Tutorial #1 Lecturers Guidelines.

Assignment Discussion
1) The students have to form a group with maximum of 5 team
members in the group.
a. The students have to fill up the group assignment form
and submit to the lecturer.
2) This group is for tutorial and group assignment.
3) Discuss on Group Assignment.
a. Which Industry and which company.
i. Eg: Education Industry, MMU as the company.
b. Discuss on the report and formal presentation that they
should do.
4) Discuss on the Tutorial Case Study presentation and written
report.
5) The written report (Case Study) should be submitted as it will
weigh as Individual Assessment (10%). Presentation needed
for every team member.

Tutorial #2

Case Study Under Armour

Lecturers Guide:
Please do not reveal the answers to the students. For the
first case, you may discuss on understanding the concept
and how to identify important points relating to the
questions in the case study. Let them participate and
discuss among the team members.

1.
Perform
a situation analysis to
understand the general environment
facing Under Armour. How will the firm be
affected by external factors?
2.
Use Porters Five Forces Model to
analyze the apparel, footwear and
equipment industry in the U.S.

Tutorial #3

Case Study Under Armour

c. Conduct a SWOT Analysis identifying the

firms, strengths, weaknesses, opportunities
and threats.
d. Conduct a Value Chain analysis to identify
value-creating activities.

Tutorial #4

Case Study Under Armour

e. What is Under Armours business-level strategy

f. Discuss possible recommendations that Under

Armour could follow going forward to improve
the performance of the company.

Tutorial #5

Case Study Best Buy

3. Identify and explain any 5 general

environment factors that have impact on
the industry that Best Buy is involved in.
4. Use Porters Five Forces Model to analyze
the consumer electronics retail industry.

Tutorial #6

Case Study Best Buy

3. Identify and explain the strengths (4

strengths) and weaknesses (2 weaknesses)
of Best Buy.
4. Discuss how Best Buy
competitive advantage (3)
sustained overtime.

Tutorial #7

can establish
that can be

Case Study Best Buy

Please do not reveal the answers to the students.

5. Explain the two troubling issues that Best

Buy is facing.

6. Suggest and explain five recommendations

for Best Buy to improve its position in the
industry.