Good Afternoon

Welcome
Residents Buying Preference of Housing
Options: A Descriptive Study in Khulna
City

Name: S.M. Mustafa Abdullah

ID:100307
Program: B.B.A
Outline of the presentation
Chapter 1: Introduction

Chapter 2: literature review and theoretical framework

Chapter 3: Research Methodology

Chapter 4 :Analysis of data

Chapter 5:Conclusion and Implications

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Chapter 1

Introduction
 Introduction Chapter 1

Chapter Outline

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 Background of the study
Chapter 1

The current urban growth in Bangladesh is about 5-6%. (BBS, 2015)

At present 28% population live in urban areas, which will be 34% by the
year 2025 (Dewri, 2012).
The present estimated population of Khulna is 1.4 million and estimated
growth rate is 3.8% per annum (BBS, 2015)
In 1998, about 48.45 % of the total population of Khulna was migrants.
(Ahmed, 2012).
The UN declaration and the constitution of Bangladesh recognize the
right of shelter. (Dewri, 2012).
The government has come forward by lowering interest rate for house
loan and improving the administrative system

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 Problem Statement Chapter 1

As per expected growth and migration rate of Khulna requires a million of

housing options within the next 5 years time frame (Mia, 2016).

Expert for construction work, shortage of land and local building materials have
made the problem more complex in nature. (Murtazai, 2012).

During the last decade, the total volume of Real Estate, Renting and Business
service sector increased every year which implies a positive growth in the
sector every year.

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 Scope of the Study Chapter 1

The real threat comes from the migrant peoples of both the inside and outside
country.
Migration is basically done for the employment opportunity therefore changes
the economic condition.

Lower interest rate.

Expected growth in other industry (e.g. Cement, Steel, Brick).

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 Objectives Chapter 1

The Main Objective Secondary objectives

To Describe The Residents 1. To explore the housing condition of the Khulna
Preference For Housing In city.
Khulna City.
2. To describe the housing preferences of
consumers in Khulna city.
3. To describe the demand of different housing
types in Khulna city
4. To describe the migration situation in terms of
housing

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 Limitations of the study
Chapter 1

Time and resource constraints

Sample size vs. Population

Data collection
Respondents were found non-cooperative regarding interview
Respondents could be biased for prestigious issues.
Not being well informed about this study

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Chapter 2

Literature Review and

Theoretical Framework
Literature Review and Theoretical Framework
Chapter 2

Chapter Outline

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 Literature Review and Theoretical Framework
Chapter 2

Real housing choice has been coined as a critique of the use of the term
housing choice,
Being able to choose a preferred option from a set of distinctive alternatives
(Brown & King, 2005) (Ham, 2012).
Choice set is the total set of realistic options available to households given their
needs, preferences, resources, and restrictions, within the opportunities and
constraints offered by the housing market (Ham, 2012) (Zeng, 2013).
People who already own a house or flat are still very disposed to buy another
property (Dewri, 2012).

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 Literature Review and Theoretical Framework
Chapter 2

Demographic characteristics consist of the individuals -

Gender (Zeng, 2013)
Age
Demographic Attributes Career
Named As The quantity of family members(Al-Momani, 2000)
Residents Profile Children
The residence property (Abelson, et al., 2005).
educational levels and marital status for housing
preference. (Haddad, 2011).
Gender roles, intra-household dynamics and
negotiations influence decisions about residential
mobility, particularly among dual-earner families
(Jarvis, 1999), (Hempel, 1974).

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 Literature Review and Theoretical Framework
Size- majority of the
consumer prefer 1250
1350 square feet
Budget- for an apartment is
40 50 lac taka. ( Khaled,
et al., 2012).
(Housing preference ) Chapter 2
People make choices between-
Dwellings
Location and Tenure
Budget (Dewri, 2012)
Types of apartment ( Khaled, et al., 2012)
Size of apartment (Kamal & Pramanik, 2015)
The residential location has an influence
on peoples housing choice (Opoku, 2010),
(Sengul, 2010).
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 Literature Review and Theoretical Framework
(Migration and Origin) Chapter 2

Mostly the migration (inside and outside of the country) takes place for
the purpose of employment (Osili, 2004).

Migrants (inside and outside of the country) often maintain economic

and social ties to their origin communities (Osili, 2004).

The period of migration has been a critical issue for the profession and
type of residency for the migrants (Fields, 1972).

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 Literature Review and Theoretical Framework
(Financial Preferences) Chapter 2

Types of loan especially housing loan depends on the consumers

credibility and relationship with the bank (J. Denis & Mihov, 2002).
State-owned banks charge systematically lower interest rates to similar
or identical firms than do privately owned banks. (Sapienza, 2004)
The price of house and the bank loan or other financial sources are
independent as mentioned in the study ( Haas & Greef, 2000).
High education level in low income group increase the probability of
housing loans approved (Aarland & Nordvik, 2009).

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Research Methodology

Chapter 3
 Research Methodology
Chapter 3

Chapter summary
Study area selection
Selecting study procedure
Sources of Data
Chapter Outline Data collection method
Data analysis tools
Population of the study
Sampling method
Questionnaire Preparation
Data analysis tools
Data Analysis & Discussion

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 Study Area Selection
Chapter 3

The research is conducted in the khulna city.

The city has 31 words and 5 thanas (Study Area).
The characteristics of study area (population, male, female, residency,
occupation) is included in the appendix section.

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 Selecting Study Procedure
Chapter 3

Being descriptive in nature, the study was done through collecting data
in structured questionnaire (included in appendix), studying and
analyzing data, linking result with existing findings.

The study was also collected useful data through interview of industry
experts, consumers and government officials for the purpose of
usefulness.

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 Sources of Data
Chapter 3

Secondary data
Primary Data Industry Experts (Different Real Estate
Organizations Of Khulna City),
A pre itemized Khulna City Corporation.
questionnaire
Khulna Development Authority.
Collected through person
to person. National Housing Authority.
Khulna Zila Proshashon.
Bangladesh Bureau Of Statistics (BBS).
Different International And National
Research Publications.
Scholarly Articles.
Websites .
Conducting Personal Interview, Searching
And Reading References, Online Browsing,
Using Search Engines

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 Sampling
Chapter 3

Population of the study:

people living in Khulna city
Conducted -100
Respondents - 80 Sampling method:
Valid responses - 70 A random sampling method for
convenience.
Total sample - 70
Distinctive measures were maintained while
collecting data
The age of the respondent is 18 years and
above
The respondent is a residence of the study
area
The respondent is a member of a household
(having/living in a family in the study
area)

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 Analysis of Data Chapter 3

Data Analysis:
Data Analysis Tools
Microsoft Excel Nominal and ordinal in nature.
Intel SPSS Used various statistical techniques.
The assembled and grouped data was
presented both in graphical and tabular
format.
The result is explained in the analysis
section (Chapter 4)
The major observations and the
recommendations of the study is discussed
in the chapter 5.

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Analysis of Data

Chapter 4
 Characteristics of sample
Income and housing
Housing preferences

Family members in foreign

Chapter Outline country and housing
Inside country migration and
location choice
Origin and housing

Source of finance
Preference of financial
institutions for housing

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Gender of Respondents
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Histogram of the age and gender
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Housing status and land ownership
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Income distribution and No. of earning person
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Income*Preferred House Type
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Preference of House Type and location
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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No. of Migrants and land ownership
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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House Type And Preferred Area Of Migrants
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Time*No. of Migrants
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Inside Migration (Time and Origin)
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Migration period*Preferred Location
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Preferred Source Of Finance And Bank Type
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Period to Buy*Bank Type
Chapter 4: Analysis of data

(Source: Field Survey,2016)

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Conclusions
and
Implications

Chapter 5
 Conclusions and Implications
Chapter 5

Chapter Outline

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Major observations of the study Chapter 5

Location preference of the residents of Khulna city.

The choice of house type (multi-storied vs. Ready-made flat) .
The migration (inside and outside of country) and housing preferences
(type, size, budget, location).
The demand of internal migrants for a specific location and house type.
The time period of origin.
The study may provide an insight of the preference of financial sources,
The location preferences for living near the city heart is observed in the
study,

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 Recommendations
Chapter 5

The inside country migrants and housing preferences

The housing preference for the families having remittances
The financial institutions and housing preferences
The authorities of the city (e.g. KDA, KCC) to decentralize the pressure
of the population.
Housing choices of the cities in middle income country.
Expenditure on education to children is one of the method of removing
households from poverty zone (Kutty, 2005).

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 Conclusion
Chapter 5

The purpose of the descriptive study is to provide some insights

which can be the theoretical framework of the researches in
future.

The authorities may take precautions about the flow of migrants

The culture of building multi-storied building or ready-made flat in
budget price (considering the income level of the people)
the location choice of factors affecting the choice

Financial choice set for housing.

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 Thank you for your time,
attention and cooperation .
Question
and
Answer