Downtown Shakopee

B r e a k f a s t

18

th January

Turtle

'

C e l e b r a t i o n

2017

s Social Center

| 7:30

am

2017
THE REFRESH APPROACH

The primary focus will be on outcomes

as opposed to process

The Main Street program will commit to two to three

transformation strategies and organize its work around those

strategies

These strategies will be rooted in a thorough

understanding of the district s existing assets and economic

potential

and will combine a focus on those actions needed to

spur long term

sustainable change in a district

STRATEGY

#1

RECRUIT NEW RETAIL

Retail Acceleration Grant

The purpose of the Downtown Retail

Acceleration Grant Program is to attract
new retail and entertainment concepts
to the Central Business District

Case studies show the importance of

developing a robust downtown
destination to draw visitors

A strong

CBD is a key factor in attracting

national big box chains

80

of all consumer
spending is accounted
for by women

The grant program will aim to target

Children

family retail

General gifts and novelties

Niche boutiques in the Greater Twins Cities

STRATEGY

#2

SUMMER CONCERT SERIES

Sounds of Summer is a

5,
6-10
,

every Wednesday night from

week

outdoor

pm

concert series taking place

.
..

in the months of July and August

The event is a collaborative effort lead by Downtown Shakopee

Goal
Create a vibrant festival atmosphere

,
.

bringing together families

members

community

and adults alike

Encourage residents and visitors to

explore Downtown Shakopee and the

community as a whole

by providing

local food and craft vendors

as well as

local retail vendors

Event Details
Local musicians take the stage at
with our regional headliner at

: (1)

Event will include

, (4)

, (3)
, (5)

bag toss

pm

pm

, (2),

kids activities

food and brew vendors

vendors

retail

face painting

Musical acts ranging from cover bands

country rock

more

rock and roll

reggae and

1026
weekly

$ 4,353.21
Spent
at

each

week

concert

185
total

media

impressions

attendance

25

Regional
bands

Local

businesses

involved

20
Hours

of

live

music

**Numbersbasedon2016datafromBrookingsConvention&VisitorsBureau

STRATEGY

#3

ATTRACTING DOWNTOWN

Work with key partners and existing downtown

businesses to ensure the beautification and success of
our commercial business district

% of first-time sales

70

are generated by customers drawn

by the building s appealing exterior

Market the Facade program in partnership with the City

Host monthly round table workshops on pertinent topics
Work with the City to promote the beautification efforts

Thank You