Introduction to Recruitment

Once the required number and kind of human resources are determined, the
management has to find the places where required human resources will be availa
ble and also find the means of attracting them towards the organization before s
electing suitable candidates for jobs. All this process is generally known as R
ecruitment.
Definition
A process to discover the sources of manpower to meet the requirements of the st
affing schedule and to employ effective measures for attracting that man power i
n adequate numbers to facilitate effective selection of an efficient work force.
Introduction to SHRM through Recruitment
-The strategic approach to HRM refers to the relationship between HR prac
tices & strategic objectives (long term objectives).
-According to it human resources are considered as the assets of organiza
tion. This strategic human resources management also explains the strategic fit be
tween business strategy and HR strategy & highlights the theoretical perspective
s on SHRM.
-Strategic human resources management through recruitment is the relating
and coping the activities of recruitment to the organizational goals.
About Reliance BPO
Reliance BPO, a premium business process outsourcing services provider is part o
f the Reliance - Anil Dhirubhai Ambani (ADA) Group, one of the largest business
houses of India. It is located at Chennai, and Mumbai and all the operations are
to be done from these two branches.
Reliance BPO services customers in various industries:
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Communications
Banking & Financial Services
Insurance
Utility
Entertainment

SHRM in Reliance BPO

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Reliance BPO is a domestic call centre and is following the traditional
methods of its policies and procedures.
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All the decisions made by the top level management and the involvement
of other employees Is very low.
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All the strategies are made according the requirements; more priority i
s given to the short term goals of the organization rather than long term goals.
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SHRM in Reliance BPO involved in the activities such as :
--Human Resources Planning,
--Training and development,
--Performance appraisal.
Recruitment in Reliance BPO

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All the recruitment policies and procedures are formulated by the top le
vel management like HR Head and HR managers.
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Including with HR Managers, all the professionals of the operations will

participate in the recruitment process.

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The company is following the traditional methods of recruitment which in
cludes the techniques like:Promotions: Most of the internal candidates would be given higher responsibiliti
es.
Transfers: Employees will be stimulated to work in the new sections within the o
rganization.
Advertising: The Company is spending much in advertisements to get the candidate
s.

INDUSTRY PROFILE
India became familiar with Business Process Outsourcing only in the early and mid
1990 s, but now the entire country seems to be quivering with the BPO fever'. The f
oreign direct investment (FDI) in the country owes a lot to this sector, which i
s progressing at a break-neck speed. The different kinds of services offered by
BPO's include Customer Support, Technical Support, Telemarketing, Insurance Proc
essing, Data Processing, Internet / Online / Web Research and so on.
Reliance BPO has been associated with India s largest private sector Information a
nd Communication Company since inception. Reliance BPO has developed a proven me
thodology for managing outsourced operations that is applied to BPO engagements
across all industries.
Reliance BPO manages programs with rigorous processes and procedures to integrat
e all program components into one seamless operation. Every detail of every cont
act focuses on increasing customer value and loyalty. The products & services of
fered cut across several industry verticals providing operational excellence, de
ep industry and functional knowledge to critical business processes. Our analyti
cs help to gather business-critical intelligence to make informed decisions, ide
ntify sources of revenue loss, and gain in-depth understanding of customer behav
ior.
Reliance BPO services customers in various industries:
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Communications

Banking & Financial Services

Insurance

Utility

Entertainment

Communications
Reliance BPO is a trusted transformation partner of global Communication Service
Providers. We deliver integrated solutions, which help our client s effect a busi
ness transformation and enhance customer experience. We have deep domain experti
se in providing business solutions across Mobile Telephony, VOIP, Broadband, PST
N, and ISDN & ISP.
Banking & Financial Services

Our process expertise in this vertical includes a repository of knowledge of bes

t practices, extensive experience in transitioning processes from our clients an
d the application of Six Sigma. Combining this with our analytical capabilities,
our technological expertise and our operational insight, we seek to create long
-term relationships with our clients as an integral part of their organization a
nd not just as a service provider
Insurance
Reliance BPO has worked with clients in the insurance industry and over the year
s gained a good perspective of the challenges faced by the industry. Our process
es deliver end-to-end solutions to all stakeholders
the insured, insurance compa
ny, agent, broker and the banking interface. It has executed a large number of p
rojects spanning the entire insurance value chain with our different product off
erings.
Utilities
We provide end-to-end back-office processing for customer operations,
including metering-related services and billing, customer transfers and address
changes, sales support, account reconciliation and collections. A large part of
these services involve complex exception processing

Entertainment
Reliance BPO has expertise in managing transaction processing and cust
omer service requirements for the Entertainment industry. We also use our analyt
ics capabilities to do modeling for response management, media allocation and pe
rformance measurement. Reliance BPO has expertise in Entertainment industry in t
he following areas: - 1) Theatres 2) Online Gaming.