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The company we have chosen is: Nike and the mood board that is being displayed on the
previous page is about Nikes Dri-FIT product line. Nike Dri-FIT is a high-performance,
micro-polyester fabric that moves sweat away from the body and to the fabric surface, where
it evaporates. As a result, Dri-FIT keeps athletes dry and comfortable.
https://www.google.nl/#q=what+is+dri+fit

The targeted audience for this product originates from all the four segments. They are both
male and female, ages classification starts at the allowed age of gym-membership and goes
until 34 year. Income is between 8,388 (minimum wage 18+ in the Netherlands) and .
Living in the Netherlands, city regions of Amsterdam, Utrecht, and Rotterdam. The combined
density of the targeted audience was around 482 thousand in 2014 and the annual growth
rate is around 2%. They are young, vibrant, active, health conscious. This segment is a
generation that grew up with social media and modern mobile phones. They are eager to do
what is best for their health with the support of modern technology.
chromeextension://oemmndcbldboiebfnladdacbdfmadadm/http://www.ois.amsterdam.nl/assets/pdfs/
2014_jaarboek_hoofdstuk_17.pdf

Story board.
The targeted audience can be found in all the readiness stages. Ranging from: unaware,
aware, informed, interested, desirous, and intending to buy. The point of this campaign is to
open a door and inform the once that have never heard of this fabric technology, remind
those who have heard of it and move them simultaneous toward the final buyer-reediness
stage.
The story shall carry a narrative of transformation. Just like the steam-age has hauled
humanity through the industrialization-era and made the world a highly productive arena. So
shall, Dri-FIT fabric technology do the same with today sportsmen and women. But instead
of steam this will be done through good old sweat and not sweat stains. This product will
appeal to those who dont enjoy the smudgy, sticky shirts and pants when exercising and
want to look cool as they have from the moment they stepped inside the gym or park. We
shall position the poster, flyer, gif-cards, test samples of head-and wrist sweatbands in gyms
and parks. Sponsor gyms, coaches, personal-trainers, and partners that inspire and promote
fiscal activity that improves body condition. This with be outfitted with DRI-FIT gear that
promotes revolutionary material. But that is not all. There will be a supporting mobile phone
application. This will enable Nike in tracking their customers through real-time location
tracking. The more a customer works out, the higher the discount. Additional functions like
customer-feedback, orders and other services could be added in if requested.
Cost
Web application designers front and back end. Full stack developer $30-150 per hour.
Highest hour estimation is 500. Low 15.000, high 75.000 dollars.
Graphic designer $20-60 per hour. 150 hours of estimated workhours. Low 3.000, high 9.000
dollars.
Material cost and production of 5000 poster and 5000 greeting cards. Low 8.500, high
12.500
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Cost
Web application designers front and back end. Full stack developer $30-150 per hour.
Highest hour estimation is 500. Low 15.000, high 75.000 dollars.
Graphic designer $20-60 per hour. 150 hours of estimated workhours. Low 3.000, high 9.000
dollars.
Material cost and production of 5000 poster and 5000 greeting cards. Low 8.500, high
12.500

Other promotional activities. Cost estimation is around 250.000 375.000

Total low: 276,500
Total high: 471,500
2% conversion rate with an average of $50 in bought goods = 460,000
2% conversion rate with an average of $60 in bought goods = 552,000
2% conversion rate with an average of $70 in bought goods = 644,000
2% conversion rate with an average of $100 in bought goods = 920,000

The advertising business is a tough and highly contested market. For this reason
advertising companies have to pitch their ideas to their customers to win the
contract over their competitors.

There are a few steps to increase the success rate of these pitches. The first step
might me the most important one. Preparation.

Pereperation:
The first thing an advertising company needs to do is understanding the needs of
their client.
When they hand over their brief, you need to make sure that you understand the
needs of the client and dont just copy their brief. Make sure you know their
goals, target audience and their true intentions with the advertisement. Also if
there are gaps in the provided information, research them and fill them to
complete the picture. Create a profile of the client and play into their needs and
find the similarities between yourself and the client. Since people thent to like
people who are similar to them.
As a final tip, find out who is going to listen and grade the pitches. Find out what
their functions are. If they are a manager they will look for other things in the
pitch than a financial employee or a designer. When all these steps are crystal
clear you can start on the advertising campaign.
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The flow of the pitch:

Start out with a polite and, depending whos in front of you, formal greeting. At
first make clear you understood the contract and summarise it. After that start
with your story. Storytelling is a technique which if used properly can create a
genuine interest in your pitch. Make it so that instead of selling your idea, that
you are telling a story with an beginning, build up and an ending. this way your
pitch will have an actual plot and will be way more enjoyable to listen to.

A commonly used tactic for this is to create a villain. Somebody who embodys
the problem of your client which will act as a scapegoat to project all the clients
problems upon. When coming up with a villain, you will need a hero as well. He
will embody the solution you will provide to deal with the villain of your story. The
only trap with this is that you still need to be professional and keep on track with
your goal.

And the final tip is use more senses than just speech. Make sure your
presentation is at least visual alswell.

The presentation:
The first step towards a great presentation is rehearsing it. Even if it is a simple
pitch youve done a million times, always practice it until you know it by heart.

Keep to a language level that you feel comfortable with. You can use fancy or
business words but if they make you stutter it will look bad. Stay comfortable and
you will succeed.

Show yourself in this presentation. This is the chance you have to show why
you're different, why youre better than your competitors. Let this show in your
pitch and it will stand out among the rest.
The final tip is, make your pitch engaging. Dont let your audience be just a
viewer. Let them be a part of the presentation. Ask them questions, make it
interactive and this way you will be remembered.

After the pitch:

The final step is after youve given the pitch is that you follow it up afterwards.
This can be done by giving out a card or a copy of your pitch the the listeners. Or
send an email or phone them after the pitch to burn you and your message in
their minds.