Listen & Learn

Angielski w pracy i biznesie

Business Words & Expressions CD 2
Spis treci
Part two
Lesson 8
Lesson 9
Lesson 10
Part three
Lesson 11
Lesson 12
Lesson 13
Lesson 14
Learn

Strona

cieka

2
6

track 1-5
track 6-9

track 10-13

At Work
Solving problems
Modern communications
and computers
Socialising
Business Projects
Product and service
presentation
Negotiations
Marketing and Advertising
Company presentation

11

track 14-16

13
17
20

track 17-19
track 20-24
track 25-27

Abbreviations
An Invoice
Writing a letter/a note/an e-mail
Describing trends
Import/Export Abbreviations
Interpreting statistics

5
5
8
12
16
22

DIM Nauka i Multimedia

ul. Milskiego 1, 80-809 Gdask
www.audiokursy.pl
e-mail: info@dimnim.pl
tel. (58) 324 91 51 fax. (58) 324 91 52

Lesson 8 Solving problems

1

Exercise one
Listen and repeat the expressions.
zachci
proponowa
obieca
poradzi
przeprosi
aowa
wybaczy
przekona
zaakceptowa
zgodzi si
przekona
przyzna
rozway
zdecydowa
wierzy
rozwiza problem
znale rozwizanie
zdoa
pogodzi si

to encourage
to suggest / to recommend
to promise / to make a promise
to advise
to apologise / to say sorry
to regret
to forgive
to persuade
to accept
to agree
to convince
to admit
to consider
to decide / to make a decision /
to make up ones mind
to believe
to sort out a problem
to come up with a solution
to manage to do
to make up with sb

Exercise two
Complaining and dealing with complaints. Listen and repeat the sentences.
-

Ive got a problem with...

Id like to complain about
Im sorry to say this but...
Im sorry to trouble you but
Im very sorry. / Im terribly sorry.
Please forgive me.
I didnt mean to do it.
It wont happen again.
Well replace it.
Thats all right, dont worry.
Never mind.
Its not your fault.
How could you do that?
What are you going to do about it?
Could I have a new one?
Id like a refund.
Id rather have my money back.

Exercise three
Listen and repeat the expressions used when dealing with documents.
wycena
cennik
kosztorys
zamwienie
list przewozowy
faktura
upomnienie
czek

a quotation
a price list
an estimate
an order
a delivery note
an invoice
a reminder
a cheque

paragon
zapytanie

a receipt
a letter of enquiry

to ask for / to prepare / to give a quotation

to send / to enclose a price list
to make / to put in an estimate for
to place / to confirm / to acknowledge an order
to check a delivery note
to issue / to query / to pay an invoice
to issue / to ignore a reminder
to write / to sign / to postdate / to endorse a
cheque
to ask for / to issue / to lose a receipt
to send a letter of enquiry

Exercise four
Listen and repeat the expressions used when making complaints.
-

The catalogue you sent to us doesnt include the current price list.
Your last delivery is not up to sample, it is below the standard we expected.
You have delivered 250 instead of the 300 which were ordered.
You have dispatched the wrong goods.
Some of the goods were damaged due to bad packaging.
There is an excessive amount of breakages.
They occurred due to inadequate packaging.
The goods havent been dispatched yet.
The first consignment hasnt been shipped yet.
There is a discrepancy between the packing list and your invoice.
I must query the total sum indicated on the invoice.
We havent received the invoice with the order.
The discount on the invoice is not as was agreed.
Several items on your invoice havent been included.
The system has been working improperly.

GLOSSARY
to enclose zaczy
to put in przedstawi
to place zoy
to confirm potwierdzi
to acknowledge potwierdzi
to issue wystawi
to query zakwestionowa
to postdate opatrzy dat pniejsz
to endorse zatwierdzi
to lose zgubi

a current price list aktualny cennik

a sample prbka
to dispatch wysa
due to z powodu
breakages zniszczenia
inadequate packing niewaciwe
opakowanie
a consignment partia towaru
a discrepancy rozbieno
to include zawiera

Exercise five
5
Now take part in some short conversations and repeat the adjustments made.
1.
- The bulk of goods delivered under contract No. 809/08 is not up to sample.
They are far below the standard we have expected.
- Were sorry to hear this. But we can reduce the price by 10% if you keep the goods.
-
2.
- On checking the goods, we found that you have delivered 250 instead of the 300 which
were ordered.
- I dont know how that happened. Well dispatch the missing goods right now.
-
3.
- Thank you for the prompt delivery but I regret to inform you that some of the goods
were damaged due to bad packaging.
- Well replace them of course. Could you send us the specification? And I really do
apologise for the inconvenience.
-
4.
- With reference to our order No. 1223 Id like to inform you that the first consignment
hasnt been shipped yet.
- Ill do everything possible to explain the delay and speed up the delivery.
-
5.
- There is a discrepancy between the packing list and your invoice. Could you check
that, please?
- Ill check it right away. Could you give me the invoice number?
-
6.
- On checking the goods received, we find that several items on your invoice havent
been included. I can fax a list of missing articles.
- That would be helpful. Please ignore the invoice. Well issue the document again,
and send you the copy.
-
7.
- I wanted a word about our discount. The person I spoke to when I placed the order
said we might have 10%, not 8%.
- Im afraid Im not authorised to change it. Mr Bright is the person who deals with
that. Ill put you through to him.
-
8.
- The system weve bought from you has been working improperly.
- How long has this been going on?
-
- For three days.
- Our service worker will have a look at it tomorrow at 11. Does that suit you?
-

LEARN
encs
pp
c.c.
re/ref
attn

Abbreviations

Enclosures (zaczniki)
Per pro: on behalf of (z upowanienia)
Who else you are sending this to. (do wiadomoci)
Reference (odnonie)
Attention: who the letter/the fax is for. (uwaga: do kogo list/fax jest
adresowany)
Division or department (wydzia, departament)
Thanks (dziekuj)
Please (prosz)
Regards (pozdrowienia)
Reply (odpowied)
As soon as possible (tak szybko jak to moliwe)
Addition (dodatki)
Approximately (okoo, w przyblieniu)
Delivery (dostawa)
Departs (wyrusza)
Delay (opnienie)
Documents (dokumenty)
Flight (lot)
Forward/Send (przelij)
Invoice (faktura)
Letter of credit (akredytywa)

dept
tnks/thks
pls
rgds
rply
asap
add
approx
del
dep
dly
docs
flgt
fwd
inv
L/C

LEARN

An Invoice

BestPay
Place of making out:
Date of making out:
Date of sale:
Currency:
Exchange rate:

London, UK
2008-01-31
2008-01-31
GBP
1 GBP = 4,86 PLN

Invoice: 342/TRT/2008
Seller:
BestPay.eu Ltd.
24 Stratton Road
SW1V 1ZD London
UK
572 45324 24678 A

Buyer:
Micro MDI Polska Ltd.
Poznanska 28
00-278 Warszawa
Polska
584 12 23 343

Table of products
No.

Product name

Unit

Qty

Unit price

Total price

Fee for financial service financial proxy

piece

12,21

12,21

To pay:
12,21 GBP
In words: one*two*pounds*two*one*pence
Payment kind: via compensation

Paid: 12,21

Payment time-limit: 2008-01-31

Remaining: 0,00

Drawer: Director of Customer Service Department

Lesson 9 Modern communications and computers

Exercise one
The Internet. Listen and repeat the expressions.
rzeczywisto wirtualna
dostp do Internetu
sie
modem
ograniczony zasig
poczenie internetowe
poczony
niepoczony
bezprzewodowy
haso
wyszukiwarka
przegldarka
zabezpieczenia
serwer
strona
strona gwna
konto pocztowe
podpis elektroniczny
kamery internetowe
poczenie przez modem
stae cze
oprogramowanie antywirusowe
szuka w Internecie
ciga na komputer
umieszcza na stronie
czy
uywa filtra na niechcian poczt
usuwa niechciane maile
wraca (o niechcianych mailach)
zarejestrowa si
wama si do komputera

virtual reality
Internet access
a network
a modem
limited scope
a net connection
online
offline
wireless
a password
a search engine
a browser
security
a server
a website
a homepage
an e-mail account
a digital signature
webcams
a dial-up connection
a broadband connection
anti-virus software
to surf the net
to download
to upload
to link
to screen out spam
to delete junk e-mails
to bounce back
to subscribe
to hack into a computer

Exercise two
Computer technology in everyday life. Listen and repeat the expressions.
wczy komputer
otworzy plik
wprowadza informacje
kopiowa
wyci
wklei
usun
przewija stron
zainstalowa program
odinstalowa

to start up / to power up a computer

to open a file / to open a document
to enter information
to copy
to cut
to paste
to delete
to scroll up and down a page
to install a program
to uninstall
6

wysya wiadomoci
sprawdza skrzynk
otrzymywa wiadomoci
wysya e-mail na adres
wysa w zaczniku
przechowywa informacje
mie dostp do informacji
wydrukowa
robi obliczenia
wpisa formu
edytowa dokument
formatowa dysk
wypali pyt
zamkn plik
zapisa dane
zamkn komputer
wymieni pojemnik z tuszem
naprawi

to send messages
to check your message box
to receive messages
to send an e-mail to an address
to send sth as an attachment
to store
to access information
to print
to do calculations
to write a formula
to edit a document
to format a disk
to burn a CD / a DVD
to close a file
to save your work
to shut down a computer
to replace a cartridge
to fix / to repair / to mend

Exercise three
Requests. Listen and repeat the expressions.
-

Can you help me download the program?

Can you give me some advice how to do calculations in this program?
Could we carry out the experiment?
Will you help me use my voice mail?
Can we format a disk together?
Do you think you could show me how to surf the Internet?
Do you think you could possibly fix my printer?
Would you mind sending me an e-mail?
Help me replace the cartridge, please.

Exercise four
Give advice on the following problems using the given expressions.

My spam keeps bouncing back.

A good idea would be to start screening out your spam.

A good idea would be

I dont have access to the Internet at home.

If I were you I would visit the Internet cafe.

If I were you

I have a dial-up connection and I pay a lot monthly.

Why dont you install broadband?

Why dont you?

Im afraid someone will hack into our company computer one day.

It would be advisable to
It would be advisable to invest in better security.

I panic whenever my computer crashes.

My advice is

My advice is to stay calm and restart the computer.

Since my girlfriend left, our only contact has been through e-mails.

Havent you thought of?

Havent you thought of installing skype?

Im almost certain someone occasionally reads my mail. The only solution is

The only solution is to change your password.

LEARN
Useful phrases
Starting

Starting a reference
Giving good news
Giving bad news

Making a request

Offering help
Enclosing documents

Closing remarks

Referring to future contact

Writing a letter/a note/an e-mail

advise you
confirm
enquire
Thank you for your letter of January 14th.
With reference to
our phone conversation today
Further to
your e-mail of December 2nd
Im delighted to tell you that
Youll be pleased to hear that
We regret to inform you
Unfortunately,
Im afraid,
We would be grateful if you could
I would appreciate if you could
Could you possibly?
Please
If you wish, we would be happy to
Would you like me to?
Shall I do it for you?
Im enclosing
Please find enclosed
If you have any further questions, please do not hesitate to
ask.
If we can help in any way, please contact us again.
Thank you for your help.
meeting you on
I look forward to
seeing you on
Looking forward to
receiving your comment in due
course.
We are writing to

Lesson 10

Socialising

Exercise one
Social relations. Listen and repeat the expressions.
by z kim w dobrych stosunkach
polubi kogo
okazywa szacunek
uwaa za wzr
traktowa z pogard
wspiera
ufa
polega na kim
liczy na kogo
wtpi w kogo
rozczarowa
przyjani si
podziwia
by zauroczonym, zafascynowanym kims
zazdroci
mie zastrzeenia do kogo
by z kim w konflikcie

to get on well with someone

to take to someone
to respect someone / to look up to someone
to regard sb as a role-model
to despise someone / to look down on someone
to support
to trust
to rely on
to count on someone
to doubt someone
to disappoint / to let sb down
to make friends with someone
to admire
to be fascinated by
to envy
to have reservations about sb
to be in conflict with sb

Exercise two
Ways of communicating. Listen and repeat the expressions.
porozumiewa si
skontaktowa si
by w kontakcie
zamieni z kim sowo
ogosi
zakada
potwierdzi
przeszkodzi
wspomnie
mwi prawd
kama
fantazjowa
przechwala si
wyzna
baga
kontynuowa
wykrzykn
okaza zo lub zdziwienie marszczc brwi
poklepa przyjanie

10

11

to communicate
to get hold of / to get in touch
to keep in touch
to have a word with
to announce
to assume
to confirm
to interrupt
to bring up
to tell the truth
to tell lies
to fantasise
to boast
to confess
to beg
to carry on
to exclaim
to frown
to pat

Exercise three
Arguing. Listen and repeat the expressions.
kci si
sprzecza
skary si
obrazi kogo
le zrozumie
zmusza kogo do czego
naciska na kogo, wywiera presj
przeciwstawia si
twierdzi
nalega
przypomnie
zaprzeczy
grozi
mie miao
odmwi
domaga si
ostrzec
oskara
przeszkadza
udawa
doprowadza kogo do szau

12

to argue / to have an argument with

to row / to have a row
to complain / to make a complaint
to insult sb
to misunderstand
to force sb to do sth
to put pressure on
to contradict
to claim
to insist
to remind
to deny
to threaten
to dare
to refuse
to demand
to warn
to accuse
to disturb
to pretend
to drive sb mad

Exercise four
Coping with stress. Listen and repeat the expressions. Then repeat the sentences.
-

by zestresowanym
to be stressed out
If you are stressed out, the best thing you can do is to go to sleep.

zmniejszy stan napicia

to relieve tension
The best way to relieve tension after a hard exam is to do some press-ups.

wyluzowa si
to loosen up
Would you like to go for a pizza to loosen up in the evening?

zminimalizowa stres
to minimise the stress
Do you think some pills would help you minimise the stress?

nie przejmowa si
to take things easy
Some people think alcohol will help them take things easy.

mie do
to be fed up with
What do you do when you are fed up with your daily routine?

radzi sobie z napiciem

to handle the pressure
What shall we do to handle the pressure before the meeting starts?

by pod presj
to be under pressure
What do you do when you are under a lot of pressure?

13

10

Part three

Business Projects

Lesson 11

Product and service presentation

Exercise one
Listen and repeat the expressions used during a product or service description.
1. Whats it like?
wydajny
gotowy do uytku
niezawodny
bezpieczny
przyjazny dla uytkownika
regulowany
w dobrej cenie
oszczdny
opacalny
atwy w montau
rozwinita technologia
zaawansowany
wysokiej jakoci
2. Technical data:
dugo
the length
szeroko
the width
the height
wysoko
waga
the weight
pojemno
the cubic capacity
wydajno
the output
adowno
the load

14

efficient
ready-to-use
reliable
safe
user-friendly
adjustable
good value
economical
cost-effective
easily maintained
sophisticated technology
advanced
high-quality
Its 365 m long.
Its 134 cm wide.
Its 35 m high.
It weighs 5.24 kg.
Its 20 m.
It can manufacture 2000 cartons per hour.
The maximum load is 2,350 kg.

Exercise two
Listen and repeat the expressions used when preparing a special offer.
- Price includes carriage.
- Money-back guarantee.
- Free delivery on orders over 200.
- Payment within 30 days.
- Available for immediate delivery.
- 30 days free trial.
- Sale or return.
- Limited offer - 100 off if purchased before 31 March.
- Discount on orders over 500 pieces.
- 2-year warranty period.
- An extended warranty at half price.

15

GLOSSARY
carriage przewz, transport
money-back guarantee gwarancja zwrotu pienidzy
free delivery darmowa przesyka

11

within 30 days w cigu/za 30 dni

available dostpny
immediate delivery natychmiastowa dostawa
free trial darmowy okres prbny
sale or return moliwo zwrotu w przypadku nie sprzedania towaru
limited offer oferta limitowana
discount on orders over rabat dla zamwie powyej
warranty period okres gwarancyjny
an extended warranty przeduona gwarancja
Exercise three
16
Now listen to the sentences typical of presentations, and repeat them after the speaker.
- Im going to talk today about our new product.
- All of you will be given a handout at the end.
- It will give you some important details about the information Im going to present.
- It will include some graphics as well that you can use in your sales presentations.
- The main purpose of my talk is to outline the major benefits of using this model.
- I shall discuss these benefits in terms of ease of use and cost savings.
- First, I would like you to look at some statistics.
- I hope youll find them very encouraging.
- Id like to tell you about some trends in the fax market.
- Lets look at some figures. Ill put them up on the screen now.
- What do those statistics mean to us?
- Let me give you an example which brings out graphically what I mean.
- Let me turn to some other trends in the market.
- So the major advantages are
- Ill comment now on each of the features one by one.
- Dont hesitate to ask me any questions.

LEARN

Production
Total assets
Turnover
Net income
Profits
Sales
Production costs
Delivery costs

increased
went up
rose
climbed
grew
went down
decreased
fell
remained
stayed
fluctuated.
leveled off.

(nieistotny,
ledwie zauwaalny)
A slight
(lekki)
A gradual
(stopniowy)
A steady
(stay)
A substantial (znaczcy)
A sharp
(gwatowny)
A dramatic (radykalny)
A rapid
(szybki)

Describing trends

(wzros-a/y)

(spad-a/y)
(pozosta-a/y)

to 200,000.
(do 200,000)
by 2,5m.
(o 2,5 miliona)
from 5.5% in December to 5% in June.
sharply.
(gwatownie)
slightly.
(lekko)
steadily.
(stale)
dramaticall.
(radykalnie)
substantially.
(znaczco)
steady/stable/constant at
at 12m.

(waha-a/y si)
(ustabilizowa-a/y si)

A negligible

increase
rise

(wzrost)
in

drop
decline

(spadek)

production.
total assets.
turnover.
net income.
profits.
sales.
production costs.
delivery costs.

12

Lesson 12

Negotiations

Exercise one
Listen and repeat the expressions used during negotiations.

17

1. Starting your position:

- The price seems to be rather high. I was hoping for some discount.
- The discount is only 5%. We didnt expect it to be so low.
- Wed like a discount for bulk purchase.
- I had in mind something nearer
- Wed like a long warranty period.
- We expect an early delivery.
- Wed like a penalty clause for late delivery.
- Id rather have a non-exclusive contract.
- A letter of credit suits me best.
- We guarantee
2. Asking for clarification:
- What price do you have in mind?
- Hows that then?
- It depends what you mean when you say
- Could you be more specific?
- Could we go through it again and check what weve agreed?
- Lets summarise, shall we?
3. Making a suggestion:
- How about?
- How about if I were to offer to pay for ?
- Id like to suggest
- We could
- Lets agree to , shall we?
- Do you want me to ?
4. Bargaining:
- Well if you
- We might be able to make an exception if you
- Were prepared to providing
- If you , we could
- If we sent it every week, would you pay our extra cost?
- On an order of 200 pieces, what discount could you offer?
- Supposing we agreed to a 5% discount, would you agree to a 60-day credit period?
5. Asking for reaction:
- How does that sound to you?
- How do you feel about that?
- What do you say?

13

6. Rejecting:
- We just cant agree to
- Its out of the question.
- No, I dont really think so.
- Id rather not.
- Thats rather difficult.
- Im afraid thats not possible. / That wouldnt be possible.
- No, our terms of payment are customary, Im afraid.
- Its company policy. We always insist on this.
- No way, sorry.
7. Agreeing:
- It might be possible.
- We could accept that.
- Yes, we could agree to that.
- Why not?
- I agree to
- That sounds good.
- Thats a deal.
- Fine then. Thats agreed.
- Weve got a deal.
GLOSSARY
bulk purchase zakup hurtowy
to have in mind mie na myli
early/late delivery wczeniejsza / spniona dostawa
a penalty clause klauzula dotyczca kar umownych
a non-exclusive contract umowa na zasadach niewycznoci
a letter of credit akredytywa
to mean znaczy, oznacza, mie na myli
to summarise podsumowa
to make an exception zrobi wyjtek
providing zakadajc
a 60-day credit period 60-dniowy termin patnoci
to sound tu: Co o tym mylisz?
to feel about something sdzi o czym
to be out of the question by niemoliwym
terms of payment warunki patnoci
customary zwyczajowy, tradycyjny
company policy polityka firmy
to insist on nalega na
Thats a deal. Umowa stoi.

14

Exercise two
Now take part in the negotiations and play the role of the customer. Listen to the
instructions.
-

18

For all the equipment as youve seen it, we would like to bill you 15,000.
(Express your reaction to the price and suggest a discount.)

The price seems to be rather high. I was hoping for some discount.
Well, it compares favourably with our competitors. What price did you have in
mind, then?
(Say you were thinking of something nearer 12,000.)

I had in mind something nearer 12,000.

Im afraid thats not possible. We might be able to offer you 14,000 providing
you pay in advance. How do you feel about that?
(Ask whether they cover the delivery costs supposing you agree to that.)

Supposing we agreed to that, would you cover the delivery costs?

Yes, we could agree to that.
(Ask about a warranty. Say youd like a two-year warranty.)

And what about a warranty? You know wed really like a two-year warranty.
Oh well, thats a bit difficult. You know company policy is one year. And Im
sorry I cant go along with you on that. We always insist on this.
(Agree to this and suggest leaving that point.)

Oh, all right. Well, lets leave that point, then.

OK. Thats a deal then. Lets summarise, shall we?

Exercise three
19
Ups and downs. Listen and repeat the expressions. Then repeat the sentences expressing
uncertainty.
-

doj do porozumienia
to reach an agreement
It doesnt look like they will reach an agreement soon.

zrealizowa ambicje
to fulfil an ambition
I couldnt say if they will be strong enough to fulfil their ambition.

osign sukces
to achieve success
Im not sure whether they will manage to achieve success.

da rad
to succeed in
I might be wrong but they may not succeed in closing the deal.

powie si (o planach)
to come off
It is doubtful whether their plans will ever come off.

upa (o planach)
to fall flat
I might be mistaken but these plans are likely to fall flat fast.

15

osign cel
to reach the target
It is far from certain whether he will reach the target as soon as he thinks.

osign kompromis
to reach a compromise
I have doubts whether itll be possible for them to reach a compromise.

wywiza si ze zobowizania
to fulfil an obligation
It is not so certain whether she will fulfil her obligation.

mie kopoty z
to have trouble with
I may not be right but we can have trouble with realising this project.

LEARN

Import / Export Abbreviations

Price and responsibility - the price of goods includes:

f.a.s.
(free alongside ship)
packing ready for shipment, delivery to quayside
packing ready for shipment, delivery to quayside,
c. and f. (cost and freight)
loading on ship, freight charges to named port of
destination
packing ready for shipment, delivery to quayside,
c.i.f.
(cost, insurance, fright) loading on ship, freight charges to named port of
destination, insurance charges
packing ready for shipment, delivery to quayside,
f.o.b.
(free on board)
loading on ship

GLOSSARY
packing ready for shipment zapakowanie do transportu
delivery to quayside dostawa do nabrzea
loading on ship zaadunek na statek
freight charges to named port of destination opaty za przewz do portu docelowego
insurance charges opaty ubezpieczeniowe

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Lesson 13

Marketing and Advertising

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Exercise one
Advertising. Listen and repeat the expressions.
ogoszenie
ogoszenie drobne
reklama w Internecie
artyku reklamowy
agencja reklamowa
reklamodawca
akwizytor
adresat reklamy
kampania reklamowa
dugoterminowa kampania
wpyw reklamy
reklama podprogowa
telesprzeda
nazwa firmowa towaru
logo sponsora
reklama radiowa lub telewizyjna
ulotka
ulotka reklamowa
wkadka reklamowa
kampania promocyjna
zwiksza zapotrzebowanie na...
reklamowa

an ad, an advert, an advertisement

a classified ad
a web banner
an advertorial
an advertising agency
an advertiser
a sales rep
a target
an advertising campaign
a long-term campaign
the impact of advertising
a subliminal advertising
telesales, telemarketing
a brand name
a sponsors logo
a commercial
a leaflet
a flier
an insert
promotional campaign
to increase demand
to advertise

Exercise two
Listen and repeat the expressions connected with marketing tactics.
przeprowadzi badania rynkowe
oceni potencja rynku
rozpozna zapotrzebowanie na nowy produkt
zwikszy popularno marki
stworzy jasno zdefiniowany wizerunek marki
przeprowadzi energiczne kampanie marketingowe
rozwin rozlegy dzia sprzeday
wprowadzi produkt na rynek
zwikszy sprzeda
zdoby zaufanie klienta
zaoferowa promocje
zaproponowa promocyjne oferty dla nowych
linii produktw
wybra gwny sposb reklamy
monitorowa wyniki nowego produktu

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to do market research
to gauge the market potential
to identify the need for a new product
to increase brand awareness
to make a clearly defined brand image
to conduct vigorous marketing campaigns
to build up massive sales forces
to launch a product
to boost sales
to encourage consumer loyalty
to offer price promotions
to suggest introductory offers
on new brand lines
to choose the main advertising medium
to monitor the performance of a newlylaunched product

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Exercise three
Listen and repeat the expressions connected with advertising strategy.
rozpocz kampani
kierowa dziaania do odbiorcw poniej
12 roku ycia
wykreowa wizerunek produktu
mie pomys na opakowanie i atrakcyjne logo
stworzy chwytliwe haso reklamowe
informowa i przekonywa konsumentw
odwoywa si do szerokiego grona odbiorcw
wyprodukowa seri reklam
przycigajcych uwag
promowa produkt w wielu mediach
zaplanowa kampani w mediach
zachca klientw
zrobi specjalne promocje
rozda darmowe prbki produktw

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to launch a campaign
to target the under-12 market
to project the right product image
to come up with ideas for packaging
and an attractive logo
to create a catchy slogan
to inform and persuade consumers
to appeal to a wide cross-section of
consumers
to produce a series of eyecatching advertisements
to promote a product across a wide
range of media
to plan a media campaign
to attract the consumers
to run special promotions
to distribute free samples of products

Exercise four
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Now listen to the brand manager describing the marketing strategy they are planning.
We are planning to launch a new product so a good marketing plan is essential. A lot of
market research has already been done, and the results prove that there is quite a
remarkable need for this type of product. Our Research and Development department
organised a symposium during last years Fair in Frankfurt to gauge the market potential
and the long-term success which is likely to be achieved. Its supposed to be one of our
core brands so we have to conduct a vigorous marketing campaign and concentrate now
on brand-building activities. The advertising campaign must target the market precisely,
so we must come up with some ideas for a catchy slogan, packaging, and a special
promotion for the beginning. Moreover, we need to plan a media campaign including both
TV and radio commercials, and a series of eye-catching advertisements in the magazines.
We expect all our promotional activities to cost around 600,000, and as we have a
limited budget, everything must be planned carefully.
Exercise five
Now learn some useful language for participating in meetings.

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1. Giving opinions:
- Im convinced we should
- Im sure
- I have no doubt we need
- As I see it, we must
- In my opinion,
- To my mind,
- It seems to me
- I tend to think
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2. Checking comprehension:
- To put that another way,
- If I follow you correctly,
- So what you are saying is
- Does that mean?
- Are you saying?
3. Agreeing:
- I totally agree.
- I agree entirely with Maria.
- I quite agree.
- I couldnt agree more.
- Absolutely!
- Precisely!
- Exactly!
- I agree with you.
- I tend to agree.
- I suppose so.
4. Expressing reservations:
- You have a point, but
- I agree to some extent, but
- I suppose you are right, but
- Maybe thats true, but
5. Disagreeing:
- I dont agree with you at all.
- I totally disagree.
- You are quite wrong about that.
- Its out of the question.
- Rubbish! / Nonsense! / No way!
- I dont really think so.
- I cant see that, Im afraid.
- Im afraid I cant agree with you here.
- I tend to disagree.
- Is that such a good idea?
6. Making a suggestion:
- I suggest that we
- I would suggest
- My suggestion would be to
- We could
- Perhaps we should
- It might be worth doing it.
- What about?
- Why dont we?

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Lesson 14

Company presentation

Exercise one
Listen and repeat the expressions of a company description.

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zaoferowa szeroki asortyment produktw i usug to offer a wide range of products and
services
mie wyjtkowy wybr marek wysokiej klasy
to have an exceptional range of
prestigious brands
to be the leading producer of
by wiodcym producentem
produkowa na rynek klientw indywidualnych
to manufacture products for the
consumer market
by usytuowanym w
to be located in
majcy siedzib gwn w
with the head office based in
mie fabryki w Europie i Azji
to have factories in Europe and Asia
zaoy spki zalene
to set up subsidiaries
filie regionalne
regional branches
sprzedawa produkty w detalu
to sell products through retail
zatrudnia 1000 pracownikw na caym wiecie to employ 1000 staff worldwide
mie doskonae wyniki finansowe
to have excellent financial results
mie obroty
to have a turnover of
dochd netto
a net income
to expand our activities in
rozszerza dziaalno w
stworzy now seri produktw
to develop a new series of products
Exercise two
Listen and repeat the expressions used when talking of company strengths.
produkty wysokiej jakoci po konkurencyjnych
cenach
technologia zaawansowana
wiedza specjalistyczna
wykwalifikowana kadra
sprosta wymaganiom jakoci
elastyczne terminy patnoci
szybka obsuga
wiarygodne terminy dostawy
dobra obsuga serwisowa
bliski kontakt z rynkiem
szeroka sie sprzeday detalicznej
dostosowywa produkty do indywidualnych
wymaga
inwestycje w badania i rozwj

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high-quality products at competitive

prices
advanced technology
specialised know-how
professional staff
to meet quality standards
flexible payment conditions
fast service
reliable delivery dates
a good after-sales service
close contact with the market
extensive retail distribution
to adapt products to met individual
requirements
investments in research and
development

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Exercise three
27
Now listen to the conversation with the Public Relations Officer and repeat the questions
used to collect information.
-

What are your principal business activities?

The company primarily operates in only one business segment, which involves the design,
development, production and sales of PC accessories and personal interface devices.
What range of products do you offer?

We provide a range of product families used to control computers. The company

manufactures and sells mice, keyboards and other personal computer interface products
that enable users to communicate with their computers.
Where is the head office based?

The Corporate Headquarters are located in Amsterdam.

What locations do you operate in?

The company is based in Netherlands, but has a strong presence in over 80 countries
through its extensive retail distribution network. It has manufacturing facilities located in
Asia and major distribution centres located in North America, Europe and Asia.
How many subsidiaries has the company established?

Weve set up subsidiaries in the USA, United Kingdom, Hong Kong and Australia.
What is the companys turnover?

We had a turnover of 650 m.

Whats the net income?

Net income was 95 million.

How many employees do you have?

The company employs 3,250 staff worldwide.

What are your achievements?

We have exceeded our financial goals and achieved our sixth consecutive year of record
revenue and profitability. We continue to build our strong global brand, which represents
quality, design and innovation. We have launched more than 100 new products and
shipped more than 25 million units with our brand.
What are the companys greatest strengths?

We offer innovative solutions to our customers, enhanced products at competitive prices.

We also increased efficiencies in our business. The implementation of new financial
software technology provides us with better controls and much faster reporting and access
to information. That in fact enables us to be even more competitive, productive and
profitable.
What are the current projects?

We are now preparing for the next phase of growth, and we are investing in infrastructure.
We will build a new factory in India which will provide greater manufacturing capacity.

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GLOSSARY
to operate in dziaa w
to involve zajmowa si
to provide dostarcza
retail distribution network sie sprzeday detalicznej
manufacturing facilities zakady wytwrcze
to exceed financial goals przekroczy zaoenia finansowe
to achieve osign
consecutive year of record revenue and profitability kolejny rok rekordowych dochodw i
wysokiej rentownoci
quality jako
design model, wzr
innovation innowacja
to ship wysa, przewie
enhanced products ulepszone produkty
innovative solutions nowatorskie rozwizania
to increase efficiency zwiksza wydajno
implementation wdroenie
productive wydajny, produktywny
profitable zyskowny
phase of growth faza wzrostu
to invest in infrastructure inwestowa w infrastruktur
manufacturing capacity zdolno produkcyjna

LEARN
Reading statistics
100 % - all (of)
96 % - the vast majority of
80 % - most
54 % - more than a half of
50 % - a half of
40 % - less than a half of
30 % - nearly a third of
25 % - a quarter of
3 % - hardly any of
0 % - none of

Interpreting statistics
Comparing alternatives
The number of is about average.
We have more/fewer (employees) than
Now we spend more/less money on
(research and development).
We have the highest/lowest (tax) rates.
We pay the most/least (tax).
We have the highest/lowest level of
(productivity).

Giving reasons and results

Reason
The increase in competition

Result
resulted in
led to
contributed to

Result
The rise in distribution cost

the decrease in our market share.

Reason
resulted from
was due to
may be a result of

the increase in petrol prices.

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