ASSIGNMENT ON

KPIT Cummins Infosystems Limited

Submitted By:
Name: Sayad Ahmad Parrey
Course: MBA (IT), PGPBM
Semester: 3rd
Session: 2008 – 2010
Batch: Banking and Insurance (PGPBM)

INTERNATIONAL INSTITUTE OF BUSINESS STUDIES

70, Sujatha Complex, Kaveri Nagar, R.T.Nagar, Bangalore - 032

2009 – 10

1 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

About the Company
Vision of KPIT Cummins Infosystems Limited is to be a global partner of first choice for the
customers with leadership in select areas. The company has partnership with global automotive
and semiconductor corporations in bringing products faster to their target markets and
endeavour to be #1 in IP led Advanced Technology solutions for the automotive Industry.

The company is determined to grow as a focused & innovative player. As leaders in the space;
the company is singularly focused on co-creating domain-intensive technology products and
solutions to help the customers become efficient, integrated and innovative manufacturing
enterprises. Through continuous business process excellence the company strive to provide
greater value and operational superiority to the customers.

The company align itself completely with our global customers to accelerate the value creation
process. While doing so, the company ensures absolute alignment in terms of geography,
language, investments, technology, processes, and most importantly, people.

„Voyage‟ the corporate umbrella initiative focuses on building a cohesive & motivated culture to
achieve our goals through knowledge sharing & collective learning. This program helps achieve
effective readiness in today‟s business scenario and facilitates change management across the
organization.

Core Values
 Customer Focus: To harbour client relationships that are mutually valued and made to
last a lifetime. The endeavour is always to work for a “win-win” situation – essentially
work for long term mutually rewarding partnerships. This also implies that the company
has the capability, courage and the trust of the customer, when the situation calls for us
to say “no” to the customer.

 Respect for the Individual: Belief that each & everyone in the company has a unique
role to play in the greater scheme of things. It encourages diversity in thought and
culture, utmost respect & trust for every individual irrespective of nationality, hierarchy,
culture or the role they play in the organization. Shows in treating all others with dignity,
empathy, esteem & courtesy.

 Integrity: Fosters a culture of transparency and ownership in its collective conduct.

Feels accountable for the thoughts, actions and communication. All the Values are “non-

2 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 negotiable” and can/will not be compromised for personal or corporate gains. The
Company consistently apply moral & principled behaviour in all of its transactions, which
builds trust and honesty. Respects all Confidentiality Agreements, Intellectual Properties
& Privacy. Be the law-abiding company and adhere to all departmental & organizational
policies.

 Community Contribution: As responsible global citizens, contributes to the

communities where it works, across the globe. Undertakes socio-economic ventures
aimed at the uplift and progress of the people involved with its business. “Giving back to
society” is the main objective that goes beyond the realms of business. Social and
ecological activities thus form an integral part of its corporate structure.

 Knowledge Worship: Working in an industry where knowledge is vital to excellence in

today's fast and ever changing scenario. Besides giving utmost importance to all
initiatives that seek to build-up & share knowledge the Company believes in the ultimate
power of knowledge. Encouraging newer initiatives and ideas enables it to continually
innovate on the business, technology and people processes to create meaningful
solutions and value for its customers & employees.

 Entrepreneurship & Innovation: Believes in “doing different things, and doing them
differently”. The Company values an entrepreneurship oriented culture and it is very
important that it continually innovates in whatever it thinks, do and deliver to the
customers. All employees are encouraged to keep a constructive and optimistic mindset
to work towards solution.

 Teamwork & Boundarylessness: The Company values teamwork that enables it to

multiply its collective energies & share the knowledge and work content to find solutions
and co-create value. Values a boundary less culture that transcends national, regional
and time zone boundaries to enable it deliver superior performance every hour.

The company also incorporate its corporate values in its philosophy of giving back to the
community much more than what it receive from it and that goes beyond the realms of business.
With a mission to create happy communities in the regions it operates in, it has been and wants
to continue to proactively be engaged in community welfare initiatives.

3 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Strategic Partners:
 Cummins, Lehman, IFC (World Bank), Cargill are the strategic investors.

Consulting Partners:
 Altran - IT consulting/services company based out of France
 Business Connexion (BCX) - One of the biggest IT consulting, hardware services
(network and infrastructure) and software services provider in South Africa
 Carrington Associates Asia Pacific P/L - Carrington is an Australasian focused IT
services and consulting company

Automotive Electronics:
 Premium Membership of AUTOSAR (Automotive Open System Architecture)
 Membership of JasPar (Japan Automotive Software Platform Architecture)
 Partnership with VaST for delivering Virtualization Tools and Services.
 Membership of GENIVI (In-Vehicle Infotainment (IVI) reference platform)

Semiconductor Solutions:
 Member of ARM Connected Community
 SH Mobile Consortium
 SH Navi Consortium
 Microsoft Embedded systems partner
 Relationship with leading Fab houses
 EDA Vendors
 Member of IEEE (Institute of Electrical and Electronics Engineers, Inc.)
 Founder member of ISA

Enterprise IT:
 SAP
SAP Channel Partner India – Gold
SAP Services Partner

4 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  Oracle
Member of Oracle Partner Network
 Lawson
Accredited implementation partner
 Apriso
Solution partner for Manufacturing Execution Systems (MES)

Business Intelligence:
 Consulting partner of Business Objects
 Implementation partner with Cognos
 Implementation partner with Hyperoll

Diversified Financial Services (DFS):

 Partnership with GemStone Systems to offer services in High Performance Computing
and Cluster Management.

Corporate Governance:
 KPIT Cummins is a part of the Standard & Poor‟s ESG India Index (Environmental, Social
and Governance standards) - (February 2008)
 Among the top 10 investor friendly companies in India – Business Today – (August 2007)
 Among the top 25 companies to demonstrate excellence in Corporate Governance
(second year in a row) - Institute of Company Secretaries of India - (November 2007)

5 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Customers & Markets:
 KPIT Cummins ranked 42nd on The 2008 Global Outsourcing 100 & Best 20 Companies
by Service Offered: Product Research, Development, and Manufacture by International
Association of Outsourcing Professionals (IAOP) – (April 2008)
 KPIT Cummins has been among a select group of channel entrepreneurs who have been
awarded the Fast Track 100 Award for 2008 by Channel World magazine for having
demonstrated extraordinary growth in business – (April 2008)
 KPIT Cummins has won the “Best Entity Award” among 13 Cummins entities in India in
the Chairman & Managing Director (CMD) award for India Area Business Operations
(ABO) - (February 2008)
 KPIT Cummins ranked 6th among the top 10 IT Service providers - Global Services Media
- (February 2008)
 KPIT Cummins, an ARM Connected Community Member is now certified as an ARM
Approved Design Center – (January 2008)
 Selected among top 5 partners from 22 at SAP Asia Pac Partner Summit 08. Its IMC Dash
solution secured 3rd prize at the Summit - (January 2008)
 Accredited the Automotive SPICE™ Level 5 certification ( World‟s 2nd Company) -
(December 2007)
 Received the J Erwin Miller Award for Excellence from Cummins Inc. at the Cummins
Management Conference in Indianapolis – (October 2007)
 Innovative SAP implementation for a customer in a record time of 4 months that led the
customer - Electronics Machine Tools, to be selected among the top 100 innovative CIOs
of the year by CIO magazine - (October 2007)
 #67th amongst top 100 focused providers of Electronics Systems & Solutions in the TOP
100 survey conducted by EFY (Electronics For You) – (September 2007)
 Winner of the National level Lean and Six Sigma Excellence Awards 2007 in the Support
category - (September 2007)
 Among the 5 Rising Stars of IT – Outlook Business – (May 2007)
 Among the 100 IT Innovators In India – NASSCOM – (January 2006 – 2007)

6 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Corporate Facts:
 Lineage from Kirtane & Pandit, Chartered Accountants (KPCA)
 People strength: 4800+
 One of the world‟s first few companies to achieve the BS25999:2007, a Business
Continuity Management Standard
 CMMi 1.2 L3, ISO 9001:2000 certified
 115+ active engagements
 Geographical spread: US, UK, Germany, France, Poland, India, Japan, South Africa and
Korea
 Largest relationship - Multi continental, multi technology, multi service, USD 25 million

Financial Facts:
 Revenues FY '09 – USD 174.10 million
 Net profit FY '09 – USD 13.53 million
 Listing on Public Stock Exchanges since 1999
 Investments by Cummins, Lehman Brothers, IFC, Cargill Venture
 10 year CAGR – 50%; 3 year CAGR – 66%
 5 year revenue growth – 10x
 5 year market capitalization growth – 15x

Technology Facts:
 KPIT Cummins, an ARM Connected Community Member is now certified as an ARM
Approved Design Center
 Premium Member of AUTOSAR (Automotive Open System Architecture)
 Associate member of JasPar (Japan Automotive Software Platform Architecture)
 World‟s second company to achieve SPICE Level 5 accreditation (Software Process
Improvement and Capability Determination)
 Successfully executed projects compliant with Safety integrity Level (SIL) specifications
 Largest 3rd party ODC (Offshore Development Center) in Automotive
 Largest 3rd party ODC (Offshore Development Center) in Semiconductor (for a Japanese
Semiconductor giant)
 Largest Offshore Development relationship - Multi continental, multi technology, multi
service for Discrete Manufacturing giant

7 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

8 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey
CREST - Enabling Innovation, Technology, Research and Development (R&D) at
KPIT Cummins:
The Center for Research in Engineering Sciences and Technology (CREST) is focused on
innovation, technology, and R&D in emerging technologies. The primary objective is to solve
various challenges faced by the customers and develop new products, service offerings, and
solutions catering to the needs of these customers. Since its inception, the contributions from
the CREST team have been towards filing for patents and publishing research papers in
international conferences catering to a multitude of new technologies.

The vision is to build KPIT Cummins as the Global Leader in selected niche technologies of
interest, enable free exchange of ideas and create an atmosphere of innovation throughout the
company. Events like monthly technical seminars, lecture series by eminent scientists, annual
technical conference, are among the many initiatives undertaken by CREST to drive passion for
technology, and to nurture a culture of innovation across the company. The quarterly journal,
TechTalk@KPITCummins, is a platform for the technologists to share technical expertise with
the customers as well as with other fellow employees. To share and exchange ideas with
people from all over the world, the Company has started a unique internship program for
international students called Nalanda.

CREST is poised to make KPIT Cummins a Global Leader from a technology perspective with
novel ideas, new technology offerings, building IP portfolio by patenting, publishing in
prestigious journals and conferences, and by increasing our customer base and satisfaction.

Infrastructure:
The company‟s state of the art facility is equipped with advanced technologies, processes, and
equipment - complying with international standards. While cutting-edge technologies form the
network backbone of the infrastructure, stringent security and backup systems ensure high
levels of safety & security. The robust and reliable infrastructure can be customized and scaled
up within a short period of time as per the requirements of a project.

All the buildings have been constructed with eco-friendly building practices and methodologies.
Adding to its environmental-consciousness is its innovative design which utilizes natural light to
its maximum, ozone treatment technology, and energy-saving equipment.

9 |A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Global Footprint
 Offshore: Pune, Bangalore
 Onsite: USA, UK, Germany, France, Japan, Singapore, South Africa
 Near Shore: Poland
Credentials
 One of the world‟s first few companies in the world to achieve the BS25999:2007, a
Business Continuity Management Standard
 ISO9001, ISO 27001:2005, CMMI- level 5

Drills are conducted as per the scheduled calendar and using various methodologies such as
Hot/MOC Testing, Table top or scenario based testing such as:
 Evacuation
 Fire
 Critical corporate applications
 Voice and data services
 Critical Customer services
 Electricity services
 Backup services
 Business enabling services such as Housekeeping, transport, food, security and
maintenance services.

Leadership Team:
Ravi Pandit - Chairman and Managing Director

He has an extensive experience of over three decades in the fields of IT,

corporate strategy Formulation and Management consulting. Ravi is the
chairman of K&P group which includes Kirtane & Pandit Chartered
Accountants, K&P Corporate Solutions, a firm engaged in consulting and
stock options and KP consulting that specializes in balance score card and
activity based management. Ravi also serves on the board of Finolex. He has
served as the President of the esteemed Mahratta Chamber of Commerce,
Industries and Agriculture and has also been on the NASSCOM Executive
Council twice.

Under his leadership, KPIT Cummins has been selected as the winner of the

10 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 Golden Peacock Award for Excellence in Corporate Governance. For his
commitment to conducting business in an ethical manner and for the value
KPIT Cummins partnership has brought to Cummins, Ravi has also been
honoured with the J. Irwin Miller Award of Excellence by Cummins. He has
also been awarded the prestigious Rotary Excellence Award for his
Exemplary Leadership and Outstanding Performance in the field of
Information Technology. Ravi has been nominated as a member of the Core-
Group on Automotive Research Program Committee (CAR) which is a merger
of the Program Advisory Committee for Research and Development in
Automotive Sector and the Core-Group on Automotive Research.

Ravi is a gold medallist and fellow member of the Institute of Chartered

Accountants of India and an associate member of the Institute of Cost and
Works Accountants of India. A graduate of Pune University, Ravi has a
Masters from Sloan School of Management, MIT Cambridge, USA.

Kishor Patil - CEO & Managing Director

Kishor leads the overall management of KPIT Cummins. He is directly
responsible for day-to-day operational issues of planning and executing
business, reviewing and guiding the country offices, customer delivery units,
support functions, and ensuring efficient and effective functioning of the
organization as a whole.

As a promoter of KPIT Cummins, Kishor has provided strategic direction and

spearheaded KPIT Cummins' forays into international markets, especially the
European market.

Kishor began his career as a practitioner in Kirtane & Pandit Chartered

Accountant in 1983 and within a year and a half was a partner in the firm. With
over 20 years of experience in management, finance, consulting, organization
development and international operations he has specialized in marketing,
organization methods and systems.

11 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Girish Wardadkar - President & Executive Director
Girish is responsible for service delivery & operations management. He has
played an active role in formulating the operational policy of „One Team, One
Goal, Zero Surprises‟. Girish has contributed to increased internal productivity
through initiating numerous activities for achieving process excellence and
enhancing the level of talent within the company

Girish, who holds a Six Sigma green belt, is a Mechanical Engineer with an
MBA in Operations Management & Advanced Financial Management. He has
two decades of professional experience in IT, diagnostic medical imaging, BPO
and general management.

Girish started his career with Wipro InfoTech Ltd as a Marketing Executive in
1983. As part of the project team at Wipro Corporate he was a key contributor
in establishing the joint venture between Wipro and GE Medical systems
(GEMS).

Sachin Tikekar - Chief of People Operations and Executive Sponsor,

Cummins Partnership
Sachin is a founding member of the company and has played various
leadership roles over the last 14 years. Sachin has over 16 years of
professional experience, most of it being in customer facing roles. In his current
role as Chief of People Operations and Executive Sponsor – Cummins
Partnership at KPIT Cummins, he is responsible for all functions pertaining to
aligning people policies, improving employee touch points, building KPIT
culture based upon our CRICKET Values, accelerating learning opportunities
for employees globally, managing global facilities and providing innovation in
attracting, nurturing and retaining talent as key areas of focus.

Sachin has done his Masters in Strategic Management and MBA in

International Finance. Areas of expertise include sales, account management,
and strategic & operations management.

12 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Other important members of the Leadership Team include:

Anil K. Patwardhan Anup Sable Dilip Bhonde Joanna Orkusz

VP - Finance VP – Automotive & AET VP - Quality & Productivity CM - Central Europe

Myles „O‟ Connor Pankaj Sathe Pawan Sharma Philippe Ly Cong Trinh
Global Account Director Global Leader – BD President- GBS, Head – DFS MD, KPIT France

Prabhakar Bendre Praveen Acharya Probodh Chiplunkar Pushpahas Joshi

Senior VP, MB & IT VP, ATS & SSG Executive VP & CP, Hi-Tech Associate VP

Rajeev Kulkarni Rohan Sohoni Sanjay Mandal Satish Kumar

Associate VP & CP, Automotive Head - BD, Japan MD, KPIT Germany Associate VP & CP, Automotive

S M Patwardhan Shrikant Kulkarni Steve Fisher Suhas Atre

Chief Technology Officer Chief Information Officer CP, Automotive, DFS & Hi-Tech Head, GS and BD

Sukhvinder Mehta Dr. Vinay Vaidya

Associate VP & Client Partner, Industrials Chief Technology Officer,
Engineering IT & CREST Leader

13 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Current initiatives of the club:

Computer Education

KPIT Cummins awards scholarships to deserving female students of

Bhagini Nivedita Pratishthan for computer related training. Besides, the
company has also donated computers and software to many schools
and NGOs in both rural and urban Pune. Also instituted a „Best CIO of
the Year' award in association with the Computer Society of India.

IT Technical support to Non Profits agencies at Pune

KPIT Cummins has started a unique initiative of setting up the IT

infrastructure of non profit organizations. They have been providing IT
technical support to various agencies and schools in Pune.

Imparting Computer education to students, teachers and

volunteers

We have been imparting basic computer education to under privileged

students of the Chafekar Trust, teachers of New English School Marunji,
and volunteers of Surajay Agency

Kalyan Village Project

Kalyan is a village at the base of Sinhagad, 40 kms from Pune with a

population of around 2000. KPIT Cummins has donated one computer to
the village, with an aim to promote computer education amongst the
people. The long-term objective of this project is to assisting the villagers
in:
 Accessing agricultural and government sites through Internet
 Filling of forms related to various government programs
 Adult education & Health awareness

14 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 Yoga Session to our Transportation Team
KPIT Cummins had organised a 2 weeks yoga session for the people in
the Transportation team in February ‟07.

Donation Drive to Non Profit organization – Navam

The Company has organized a donation drive in March ‟07 along with
Navam (Nav Maharashtra Community Foundation) - a non-profit
organization that supports innovative community projects in rural
Maharashtra.

Tree plantation Drive

The Company has a tree plantation drive every year and this year it had it
on 5th June 2009 on World Environment Day.

To provide platform to Non Profit agencies - Seva Fair:

The Company organized a SEVA FAIR - a project exhibition cum sale of

SEVA SAHAYOG NGO from 31st October to 2nd of November 07 at KPIT Cummin.

Other Initiatives include:

 Clothes Donation Drive

 Toys Donation Drive on the eve of Children‟s Day
 Cleanup river bank campaign: an environmental awareness campaign
 In the US through NP Connect

15 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 Products and services offered by the Company
Driving innovation into every subsystem of the automobile
As experts in the field of Automotive electronics software, The Company‟s focus covers the
entire spectrum of a vehicle's design and control units, right from critical power delivering
components under the hood to advanced telematics and navigation.

 Power train
 Software support for all engines - gasoline, diesel, hybrid, flex fuel, fuel cell, bio fuel, CNG
 Complete strategy development and release; from requirement to vehicle validation
 Hardware-in-Loop testing
 System level validation of Powertrain ECU using LABCAR
 Software for various engine components such as - Fuel, Spark, EVAP, IAC, CAT, Misfire,
Knock, EGR, Coolant, Crankshaft, CAM, O2, Air control
 Designing control logic using modelling tools
 Model based development for different engine components; Airbag deployment

 Instrument Cluster
Building software for advanced instrument clusters on the dashboard that accurately measure
speed, direction, and all those other parameters that make drive safe and secure.

 Instruments for Trucks, Cars and Motorbikes

 Gauges for Speedo, Tacho, Fuel, and Temperature
 Telltales/indicators, warning messages, chimes, trip computers, compass and heads-up-
display (HUD)
 Requirements capture using modelling tools such as Matlab Simulink and Statemate; and
other photo realistic GUI tools
 Porting a driver information system from Statemate
 End-of-Line test automation system
 Requirements management for cluster development
 Cluster development programs
 Development of driver information system design using I-Logix Statemate tool and Altia
design tool
 DAILOG PLUS features

16 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  Safety and Security
Developing software for advanced control mechanisms that control every automated feature of
the vehicle.

 Electronic Power Steering

 Four-Wheel steering systems
 Steer-by-Wire
 Second-generation steering systems for midsize and large size vehicles
 Development of tyre inflation monitor systems and antilock braking systems
 Development/testing of occupant restraint airbag systems
 Development of wiper/washer control software
 Software for power seat modules
 Development of a door control unit
 Development of a light control module with standard light controls pertaining to the light
regulations of various countries
 Software for remote keyless entry module
 Development of a low cost car security system that provides immobilization and an audible
alarm
 Auto test tool development for ECUS
 Checklist checker tool and coding style checker tool development

 Heating, Ventilation and Air-Conditioning (HVAC)

By leveraging domain expertise, OEMs are building features that give the passengers in a car
the most comfortable and enjoyable riding experience.

 Experience with refrigeration, cooling, and air distribution sub-systems

 Experience in single zone and multi zone controls
 Porting and BIOS development
 Integration and configuration of proprietary communication stack
 Functional and system testing
 Development of a keyboard display and driver module

17 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  Infotainment, Telematics, and Navigation
Developing Software for all your infotainment needs and advanced telematics and navigation
software.

 Validation through automation for car audio

 Yellow Board testing of an audio application
 Reverse engineering of audio software
 Development of a multimedia telematics gateway software for GSM/GPRS, MOST and
Bluetooth System level validation of multimedia systems including tuner, CD, DVD, tape,
RDS/traffic against system level requirements
 PDA based engine diagnostic tool connected over Bluetooth to ECM on CAN
 Multimedia and Telematics module with network components
 Design and development of platform code for IEEE 1394 multimedia protocol
 Development of platform software and reference designs
 Development of interface for external device connectivity (iPod) through USB
 Integration of Bluetooth stack with a drive application
 Prototype of third party CODEC integration into a chipset
 Development of graphics library for both vector and object libraries (for 2D and 3D)

Better perspective for radical ideas through domain excellence

The Center for Research in Engineering Sciences and Technology (CREST) - is the Company‟s
technology brain center for innovation and thought leadership. The CREST AUTO team at KPIT
Cummins is fuelled by industry's most comprehensive talent, handpicked to build a team of
research experts from the field of Automotive Electronics. This team addresses the challenges
faced by the automotive industry head on by giving the industry an expert partner that can add
value at multiple points in the value chain.

Partnering with major OEMs and Tier 1's, The Company is building innovation into every
subsystem of the automobile. A premium membership with Autosar and world's second
Automotive SPICE® Level 5 certification is a testament to our domain excellence.

Mature, Proven and Certified Expertise

KPIT Cummins is the world's second Automotive SPICET Level 5 certified vendor. This
certification is an acknowledgement to our superior technology processes and tools.

18 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 Besides the globally accredited Automotive SPICET Level 5 certification, KPIT Cummins is
one of the premium members of AUTOSAR®, the world's biggest open standards
organization to manage open standards for automotive architecture including vehicular
software, user interfaces and management. It is also India's first company to be awarded the
JASPAR® membership.

In addition to our accreditations, The Company also tailored its processes and methodologies
to:

 Build Evaluations for

 Avionics Industry compliance audits - DO-178B

 FDA regulations for the Medical Electronics Industry

 Develop Internal Audits for

 EN 50128 for Locomotive Applications

 IEC 61508 for Safety Critical Applications

 Tools & Technologies

 Languages: Embedded C, C++, Assembly and ADA
 Operating Systems: OSEK® based OS, eCOS, QNX, VxWorks, pSOS, Nucleus, RT Linux,
Windows (All versions), WinCE, Linux, Unix, Palm OS and proprietary schedulers
 Standards and Protocols: CAN, LIN, J1850, KW2000, MOST, Flexray, IDB 1394, ISO 15765,
ISO 14229, ISO15031, , RS 232/485, USB, TCP/IP, UDP, J1939, IEEE1394, SPI, I2C, OEM
proprietary Communication Layers such as GMLAN, FNOS
 Tools and Equipment: Matlab, Simulink, ASCET-SD, Rhapsody, RTRT, Hindsight,
CMSynergy, CANalyzer, CANoe, LINanalyzer, diagnostic tools, simulators, emulators and
debuggers
 PC Based Expertise: C/C++, VC++/MFC/ATL/STL, COM, VB, Java, Rational Rose, Rational
Suite Test Studio, Rational ClearCase, Rational ClearQuest, VSS
 Micro Controllers: Freescale, Fujitsu, ST, Infineon, NEC, ARM, Renesas, Toshiba, TI, Atmel
 Design Techniques: SASD,OOAD, UML
 Embedded Expertise: C/C++, Assembly, Verilog, VHDL, GNU, GDB, Bluetooth Stack

19 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 Hardware Platforms: 68H05, HC08, HC11, Intel, ARM, Motorola MPC 555, DSP 56807,
Hitachi SH3/4, H8, PowerPC, TI DSP, Atmel
 Device Drivers: Modbus ASCII and RTU, USB, Toshiba, Siemens S5 & S7, Mitsubishi,
Matsushita, Koyo, Omron, Schneider, GE Fanuc.

Serving the value chain

Some of the biggest business benefits KPIT clients have enjoyed are:

 Increasing resource bandwidth internally

 Access to additional competencies, experience, knowledge and skills
 Reducing capital overheads and operational costs
 Retaining core IP through a remote R&D team
 Drastic reduction on Time to Market

Pushing the Envelope of Innovation

The Company has partnered with over 30 Tier-1 companies to bring faster turnaround across
the entire value chain. Driven by a proven domain expertise and high knowledge capital, the
has the capability to deliver end to end services ranging from chip design (SOC & AMS) to
advanced embedded software across all sub-systems of the automobile.

20 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 The authority on IP led advanced technology solutions and services for the Automotive
Electronics & Semiconductor verticals, is exhibited by our in-depth industry experience
combined with a strong technology understanding. We leverage this to build a compelling
business advantage throughout the ecosystem comprising of Fabrication, Industry Consortia,
Regulatory Bodies, Universities, and R&D Labs. From the design of the chip (SOC & AMS) to
advanced embedded software, The Company leverage its domain excellence to serve all the
sub-systems of the automobile.

The credentials:

 First and only company in India with a networking product IP that is used in vehicle programs
on 78 ECUs and 45 microcontrollers
 1200+ engineers; 4000+ person years & 1750+ projects in the automotive & semiconductor
industry
 Servicing 13 of the top 15 automotive OEMs & over 30 Tier 1 suppliers
 Servicing 7 of the top 20 global semiconductor giants
 Largest 3rd party ODC* in the automotive vertical
 Largest 3rd party ODC* in the semiconductor vertical
 Largest ODR ** - multi continental, multi technology, multi service for a discrete manufacturing
giant
 Largest Offshore Development relationship - Multi continental, multi technology, multi service
for Discrete Manufacturing giant.

World class Products to fuel innovation

As a premium member of AUTOSAR, The Company has partnered with major OEMs and Tier 1
companies to create a basis for industry collaboration on basic functions while providing a
platform to encourage competition. These AUTOSAR products and NOS components are the
world' best and used by the industry leaders to shorten product development life cycles.

Diversified Financial Services:

KPIT Cummins has a lineage from Kirtane & Pandit Chartered Accountants (KPCA) which have
been providing value added services in the areas of IT, Banking & and Financial services for
over five decades. The Diversified Financial Services group has since grown to provide its
customers with software engineering services, research and development services, risk

21 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

management and compliance consulting, information systems design, business intelligence
consulting and business process outsourcing.

Operating at the intersection of technology and finance, the company works with Investment
and Retail banks, Asset Management and Financial Platform institutions, with a focus on
securities services, credit cards, fund administration, insurance and leasing. The diagram below
highlights several domains in which this company operates:

The offerings include Application Decommissioning, Maintenance, Development,

Implementation, Re-engineering and Integration for global banks and financial organizations.
KPIT Cummins also offers an end-to-end methodology and services around Testing of financial
platforms. The proprietary tools include Data-on-move Suite of products, e-purse framework,
and Mobile Payment frameworks.
Value Proposition
 Lineage from Kirtane & Pandit, Chartered Accountants (KPCA)
 Convergence service offering, spanning across arena of IT, Process and Compliance
 Long standing and extensive relationships with large financial customers in US and
Europe
 People with significant regional & educational diversity including MBAs, Engineers, and
CA etc. with various certifications including PMP, NCFM, and AMFI etc.
 Best Practices and processes to enable “Excellence in Execution”.

22 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  The nucleus of Diversified Financial Services offerings as shown below comprises of
Application Management Services, Compliance Services, Convergence Services,
Technology Services and Testing Services.

Customer Profile:
KPIT Cummins has customers from different geographies having a significant presence all
across the globe. The customer base includes some of the leading investment banks, credit
card and payment processing organizations, asset management and insurance companies, to
name a few.

Investment Banking
The company is well regarded in the Investment Banking space and are also a partner of choice
for several world class banks with expertise in a wide variety of IB activities; ranging from
focused IT Outsourcing services to high end consulting in Risk and Governance. KPIT
traditionally work with I-Banks by servicing three key groups:
 IT Outsourcing (PMO): Application Management, Quality and Testing, Reporting tools
 Business Groups: Custody & Clearing, Prime Brokerage, Structured Credit etc.

23 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  Corporate Operations: Finance and Accounting, Governance and Risk, MIS & Business
Intelligence, Share Options and HR functions

Asset Management
KPIT has numerous engagements with asset management companies and the capability has
only strengthened over the years. It offers solutions for portfolio management, fund
administration, treasury applications, online brokerage, mutual funds etc. The project execution
methodology is tailored as per the customer requirements resulting in efficient and timely
delivery. The service offering has both technical as well as domain components and ranges
from application management, maintenance, testing etc. to high end consulting.

Insurance
For insurance companies, the service offerings include application development, integration,
and maintenance, manual and automated testing, back office services for claims processing,
settlements etc.

Retail Banks
The multiyear ongoing relationships of KPIT Cummins with Retail Banks helping the customers
with payment processing, credit card, cash management, loan origination solutions etc. For one
of its customers, the company is involved in building payment switch to service the credit card,
online lottery and gaming industries in UK.

Manufacturing Solutions:

KPIT Cummins help manufacturing companies leverage on past and future IT investments to
capture new business opportunities and share more product information with partners, suppliers
and customers.

At KPIT Cummins, manufacturing industry is a focus vertical in the Automotive, Industrials and
Hi-Tech domains. IT partners with global manufacturing corporations in bringing products faster
to their target markets. KPIT help customers globalize their processes & systems efficiently
through a unique blend of domain-intensive technology, process expertise and uncompromising
quality standards.

24 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

  Industry Segments

Within the Manufacturing vertical, the company provides specialized and integrated solutions for
the following industry segments:
 Automotive
 Hi-Tech
 Industrials

 Business Benefits:

KPIT experts help manufacturing companies leverage on their past and future IT investments to
capture new business opportunities and optimize their Return on Investment (ROI).

 Manufacturing Offerings

KPIT Cummins provide business and technology solutions catering to the needs of the CTO,
CIO and CFO of global customers. The specialized & niche set of offerings span from
Engineering (Advanced Technology Solutions - Automotive and Semiconductor Solutions),
through Enterprise IT & Business Intelligence to Business / Knowledge Process Outsourcing
(BPO / KPO) solutions.

25 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

The experience & focus in the manufacturing vertical provides its customers with consultancy
expertise to meet the challenges of shrinking lifecycles, faster time-to-market, global sourcing
and mass customization.

Process Excellence:

Excellence in delivery processes is a continuous endeavour at KPIT Cummins involving

necessary changes in processes, introducing new tools & techniques, and adopting best-
practices across the organization.

Through the quarterly process review by the management, the company identify process
improvement opportunities and corrective & preventive measures.

 Six Sigma
As part of this endeavour it foster a strong six sigma culture within the organization and have
identified Six Sigma as a disciplined, data-driven approach and methodology, to go to the next
horizon in process excellence.

26 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Six Sigma program in KPIT Cummins is directly focused on addressing customer issues. Many
of the customers have been participating directly with the team in six sigma projects for
productivity, quality and cycle time improvements. Most of the middle management staff is
trained on six sigma as Green Belts.

Benefits to the customer

 Zero surprises and increased productivity
 Improve predictability and quality visibility
 Capture voice of customers and ensure customer satisfaction

 International Certifications
The international certifications received reinforce this commitment to quality.

 ISO 9001:2000
As part of the ISO initiative KPIT has established Quality Management Systems (QMS) called
Phoenix, to ensure that consistent quality is delivered. The company been ISO 9001 certified
since 1997 and have upgraded to ISO 9001:2000 in 2004 been certified ISO 9001:2000.

Benefits to the client of working with an ISO 9001:2000 certified organization:

 Efficient project management & risk reduction
 Improved productivity
 Shortened software development cycle
 Zero surprises and increased productivity
 Lesser overruns of time & cost
 Predictability / repeatability / reliability of processes.

27 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Financial Highlights
Revenues for fiscal year 2009 is USD $174.10 million. There was a growth of 20% over
revenues for fiscal year 2008, USD $145.24 million. Net profit for fiscal year 2008 was USD
12.40 million. Net profit for fiscal year 2009 is USD $13.52 million, a growth of 28%. Gross profit
margin expanded by 4.16% to 48.29% and EBITDA margin expanded by 2.83% to 29.44% from
2008 to 2009. Net profit after tax for quarter 4 of fiscal year 2009 USD $3.97 million a year on
year growth of 85.85%. 25 customers have reached revenue of over $1 million.

To make it easier for the potential investor/investors to learn more about the company by
contacting independent analysts who track KPIT Cummins Infosystems Ltd., here is a list of
their names and telephone numbers for reference.

Firm Name Of Analyst Phone Number

ABN AMRO Asia Equities

Pankaj Kapoor 91.22.22854363
(India) Ltd

B & K Securities Nandan Sarkar 91.22.40076221

Citigroup Investment
Hitesh Shah 91.22.66319872
Research

Dalal & Broacha Stock Broking Pvt. Ltd. Hiral Sanghvi 91.22.22822992
Emkay Share and Stock Brokers Ltd. Sanjeev Hota 91.22.66121282
Enam Securities Limited Priya Rohira 91.22.67547611

Quantum Securities Deepa Arora Meel 91.124.41437300

J. P. Morgan India Private Limited Mythili Balakrishnan 65.68822354

Kotak Securities Ltd Dipen Shah 91.22.66341376

LKP Securities Ltd Ajay N. Shah 91.22.66351272
Motilal Oswal Securities Limited Diviya Nagarajan 91.22.39825428

Prabhudas Lilladher Pvt. Ltd. Jaspreet Chhabra 91.22.66322256

Pranav Securities Pvt Ltd Sorbh Gupta 91.22.22690476/66

Religare Securities Limited Anurag Purohit 91.22.66124795
S. S. Kanthilal Ishwarlal Securities Pvt. Ltd. Shreyash Devalkar 91.22.66383311

28 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Close Competitors of KPIT Cummins Infosystems Limited

1. Infosys Technologies Limited:

Infosys Technologies Limited (BSE: 500209, NASDAQ: INFY) is a multinational information

technology services company headquartered in Bangalore and is one of the tough competitors
of KPIT Cummins Infosystems Limited. Infosys is the second-largest IT Company in India with
105,453 professionals (including subsidiaries) as of Nov 9, 2009. It has offices in 22 countries
and development centers in India, China, Australia, UK, Canada and Japan.

 History

Infosys was founded on July 2, 1981 in Pune by N R Narayana Murthy and seven others:
Nandan Nilekani, N. S. Raghavan, Kris Gopalakrishnan, S. D. Shibulal, K. Dinesh and Ashok
Arora, with N. S. Raghavan officially being the first employee of the company. The company
was incorporated as "Infosys Consultants Pvt Ltd.", with Raghavan's house in Model Colony,
north-central Pune as the registered office. In 1982, Infosys opened an office in Bangalore
which soon became its headquarters.

Infosys went public in 1993. In 2001, it was rated Best Employer in India by Business Today.
Infosys won the Global MAKE (Most Admired Knowledge Enterprises) award, for the years
2003, 2004 and 2005, being the only Indian company to win this award and is inducted into the
Global Hall of Fame for the same.

In April 2009, Forbes rated Infosys among the 5 best performing companies in the software and
services sector in the world.

In 2009, Infosys was considered one of the Business Week’s 50 Most Innovative Companies.

29 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

From December 2008 till April 2009, Infosys fired over 2500 employees for poor performance.
The company has been hit hard by lower income from a crisis hit European and North American
market. On April 15, 2009 Infosys reported its first ever sequential fall in its revenue in a decade
during the March 2009 quarter.

 Strength over KPIT Cummins Infosystems Limited

Infosys Technologies Limited has clearly an edge over KPIT Cummins Limited because of its
multinational presence, Best Employer characteristic and the past performance. Even though
KPIT is gaining the fame by incorporating multiple techniques and providing various options to
its clients but the customers still want to get the services of this largest IT giant of India i.e.,
Infosys Technologies Limited. Infosys is better known for its delivery, schedules and project
completion and this is the reason that foreign clients like British Oil Corporation want their
projects to be completed by a company like Infosys.

2. Tata Consultancy Services (TCS):

Tata Consultancy Services Limited (TCS) (BSE: 532540) is a software services and
consulting company headquartered in Mumbai, India and is another tough competitors of KPIT
Cummins Infosystems Limited across various segments. TCS is the largest provider of
information technology and business process outsourcing services in India. The company is
listed on the National Stock Exchange and Bombay Stock Exchange of India.

 History

Tata Consultancy was established in the year 1968 and is a pioneer in the Indian IT industry. It
began as the "Tata Computer Centre", a division of the Tata Group whose main business was
to provide computer services to other group companies. F C Kohli was the first general
manager. JRD Tata was the first chairman, followed by Nani Palkhivala.

One of TCS' first assignments was to provide punch card services to a sister concern, Tata
Steel (then TISCO). It later bagged the country's first software project, the Inter-Branch
Reconciliation System (IBRS) for the Central Bank of India.

In the early 1970s, Tata Consultancy Services started exporting its services. TCS's first
international order came from Burroughs, one of the first business computer manufacturers.

30 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

In 1981, TCS set up India's first software research and development center, the Tata Research
Development and Design Center (TRDDC). The first client-dedicated offshore development
center was set up for Compaq (then Tandem) in 1985.

In 1989, TCS delivered an electronic depository and trading system called SECOM for SIS
SegaInterSettle, Switzerland. It was by far the most complex project undertaken by an Indian IT
company. TCS followed this up with System X for the Canadian Depository System and also
automated the Johannesburg Stock Exchange (JSE). TCS associated with a Swiss partner,
TKS Teknosoft, which it later acquired.

TCS pioneered the factory model for Y2K conversion and developed software tools which
automated the conversion process and enabled third-party developers and clients to make use
of it.

On 9 August 2004, TCS became a publicly listed company, much later than its rivals, Infosys,
Wipro and Satyam. During 2004, TCS ventured into a new area for an Indian IT services
company – Bioinformatics.

TCS Campus in Lucknow, India

 Strength over KPIT Cummins Infosystems Limited

TCS is part of one of India's largest and oldest conglomerates, the Tata Group, which has
interests in areas such as energy, telecommunications, financial services, manufacturing,
chemicals, engineering, materials, government and healthcare and this umbrella of Tata Group
under which TCS works, gives it a clear edge over KPIT Cummins Infosystems Limited. The
experience of handling complex project and the delivery system of TCS is the main reason of it
being the number one in the list.

31 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

 3. Wipro InfoTech:

Wipro InfoTech is the leading strategic IT partner for companies across India and Middle
East - offering integrated IT solutions. They plan, deploy, sustain and maintain the IT
lifecycle through its total outsourcing, consulting services, business solutions and
professional services. Wipro InfoTech helps customers drive momentum in their organisation
- no matter what domain they are in.

Backed by our strong quality processes and rich experience managing global clients across
various business verticals, Wipro InfoTech align IT strategies to its customers business
goals. Along with its best of breed technology partners, Wipro InfoTech also helps the
customers with hardware and IT infrastructure needs.

Wipro InfoTech is a part of USD 5 billion Wipro Limited (NYSE:WIT) with a market
capitalization of USD 24 billion. Wipro InfoTech was the first global software company to
achieve Level 5 SEI-CMM, the world's first IT Company to achieve Six Sigma, as well as the
world's first company to attain Level 5 PCMM. Currently, the company has 13 regional
offices in India besides offices in the UAE, Bahrain, Egypt and KSA.

 Strength over KPIT Cummins Infosystems Limited

Wipro Limited is globally known for quality assurance and the project delivery is fully handled
with the 100% backup from the IT pioneers of the country. Wipro InfoTech was involved in
many government projects such as the delivery of computer systems to various government
departments. This unique representation in the country of its services and quality assurance
makes it a well established company in India. Even though KPIT Cummins Infosystems is
now getting involved in many state and government run projects but it is very limited to few
parts of India such as Pune, but Wipro InfoTech has a wide country presence. The company
has an unending chart of community development programmes and initiatives. The company
has recognition in every part of India but KPIT Cummins is yet to reach there.

32 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

New Strategies needed to increase the profit
If I would be the MD of this company, that is KPIT Cummins Infosystems Limited, I would try out
the following strategies to increase the profit and gain a distinctive edge in the market.

1. Enter into new markets: The Company has the headquarters in Pune and most
of its operations come from this area only. While as, the companies like Infosys,
Wipro, TCS and Bosch have got offices and working units in many major cities
such as Bangalore, Noida, Hyderabad etc and hence they become easily
reachable to their clients. My first job as an MD to increase the sales will be enter
into new markets (new cities) and give the clients an option to assign the projects
in most parts of India.

2. Participation in more SR Programs: The next thing that I will adopt to increase
the profit is to get the customer confidence by posing the company as a more
socially responsible company. Even though the company is already involved in
many activities like plantation drive, yoga facilities for employees, computer
training programmes etc but all these programs are limited to a specific
geographical area such as Pune. The basic idea behind this strategy would be to
make more and more people aware about the Company and its operations.

3. Participation in Government Projects: The Company has been very less

involved in government undertaken projects unlike the other IT giants. I as an MD
will approach the Government of India and State governments to get the
opportunity of completing and delivering the various government projects which
are till now carried out by other competitors. A very well designed project will
initiate the process of taking up more and more projects with government which
will result in exponential profit increment.

4. Benefits to the existing clients: Cummins is the largest customer of KPIT

Cummins Infosystems accounting for 43% of sales. My job as an MD would be to
give special Offers to the existing clients so that they can continue to account for
the company as the loyal clients. And new clients will be provided with special
offers to make them the permanent customers of the company.

33 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey

Bibliography
Websites:

5. www.KPITCummins.com
6. www.Businessworld.com
7. www.Shine.com
8. www.InfosysTechnologies.com
9. www.WiproInfoTech.com/India
10. www.TCS.com
11. www.businessreports.com/Sify
12. www.Wikipedia.com
13. www.Hindubusinessline.com

PDF‟s

1. Financial report.pdf
2. Websense.pdf/KPITCummins

Journals and Magazines

1. BusinessWorld
2. The Economist
3. Business Standard
4. Business Outlook
5. Digit
6. Mint Newspaper

34 | A s s i g n m e n t on KPIT Cummins Infosystems Limited by Sayad Ahmad Parrey