PHARMACEUTICAL CARE 3

COMMUNICATION SKILLS IN
PHARMACY

PHARMACEUTICAL CARE
Philosophy of Pharmaceutical Care
Definition of Pharmaceutical Care
The responsible provision of
drug therapy for the purpose of
achieving definite outcomes
that improve a patients quality
of life.
Outcomes of Pharmaceutical Care
1. cure of a disease
2. elimination or reduction of a
patients symptomatology
3. arresting or slowing of a
disease process
4. preventing a disease or
symptomatology
Pharmaceutical Care involves the
process through which a pharmacist
cooperates with a patient and other
professionals in designing,
implementing and monitoring a
therapeutic plan that will produce
specific therapeutic outcomes for the
patient.
1. Involves 3 major functions:
identifying potential and actual
drug-related problems
resolving actual drug-related
problems
preventing potential drugrelated problems
2. Pharmaceutical Care represents not
only a change in what pharmacists do,
but also an entirely different
philosophy of practice. Its primary
objective is to improve patient
outcomes by shifting pharmacy
services from a drug or product
orientation to a patient orientation.
Change in Role of Pharmacist

to ensure patient reach desired

outcomes with their medication
therapy
requires to switch from a
medication-centered or taskcentered practice to patientcentered care

It will help maximize the contributions

of pharmacists in reducing the costs of
health care by decreasing the
incidence of what has been termed
drug misadventuring.
Drug misadventuring includes:
overdosage
subtherapeutic dosage
improper drug selection
drug interactions
adverse reactions
drug non-compliance
untreated conditions
Patient-Centered Care
depends on the pharmacists
ability to develop trusting
relationship with patients
5 Dimensions of Patient-Centered
Medical Care
1. Practitioner understand the
social and psychological as well
as biomedical factors that
relate to the illness experience
of the patient
2. Providers perceive the
patient as person. This
requires understanding the
patients unique experience of
illness and the personal
meaning it entails
3. Providers share power and
responsibility
4. Providers promote therapeutic
alliances which involves:
1) incorporating patient
perceptions of the
acceptability of
interventions

2) mutually agreed-upon
goals for treatment
3) a trusting and caring
relationship between
health professional and
patient
Patient-Centered Care includes the
following:
1. to engage in an open exchange
information
2. to involve patient in the
decision-making process
regarding treatment
3. to help them reach the
therapeutic goals that both the
patient and their health care
provider endorses
In providing Patient-Centered Care, the
pharmacist must be able to:
1. understand the illness
experience of the patient
2. perceive each patients
experience as unique
3. foster a more egalitarian
relationship with patients
[egalitarian (adj.) affirming,
promoting, or characterized by
belief in equal political,
economic, social, and civil
rights for all people]
4. build a therapeutic alliance
with patients to meet mutually
understand goals of therapy
5. develop self-awareness of
personal effects on patients
Importance of Communication in Meeting
Pharmaceutical Care Responsibilities
2 Primary functions of communication
process between health professionals
and patient
1. establishes the ongoing
relationship between the
provider and the patient
2. it provides the exchange of
information necessary to assess
a patients:
1) health condition

2) implement treatment of
medication problems
and;
3) evaluate the effects of
treatment on the
patients quality of life
SELF-CONFIDENCE
the confidence one has in
oneself, ones knowledge, and
ones abilities
I can do this I have the
ability to do this
the first step to progress,
development, achievement and
success
people respect, believe and
trust persons who are selfconfident
it is natural that persons with
food confidence are offered
leadership and other office
responsibilities of groups
Building Self-Confidence
1. Presentation
appearance is not everything, but
being well-groomed will always
give you that feeling of being
empowered and important
a. work-out
physical fitness has a
huge effect
if youre out of shape,
youll feel insecure,
unattractive, and less
energetic
you improve your
physical appearance,
energize yourself, and
accomplish something
positive
it creates positive
momentum that you can
build on the rest of the
day
b. dress sharp
although clothes dont
make the man, they

certainly affect the way

he feels about himself
significant
improvements can be
made by bathing and
shaving frequently,
wearing clean clothes,
and being cognizant of
the latest styles
spend twice as much,
buy half as much
c. good posture
the way a person carries
herself tells a story
youll automatically feel
more confident
youll make a positive
impression on others
and instantly feel more
alert and empowered
2. Stand Up Straight and Be Heard
dont bow your head when walking
past people
keep your chin up
sit up straight, clear your throat
and let the world hear you loud and
clear
a. walk faster
people with confidence
walk quickly
even if you arent in a
hurry, you can increase
your self-confidence by
putting some pep in
your step
walking 25% faster will
make you look and feel
more important
b. sit in the front row
by deciding to sit in the
front row, you can get
over this irrational fear
and build your selfconfidence
c. speak up
people are much more
accepting than we
imagine

by making an effort to
speak up at least once in
every group discussion,
youll become a better
public speaker, more
confident in your own
thoughts, and
recognized as a leader
by your peers
3. Write Out 3 Awesome Things You Have
Accomplished
sometimes we need to simply
remember that we are in fact
awesome by noting our past
achievements
When was the last time you truly
impressed yourself? That you
achieved something truly
remarkable?
a. personal commercial
4. Kill the Negative Chatter with Self-talk
of the thousands of thoughts we
have everyday, many of them turn
to doubt, slowly festering into a
strong belief that we are not
worthy, not deserving, and not
allowed to achieve grand success
a. gratitude
do not dwell on your
weaknesses, consciously
focus on gratitude
mentally list everything
you have to be grateful
for
recall your past
successes, unique skills,
loving relationships, and
positive momentum
b. compliment other people
when we think
negatively about
ourselves, we often
project that feeling on to
others in the form of
insults and gossip
get in the habit of
praising other people
refuse to engage in
backstabbing gossip and

make an effort to
compliment those
around you
in the process, youll
become will liked and
build self-confidence
by looking for the best in
others, you indirectly
bring out the best in
yourself
5. Preparation is Everything
having an action plan or a goal
plan can give you the preparation
necessary to go after the things
you want
6. Master the Art of Winning Many Small
Battles
achieving great things doesnt
happen overnight, and it doesnt
occur in one fell swoop

self-confidence is like compound

interest; with each small goal
achieved and invested, it grows
and grows
7. Ultimate Self-Confidence Comes in
Achievement
a lack of self-confidence can always
be found in the meek, the person
who refuses to act out of a
constant sensation of fear, who
stays in sidelines, preferring to wait
for someday to act than to get in
the game of life
8. Focus on Contribution
if you stop thinking about yourself
and concentrate on the
contribution youre making to the
rest of the world, you wont worry
as much about your own flaws