Modular Rates Direct

28/08/12
Direct ratecard print
Effective from September 10, 2012 to December 31, 2012

Contents (click to quick view):
How modular advertising works
Display advertising rates

The New Zealand Herald (Monday to Friday)
Weekend Herald
Herald on Sunday
Classifieds advertising rates
Portfolio opportunities
Contact us
CLEAN, SIMPLE BUILDING BLOCKS

MODULAR ADVERTISING
DOMINANCE
Double Page Spread
Double Page Spread

1/2 Horizontal
Full Page
In September, The New Zealand Herald, Weekend Herald,

Herald on Sunday and all inserted magazines will introduce a
modular ad system.
Modular advertising is a term used to describe ads that are
based on standard fixed sizes and shapes rather than variable
columns and centimetres.
IMPACT
1/2 Page
Vertical
1/2 Page
Horizontal
Junior Page
1/4 Page
Vertical
1/4 Page
Horizontal
1/4 Page Island
1/16 Page
Vertical
1/16 Page
Horizontal
1/16 Page Island
Tower
Lower Banner
1/3 Page Island
1/8 Page
Horizontal
1/8 Page Island
The majority of sections are divided into modules across

both compact, square compact and broadsheet formats.
A compact page measures 8 x 8 modules, and a broadsheet
page 12 x 12 modules.
Classifieds and Column Centimetres
Classifieds advertising in products such as HeraldHomes,
Driven and HeraldJobs can also be purchased on a column
centimetre or per line basis. For further details see page 26.
Modular advertising opens up new opportunities for

creative and customisable use of space, with a focus on
IMPACT not centimetres. Modular ads:
Are easy to create, book and price
Allow for innovative and flexible use of the

newspaper space
Result in a cleaner looking paper with stronger

impact, leading to a better ad response
Allow for a pricing structure that rewards clients
* For ad shapes not displayed here, please contact your account manager to discuss.
IMPRESSION
1/8 Page
Vertical
PRESENCE
1 Module
Choose whether an ad
dominates the page,
makes an impact, an
impression or has a
presence on the page.
Weekday contents
Monday to Friday Herald

To find your rate click on the desired
section masthead
Early General News

(Main section)
Daily Liftout
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend contents
Section A and B
Weekend Herald
Herald on Sunday
To find your rate click on the

desired section masthead
To find your rate click on the

desired section masthead
Magazine liftouts
Section C
Main Section
Magazine Liftouts
New elements include:

Increased focus on investigative
journalism and debate
Expanded World, Metro pages and

Opinion on the latest issues
Reader profile:
One ad in EGN will be seen by more than
500,000 readers
70% of EGN readers have talked about an

ad they have seen in their daily newspaper
72% actually buy something from an ad
they have seen in their daily newspaper
Source: NielsenConsumer and Media Insights, Apr 11 Mar 12, AP15+
Modules
Dominance
Insertions Per Annum (Discount)
Size discount
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$30,161.92
$28,653.82
$27,145.73
$26,391.68
$25,637.63
$24,129.54
Full Page
366x254
8x8
$16,834.56
$15,992.83
$15,151.10
$14,730.24
$14,309.38
$13,467.65
4%
Dbl Page Spread Half Horizontal
182x254 (2)
4 x 16
$18,518.02
$17,592.12
$16,666.21
$16,203.26
$15,740.31
$14,814.41
10%
Half Page Vertical
366x126
8x4
$8,504.96
$8,079.71
$7,654.46
$7,441.84
$7,229.22
$6,803.97
3%
Half Page Horizontal
182x254
4x8
$8,504.96
$8,079.71
$7,654.46
$7,441.84
$7,229.22
$6,803.97
3%
Junior Page
274x190
6x6
$10,889.86
$10,345.36
$9,800.87
$9,528.62
$9,256.38
$8,711.88
0%
Tower
366x94
8x3
$6,378.72
$6,059.78
$5,740.85
$5,581.38
$5,421.91
$5,102.98
3%
Lower Banner
136x254
3x8
$6,378.72
$6,059.78
$5,740.85
$5,581.38
$5,421.91
$5,102.98
3%
Third Page Island
228x126
5x4
$5,315.60
$5,049.82
$4,784.04
$4,651.15
$4,518.26
$4,252.48
3%
Quarter Page Vertical
366x62
8x2
$4,296.32
$4,081.50
$3,866.69
$3,759.28
$3,651.87
$3,437.06
2%
Quarter Page Horizontal
90x254
2x8
$4,296.32
$4,081.50
$3,866.69
$3,759.28
$3,651.87
$3,437.06
2%
Quarter Page Island
182x126
4x4
$4,296.32
$4,081.50
$3,866.69
$3,759.28
$3,651.87
$3,437.06
2%
Eighth Page Vertical
182x62
4x2
$2,170.08
$2,061.58
$1,953.07
$1,898.82
$1,844.57
$1,736.06
1%
Eighth Page Horizontal
44x254
1x8
$2,170.08
$2,061.58
$1,953.07
$1,898.82
$1,844.57
$1,736.06
1%
Eighth Page Island
90x126
2x4
$2,170.08
$2,061.58
$1,953.07
$1,898.82
$1,844.57
$1,736.06
1%
Sixteenth Page Vertical
182x30
4x1
$1,085.04
$1,030.79
$976.54
$949.41
$922.28
$868.03
1%
Sixteenth Page Horizontal
44x126
1x4
$1,085.04
$1,030.79
$976.54
$949.41
$922.28
$868.03
1%
Square Small
90x62
2x2
$1,085.04
$1,030.79
$976.54
$949.41
$922.28
$868.03
1%
Per module
44x30
1x1
$274.00
$260.30
$246.60
$239.75
$232.90
$219.20
0%
Size
Modules
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
A daily briefing for national news and

around the world
Impact
Size
New columnists across the opinion pages
Impression
Compact Size
(h x w / mm)
Impact
Respected as the source of national news for

for almost 150 years, Early General News (EGN)
breaks the latest news and offers in-depth
analysis, forthright opinions and insight across
all the issues of the day. On an average day,
over half a million New Zealanders look to this
section as their point of reference on all that is
important in our national life.
Style
Impression
Early General News

(Main Section)
Early General News (Main Section)
Presence

(1-5)
6-11 (5%)
12-23 (10%)
Loading
Front Page Solus
50x254
Set Size
$8,220.00
N/A
N/A
N/A
N/A
N/A
First Double Page Spread
366x254 (2)
8 x 16
$37,702.40
$35,817.28
$33,932.16
$32,989.60
$32,047.04
$30,161.92
25%
First Full Page
366x254
8x8
$25,251.84
$23,989.25
$22,726.66
$22,095.36
$21,464.06
$20,201.47
50%
First Full Right Hand Page
366x254
8x8
$25,251.84
$23,989.25
$22,726.66
$22,095.36
$21,464.06
$20,201.47
50%
Other Full Page Prior Page 20
366x254
8x8
$21,884.93
$20,790.68
$19,696.44
$19,149.31
$18,602.19
$17,507.94
30%
Page 4
182x254
4x8
$17,009.92
$16,159.42
$15,308.93
$14,883.68
$14,458.43
$13,607.94
100%
Page 7
136x254
3x8
$9,568.08
$9,089.68
$8,611.27
$8,372.07
$8,132.87
$7,654.46
50%
Page 2
366x62
2x8
$8,592.64
$8,163.01
$7,733.38
$7,518.56
$7,303.74
$6,874.11
100%
Page 3
90x254
2x8
$8,592.64
$8,163.01
$7,733.38
$7,518.56
$7,303.74
$6,874.11
100%
Page 5
90x254
2x8
$7,518.56
$7,142.63
$6,766.70
$6,578.74
$6,390.78
$6,014.85
75%
200%
Loadings and discounts applied in rates listed; rates are per insertion and exclusive of GST.
Rates, errors and omissions subject to change.
Embraced by Kiwis as the place to go for the

very best in national and international sport
news, the Heralds Sport section offers expert
analysis, evaluation of the latest results, profiles
on the personalities, and all the conjecture on
upcoming games.
Sports opinion pages every day
New columists alongside reader letters

and opinion
Increased focus on sporting issues and

profiles of sportspeople
On a Friday sports content is expanded

and published as SuperSport at the front of
the Daily Liftout (see next page)
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Sport leads from the back of the main section

Monday to Thursday.
Style
Impression
Sport (Main Section)
Sport (Main Section)
Presence
Size discount
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Double Page Spread
366x254 (2)
8 x 16
$24,129.54
$22,923.06
$21,716.58
$21,113.34
$20,510.11
$19,303.63
14%
Full Page
366x254
8x8
$13,467.65
$12,794.27
$12,120.88
$11,784.19
$11,447.50
$10,774.12
4%
Half Page Vertical
366x126
8x4
$6,803.97
$6,463.77
$6,123.57
$5,953.47
$5,783.37
$5,443.17
3%
182x254
4x8
$6,803.97
$6,463.77
$6,123.57
$5,953.47
$5,783.37
$5,443.17
3%
Junior Page
274x190
6x6
$8,711.88
$8,276.29
$7,840.70
$7,622.90
$7,405.10
$6,969.51
0%
Tower
366x94
8x3
$5,102.98
$4,847.83
$4,592.68
$4,465.10
$4,337.53
$4,082.38
3%
Lower Banner
136x254
3x8
$5,102.98
$4,847.83
$4,592.68
$4,465.10
$4,337.53
$4,082.38
3%
Third Page Island
228x126
5x4
$4,252.48
$4,039.86
$3,827.23
$3,720.92
$3,614.61
$3,401.98
3%
366x62
8x2
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
90x254
2x8
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
Quarter Page Island
182x126
4x4
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
182x62
4x2
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
44x254
1x8
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
Eighth Page Island
90x126
2x4
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
182x30
4x1
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
44x126
1x4
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
Square Small
90x62
2x2
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
Per module
44x30
1x1
$219.20
$208.24
$197.28
$191.80
$186.32
$175.36
0%
Reader profile:
The Heralds Sport section attracts 514,000
readers every week
Sport is the daily section with the greatest

skew to under 24 year olds
Style

New specialist columnists
Impression
A Kiwisaver Q&A column

A business traveller section
An innovation page
Entertainment content fills the back of the

liftout. The hugely popular Sideswipe has been
expanded to cater to the growing demand for a
humorous, off-beat perspective on everything
happening across the country. Weather sits
inside this improved section, which also
features all new Brain-Twisters, The Diary and
a daily Cinema & Entertainment guide.
Size
Modules
Size discount
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Double Page Spread
366x254 (2)
8 x 16
$24,129.54
$22,923.06
$21,716.58
$21,113.34
$20,510.11
$19,303.63
14%
Full Page
366x254
8x8
$13,467.65
$12,794.27
$12,120.88
$11,784.19
$11,447.50
$10,774.12
4%
Half Page Vertical
366x126
8x4
$6,803.97
$6,463.77
$6,123.57
$5,953.47
$5,783.37
$5,443.17
3%
182x254
4x8
$6,803.97
$6,463.77
$6,123.57
$5,953.47
$5,783.37
$5,443.17
3%
Junior Page
274x190
6x6
$8,711.88
$8,276.29
$7,840.70
$7,622.90
$7,405.10
$6,969.51
0%
Tower
366x94
8x3
$5,102.98
$4,847.83
$4,592.68
$4,465.10
$4,337.53
$4,082.38
3%
Lower Banner
136x254
3x8
$5,102.98
$4,847.83
$4,592.68
$4,465.10
$4,337.53
$4,082.38
3%
Third Page Island
228x126
5x4
$4,252.48
$4,039.86
$3,827.23
$3,720.92
$3,614.61
$3,401.98
3%
366x62
8x2
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
90x254
2x8
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
Quarter Page Island
182x126
4x4
$3,437.06
$3,265.20
$3,093.35
$3,007.42
$2,921.50
$2,749.64
2%
182x62
4x2
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
44x254
1x8
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
Eighth Page Island
90x126
2x4
$1,736.06
$1,649.26
$1,562.46
$1,519.06
$1,475.65
$1,388.85
1%
182x30
4x1
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
44x126
1x4
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
Square Small
90x62
2x2
$868.03
$824.63
$781.23
$759.53
$737.83
$694.43
1%
Per Module
44x30
1x1
$219.20
$208.24
$197.28
$191.80
$186.32
$175.36
0%
Premium positions
Style
Dominance
Presence
From Monday to Thursday the Daily Liftout

is fronted by the Business section, a highly
credible and respected editorial environment
that delivers a complete package of financial
analysis, business news and market prices from
the national and global markets.
Compact Size
(h x w / mm)
Impact
Business, SuperSport
and Entertainment
(Daily Liftout)
Business, SuperSport and Entertainment (Daily Liftout)
Dominance
Compact Size
Size
Modules
(mm)
(mm)
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Loading
Front of Section
90x254
2x8
$5,155.58
$4,897.80
$4,640.03
$4,511.14
$4,382.25
$4,124.47
50%
Ear (Friday only)*
60x74
Set Size
POA
POA
POA
POA
POA
POA
0%
*Ear is an advert located in the top corner of the page. Please see the Super Liquor example below.
Commercial Property is also included each

Wednesday.
On Friday SuperSport fronts the liftout.
Food plays a major focus: designed as a bible

for busy people who love food, the magazine
will feature 24 pages of ideas, recipes, tips
and tricks.
Printed on premium 60gsm newsprint,
and beautifully styled with an accessible,
contemporary design Bite provides the
perfect environment for advertisers looking to
target those all-important household decision
makers concerned with the health and
wellbeing of their families.
Square Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Dedicated to food, health and wellness, this

exciting new weekly lift-out is packed with
inspiration, tips and tools for a better you.
Style
Impression
Presence
Bite
Bite
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Double Page Spread
325x260 (2)
6 x 12
$15,535.80
$15,147.41
$14,759.01
$14,370.62
$13,982.22
$13,593.83
25%
Full Page
325x260
6x6
$8,803.62
$8,583.53
$8,363.44
$8,143.35
$7,923.26
$7,703.17
15%
161.5x260
3x6
$4,867.88
$4,746.19
$4,624.49
$4,502.79
$4,381.10
$4,259.40
6%
Half Page Vertical
325x128.6
6x3
$4,867.88
$4,746.19
$4,624.49
$4,502.79
$4,381.10
$4,259.40
6%
Third Page Horizontal
107x260
2x6
$3,348.83
$3,265.11
$3,181.39
$3,097.67
$3,013.95
$2,930.22
3%
Third Page Vertical
325x84.8
6x2
$3,348.83
$3,265.11
$3,181.39
$3,097.67
$3,013.95
$2,930.22
3%
Square Large
107x84.8
2x2
$1,150.80
$1,122.03
$1,093.26
$1,064.49
$1,035.72
$1,006.95
0%
Medium Horizontal
52.5x84.8
1x2
$575.40
$561.02
$546.63
$532.25
$517.86
$503.48
0%
Medium Vertical
107x41
2x1
$575.40
$561.02
$546.63
$532.25
$517.86
$503.48
0%
Square Small
52.5x41
1x1
$287.70
$280.51
$273.32
$266.12
$258.93
$251.74
0%
Size
Modules
Premium positions
Style
Square Compact Size
(h x w / mm)
Dominance
Monday's Herald
Loading
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Outside Back Page
325x260
6x6
$10,564.34
$10,300.24
$10,036.13
$9,772.02
$9,507.91
$9,243.80
15%
First Full Page
325x260
6x6
$10,564.34
$10,300.24
$10,036.13
$9,772.02
$9,507.91
$9,243.80
15%
Element is New Zealands largest mass-reach

health, sustainable lifestyle and ethical
business publication, bringing information and
advice to our readers in the areas of health,
business and sustainability.
Style
Square Compact Size
Size
Modules
(h x w / mm)
Dominance
Element (monthly)
Element (monthly)
Impact
Monday's Herald
Impression
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Double Page Spread
325x260 (2)
6 x 12
$15,535.80
$15,147.41
$14,759.01
$14,370.62
$13,982.22
$13,593.83
25%
Full Page
325x260
6x6
$8,803.62
$8,583.53
$8,363.44
$8,143.35
$7,923.26
$7,703.17
15%
161.5x260
3x6
$4,867.88
$4,746.19
$4,624.49
$4,502.79
$4,381.10
$4,259.40
6%
Half Page Vertical
325x128.6
6x3
$4,867.88
$4,746.19
$4,624.49
$4,502.79
$4,381.10
$4,259.40
6%
107x260
2x6
$3,348.83
$3,265.11
$3,181.39
$3,097.67
$3,013.95
$2,930.22
3%
Third Page Vertical
325x84.8
6x2
$3,348.83
$3,265.11
$3,181.39
$3,097.67
$3,013.95
$2,930.22
3%
Square Large
107x84.8
2x2
$1,150.80
$1,122.03
$1,093.26
$1,064.49
$1,035.72
$1,006.95
0%
Size
Modules
Premium positions
Style
Square Compact Size
(h x w / mm)
Dominance
In our research, Kiwis have indicated that they

want to be inspired to change their lives for the
better, and become more sustainable, but dont
always have time to find out how to achieve
this. Element is responding to this growing
need by providing real insight into local and
global sustainability and health issues.
Loading
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Outside Back Page
325x260
6x6
$10,564.34
$10,300.24
$10,036.13
$9,772.02
$9,507.91
$9,243.80
15%
First Full Page
325x260
6x6
$10,564.34
$10,300.24
$10,036.13
$9,772.02
$9,507.91
$9,243.80
15%
Travel features great destinations from around

the world, which cater to readers with varying
budgets and travel objectives.
Reader profile:
One ad in the Travel section reaches
356,000
Travel attracts a mature audience

withalmost 41% of readers aged 40-64
52% of Travel readers are female
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Travel, in Tuesdays Herald provides a weekly

guide to national and international locations
for both the discerning traveller and the
dreamer, in a compact lift-out format.
Style
Impression
Travel
Travel
Presence
Tuesday's Herald
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$19,605.25
$19,115.12
$18,624.99
$18,134.85
$17,644.72
$17,154.59
Full Page
366x254
8x8
$10,942.46
$10,668.90
$10,395.34
$10,121.78
$9,848.22
$9,574.66
4%
182x254 (2)
4 x 16
$12,036.71
$11,735.79
$11,434.87
$11,133.96
$10,833.04
$10,532.12
10%
Half Page Vertical
366x126
8x4
$5,528.22
$5,390.02
$5,251.81
$5,113.61
$4,975.40
$4,837.20
3%
182x254
4x8
$5,528.22
$5,390.02
$5,251.81
$5,113.61
$4,975.40
$4,837.20
3%
Junior Page
274x190
6x6
$6,155.14
$6,001.26
$5,847.38
$5,693.50
$5,539.62
$5,385.74
0%
Tower
366x94
8x3
$4,146.17
$4,042.51
$3,938.86
$3,835.21
$3,731.55
$3,627.90
3%
Lower Banner
136x254
3x8
$4,146.17
$4,042.51
$3,938.86
$3,835.21
$3,731.55
$3,627.90
3%
Third Page Island
228x126
5x4
$3,455.14
$3,368.76
$3,282.38
$3,196.00
$3,109.63
$3,023.25
3%
366x62
8x2
$2,792.61
$2,722.79
$2,652.98
$2,583.16
$2,513.35
$2,443.53
2%
90x254
2x8
$2,792.61
$2,722.79
$2,652.98
$2,583.16
$2,513.35
$2,443.53
2%
Quarter Page Island
182x126
4x4
$2,792.61
$2,722.79
$2,652.98
$2,583.16
$2,513.35
$2,443.53
2%
182x62
4x2
$1,410.55
$1,375.29
$1,340.02
$1,304.76
$1,269.50
$1,234.23
1%
44x254
1x8
$1,410.55
$1,375.29
$1,340.02
$1,304.76
$1,269.50
$1,234.23
1%
Eighth Page Island
90x126
2x4
$1,410.55
$1,375.29
$1,340.02
$1,304.76
$1,269.50
$1,234.23
1%
182x30
4x1
$705.28
$687.64
$670.01
$652.38
$634.75
$617.12
1%
44x126
1x4
$705.28
$687.64
$670.01
$652.38
$634.75
$617.12
1%
Square Small
90x62
2x2
$705.28
$687.64
$670.01
$652.38
$634.75
$617.12
1%
Per Module
44x30
1x1
$178.10
$173.65
$169.20
$164.74
$160.29
$155.84
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
Dominance
(h x w / mm)

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$4,986.80
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$24,506.56
$23,893.90
$23,281.23
$22,668.57
$22,055.90
$21,443.24
25%
Outside Back Page
366x254
8x8
$14,225.20
$13,869.57
$13,513.94
$13,158.31
$12,802.68
$12,447.05
30%
10
Published each month in eight countries

including New Zealand, The Red Bulletin is the
largest consumer magazine in New Zealand*.
Dominance
The Red Bulletin is a modern lifestyle

magazine focusing on sport, people, art
and culture, featuring 100 pages of action,
adventure and partying. Each month The Red
Bulletin captures the stories of dynamic people
who perform the indescribable, seek new
challenges and excel.
Style
Impact
Red Bulletin (monthly)
Red Bulletin (monthly)

Size
Size
(h x w / mm)
1-2
3-5 (5%)
6-11 (15%)
12 (25%)
Double Page Spread
276 x 404
$11,200.00
$10,640.00
$9,520.00
$8,400.00
Full Page
134 x 202
$5,600.00
$5,320.00
$4,760.00
$4,200.00
Half Page Portrait
276 x 96
$2,800.00
$2,660.00
$2,380.00
$2,100.00
Half Page Landscape
134 x 202
$2,800.00
$2,660.00
$2,380.00
$2,100.00
Size
(h x w / mm)
1-2
3-5 (5%)
6-11 (15%)
12 (25%)
Outside Back Cover
276 x 202
$6,720.00
$6,384.00
$5,712.00
$5,040.00
20.00%
Inside Front Cover
276 x 202
$6,160.00
$5,852.00
$5,236.00
$4,620.00
10.00%
Inside Back Cover
276 x 202
$6,160.00
$5,852.00
$5,236.00
$4,620.00
10.00%
Premium positions
Style
Dominance
Tuesday's Herald
Size
Loading
(already applied)
Loadings and discounts applied in rates listed; rates are per insertion, include agency commission and exclusive of GST.
Note: Red Bulletin does not follow a modular advertising system.
Reader profile:
High socio-economic groups
58% of Red Bulletin readers are in the high
socio-economic groups (NZSEI 1-3).
Household income
46% ofRed Bulletinreaders have a
household income of $80,000+.
Source: Nielsen Consumer and Media Insights. Jul 2010 -Sep 2011. All People 15+. *ABC Jan Jun 2011
11
Reader profile:
One ad in VIVA will be seen by 349,000
readers every week
VIVA is amongst The New Zealand Herald

environments with the highest ratio of
female readers 63% are female.
44% of VIVA readers place product quality
ahead of cost
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Fresh and stylish, VIVA is a mid-week treat

with a devoted following amongst women who
love to spend. Its sophisticated magazine-style
format makes it the perfect place to showcase
all thats good in fashion, beauty, design, food,
wine and the latest lifestyle trends.
Style
Impression
Viva
Viva
Presence
Wednesday's Herald
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$21,113.34
$20,585.51
$20,057.68
$19,529.84
$19,002.01
$18,474.18
Full Page
366x254
8x8
$11,784.19
$11,489.59
$11,194.98
$10,900.38
$10,605.77
$10,311.17
4%
182x254 (2)
4 x 16
$12,962.61
$12,638.55
$12,314.48
$11,990.42
$11,666.35
$11,342.28
10%
Half Page Vertical
366x126
8x4
$5,953.47
$5,804.64
$5,655.80
$5,506.96
$5,358.12
$5,209.29
3%
182x254
4x8
$5,953.47
$5,804.64
$5,655.80
$5,506.96
$5,358.12
$5,209.29
3%
Junior Page
274x190
6x6
$6,628.61
$6,462.89
$6,297.18
$6,131.46
$5,965.75
$5,800.03
0%
Tower
366x94
8x3
$4,465.10
$4,353.48
$4,241.85
$4,130.22
$4,018.59
$3,906.97
3%
Lower Banner
136x254
3x8
$4,465.10
$4,353.48
$4,241.85
$4,130.22
$4,018.59
$3,906.97
3%
Third Page Island
228x126
5x4
$3,720.92
$3,627.90
$3,534.87
$3,441.85
$3,348.83
$3,255.81
3%
366x62
8x2
$3,007.42
$2,932.24
$2,857.05
$2,781.87
$2,706.68
$2,631.50
2%
90x254
2x8
$3,007.42
$2,932.24
$2,857.05
$2,781.87
$2,706.68
$2,631.50
2%
Quarter Page Island
182x126
4x4
$3,007.42
$2,932.24
$2,857.05
$2,781.87
$2,706.68
$2,631.50
2%
182x62
4x2
$1,519.06
$1,481.08
$1,443.10
$1,405.13
$1,367.15
$1,329.17
1%
44x254
1x8
$1,519.06
$1,481.08
$1,443.10
$1,405.13
$1,367.15
$1,329.17
1%
Eighth Page Island
90x126
2x4
$1,519.06
$1,481.08
$1,443.10
$1,405.13
$1,367.15
$1,329.17
1%
182x30
4x1
$759.53
$740.54
$721.55
$702.56
$683.58
$664.59
1%
44x126
1x4
$759.53
$740.54
$721.55
$702.56
$683.58
$664.59
1%
Square Small
90x62
2x2
$759.53
$740.54
$721.55
$702.56
$683.58
$664.59
1%
Per module
44x30
1x1
$191.80
$187.01
$182.21
$177.42
$172.62
$167.83
0%
Size
Modules
Premium positions
Style
Compact Size
(h x w / mm)
Loading
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Dominance
366x254 (2)
8 x 16
$26,391.68
$25,731.89
$25,072.10
$24,412.30
$23,752.51
$23,092.72
25%
Impression
Outside Back Page
366x254
8x8
$15,319.45
$14,936.46
$14,553.48
$14,170.49
$13,787.50
$13,404.52
30%
12
Wednesday Driven is the Herald

environment with the highest male skew
75% of readers are male
Wednesdays Driven provides a midweek
destination for motoring advertisers at an
accessible price point in a versatile lift-out
and keep format
13
Size
Modules
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$16,589.06
$16,174.33
$15,759.60
$15,344.88
$14,930.15
$14,515.42
Full Page
366x254
8x8
$9,259.01
$9,027.53
$8,796.06
$8,564.58
$8,333.11
$8,101.63
4%
182x530
4 x 16
$10,184.91
$9,930.29
$9,675.66
$9,421.04
$9,166.42
$8,911.80
10%
Half Page Vertical
366x126
8x4
$4,677.73
$4,560.78
$4,443.84
$4,326.90
$4,209.96
$4,093.01
3%
182x254
4x8
$4,677.73
$4,560.78
$4,443.84
$4,326.90
$4,209.96
$4,093.01
3%
Junior Page
274x190
6x6
$5,208.19
$5,077.99
$4,947.78
$4,817.58
$4,687.37
$4,557.17
0%
Tower
366x94
8x3
$3,508.30
$3,420.59
$3,332.88
$3,245.17
$3,157.47
$3,069.76
3%
Lower Banner
136x254
3x8
$3,508.30
$3,420.59
$3,332.88
$3,245.17
$3,157.47
$3,069.76
3%
Third Page Island
228x126
5x4
$2,923.58
$2,850.49
$2,777.40
$2,704.31
$2,631.22
$2,558.13
3%
366x62
8x2
$2,362.98
$2,303.90
$2,244.83
$2,185.75
$2,126.68
$2,067.60
2%
90x254
2x8
$2,362.98
$2,303.90
$2,244.83
$2,185.75
$2,126.68
$2,067.60
2%
Quarter Page Island
182x126
4x4
$2,362.98
$2,303.90
$2,244.83
$2,185.75
$2,126.68
$2,067.60
2%
182x62
4x2
$1,193.54
$1,163.71
$1,133.87
$1,104.03
$1,074.19
$1,044.35
1%
44x254
1x8
$1,193.54
$1,163.71
$1,133.87
$1,104.03
$1,074.19
$1,044.35
1%
Eighth Page Island
90x126
2x4
$1,193.54
$1,163.71
$1,133.87
$1,104.03
$1,074.19
$1,044.35
1%
182x30
4x1
$596.77
$581.85
$566.93
$552.01
$537.09
$522.18
1%
44x126
1x4
$596.77
$581.85
$566.93
$552.01
$537.09
$522.18
1%
Square Small
90x62
2x2
$596.77
$581.85
$566.93
$552.01
$537.09
$522.18
1%
Per module
44x30
1x1
$150.70
$146.93
$143.17
$139.40
$135.63
$131.86
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
Presence
Driven is also published on a Saturday, see page

22 for detals.
Reader profile:
One ad in Wednesday Driven reaches
123,000 readers
Compact Size
(h x w / mm)
Dominance
Driven covers a wide range of content

including motorsport, new car reviews, model
launches, technical articles, personal pieces,
celebrity stories, quizzes and quirk. The
magazine is also the place to research, buy,
view or sell vehicles its the go-to guide for the
best car deals
in town.
Style
Impact
Driven
Driven
Impression
Wednesday's Herald

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$4,219.60
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$20,736.32
$20,217.91
$19,699.50
$19,181.10
$18,662.69
$18,144.28
25%
Outside Back Page
366x254
8x8
$12,036.71
$11,735.79
$11,434.87
$11,133.96
$10,833.04
$10,532.12
30%
Classifieds pricing
Day
Publication
Casual rate
per col/cm
Casual rate
per line
Wednesday
Motoring inc. Wednesday Driven
$42.64
$6.00
TimeOut is also published in Weekend on a

Saturday as a guide of what to watch, read, play
and do. Please refer to page 21 for Weekend
rates.
Reader profile:
One ad in TimeOut has the opportunity to
be seen by 436,000 readers
On average TimeOut readers visit the
cinema four times every 6 months
42% have visited a museum or art gallery
Size
Modules
Dominance
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$18,097.15
$17,644.72
$17,192.29
$16,739.87
$16,287.44
$15,835.01
Full Page
366x254
8x8
$10,100.74
$9,848.22
$9,595.70
$9,343.18
$9,090.66
$8,838.14
4%
182x254 (2)
4 x 16
$11,110.81
$10,833.04
$10,555.27
$10,277.50
$9,999.73
$9,721.96
10%
Half Page Vertical
366x126
8x4
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
182x254
4x8
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
Junior Page
274x190
6x6
$5,681.66
$5,539.62
$5,397.58
$5,255.54
$5,113.50
$4,971.46
0%
Tower
366x94
8x3
$3,827.23
$3,731.55
$3,635.87
$3,540.19
$3,444.51
$3,348.83
3%
Lower Banner
136x254
3x8
$3,827.23
$3,731.55
$3,635.87
$3,540.19
$3,444.51
$3,348.83
3%
Third Page Island
228x126
5x4
$3,189.36
$3,109.63
$3,029.89
$2,950.16
$2,870.42
$2,790.69
3%
366x62
8x2
$2,577.79
$2,513.35
$2,448.90
$2,384.46
$2,320.01
$2,255.57
2%
90x254
2x8
$2,577.79
$2,513.35
$2,448.90
$2,384.46
$2,320.01
$2,255.57
2%
Quarter Page Island
182x126
4x4
$2,577.79
$2,513.35
$2,448.90
$2,384.46
$2,320.01
$2,255.57
2%
182x62
4x2
$1,302.05
$1,269.50
$1,236.95
$1,204.39
$1,171.84
$1,139.29
1%
44x254
1x8
$1,302.05
$1,269.50
$1,236.95
$1,204.39
$1,171.84
$1,139.29
1%
Eighth Page Island
90x126
2x4
$1,302.05
$1,269.50
$1,236.95
$1,204.39
$1,171.84
$1,139.29
1%
182x30
4x1
$651.02
$634.75
$618.47
$602.20
$585.92
$569.65
1%
44x126
1x4
$651.02
$634.75
$618.47
$602.20
$585.92
$569.65
1%
Square Small
90x62
2x2
$651.02
$634.75
$618.47
$602.20
$585.92
$569.65
1%
Per module
44x30
1x1
$164.40
$160.29
$156.18
$152.07
$147.96
$143.85
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
Compact Size
(h x w / mm)
Impact
TimeOut, the entertainment lift-out, delivers

readers a comprehensive guide to whats on in
Auckland. It has broad appeal and gives readers
the opportunity to plan for the weekend ahead,
and help make the best use of their free time.
Style
Impression
TimeOut
TimeOut
Presence
Thursday's Herald

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$4,603.20
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$22,621.44
$22,055.90
$21,490.37
$20,924.83
$20,359.30
$19,793.76
25%
Outside Back Page
366x254
8x8
$13,130.96
$12,802.68
$12,474.41
$12,146.14
$11,817.86
$11,489.59
30%
14
The Aucklander gives advertisers the ability to

deliver their message to the quality audience
enjoyed by The New Zealand Herald within a
targeted local population.
Reader profile:
They are more likely than other
Aucklanders to have a household income
greater than $100,000
62% of this audience are in the top three

socio economic groups
Compact Size
Size
Modules
Impact
Dominance
(mm)
Impression
Circulated in Central Auckland and selected

areas of the North Shore, The Aucklander is all
about the reader and their community and is
full of in-depth local news, sports, events, real
estate, advertising, entertainment listings and
lifestyle.
Style
Presence
The Aucklander
The Aucklander
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$4,524.29
$4,411.18
$4,298.07
$4,184.97
$4,071.86
$3,958.75
Full Page
366x254
8x8
$2,525.18
$2,462.05
$2,398.92
$2,335.80
$2,272.67
$2,209.54
4%
182x254 (2)
4 x 16
$2,777.70
$2,708.26
$2,638.82
$2,569.37
$2,499.93
$2,430.49
10%
Half Page Vertical
366x126
8x4
$1,275.74
$1,243.85
$1,211.96
$1,180.06
$1,148.17
$1,116.28
3%
182x254
4x8
$1,275.74
$1,243.85
$1,211.96
$1,180.06
$1,148.17
$1,116.28
3%
Junior Page
274x190
6x6
$1,420.42
$1,384.91
$1,349.40
$1,313.88
$1,278.37
$1,242.86
0%
Tower
366x94
8x3
$956.81
$932.89
$908.97
$885.05
$861.13
$837.21
3%
Lower Banner
136x254
3x8
$956.81
$932.89
$908.97
$885.05
$861.13
$837.21
3%
Third Page Island
228x126
5x4
$797.34
$777.41
$757.47
$737.54
$717.61
$697.67
3%
366x62
8x2
$644.45
$628.34
$612.23
$596.11
$580.00
$563.89
2%
90x254
2x8
$644.45
$628.34
$612.23
$596.11
$580.00
$563.89
2%
Quarter Page Island
182x126
4x4
$644.45
$628.34
$612.23
$596.11
$580.00
$563.89
2%
182x62
4x2
$325.51
$317.37
$309.24
$301.10
$292.96
$284.82
1%
44x254
1x8
$325.51
$317.37
$309.24
$301.10
$292.96
$284.82
1%
Eighth Page Island
90x126
2x4
$325.51
$317.37
$309.24
$301.10
$292.96
$284.82
1%
182x30
4x1
$162.76
$158.69
$154.62
$150.55
$146.48
$142.41
1%
44x126
1x4
$162.76
$158.69
$154.62
$150.55
$146.48
$142.41
1%
Square Small
90x62
2x2
$162.76
$158.69
$154.62
$150.55
$146.48
$142.41
1%
Per module
44x30
1x1
$41.10
$40.07
$39.05
$38.02
$36.99
$35.96
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(mm)
Dominance
Thursday's Herald

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$1,150.80
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$5,655.36
$5,513.98
$5,372.59
$5,231.21
$5,089.82
$4,948.44
25%
Outside Back Page
366x254
8x8
$3,282.74
$3,200.67
$3,118.60
$3,036.53
$2,954.47
$2,872.40
30%
Source: Nielsen Consumer and Media Insights, Jul 11 Dec 11, Aucklander (new) Total Circ. Area AP15+
15
Reader profile
Friday business readers are top-end
business professionals and 39% more likely
than the general population to be in the top
three occupation group
63% of Friday business readers have

savings or investments, with an average of
$138,476 invested
14% of Friday Business readers have
purchased a car in the past 12 months this
was more likely to be a new, luxury brand
They are also 20% more likely than the
general population to choose quality over
cost when purchasing
Source: Nielsen Consumer and Media Insights, Jul 2010 - Sep 2011. All People 15+
16
Compact Size
Size
Modules
Impact
Dominance
(h x w / mm)
Impression
Published every Friday, The Business

Herald covers the latest business news
and also includes popular weekly features
and columnists. This full-colour, stitched,
lift-out is targeted at an intelligent, businesssavvy audience and offers advertisers the
opportunity to use the Heralds massive reach
to talk directly to influential decision makers.
Style
Presence
The Business
The Business
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$24,129.54
$23,526.30
$22,923.06
$22,319.82
$21,716.58
$21,113.34
Full Page
366x254
8x8
$13,467.65
$13,130.96
$12,794.27
$12,457.57
$12,120.88
$11,784.19
4%
182x254 (2)
4 x 16
$14,814.41
$14,444.05
$14,073.69
$13,703.33
$13,332.97
$12,962.61
10%
Half Page Vertical
366x126
8x4
$6,803.97
$6,633.87
$6,463.77
$6,293.67
$6,123.57
$5,953.47
3%
182x254
4x8
$6,803.97
$6,633.87
$6,463.77
$6,293.67
$6,123.57
$5,953.47
3%
Junior Page
274x190
6x6
$7,575.55
$7,386.16
$7,196.77
$7,007.39
$6,818.00
$6,628.61
0%
Tower
366x94
8x3
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
Lower Banner
136x254
3x8
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
Third Page Island
228x126
5x4
$4,252.48
$4,146.17
$4,039.86
$3,933.54
$3,827.23
$3,720.92
3%
366x62
8x2
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
90x254
2x8
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
Quarter Page Island
182x126
4x4
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
182x62
4x2
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
44x254
1x8
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
Eighth Page Island
90x126
2x4
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
182x30
4x1
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
44x126
1x4
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
Square Small
90x62
2x2
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
Per module
44x30
1x1
$219.20
$213.72
$208.24
$202.76
$197.28
$191.80
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
Friday's Herald

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$6,137.60
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$30,161.92
$29,407.87
$28,653.82
$27,899.78
$27,145.73
$26,391.68
25%
Lug
23x50
Set Size
POA
POA
POA
POA
POA
POA
0%
Outside Back Page
366x254
8x8
$17,507.94
$17,070.24
$16,632.55
$16,194.85
$15,757.15
$15,319.45
30%
Outdoors capitalises on fans of these activities,

targeting people interested in outdoor activities
not just the seasoned pros. Editorial covers
how to guides, product ratings and practical,
timely stories
Inserted in to The New Zealand Herald each
month on a Friday it benefits from a high male
purchase skew.
Source: Nielsen Consumer and Media Insights, Jul 2010 - Sep 2011. All People 15+
17
Square Compact Size
Size
Modules
Impact
Dominance
(h x w / mm)
Impression
Outdoors is the highest circulated fishing and

outdoors publication in New Zealand. Topics
change with the seasons to cover activities
such as fishing, camping, diving, winter sports,
hunting, boating and tramping.
Style
Presence
Outdoors (monthly)
Outdoors (monthly)
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Double Page Spread
325x254 (2)
6 x 12
$11,836.80
$11,540.88
$11,244.96
$10,949.04
$10,653.12
$10,357.20
25%
Full Page
325x260
6x6
$6,707.52
$6,539.83
$6,372.14
$6,204.46
$6,036.77
$5,869.08
15%
161.5x260
3x6
$3,708.86
$3,616.14
$3,523.42
$3,430.70
$3,337.98
$3,245.26
6%
Half Page Vertical
325x128.6
6x3
$3,708.86
$3,616.14
$3,523.42
$3,430.70
$3,337.98
$3,245.26
6%
107x260
2x6
$2,551.49
$2,487.70
$2,423.91
$2,360.13
$2,296.34
$2,232.55
3%
Third Page Vertical
325x84.8
6x2
$2,551.49
$2,487.70
$2,423.91
$2,360.13
$2,296.34
$2,232.55
3%
Square Large
107x84.8
2x2
$876.80
$854.88
$832.96
$811.04
$789.12
$767.20
0%
Medium Horizontal
52.5x84.8
1x2
$438.40
$427.44
$416.48
$405.52
$394.56
$383.60
0%
Medium Vertical
107x41
2x1
$438.40
$427.44
$416.48
$405.52
$394.56
$383.60
0%
Square Small
52.5x41
1x1
$219.20
$213.72
$208.24
$202.76
$197.28
$191.80
0%
Size
Modules
Premium positions
Style
Square Compact Size
(h x w / mm)
Dominance
Friday's Herald
Loading
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
Outside Back Page
325x260
6x6
$8,049.02
$7,847.80
$7,646.57
$7,445.35
$7,244.12
$7,042.90
15%
First Full Page
325x260
6x6
$8,049.02
$7,847.80
$7,646.57
$7,445.35
$7,244.12
$7,042.90
15%
Reader profile:
The Weekend Herald attracts the most
eyes of any single weekend newspaper in
New Zealand with 605,000 readers
73% of Weekend Herald readers consider

buying something from the ads theyve
seen in their paper
71% of readers are the main or equal
household shopper
Weekend Herald readers spend more time
reading their paper than they do during
week days
Source: Nielsen Consumer and Media Insights. Jul 2010 - Sep 2011. All People 15+
18
Dominance
Impact
Impression
The Saturday Early General News section is the

starting point for all Weekend Herald readers.
Featuring in-depth coverage of the weeks
major stories, and critical analysis from the
countrys best journalists, the section sets the
agenda for the weekend ahead. This section
also includes Review.
Broadsheet Size
Size
Modules
(h x w / mm)
Presence
The Weekend Herald offers unparalleled

reach to over 603,000 readers, and won Best
Weekly and Overall Newspaper at the 2012
Canon Media Awards. The paper remains in
the broadsheet format, better suited to a more
leisurely and in-depth weekend read.
Style
Size discount
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Double Page Spread
550x382 (2)
12 x 24
$74,108.33
$70,402.92
$66,697.50
$64,844.79
$62,992.08
$59,286.67
14%
274x382 (2)
6 x 24
$45,499.07
$43,224.12
$40,949.16
$39,811.69
$38,674.21
$36,399.26
4%
Full Page
550x382
12 x 12
$41,362.79
$39,294.65
$37,226.51
$36,192.44
$35,158.37
$33,090.23
4%
Half Page Vertical
550x190
12 x 6
$20,896.83
$19,851.99
$18,807.14
$18,284.72
$17,762.30
$16,717.46
3%
274x382
6 x 12
$20,896.83
$19,851.99
$18,807.14
$18,284.72
$17,762.30
$16,717.46
3%
Junior Page
366x254
8x8
$21,361.20
$20,293.14
$19,225.08
$18,691.05
$18,157.02
$17,088.96
3%
Tower
550x126
12 x 4
$13,931.22
$13,234.66
$12,538.10
$12,189.82
$11,841.53
$11,144.97
3%
Lower Banner
182x382
4 x 12
$13,931.22
$13,234.66
$12,538.10
$12,189.82
$11,841.53
$11,144.97
3%
Third Page Island
366x190
8x6
$13,931.22
$13,234.66
$12,538.10
$12,189.82
$11,841.53
$11,144.97
3%
550x94
12 x 3
$10,556.13
$10,028.32
$9,500.52
$9,236.61
$8,972.71
$8,444.90
2%
136x382
3 x 12
$10,556.13
$10,028.32
$9,500.52
$9,236.61
$8,972.71
$8,444.90
2%
Quarter Page Island
274x190
6x6
$10,556.13
$10,028.32
$9,500.52
$9,236.61
$8,972.71
$8,444.90
2%
Sixth Page Vertical
550x62
12 x 2
$7,037.42
$6,685.55
$6,333.68
$6,157.74
$5,981.81
$5,629.94
2%
Sixth Page Horizontal
90x382
2 x 12
$7,037.42
$6,685.55
$6,333.68
$6,157.74
$5,981.81
$5,629.94
2%
Sixth Page Island
182x190
4x6
$7,037.42
$6,685.55
$6,333.68
$6,157.74
$5,981.81
$5,629.94
1%
Eighth Page Island
136x190
3x6
$5,331.92
$5,065.33
$4,798.73
$4,665.43
$4,532.13
$4,265.54
1%
Nineth Page Vertical
274x62
6x2
$3,554.61
$3,376.88
$3,199.15
$3,110.29
$3,021.42
$2,843.69
1%
Nineth Page Horizontal
44x382
1 x 12
$3,554.61
$3,376.88
$3,199.15
$3,110.29
$3,021.42
$2,843.69
1%
Nineth Page Island
90x190
2x6
$3,554.61
$3,376.88
$3,199.15
$3,110.29
$3,021.42
$2,843.69
1%
Square Large
182x126
4x4
$4,739.49
$4,502.51
$4,265.54
$4,147.05
$4,028.56
$3,791.59
1%
Square Medium
136x94
3x3
$2,665.96
$2,532.66
$2,399.36
$2,332.72
$2,266.07
$2,132.77
1%
Square Small
90x62
2x2
$1,184.87
$1,125.63
$1,066.38
$1,036.76
$1,007.14
$947.90
1%
Per module
44x30
1x1
$299.21
$284.25
$269.29
$261.81
$254.33
$239.37
0%
Size
Modules
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Premium positions
Style
Broadsheet Size
(h x w / mm)
Dominance
Early General News

(Section A)
Early General News (Section A)
Impact
Impression
Weekend Herald

(1-5)
6-11 (5%)
12-23 (10%)
Loading
Front Page Solus
60x360
Set Size
$12,387.29
N/A
N/A
N/A
N/A
N/A
550x382 (2)
12 x 24
$92,635.42
$88,003.65
$83,371.87
$81,055.99
$78,740.10
$74,108.33
25%
First Full Page
550x382
12 x 12
$62,044.19
$58,941.98
$55,839.77
$54,288.66
$52,737.56
$49,635.35
50%
Page 6 or 7
274x382
6 x 12
$53,771.63
$51,083.05
$48,394.46
$47,050.17
$45,705.88
$43,017.30
75%
Page 2
182x382
4 x 12
$36,569.45
$34,740.97
$32,912.50
$31,998.27
$31,084.03
$29,255.56
100%
Page 3
136x382
3 x 12
$27,862.44
$26,469.31
$25,076.19
$24,379.63
$23,683.07
$22,289.95
100%
Page 5
228x382
5 x 12
$21,112.26
$20,056.64
$19,001.03
$18,473.23
$17,945.42
$16,889.81
75%
Lug (Business Opportunities)
23x50
$24,379.63
$23,160.65
$21,941.67
$21,332.18
$20,722.69
$19,503.70
0%
Lug (Normal)
30x50
POA
POA
POA
POA
POA
POA
0%
130%
During the high demand period 1 October to 31 December 2012 there will be a premium loading of 10% on Early General News for the Weekend Herald
World offers a substantial focus on the week in

review, accompanied by detailed articles and
opinion from around the world.
Business is the place to go for a review of all the
weeks leading business stories, alongside some
of the countys finest business commentators
including Business Editor Liam Dann, Brian
Gaynor and Mary Holm.
Sport features in-depth analysis of Friday
nights games by New Zealands leading sports
writers, and a preview of all the big match-ups
ahead over the weekend.
Section C of the Weekend Herald includes

Commercial Property, Business Opportunities
and Classifieds. For prices, see page 26 onwards.
19
Size
Modules
Dominance
Size discount
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
(already applied)
Double Page Spread
550x382 (2)
12 x 24
$59,834.53
$56,842.81
$53,851.08
$52,355.22
$50,859.35
$47,867.63
14%
274x382 (2)
6 x 24
$36,735.62
$34,898.84
$33,062.06
$32,143.67
$31,225.28
$29,388.50
4%
Full Page
550x382
12 x 12
$33,396.02
$31,726.22
$30,056.42
$29,221.52
$28,386.62
$26,716.82
4%
Half Page Vertical
550x190
12 x 6
$16,871.95
$16,028.35
$15,184.75
$14,762.95
$14,341.16
$13,497.56
3%
274x382
6 x 12
$16,871.95
$16,028.35
$15,184.75
$14,762.95
$14,341.16
$13,497.56
3%
Junior Page
366x254
8x8
$17,246.88
$16,384.54
$15,522.19
$15,091.02
$14,659.85
$13,797.50
3%
Tower
550x126
12 x 4
$11,247.96
$10,685.57
$10,123.17
$9,841.97
$9,560.77
$8,998.37
3%
Lower Banner
182x382
4 x 12
$11,247.96
$10,685.57
$10,123.17
$9,841.97
$9,560.77
$8,998.37
3%
Third Page Island
366x190
8x6
$11,247.96
$10,685.57
$10,123.17
$9,841.97
$9,560.77
$8,998.37
3%
550x94
12 x 3
$8,522.94
$8,096.80
$7,670.65
$7,457.57
$7,244.50
$6,818.35
2%
136x382
3 x 12
$8,522.94
$8,096.80
$7,670.65
$7,457.57
$7,244.50
$6,818.35
2%
Quarter Page Island
274x190
6x6
$8,522.94
$8,096.80
$7,670.65
$7,457.57
$7,244.50
$6,818.35
2%
Sixth Page Vertical
550x62
12 x 2
$5,681.96
$5,397.86
$5,113.77
$4,971.72
$4,829.67
$4,545.57
2%
Sixth Page Horizontal
90x382
2 x 12
$5,681.96
$5,397.86
$5,113.77
$4,971.72
$4,829.67
$4,545.57
2%
Sixth Page Island
182x190
4x6
$5,681.96
$5,397.86
$5,113.77
$4,971.72
$4,829.67
$4,545.57
1%
Eighth Page Island
136x190
3x6
$4,304.96
$4,089.71
$3,874.46
$3,766.84
$3,659.21
$3,443.96
1%
Nineth Page Vertical
274x62
6x2
$2,869.97
$2,726.47
$2,582.97
$2,511.22
$2,439.47
$2,295.98
1%
Nineth Page Horizontal
44x382
1 x 12
$2,869.97
$2,726.47
$2,582.97
$2,511.22
$2,439.47
$2,295.98
1%
Nineth Page Island
90x190
2x6
$2,869.97
$2,726.47
$2,582.97
$2,511.22
$2,439.47
$2,295.98
1%
Square Large
182x126
4x4
$3,826.63
$3,635.30
$3,443.96
$3,348.30
$3,252.63
$3,061.30
1%
Square Medium
136x94
3x3
$2,152.48
$2,044.85
$1,937.23
$1,883.42
$1,829.61
$1,721.98
1%
Square Small
90x62
2x2
$956.66
$908.82
$860.99
$837.07
$813.16
$765.33
1%
Per module
44x30
1x1
$241.58
$229.50
$217.42
$211.38
$205.34
$193.26
0%
Size
Modules
(already applied)
Premium positions
Style
Broadsheet Size
(h x w / mm)
Impression
HeraldJobs appears after the Business section

for pricing see page 28.
Broadsheet Size
(h x w / mm)
Impact
Section B of the Weekend Herald offers

the weekends best coverage across three
destination reads World, Business and Sport.
Style
Impression
World, Business and Sport

(Section B)
World, Business and Sport (Section B)
Presence
Weekend Herald
Loading
(1-5)
6-11 (5%)
12-23 (10%)
24-35 (12.5%)
36-47 (15%)
48+ (20%)
Front of Section type 1
136x382
3 x 12
$12,784.41
$12,145.19
$11,505.97
$11,186.36
$10,866.75
$10,227.53
50%
Front of Section type 2
182x382
4 x 12
$16,871.95
$16,028.35
$15,184.75
$14,762.95
$14,341.16
$13,497.56
50%
Lug (Business Opportunities)
23x50
POA
POA
POA
POA
POA
POA
0%
Weekend Herald
Canvas
Canvas
Style
Canvas readers are affluent with a higher

capacity to spend 67% of canvas readers
are in the top socio-economic levels
(NZSEI 1-3)
77% of Canvas readers use their daily

newspaper to help decide where to
buy from.
59% of readers are female
20
Impression
Impact
Dominance
Reader profile:
One ad in Canvas will be seen by 413,000
readers
Presence
With consistently thought-provoking and

stimulating articles, Canvas has a reputation for
quality journalism.
Size
Modules
(h x w / mm)

(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Double Page Spread
289x534
N/A
$17,138.00
$16,709.55
$16,281.10
$15,852.65
$15,424.20
$14,995.75
Full Page
289x259
N/A
$9,373.65
$9,139.31
$8,904.97
$8,670.63
$8,436.29
$8,201.94
136x259
N/A
$5,245.90
$5,114.75
$4,983.61
$4,852.46
$4,721.31
$4,590.16
Half Page Vertical
289x128.2
N/A
$5,245.90
$5,114.75
$4,983.61
$4,852.46
$4,721.31
$4,590.16
86x259
N/A
$3,479.85
$3,392.85
$3,305.86
$3,218.86
$3,131.87
$3,044.87
Third Page Vertical
289x75.5
N/A
$3,479.85
$3,392.85
$3,305.86
$3,218.86
$3,131.87
$3,044.87
Strip Horizontal - Directory
54x255
1x5
$1,306.25
$1,273.59
$1,240.94
$1,208.28
$1,175.63
$1,142.97
Strip Vertical - Directory
287.1x46.2
5x1
$1,306.25
$1,273.59
$1,240.94
$1,208.28
$1,175.63
$1,142.97
Large Horizontal - Directory
54x202.8
1x4
$1,045.00
$1,018.88
$992.75
$966.63
$940.50
$914.38
Large Vertical - Directory
231.5x46.2
4x1
$1,045.00
$1,018.88
$992.75
$966.63
$940.50
$914.38
Square Large - Directory
114x98.4
2x2
$1,045.00
$1,018.88
$992.75
$966.63
$940.50
$914.38
Medium Horizontal - Directory
54x98.4
1x2
$731.50
$713.21
$694.93
$676.64
$658.35
$640.06
Medium Vertical - Directory
114x46.2
2x1
$679.25
$662.27
$645.29
$628.31
$611.33
$594.34
Square Small - Directory
52.5x41
1x1
$418.00
$407.55
$397.10
$386.65
$376.20
$365.75
Size
Modules
Premium positions
Style
Magazine Size
(h x w / mm)
Dominance
canvas, the Weekend Heralds glossy

lift-out lifestyle magazine, indulges readers
with a satisfying blend of features, lifestyle,
and a substantial living section devoted to
contemporary design, recipes and fashion.
Magazine Size

(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Outside Back Page
289x259
N/A
$10,779.18
$10,509.70
$10,240.22
$9,970.74
$9,701.26
$9,431.78
First Full Page
289x259
N/A
$10,779.18
$10,509.70
$10,240.22
$9,970.74
$9,701.26
$9,431.78
Second Full Page
289x259
N/A
$10,779.18
$10,509.70
$10,240.22
$9,970.74
$9,701.26
$9,431.78
Weekend feature stories are wide ranging,

covering all kinds of activities that Aucklanders
like to indulge in at the weekend, and presents
our advertisers with a range of highly targeted
environments.
Weekend also includes TimeOut, an
indespensible guide to what to read and, watch,
play and do.
Reader profile:
The magazines readership skews towards
females with 57% of readers being female,
with almost two-thirds of these aged
between 25 and 59
Weekend readers are 52% more likely to

have personal incomes over $80,000
andover 65% are in the top 3
socio-economic groups
Compact Size
Size
Modules
Impact
Dominance
(h x w / mm)
Impression
Weekend is a lift out magazine specially

designed to meet the needs of Weekend Herald
readers. An indispensable guide to weekend
life, the content is bright, breezy and uplifting.
Style
Presence
Weekend
Weekend
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$24,129.54
$23,526.30
$22,923.06
$22,319.82
$21,716.58
$21,113.34
Full Page
366x254
8x8
$13,467.65
$13,130.96
$12,794.27
$12,457.57
$12,120.88
$11,784.19
4%
182x254 (2)
4 x 16
$14,814.41
$14,444.05
$14,073.69
$13,703.33
$13,332.97
$12,962.61
10%
Half Page Vertical
366x126
8x4
$6,803.97
$6,633.87
$6,463.77
$6,293.67
$6,123.57
$5,953.47
3%
182x254
4x8
$6,803.97
$6,633.87
$6,463.77
$6,293.67
$6,123.57
$5,953.47
3%
Junior Page
274x190
6x6
$7,575.55
$7,386.16
$7,196.77
$7,007.39
$6,818.00
$6,628.61
0%
Tower
366x94
8x3
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
Lower Banner
136x254
3x8
$5,102.98
$4,975.40
$4,847.83
$4,720.25
$4,592.68
$4,465.10
3%
Third Page Island
228x126
5x4
$4,252.48
$4,146.17
$4,039.86
$3,933.54
$3,827.23
$3,720.92
3%
366x62
8x2
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
90x254
2x8
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
Quarter Page Island
182x126
4x4
$3,437.06
$3,351.13
$3,265.20
$3,179.28
$3,093.35
$3,007.42
2%
182x62
4x2
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
44x254
1x8
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
Eighth Page Island
90x126
2x4
$1,736.06
$1,692.66
$1,649.26
$1,605.86
$1,562.46
$1,519.06
1%
182x30
4x1
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
44x126
1x4
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
Square Small
90x62
2x2
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
Per module
44x30
1x1
$219.20
$213.72
$208.24
$202.76
$197.28
$191.80
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
Weekend Herald

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$6,137.60
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$30,161.92
$29,407.87
$28,653.82
$27,899.78
$27,145.73
$26,391.68
25%
Outside Back Page
366x254
8x8
$17,507.94
$17,070.24
$16,632.55
$16,194.85
$15,757.15
$15,319.45
30%
21
Reader profile:
One ad in Saturday Driven will reach
142,000 readers
35% of Saturday Driven readers are

business decision makers
76% of Saturday Driven readers use
their daily newspaper to decide where to
buy from
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Driven covers a wide range of content

including motorsport, new car reviews, model
launches, technical articles, personal pieces,
celebrity stories, quizzes and quirk. The
magazine is also the place to research, buy,
view or sell vehicles its the go-to guide for the
best car deals in town.
Style
Impression
Driven
Driven
Presence
Weekend Herald
Size discount
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$22,621.44
$22,055.90
$21,490.37
$20,924.83
$20,359.30
$19,793.76
Full Page
366x254
8x8
$12,625.92
$12,310.27
$11,994.62
$11,678.98
$11,363.33
$11,047.68
4%
182x254 (2)
4 x 16
$13,888.51
$13,541.30
$13,194.09
$12,846.87
$12,499.66
$12,152.45
10%
Half Page Vertical
366x126
8x4
$6,378.72
$6,219.25
$6,059.78
$5,900.32
$5,740.85
$5,581.38
3%
182x254
4x8
$6,378.72
$6,219.25
$6,059.78
$5,900.32
$5,740.85
$5,581.38
3%
Junior Page
274x190
6x6
$7,102.08
$6,924.53
$6,746.98
$6,569.42
$6,391.87
$6,214.32
0%
Tower
366x94
8x3
$4,784.04
$4,664.44
$4,544.84
$4,425.24
$4,305.64
$4,186.04
3%
Lower Banner
136x254
3x8
$4,784.04
$4,664.44
$4,544.84
$4,425.24
$4,305.64
$4,186.04
3%
Third Page Island
228x126
5x4
$3,986.70
$3,887.03
$3,787.37
$3,687.70
$3,588.03
$3,488.36
3%
366x62
8x2
$3,222.24
$3,141.68
$3,061.13
$2,980.57
$2,900.02
$2,819.46
2%
90x254
2x8
$3,222.24
$3,141.68
$3,061.13
$2,980.57
$2,900.02
$2,819.46
2%
Quarter Page Island
182x126
4x4
$3,222.24
$3,141.68
$3,061.13
$2,980.57
$2,900.02
$2,819.46
2%
182x62
4x2
$1,627.56
$1,586.87
$1,546.18
$1,505.49
$1,464.80
$1,424.12
1%
44x254
1x8
$1,627.56
$1,586.87
$1,546.18
$1,505.49
$1,464.80
$1,424.12
1%
Eighth Page Island
90x126
2x4
$1,627.56
$1,586.87
$1,546.18
$1,505.49
$1,464.80
$1,424.12
1%
182x30
4x1
$813.78
$793.44
$773.09
$752.75
$732.40
$712.06
1%
44x126
1x4
$813.78
$793.44
$773.09
$752.75
$732.40
$712.06
1%
Square Small
90x62
2x2
$813.78
$793.44
$773.09
$752.75
$732.40
$712.06
1%
Per module
44x30
1x1
$205.50
$200.36
$195.23
$190.09
$184.95
$179.81
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
Dominance
(h x w / mm)
For Wednesday Driven rates use page 13.

(1-5)

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$5,754.00
N/A
N/A
N/A
N/A
N/A
75%
First Double Page Spreadv
366x254 (2)
8 x 16
$28,276.80
$27,569.88
$26,862.96
$26,156.04
$25,449.12
$24,742.20
25%
Outside Back Page
366x254
8x8
$16,413.70
$16,003.35
$15,593.01
$15,182.67
$14,772.33
$14,361.98
30%
Classifieds pricing
22
Day
Publication
Casual rate
per col/cm
Casual rate
per line
Saturday
Motoring inc. Saturday Driven
$51.17
$6.00
Credible, concise and covering the latest

breaking news stories, Herald on Sunday
contains the perfect blend of hard news,
entertaining columnists and up-lifting stories
from New Zealand and abroad.
The Herald on Sunday sports section
is a significant part of the paper and a
comprehensive guide to the weekends sport. It
contains expert analysis, the latest results and
entertaining perspectives from the countrys
best sports writers.
Reader profile:
An ad in this section of the Herald on
Sunday will be seen by 354,000 readers
71% of EGN and sport readers are either an

equal or main household shopper
80% of readers use their daily paper to

decide where to buy from
23
Compact Size
Size
Modules
Impression
Dominance
(h x w / mm)
Impression
Herald on Sunday is read by 394,000 people

each week, and is the best read Sunday
newspaper in the Northern Region, with
367,000 readers living North of Taupo.
Style
Presence
Early General News

and Sport
(Main Section)
Early General News and Sport (Main Section)

Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$19,273.91
$18,792.06
$18,310.21
$17,828.36
$17,346.52
$16,864.67
Full Page
366x254
8x8
$10,757.53
$10,488.59
$10,219.65
$9,950.71
$9,681.78
$9,412.84
4%
182x254 (2)
4 x 16
$5,434.79
$5,298.92
$5,163.05
$5,027.18
$4,891.31
$4,755.44
10%
Half Page Vertical
366x126
8x4
$5,434.79
$5,298.92
$5,163.05
$5,027.18
$4,891.31
$4,755.44
3%
182x254
4x8
$4,076.10
$3,974.19
$3,872.29
$3,770.39
$3,668.49
$3,566.58
3%
Junior Page
274x190
6x6
$4,076.10
$3,974.19
$3,872.29
$3,770.39
$3,668.49
$3,566.58
0%
Tower
366x94
8x3
$3,396.75
$3,311.83
$3,226.91
$3,141.99
$3,057.07
$2,972.15
3%
Lower Banner
136x254
3x8
$2,745.41
$2,676.78
$2,608.14
$2,539.51
$2,470.87
$2,402.23
3%
Third Page Island
228x126
5x4
$2,745.41
$2,676.78
$2,608.14
$2,539.51
$2,470.87
$2,402.23
3%
366x62
8x2
$2,745.41
$2,676.78
$2,608.14
$2,539.51
$2,470.87
$2,402.23
2%
90x254
2x8
$1,386.71
$1,352.04
$1,317.38
$1,282.71
$1,248.04
$1,213.37
2%
Quarter Page Island
182x126
4x4
$1,386.71
$1,352.04
$1,317.38
$1,282.71
$1,248.04
$1,213.37
2%
182x62
4x2
$1,386.71
$1,352.04
$1,317.38
$1,282.71
$1,248.04
$1,213.37
1%
44x254
1x8
$693.36
$676.02
$658.69
$641.35
$624.02
$606.69
1%
Eighth Page Island
90x126
2x4
$693.36
$676.02
$658.69
$641.35
$624.02
$606.69
1%
182x30
4x1
$693.36
$676.02
$658.69
$641.35
$624.02
$606.69
1%
44x126
1x4
$175.09
$170.71
$166.34
$161.96
$157.58
$153.20
1%
Square Small
90x62
2x2
$693.34
$676.01
$658.67
$641.34
$624.01
$606.67
1%
Per module
44x30
1x1
$175.09
$170.71
$166.33
$161.95
$157.58
$153.20
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
(h x w / mm)
Dominance
Herald on Sunday
Impact

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
50x254
Set Size
$4,464.80
N/A
N/A
N/A
N/A
N/A
366x254 (2)
8 x 16
$24,092.38
$23,490.07
$22,887.76
$22,285.46
$21,683.15
$21,080.84
25%
First Full Page
366x254
8x8
$16,136.29
$15,732.89
$15,329.48
$14,926.07
$14,522.66
$14,119.26
20%
Other Full Page Prior Page 20
366x254
8x8
$13,984.79
$13,635.17
$13,285.55
$12,935.93
$12,586.31
$12,236.69
30%
Front Of Section
90x254
2x8
$4,118.12
$4,015.16
$3,912.21
$3,809.26
$3,706.31
$3,603.35
50%
155%
With strong overall appeal to Herald on

Sundays core reader segments, Living enables
you to reach a large audience of relaxed
Sunday readers in targeted and uplifting
environments.
Sunday Homes features at the back of Living.
For rates, see page 27.
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
Living is the Herald on Sundays newest

magazine designed to meet the needs of
Sunday readers. Living combines articles on
Travel, Gardening and DIY, alongside Sunday
Homes.
Style
Impression
Living
Living
Presence
Herald on Sunday
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$15,080.96
$14,703.94
$14,326.91
$13,949.89
$13,572.86
$13,195.84
Full Page
366x254
8x8
$8,417.28
$8,206.85
$7,996.42
$7,785.98
$7,575.55
$7,365.12
4%
182x254 (2)
4 x 16
$9,259.01
$9,027.53
$8,796.06
$8,564.58
$8,333.11
$8,101.63
10%
Half Page Vertical
366x126
8x4
$4,252.48
$4,146.17
$4,039.86
$3,933.54
$3,827.23
$3,720.92
3%
182x254
4x8
$4,252.48
$4,146.17
$4,039.86
$3,933.54
$3,827.23
$3,720.92
3%
Junior Page
274x190
6x6
$4,734.72
$4,616.35
$4,497.98
$4,379.62
$4,261.25
$4,142.88
0%
Tower
366x94
8x3
$3,189.36
$3,109.63
$3,029.89
$2,950.16
$2,870.42
$2,790.69
3%
Lower Banner
136x254
3x8
$3,189.36
$3,109.63
$3,029.89
$2,950.16
$2,870.42
$2,790.69
3%
Third Page Island
228x126
5x4
$2,657.80
$2,591.36
$2,524.91
$2,458.47
$2,392.02
$2,325.58
3%
366x62
8x2
$2,148.16
$2,094.46
$2,040.75
$1,987.05
$1,933.34
$1,879.64
2%
90x254
2x8
$2,148.16
$2,094.46
$2,040.75
$1,987.05
$1,933.34
$1,879.64
2%
Quarter Page Island
182x126
4x4
$2,148.16
$2,094.46
$2,040.75
$1,987.05
$1,933.34
$1,879.64
2%
182x62
4x2
$1,085.04
$1,057.91
$1,030.79
$1,003.66
$976.54
$949.41
1%
44x254
1x8
$1,085.04
$1,057.91
$1,030.79
$1,003.66
$976.54
$949.41
1%
Eighth Page Island
90x126
2x4
$1,085.04
$1,057.91
$1,030.79
$1,003.66
$976.54
$949.41
1%
182x30
4x1
$542.52
$528.96
$515.39
$501.83
$488.27
$474.71
1%
44x126
1x4
$542.52
$528.96
$515.39
$501.83
$488.27
$474.71
1%
Square Small
90x62
2x2
$542.52
$528.96
$515.39
$501.83
$488.27
$474.71
1%
Per module
44x30
1x1
$137.00
$133.58
$130.15
$126.73
$123.30
$119.88
0%
Size
Modules
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
Premium positions
Style
Compact Size
Dominance
(h x w / mm)

(1-5)
6-11 (2.5%)
12-23 (5%)
Loading
(already applied)
Front Page Solus
90x254
2x8
$3,836.00
N/A
N/A
N/A
N/A
N/A
75%
366x254 (2)
8 x 16
$18,851.20
$18,379.92
$17,908.64
$17,437.36
$16,966.08
$16,494.80
25%
Outside Back Page
366x254
8x8
$10,942.46
$10,668.90
$10,395.34
$10,121.78
$9,848.22
$9,574.66
30%
Source: Nielsen Consumer and Media Insights. Apr 11 Mar 12, AP15+
24
On the back of View, the hugely popular SPY

section is also a major drawcard, with all the
best stories from local and international stars
to keep you entertained. View stays on coffee
tables all week.
Reader profile:
56% of View readers are female
They are 70% more likely than the

population to have a household income
of $120K+
One ad in View will be seen by 273,000
readers each week
25
Compact Size
Size
Modules
Dominance
(h x w / mm)
Impact
View features all the latest celebrity gossip,

interviews with our favourite personalities and
the low-down on the newest movies, music
and television shows to watch out for. View also
contains full seven-day digital and free-to-air
TV listings.
Style
Impression
View
View
Presence
Herald on Sunday
Size discount
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
14%
Double Page Spread
366x254 (2)
8 x 16
$12,064.77
$11,763.15
$11,461.53
$11,159.91
$10,858.29
$10,556.67
Full Page
366x254
8x8
$6,733.82
$6,565.48
$6,397.13
$6,228.79
$6,060.44
$5,892.10
4%
182x254 (2)
4 x 16
$7,407.21
$7,222.03
$7,036.85
$6,851.67
$6,666.49
$6,481.31
10%
Half Page Vertical
366x126
8x4
$3,401.98
$3,316.93
$3,231.88
$3,146.84
$3,061.79
$2,976.74
3%
182x254
4x8
$3,401.98
$3,316.93
$3,231.88
$3,146.84
$3,061.79
$2,976.74
3%
Junior Page
274x190
6x6
$3,787.78
$3,693.08
$3,598.39
$3,503.69
$3,409.00
$3,314.30
0%
Tower
366x94
8x3
$2,551.49
$2,487.70
$2,423.91
$2,360.13
$2,296.34
$2,232.55
3%
Lower Banner
136x254
3x8
$2,551.49
$2,487.70
$2,423.91
$2,360.13
$2,296.34
$2,232.55
3%
Third Page Island
228x126
5x4
$2,126.24
$2,073.08
$2,019.93
$1,966.77
$1,913.62
$1,860.46
3%
366x62
8x2
$1,718.53
$1,675.56
$1,632.60
$1,589.64
$1,546.68
$1,503.71
2%
90x254
2x8
$1,718.53
$1,675.56
$1,632.60
$1,589.64
$1,546.68
$1,503.71
2%
Quarter Page Island
182x126
4x4
$1,718.53
$1,675.56
$1,632.60
$1,589.64
$1,546.68
$1,503.71
2%
182x62
4x2
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
44x254
1x8
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
Eighth Page Island
90x126
2x4
$868.03
$846.33
$824.63
$802.93
$781.23
$759.53
1%
182x30
4x1
$434.02
$423.17
$412.32
$401.46
$390.61
$379.76
1%
44x126
1x4
$434.02
$423.17
$412.32
$401.46
$390.61
$379.76
1%
Square Small
90x62
2x2
$434.02
$423.17
$412.32
$401.46
$390.61
$379.76
1%
Per Module
44x30
1x1
$109.60
$106.86
$104.12
$101.38
$98.64
$95.90
0%
Size
Modules
Premium positions
Style
Compact Size
(h x w / mm)
Impression
Outside Back Page
90x254
2x8
Loading
(1-5)
6-11 (2.5%)
12-23 (5%)
24-35 (7.5%)
36-47 (10%)
48+ (12.5%)
(already applied)
$2,234.09
$2,178.23
$2,122.38
$2,066.53
$2,010.68
$1.954.83
30%
Monday to Sunday Herald
Classifieds
What are Classifieds?
Column Centimetre Advertising Sizes
Cost of Column Centimetre Advertising Rates
With almost one million readers every week,

Herald Classifieds are a proven and effective
means of reaching Aucklanders.
Along with some modular advertising options,

Classified sections (Herald Homes, Commercial
Property, Driven, Employment, Classifieds and
Family Notices) also offer a column centimetre
advertising format. This Classified grid, which is
divided into column (width) centimetres (depth),
is otherwise known as col/cm and available
across both compact and broadsheet sections.
To work out the price of your ad, follow the steps below:
Classifieds are typically grouped and sold

under the following areas of interest:
Real Estate
Motoring
Employment
Family Notices
Public Notices
Step 2: Refer to the relevant product within this rate card

to locate your rate, and multiply this by your col/cm figure.
eg. If you wish to place a 5x1 ad in Wednesday's edition of
HeraldHomes: 5 col/cm x $49.13 = $245.65 + GST
In Classifieds sections, small ad listings are also purchased
by line please see the full Classified rates later in this rate
card or below. A three line minimum lineage rate applies.
Personals
Adult Entertainment
Columns
Flatmates and Flats

Other
Rates
Column Rates
For Sale
To place a classified ad, simply

call us on 0800 HERALD or
email classads@nzherald.co.nz.
26
Compact pages feature 8 columns and

broadsheet pages have 11 columns. Please see
below for the width of each column to consider
when purchasing your ad.
Step 1: To calculate, simply multiply the depth of your ad

(in cm) by it's width (measured in the number of columns),
eg. 5cm x 1 col = 5 col/cm.
Compact Classifieds
(mm)
Broadsheet Classifieds
(mm)
Day
Category
33.5
33.5
Monday
Family Notices, Motoring and other classifieds $40.81
$6.00
68
68
Adult entertainment
$6.50
103
103
137.5
137.5
172
172
206.5
206.5
241
Tuesday
Wednesday
Thursday
241
275.5
275.5
310
10
345
11
379.5
Friday
Saturday
Sunday
Casual rate
per col/cm
Casual rate
per line
$6.00
Adult entertainment
$6.50
Family Notices and other classifieds
$42.64
$6.00
Adult entertainment
$6.50
$6.00
Adult entertainment
$6.50
$6.00
Adult entertainment
$6.50
Family Notices and other classifieds
$51.17
$6.00
Adult entertainment
$7.25
$6.00
Weekend Herald and Wednesday's Herald
HeraldHomes and
Midweek HeraldHomes
Column Rates
Day
Size
Size (mm)
Price
6 (2.5%)
12 (5%)
24 (7.5%)
36 (10%)
48 (12.5%)
10x36
$49.13
$47.90
$46.67
$45.44
$44.22
$42.99
Wednesday
per column
per line
$6.00
Saturday
per column
10x36
$59.60
$58.11
$56.62
$55.13
$53.64
$52.15
per line
$6.00
Sunday
per column
10x36
$25.99
per line
$6.00
Saturdays HeraldHomes is the must-read

weekend publication for anyone buying, selling
or just interested in real estate, profiling a range
of city and country properties on the market,
and featuring information to help readers buy
and sell their homes.
Distributed on gloss stock in selected areas
of Auckland for extra impact and appeal,
HeraldHomes strong editorial focus on homes
across the region and market trends make this
a must read for both passive viewers and active
home buyers.
Midweek HeraldHomes in Wednesdays
Herald is a standalone lift-out, specialising in
residential homes and properties less than
one million dollars. With a greater Auckland
distribution covering Pukekohe to Wellsford,
27
this publication engages an audience of both

passive and active homebuyers.
Sunday Homes is also featured in the Herald on
Sunday, as part of Living.
Reader profile:
HeraldHomes attracts buyers at the
top end of the market and is the Herald
environment with the largest skew to
household incomes over $250K
80% of Heraldhomes readers use their daily

newspaper to decide where to buy from
6 out of 10 readers are homeowners

155,000 read Midweek HeraldHomes each
week, ensuring your advertising reaches a
large number of homebuyers
Commercial Property
HeraldJobs
Combined with the Business section every

Wednesday, and as a standalone section every
Saturday, Commercial Property is a unique
environment designed to give investors, both
large and small, information about this specialised
property market and the influences that drive it.
HeraldJobs is an accurate gauge of the labour market,

publishing practical advice on career advancement, the
latest human resources trends and real-life career profiles,
all from the points of view of both employer and employee.
With separate categories for Property Investment,

Properties To Let or Lease, Business Opportunities
and Business for Sale, Commercial Property is a
destination read.
Reader profile:
Saturday Commercial Property is read by
100,000 people each week.
85,000 investors read Wednesday Commercial

Property every week.
39% of Commercial Property readers have a

household income over $100K
Column Rates
Reader profile:
HeraldJobs reaches 211,000 readers each week
41% of HeraldJobs readers are between 25 and 44

1 in 4 HeraldJobs readers are business decision makers
Advertising is available in a modular and classified format.

Key Appointments feature on a Wednesday, Saturday and
Sunday (see modular rates on pages 7, 19 and 23 respectively).
For daily Situations Vacant and Classifieds see below.
Column Rates
Day
Publication
Casual rate
per col/cm
Casual rate
per line
Day
Publication
Casual rate
per col/cm
Casual rate
per line
Wednesday
Commercial Property
$42.64
$6.00
Mon, Tues, Thurs, Fri
SituationsVacant
$6.50
Saturday
Commercial Property
$51.17
$6.00
Wednesday
SituationsVacant
$47.93
$6.50
Saturday
Situations Vacant
$55.46
$7.25
Sunday
SituationsVacant
$6.00
28
HeraldJobs appears in the Business section of

The New Zealand Herald every Wednesday and Saturday.
HeraldJobs draws the attention of both active and passive
job seekers. Situations vacant also appear on a daily basis.
The New Zealand Herald
Portfolio opportunities
Digital
nzherald.co.nz is one of New Zealands most
accomplished websites winning awards
and recognition on both the domestic and
international stage including Best Website and
Best Online News Site at the 2012 Canon Media
Awards. It is also one of the top ten websites
visited by Kiwis, reaching a highly engaged
audience, that spend an average of more than 3.5
minutes on the site each time they visit*. nzherald.
co.nz also has a range of Apps including the
highly acclaimed iPad App and an award winning
mobile site m.nzherald.co.nz, meaning readers
can access the latest news wherever they are.
For more information contact your account
manager or visit advertise.nzherald.co.nz
Inserts
Inserts offer you the opportunity to advertise
within The New Zealand Herald, Weekend Herald
or Herald on Sunday.
Prices are for single sheet only, multi sheets by
negotiation. Please contact the Inserts Manager
on (09) 373 6021.
Casual rates per 1,000 inserts (Monday to Friday)
29
25,000 (min) to 100,000
$72.50 per 1,000
100,000+
$62.50 per 1,000
Contact us
Custom Publications
APN provides a complete end-to-end custom
publication service including content
development, design, media sales, distribution
and insertion. To find out more, contact the Sales
Director Sections and Direct on
(09) 373 9358.
AD-hesive Notes
Our AD-hesive Notes provide an innovative
way for you to communicate your advertising
message on a detachable note that can be
adhered to the bottom right-hand corner on
The New Zealand Herald and Herald on Sunday
covers, or the top right-hand cover of the
Weekend Herald. Contact your account manager
for details.
To discuss advertising opportunities with

APN New Zealand please contact your
Account Manager.
Advertising
Display Advertising
(09) 373 6004 or displayads@nzherald.co.nz
Classified Advertising
(09) 308 0000 or classads@nzherald.co.nz
Production
(09) 373 6446
Account Enquiries
(09) 373 6433
APN New Zealand

46 Albert Street,
PO Box 32, Shortland Street
Auckland 1140
New Zealand
For more information about APN and its
products see soldonapn.co.nz

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28/08/12

Direct ratecard print

Effective from September 10, 2012 to December 31, 2012

Display advertising rates

CLEAN, SIMPLE BUILDING BLOCKS

Double Page Spread

In September, The New Zealand Herald, Weekend Herald,

1/4 Page Island

1/16 Page Island

1/3 Page Island

1/8 Page Island

The majority of sections are divided into modules across

Modular advertising opens up new opportunities for

Allow for innovative and flexible use of the

Result in a cleaner looking paper with stronger

Allow for a pricing structure that rewards clients

Monday to Friday Herald

Early General News

To find your rate click on the

To find your rate click on the

New elements include:

Expanded World, Metro pages and

70% of EGN readers have talked about an

Source: NielsenConsumer and Media Insights, Apr 11 Mar 12, AP15+

Insertions Per Annum (Discount)

Double Page Spread

Dbl Page Spread Half Horizontal

Half Page Vertical

Half Page Horizontal

Third Page Island

Quarter Page Vertical

Quarter Page Horizontal

Quarter Page Island

Eighth Page Vertical

Eighth Page Horizontal

Eighth Page Island

Sixteenth Page Vertical

Sixteenth Page Horizontal

A daily briefing for national news and

New columnists across the opinion pages

Respected as the source of national news for

Early General News

Early General News (Main Section)

Monday to Friday Herald

Insertions Per Annum (Discount)

Front Page Solus

First Double Page Spread

First Full Page

First Full Right Hand Page

Other Full Page Prior Page 20

Rates, errors and omissions subject to change.

Embraced by Kiwis as the place to go for the

New columists alongside reader letters

Increased focus on sporting issues and

On a Friday sports content is expanded

Sport leads from the back of the main section

Sport (Main Section)

Sport (Main Section)

Monday to Friday Herald

Insertions Per Annum (Discount)

Double Page Spread

Half Page Vertical

Half Page Horizontal

Third Page Island