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THESIS REPORT ON FASHION HUB

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF BACHELOR OF ARCHITECTURE

RINKU KUKREJA ROLL NO: 3171611032 FINAL YEAR , B.Arch

RINKU KUKREJA ROLL NO: 3171611032 FINAL YEAR , B.Arch Chhattisgarh Swami Vivekanand Technical University Bhilai
RINKU KUKREJA ROLL NO: 3171611032 FINAL YEAR , B.Arch Chhattisgarh Swami Vivekanand Technical University Bhilai

Chhattisgarh Swami Vivekanand Technical University Bhilai (Year 2015-2016)

FASHION HUB :BY RINKU KUKREJA

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ACKNOWLEDGEMENT

The satisfaction and elation that accompany the successful completion of any task would be incomplete without the mention of the people who have made it possible. It is my great privilege to express my gratitude and respect to all those who have guided me and inspired me during the course of the project.

I express my sincere gratitude to my guide Ar. PREETI GUPTA for her inspiring guidance and encouragement all through the project. I also express my sincere thanks to Ar. Q. H Kapadia, Ar. Kirti Muley , Prof. Swasti Sthapak for their guidance, helpful comments, encouraging words and tremendous support in my work.

I would like to extend a special thanks to Vijay Krishnani for his strong support and encouragement during the project. I would also like to thanks to people helped me through my project Kumari Sneha ,Ar. Ankita Kukreja, Disha Jain,Soumya Bakhtiyar and Sagar Sahu. Finally, I am grateful to my parents, my guardian and all my friends specially to Aunt Babita Bakhtiyar ,Uncle Prakash Bakhtiyar and Soumya for their unprecedented help and support at all the tough times during the project and without them I won’t be able to achieve the level. Thank you for being a steady source of strength to me.

RINKU KUKREJA

B.Arch X Sem

Dignity College of Architecture

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CERTIFICATE

This is to certify that Miss. Rinku Kukreja has been allotted the topic ‘‘FASHION HUB ’’ for her thesis project as partial fulfillment of tenth semester examination for Bachelor of Architecture course of DIGNITY COLLEGE OF ARCHITECTURE , DURG.

This is further certified that she has completed this project work in one semester under my guidance and supervision.

This project has been accepted:

Guide: Ar. PREETI GUPTA

Principal

Ar. Q.H Kapadia

External Examiner 1

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CONTENTS

1. Introduction

a. Building type

b. Theme

i. Introduction

a) Aim and Scope

b) Limitation of the study

ii. Literature Study

Mud as a building Material

a) Soil

b) Soil usability

c) Soil type of Chhattisgarh

d) Soil sources

Mud Brick

a) Merits of Mud brick

b) DE-merits of Mud brick

Properties

Suitable Mortar For Masonry

Innovation In Mud brick

a) Compressed earth block

b) Compressed stabilized earth blocks

(CEB)

Stability Principle

iii. Case Studies

(CSEB)

a) Auroville Earth Institute , Auroville

b) Sra Pou Vocational School, Cambodia

c) Vikas Apartments, Auroville

2. LITERATURE AND CASE STUDIES

a. Case study

i. Pearl Academy ,Jaipur

ii. National Institute of Design, Ahmedabad

iii. National Institute of Fashion technology, Mumbai

b. Literature Study

3. SITE ANALYSIS

a. Site selection

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b. Site study

c. Climate and topography

4. DESIGN APPROACH

a. Concept

b. Design elements

5. REFERENCES

6. DRAWINGS

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1.INTRODUCTION

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A) BUILDING TYPE FASHION HUB

WHAT IS FASHION?

Fashion is popular style or practise, especially in clothing, footwear, accessories, makeup, body or furniture.

Fashion is a distinctive and often habitual trend in the style in which a person dresses.

WHAT IS A HUB?

The effective centre of an activity, religion or network.

FASHION HUB

Fashion Hub acts as a meeting point for at the major activities related to fashion.

It is an amalgation of retail space, exhibition area, museum, library, conference room, seminar rooms, offices, production units, ramp shows, food court, etc.

WHY FASHION HUB?

Due to globalisation India has become one of the fastest growing countries in all aspects.

The Indian film industry and the fashion industry are the most important veins connecting India with the other countries.

It is necessary to make people aware about the process that is involved in the production of the garments they put or the accessories they wear.

By the help of fashion hub we will spread the awareness about the indian fashion and textiles and the process and to make India emerge as a major hub for international Fashion Events.

The purpose of Fashion Hub is to serve as a centre location with the facilities to provide education and experience to both fashion students as well as upcoming local fashion designers.

The fashion hub will have areas dedicated to workshops and skill labs and facilities to accommodate guest speakers and exchanges programme with students and designers from all around the world.

WHO ATTENDS FASHION SHOWS?

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Fashion shows are not open to public, and fashion week is not a public event.

Designers ,tend to invite members of

Fashion journalist, reporters

Celebrities

Merchandisers

Buyers who work for major boutiques and departments stores around the world.

Friends of the designers

Fashion enthusiasts, fashion bloggers

Students from fashion school

BENEFITS OF FASHION HUB

LOCAL BENEFITS

Jobs- The job opportunities in the Fashion Hub include:

a. Sales staff

b. Manufacturing, stitching and alterations

c. Catering and hospitality

d. Security and maintenance

e. Fashion Designers

Boost to the Local Economy The Fashion Hub will deliver a significant economic boost to the local community. In addition to the jobs and training opportunities for local people, the proposals will bring more people to the area, providing more customers.

FAMOUS PERSONS SAYING

"The hub will be a single top fashion business point in India, and will provide an interface by creating a permanent marketplace for the fashion industry. And while showcasing India's craftsmanship and design legacy, it will also promote a contemporary image of India. It will be a large trade complex. “Says FDPC CEO Vijay Singh.

"It's a wonderful idea. All of us will be under one roof and this will create enormous synergy between the various components of the fashion industry," beamed Leena Singh of the Ashima-Leena design duo.

Mr. Sunil Sethi, Chairman Advisory Committee, FDPC said, "India is a unique country where the public sector is as strong as the private sector. This public private partnership that will ensure speedy execution of large scale projects. The proposal of the Fashion Hub is one such project that can be enabled by coming together of Government and the Fashion industry. And this is probably a big leap in giving industry status to the fashion."

Small Conversation with Kumari Sneha Fashion Designer-

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How much importance Fashion Hub will hold in Fashion designers career?

People coming into industry definitely needs much more exposure and such places do hold real value.Especially,for talented and upcoming designers and artists.

Such platforms especially in two and three cities are very much required.

B)THEME-MUD BRICK ARCHITECTURE

are very much required. B)THEME-MUD BRICK ARCHITECTURE  The Great Mosque of Djenné ,Djenné, Mali Largest
are very much required. B)THEME-MUD BRICK ARCHITECTURE  The Great Mosque of Djenné ,Djenné, Mali Largest

The Great Mosque of Djenné ,Djenné, Mali

Largest mud brick structure in the world.

Firstly mosque on the site was built around the 13th century,

Redevoplemet -1907.

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2. LITERATURE AND CASE STUDIES

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a)CASE STUDY

(i)PEARL ACADEMY, JAIPUR

ABOUT THE INSTITUTE

-LOCATION

The Academy is located in Industrial Area, about 20 kilometers from the famous walled city in outskirts of Jaipur city, Rajasthan.

-CLIMATE

The institute is located in a typical hot, dry, desert type climate.

-ESTABLISHED

It was established in year 2008.

-ARCHITECT

MorphogenesisDesign TeamSonali Rastogi, Rudrajit Sabhaney,Anna Kristiana Bergbom, Shruti Dimri, John Alok Decruz.

PLOT AREA: 11745.00 sqm.

-ABOUT THE BUILDING

The entire building is raised above the ground and 4 meters were excavated to create an underbelly. The courtyards plan is a simple form where the floor plate is no more than 9 meters wide at any point.

COURSES AVAILABLE

School of Fashion, Styling and Textiles School of design School of Creative Business

ACCESS

The main access to the site is on the southern side. The lower ground floor can also be accessed from outside through a series of steps.

MATERIAL USED

The materials used for construction are a mix of local stone, steel, glass, and concrete chosen keeping in mind the climatic needs of the region while retaining the progressive design intent.

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Typology: Educational Location:27.03 N, 75.89 E Gross Floor Area: 12,250 sqm Building Height: 21m Capacity: 600 students & 100 staff Operational Hours: 1100hrs/year Programme: 4 classrooms, 24 studios, offices, library.

CLASS ROOMS AND STUDIO ROOMS

All the classrooms and studio rooms have proper lightings and ventilation. The class rooms have modern furniture arrangments. Overall,the Class rooms and studios have projectors and smart boards. The class rooms are located on the northern side whereas the southern side primarily has the administrative blocks.

LECTURE ROOMS

The building is wrapped in a double skin consisting of Fritted screens set 1.2 meters away from inner walls and windows. The jaali moderates incoming natural light, which can be harsh much of the time.

LIBRARY

Library is located as a block between the northern and southern part of the campus. The library has glazing on all sides and has sufficient day-lighting. The Library has a very unusual shape which has been formed after various studies.

CAR PARKING

The parking was all around the inner periphery. Car were parked in inner periphery and few cars were parked outside the campus also.

PRINTING AND DYEING LAB

The lab consist of gas burners to heat chemicals.It is used for dye the fabric and also test chemicals on them. There were different blocks available in printing area. Two large table of size 2.2 m x 1.2 m.

STUDIOS

Sewing Lab area- 30' x 25' No. of machines - 33 There were 2 Steam Iron table and 2 Large wooden

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table were placed.

GROWTH OF THE FASHION INDUSTRY INDIA

The Indian fashion industry has experienced significant expansion in the last decade mainly iven by the growth of domestic designers, some of whom have gained

Between 2008 and 2012, the Indian fashion industry is expected to grow 178%, and reach USD 189 MM by 2012

The growth of the Indian fashion industry is highlighted by the increase in the number of large fashion events (from 1 in 2004 to 5 in 2008) and 8 in 2014.

Industry growth in India is mainly driven by the growing exposure of domestic

designers at international forums, but growth is also supported by other factors such

as the launch of focused business education courses for emerging designers and the establishment of FASHION HUB to attract fashion industries to INDIA.

Even though, the Indian Fashion Industry enjoys a prominent place in the

international market. It’s a highly disorganized sector today!

There is not a single example in the country where all the activities related to the

industry are integrated.

There is dire need of such projects to bring some order to the already chaotic sector.

The designer fraternity of India has cheered a government proposal to create a fashion hub in a fast-developing suburb of the national capital, saying it wool signal Delhi`s arrival as the country`s premier style destination

(ii)NATIONAL INSTITUTE OF DESIGN, AHMEDABAD

Project: National Institute Of Design

Location: Paladi, Ahmedabad

Architect: Sarabhai and Gira

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Site area: 63,848 sq.m

Client: Ministry Of Industry, Government Of India

Year of completion 1961

Structure: RCC frame structure

India Year of completion 1961 Structure: RCC frame structure • National Institute of Design (NID) is
India Year of completion 1961 Structure: RCC frame structure • National Institute of Design (NID) is

National Institute of Design (NID) is a design school in India.

• The institute functions as an autonomous body under the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India.

• NID is recognized by the Department of Scientific and Industrial Research(DSIR) under

Ministry of Science and Technology, Government of India, as a scientific and industrial

design research organization.

• NID is a design institute which plays a key role in crating a bridge between Designer and Manufacturer on one side and the user on the other side.

• The site is located along the Sabarmati river.

• The site measures about 20 acres .

• In its surrounding is the Tagore hall, the kite museum and opposite to the site is Diwan ballabhai high school.

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Feasibility - The site is 4km from the railway station and 3km from the St.
Feasibility - The site is 4km from the railway station and 3km from the St.

Feasibility- The site is 4km from the railway station and 3km from the St. bus stand.

Context-(surrounding area)- This site is connect to Sabarmati river , educational area, residential area, museum(recreational area). Main Access of the site is from the main road.

12. SITE & FEATURES:

• The shape of the site is such that it divides the site into two parts.

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• The site is sloping towards the river.

• Its ground level 2.51 m below the high flood level .

• The shape of the site has influenced its design of the institute greatly.

• Most of the main buildings are provided with the river view.

Site area: 63,848 sq.m

Total built-up area: 27,488 sq.m

FSI: 0.4 FSI: 0.4

Sales

Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

1st QtrSales 2nd Qtr 3rd Qtr 4th Qtr

2nd QtrSales 1st Qtr 3rd Qtr 4th Qtr

3rd QtrSales 1st Qtr 2nd Qtr 4th Qtr

4th QtrSales 1st Qtr 2nd Qtr 3rd Qtr

educational recreat ional Access residential
educational
recreat
ional
Access
residential

RELATIONSHIP

Core activity

Education (teaching, learning)

Peripheral activity
Peripheral activity

Interaction activity

Living activity

The master plan of the campus is divided into three parts.

1. The Institute complex.

2. Residential block

3. Public areas

Vehicular movement: vehicular movement is restricted only till the entrance for the visitors. But it is possible from residential areas to academic block and vice- versa. Besides,

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services entries are provided for the various workshops. But pedestrian and vehicular movement are not separated

are provided for the various workshops. But pedestrian and vehicular movement are not separated Figure 31

Figure 31 SITE PLAN

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Landscape

• As soon as the built form is placed on site it generates its own space in and around it. Thus the outside open spaces are as much important a design criteria as inner spaces. • The campus has been completely landscaped. Three platforms extend from the institute building in the lawn acting as built-in sit outs.

• There is also an ancient monument and open air amphitheater having densely planted trees around it. • Amphitheatre is also used for social functions , fashion shows, etc. • Lawns are not only a feature of landscape but they act as interactive spaces • lawns are used for informal gathering, cultural program, etc.

spaces • lawns are used for informal gathering, cultural program, etc. Figure 32.LANDSCAPE NID SITE FLOW
spaces • lawns are used for informal gathering, cultural program, etc. Figure 32.LANDSCAPE NID SITE FLOW

Figure 32.LANDSCAPE NID SITE FLOW CHA

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SPACE DIAGRAM

Core function Institutional complex PERIPHERAL SUPPORTIVE SERVICE CIRCULATION space space Electrical room
Core
function
Institutional
complex
PERIPHERAL
SUPPORTIVE
SERVICE
CIRCULATION
space
space
Electrical room
pedestrian way
Residential
Public space
Toilets
vehicular way
block
Open space
Public space
ATM
passages
NID shops
canteen

Figure 34.SPACE DIAGRAM

ACTIVITY DIAGRAM

Core activity Education (teaching, learning) PERIPHERAL SUPPORTIVE SERVICE CIRCULATION ACTIVITY ACTIVITY
Core activity
Education
(teaching,
learning)
PERIPHERAL
SUPPORTIVE
SERVICE
CIRCULATION
ACTIVITY
ACTIVITY
Electrical
pedestrian
Living
Recreation
circulation
Water supply
vehicular
Recreation
Interaction
Drainage
circulation
interaction
Commercial
HVAC
Eatery
residential

Figure 35.ACTIVITY DIAGRAM

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THE INSTITUTION COMPLEX

ACTIVITY DIAGRAM

Core activity education Learning Teaching supportive Circulation service activity public electrical recreation
Core activity
education
Learning
Teaching
supportive
Circulation
service
activity
public
electrical
recreation
semi public
water supply
interaction
private
drainage
commercial
HVAC
eatery

SPACE DIAGRAM

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Core function Institute complex Lecture hall Studio Library Laboratories Workshop Faculty room service supportive
Core function
Institute complex
Lecture hall
Studio
Library
Laboratories
Workshop
Faculty room
service
supportive activity
circulation
Electrical room
Exhibition space
toilets
Auditorium
HVAC
administration
ATM
canteen
passages
stair case
open court
work shop space
parking
Courtyard

RESIDENTIAL BLOCK

ACTIVITY DIAGRAM

Core activity residential living supportive activity service Circulation recreation electrical public interaction
Core activity
residential
living
supportive activity
service
Circulation
recreation
electrical
public
interaction
water supply
semi public
eatery
drainage
private
HVAC

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SPACE DIAGRAM

Core function Residential Hostel Guest and staff quarters supportive activity service circulation Open space
Core function
Residential
Hostel
Guest and staff quarters
supportive activity
service
circulation
Open space
Electrical room
passages
Courtyard
toilets
stair case
NID shops
HVAC
open court
Dining space
Recreational space
Parking
kitchen

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(iii)NATIONAL INSTITUTE OF FASHION TECHNOLOGY MUMBAI

(iii)NATIONAL INSTITUTE OF FASHION TECHNOLOGY MUMBAI PROJECT - NIFT, NAVI MUMBAI OWNERSHIP - MINISTRY OF

PROJECT

- NIFT, NAVI MUMBAI

OWNERSHIP

- MINISTRY OF TEXTILES, GOVT OF INDIA.

ARCHITECT

- HAFEEZ CONTRACTOR

SITE AREA

- 20234.94 SQ MT. (5 acre)

BUILT UP AREA

- 9222.94 SQ MT.

LOCATION

- KHARGHAR, NAVI MUMBAI.

CENTRE ESTABLISHED

- 1995

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INTRODUCTION EXTERIOR NIFT MUMBAI NIFT, Mumbai due to the presence of glamour world, major national

INTRODUCTION

EXTERIOR NIFT MUMBAI

NIFT, Mumbai due to the presence of glamour world, major national international fashion brands and retail houses provide an ideal environment for fashion students in terms of industry exposure is woven around the sensitivity that alot of interaction occur in a spontaneous manner.

LOCATION

alot of interaction occur in a spontaneous manner. LOCATION NIFT MUMBAI LOCATION The institute is located
alot of interaction occur in a spontaneous manner. LOCATION NIFT MUMBAI LOCATION The institute is located

NIFT MUMBAI LOCATION

The institute is located near Mumbai Pune highway, at Kharghar. Distance from kharghar railway station is 0.5 km.

There is a contrast of space from narrow to wide, short to tall, enclosed concrete to the exposed steel structure gives an interesting sense of aesthetics. The corridor while linking the departments physically provide ample of space for the casual activities and informal fashion shows. The physical environment of the campus near and as result an activity space around the formal study .

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ABOUT THE BUILDING

ABOUT THE BUILDING NO. OF FLOORS - GROUND+ - FRONT – 6 M   SIDE –

NO. OF FLOORS

- GROUND+ - FRONT 6 M

 

SIDE 6M

FOOTFALL

REAR 6M - 500

TOTAL NO. OF

- 360

STUDENTS

NON TEACHINF STAFF

- 15

ADMINISTRATION

- 15

• Warm and humid climate

• Highest temperature 33 degree

• Lowest temperature – 16 degree C

• Average rainfall – 244 cm

• Latitude – 18.9467 degree north

• Longitude – 72.8258 degree east

• Wind direction southwest to Northeast

• Topography- flat land.

MATERIALS USED

Framed structure is used in all the different departments and blocks. Building has a combination of two materials .Concrete blocks for walls and a lot of steel work, visible steel columns and roofing is present which adds on to the aesthetics of the building as a whole.

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STAIRCASE There are 5 big staircases running through the whole campus to give a very
STAIRCASE There are 5 big staircases running through the whole campus to give a very

STAIRCASE

STAIRCASE There are 5 big staircases running through the whole campus to give a very and

There are 5 big staircases running through the whole campus to give a very and also adds on to the aesthetics of the building.

CANTEEN

and also adds on to the aesthetics of the building. CANTEEN • Canteen serves 80 people
and also adds on to the aesthetics of the building. CANTEEN • Canteen serves 80 people

Canteen serves 80 people at a time

• It also serves hostel students

• Total area 169 m sq.

• Sufficient natural light

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CORRIDOOR

• The corridors while linking the departments physically provide ample of space for the casual activities and informal fashion shows.

OTHER SPACES

o

There are many open spaces in the whole campus which remain informal in nature.

o

The central court can accommodate 600 people where different functions are performed.

o

There are 3 courtyards between blocks

o

There is a stage area near lawn for other activities

performed. o There are 3 courtyards between blocks o There is a stage area near lawn
performed. o There are 3 courtyards between blocks o There is a stage area near lawn

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Literature Study

a. Literature Study of Ramp Area

Literature Study a. Literature Study of Ramp Area 49
Literature Study a. Literature Study of Ramp Area 49
Literature Study a. Literature Study of Ramp Area 49
Literature Study a. Literature Study of Ramp Area 49
Literature Study a. Literature Study of Ramp Area 49
Literature Study a. Literature Study of Ramp Area 49

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3. SITE ANALYSIS Site Selection

The fashion hub as proposed by the Textile Government is proposed in Dwarka, New Delhi. The site is situated in Sector 12 of Dwarka, an upcoming sub-city near Neighbouring states of Delhi The K-II zone is connected to the International airport by the 100m link road connecting Dwarka with NH-8. Metro station is on the opposite of site. It is a 7 acres site (approx) located at the heart of sector 12, Dwarka. The site is surrounded by Dwarka Sector 12 Metro station on one side and housing societies on the other sides.

About Dwarka-

The sub-city is located in South-West Delhi in the vicinity of Gurgaon and international airport. It is bounded by NH-8, Outer Ring Road, Najafgarh Road, Pankha Road, and the Rewari railway line. Neighbouring states of Delhi x The K-II zone is connected to the International airport by the 100m link road connecting Dwarka with NH-8. x Metro station is on the opposite of site.

Soil Type-

Soil test results indicate that organic matter in the soil is low. Composition of soil shows predominance of clay over silt and sand. pH of the soil samples indicate that soil is alkaline in nature.

Accessibility

The K-II zone is connected to the International airport by the 100m link road connecting Dwarka with NH-8. It is a short distance away from Gurgaon which is a major hub for large corporations in the country and about 10 km away from Indira Gandhi International Airport. With the opening up of the Airport Express Line,[6] the travel time from the Dwarka Sector 21 Metro station to Airport is expected to be about 3 minutes.

Acess to site-

Access from four sides road on East side -l ,road on West side connects 203 ,road on North side and road on South side

Access from four sides road on East side -l ,road on West side connects 203 ,road

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Master Plan of Dwarka

Master Plan of Dwarka Soil type of Delhi 54

Soil type of Delhi

Master Plan of Dwarka Soil type of Delhi 54
Master Plan of Dwarka Soil type of Delhi 54
Master Plan of Dwarka Soil type of Delhi 54

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