Success Story
 

Hill & Knowlton - Better Connections  

Hill & Knowlton, Inc., a subsidiary of WPP plc., is a
communications consultancy company specializing in
marketing, corporate, digital, public relations and public
affairs services. With over 2,000 employees and a network
of over 80 offices in 44 countries worldwide, the company
needs its dispersed teams to have fast and easy access to its
global organizational knowledge.  

“Employees from one continent ask a

question and employees from another
continent respond with crucial real-time Company Hill & Knowlton
information and suggestions. Our client Industry Communications
Employees 2000
service has improved through Yammer: as it’s demand- Founded 1927

 
led, these connections wouldn’t occur otherwise.”
- Niall Cook, Worldwide Director of Marketing Technology, Hill & Knowlton

Solution
As a communications company, Hill & Knowlton takes pride in understanding and using
the latest communication tools in order to credibly advise their clients. The company
deliberately began Yammering without a formal corporate push, and the network has
grown organically at a rapid pace. Because the company is spread across so many
countries, organizational knowledge can easily be confined to specific regions or groups.
Yammer has helped make Hill & Knowlton’s tacit knowledge easily accessible to
employees across the globe. As employees find others with shared interests and expertise,
invaluable connections are made and information is shared. These connections improve
client service, boost business performance, and foster a global sense of community.

Results and Benefits

 Increased knowledge flow and access: tacit knowledge isn’t lost or pigeonholed as
globally dispersed teams are connected
 Increased speed of communication: employees can ask a question and receive
answers from anywhere in the company, whether in the office or on mobile devices
 Fostering a global sense of community: employees can connect with others who
share their interests and expertise – connections that might not otherwise be made