BSM 3114 TRI 1 2016/2017

Tutorial #2
Case Study Under Armour
Lecturers Guide:
Please do not reveal the answers to the students. For the
first case, you may discuss on understanding the concept
and how to identify important points relating to the
questions in the case study. Let them participate and
discuss among the team members.

1.
Perform
a situation analysis to
understand the general environment
facing Under Armour. How will the firm be
affected by external factors?
2.
Use Porters Five Forces Model to
analyze the apparel, footwear and
equipment industry in the U.S.