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Organizations, which are accurately able to observe, predict and maintain a good fit with
the external environment are effective. Such organizations adapt to the changes in
external environment by changing its internal sub systems or by redesigning outputs. For
example, Morgan Stanley changed its appraisal systems, mission and vision to emphasize
more on cross-selling in order to adapt with the changing external environment. Some
organizations need to be more responsive and adaptive than others. For example, Mobile
phone manufacturing companies needs to incorporate the new technology and designs
into their newer models quickly. The faster they can incorporate and come up with new
features the more effective they are.
The classical perspective had its major focus on the how effectively inputs are getting
transformed into outputs. However the organic organizations of the modern world, where
most valued input are its employees such perspective fail to measure effectiveness
accurately. The talent and knowledge the organizations possess in the form of its
employees are the key drivers of competitive advantage in todays economy. Through
Knowledge Management outlook, organizational effectiveness depends on the
organizations capacity to acquire, use, share, and retain valuable knowledge. Distribution
of knowledge is also important among organizations. [2] For example Pixar deliberately
kept its cafeteria at the center so that people get more chance to interact and share
knowledge with all the employees rather than just within there team. Google is another
excellent example of learning organization. Its mandatory for employees to devote 20%
of there time to discover new knowledge. It has a cultural that encourages employees to
share information as part of their job. Google also encourages knowledge use by
encouraging its employees to apply its newfound knowledge.
A similar approach is being undertaken in Public Sector enterprises like SAIL, where the
enterprise has shifted its focus to in-house developmental activities. Earlier they relied on
later entry system but moving in line with international trends, now they favor growth
within the organization. [3]
Although many work practices have been examined over the years, there are four basic
practices with enough research backing- job autonomy, employee involvement, employee
competence, and performance-based rewards.
The Indian PSUs have recently started to focus their attention towards strategic human
capital management. Their training programs cater to the need of increasing
competencies of their employees, and at the same time bringing about changes in
knowledge, skill and attitude. These factors, they believe, can help them sustain in the
highly competitive national and international environment. [3]
Stakeholder perspective
Generally organizations are so engrossed in handling internals factors and processes that
they do not pay enough attention to all the stakeholders. Stakeholders play a very integral
part in the organizations well being. Stakeholders include individuals and entities that
directly or indirectly affect or get affected by the goals and motives of the organization.
They include anyone who is somehow interested in the activities of the company-
shareholders, government, employees, labor unions, consumer, suppliers and
environmental interest groups. The basic idea behind shareholder perspective is that
organizations should keep track of how their activities affect others. [2]
Stakeholders have varied interests and agendas. Besides, stakeholders interests are
dynamic; they keep changing from time to time. In order to understand, manage and
satisfy the interests of stakeholders, it is very important for an organization to prioritize
since they cannot satisfy all stakeholders simultaneously at the same time. Prioritizing
generally involves satisfying the most powerful stakeholder but that may create problems
if the minor stakeholders form coalitions or seek the help of government.
References
1. The Study of Organizational Effectiveness, James L. Price, The Sociological
Quarterly, Volume 13, Issue 1, pages 315, January 1972
2. Introduction to the Field of Organizational Behavior, McShane, S. and Von
Glinow, Organizational Behavior, 5th Ed., McGraw-Hill, pages 7-15, 2009
3. Talent Development process of CPSEs: A Reflection on Practices and
Requirements, Dipak Kumar Bhattacharyya, The Journal of Institute of Public
Enterprise, Volume 37, No. 3&4, 2014