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in
nature,
comprise
For example, the instrumental values of a PSU will differ from that of an MNC
though both may be in the same business.
TERMINAL VALUES
In our personal lives, Terminal Values are those things that we can work
towards or we think are most important and we feel are most desirable
terminal values are desirable states of existence.
Social Values:
Interpersonal
focus
Instrumental
Competence
Promotional
Rather than
Values:
values: being
messages should
depicting merely
Preferable
ambitious,
reflect consumers
concern,
behaviors
and
capable, and
sense of
messages should
means
for responsible. When accomplishment,
show helping
achieving terminal
violated, the
self-respect, and
others and the
values
person feels
striving for a
role of ones skills
ashamed and
comfortable life
in doing so.
inadequate
and
independence.
Moral values:
Being cheerful,
helpful, and
honest. When
violated, the
person feels
guilty.
Promotions should
The majority of
stress concern for
Americans.
societal issues
Promotions should
and intense
stress conformity,
conviction to
caring for others,
advance such
and social
cause.
consciousness.
organization can use the Rokeach and the Gordon measures in planning its
campaign.
Organization can use the Rokeach and Gordan measures to planning its
campaign.
I.
are more natural and healthy because they are fruit juice, so they tend to
switch from soft drink to orange and grapefruit juice.
11.4
1. Donating blood.
The first value could be that blood donation is a noble act and is a kind of
social service. A person who donates blood tends to get a feeling of
satisfaction and self-pride as in contribute towards the society. This value of
belief is encouraging and pushes the person to donate blood.
1. Donating blood
The first value could be that blood donation is a noble act and is a kind of
social service. A person who
donates blood tends to get a feeling of
satisfaction and self-pride as in contribute towards the society. This value of
belief is encouraging and pushes the person to donate blood.
1. Donating blood
2. Visiting tanning salons
3. Buying an e-reader
4. Buying a GPS device
5. Drinking diet beverages
6. Travelling overseas
7. Using sun protection products regularly
8. Buying a convection oven
9. Buying a pair of sneakers online
10. Following the latest fashions
11.5 Why is the Internet a relevant source of health and fitness information
for people, and how can it be used for marketing purposes in this area?
This is because websites are the most popular sources of health and fitness
information. There are countless websites devoted to fitness and health,
offering workout tips, nutritional information, and fitness-related products and
services, among many others. In addition, most of the websites set up by
companies that market consumer goods provide health and fitness
information associated with their products. A website that monitors online
surfing reported that, in a given period, most Internet users have looked
online for information on health topics, with increased interest in diet, fitness,
drugs, health insurance, experimental treatments, and particular doctors and
hospitals.
eco-friendly product is very important for green consumers. Trust in the ecofriendly product is treated as reliability and safety of the eco- friendly
product, of which consumers may be persuaded from their own experience of
consuming eco-friendly products or from the experience of other consumers
(close people, friends, acquaintances, etc.). Consumers react differently to
green products depending on their green packaging. The proposed that
packaging is a communication tool between businesses and consumers and it
is capable of attracting consumers attention. Consumers overall perception
of packaging is a sum of individual perspective of packaging shape, size,
colour, materials, and labelled information. If the green packaging is
attractive this will increase the consumer to purchase the green product.