WHO ARE WORKING IN

LINE WITH MY TEAM AND IN LINE WITH THE POLICIES OF THE
COMPANY TO PROMOTE THE BRANDS WE ARE DEALING IN.

.TAKE ALL NECESSARY STEPS TO ENSURE THE EXECUTION OF NEW

PRODUCT LAUNCHES AND INITIATIVES AS PER REQUIREMENT OF THE
COMPANY.

AREA SALES IN CHARGE,

JAN 2009 TO DEC 2014. . IN RECKITT BENCKISER PAKISTAN AT SIALKOT

AREA (GUJRAT, WAZIR ABAD, DASKA AND NAROWAL BELT.

RESPONSIBILITIES.

HIGH EMPHASIS ON PREFERENTIAL DISPLAYS.

ENSURING OPTIMUM STOCK LEVEL AT DISTRIBUTION AND TIMELY

ORDER GENERATION .

DEVELOPING EFFECTIVE ROUTE PLANS TO ACHIEVE 100%

PRODUCTIVITY AND EFFICIENT SUPPLIES OF STOCK.

IMPLEMENTING AND MONITORING OF TRADE PROMOTIONS

ACTIVITIES.

CREATING OPPORTUNITIES TO RAISE IN DISTRIBUTORS

PROFITABILITY WHILE ENSURING COMPANY'S OBJECTIVES AND
DEFINED POLICIES

RESPONSIBLE FOR THE TARGET ACHIEVEMENT FOR 134 SKUS OF MORE

THAN 10 BRANDS INCLUDING DETTOL SOAP, MORTEIN, HARPIC, VEET
ETC.

TERRITORY SALES OFFICER,

 JUNE 2007 TO DEC 2008. . IN RECKITT BENCKISER PAKISTAN AT
SIALKOT TOWN.

RESPONSIBILITIES .

PLAN O GRAM IMPLEMENTATION.

PJP DEVELOPMENT & ROUTE RIDING

RE-L AUNCHING ACTIVITIES.

DISTRIBUTION HANDLING (ROI, HIRING OF NEW DISTRIBUTOR)

PLANNING (SALES BUDGETING, TRADE ACTIVITIES, CONTRACTS)

FORECASTING (MONTHLY, QUARTERLY, YEARLY GROWTH

FORECASTING)

NEGOTIATION (KEY ACCOUNT YEARLY CONTRACTS)

TERRITORY SALES EXECUTIVE

, JAN 2000 TO MAY 2007. . IN RECKITT BENCKISER PAKISTAN AT SIALKOT

TOWN.

RESPONIBILTIS.

MONITORING OF PRIMARY AND SECONDARY TARGETS

MONITORING OF DISTRIBUTOR STOCK COVERS, CREDIT AND

INFRASTRUCTURE

TEAM TRAINING AND TEAM BUILDING

TO ENSURE THE PROPER EXECUTION OF TRADE OFFERS AND

MERCHANDISING

SALES PROMOTION OFFICER .

DEC 1995 TO DEC 1999 @ MULTAN, DG KHAN LAYYAH RAJAN PUR.

RESPONSIBILTIS.
PROMOTE NEW PRODUCTS OF RB IN RURAL AREA OF MULTAN BELT
THROUGH DEMONSTRATIONS.

SKILLS PROFILE:

TEAM BUILDER (HIRING OF TSO, S DSR, KPO, AND ISP, S)

HARDWORKING, TRUSTWORTHY, RELIABLE & SELF-DISCIPLINED

INDIVIDUAL .

COMPUTER SKILLS:

MS OFFICE.