Group 05 -Netflix Case

Submission
Amit Gupta 2015PGP004 K.V.D.Surendra 2015PGP023
P Satish Kumar 2015PGP033 Rohit Yadav 2015GPG040
Sayak Mondal 2015PGP044

INTRODUCTION

This case examines how a premium credit card company, American

Express Canada (Amex Canada), is attempting to differentiate itself from
its competition and to realize value forand fromits cardholder
members through a focus on providing apt quality services and servicing.
In April 2011, the president and chief executive officer of Amex Canada is
considering his options in sustaining the company's stance in the ultra-
rich end of the premium payment cards segment in the face of
competition from credit card companies that previously targeted the
Canadian mass market. The situation is compounded by the after-effects
of the economic downturn that began in the United States in 2008. Amex
Canada has to develop a viable strategic and operational plan to realize
its vision of becoming "the most respected service brand," an ambition
that is founded upon what it calls the "Total Service Experience" it
provides to its card members.

Problems

Approach to find the CLV of Netflix

Is CLV a measure of Value of Firm
How CLV is affected by technology, Operational and Strategic
Changes
re dynamic and effect by many factors unlike financials which are static in
a given context.