2/23/13

Quiz No. 1

OUTLOOK-BUSINESS

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Quiz No. 9
1. That eyewear is quite distinct. And you still have the logo over there to figure out the brand.
Which brand?
a) Cartier

b) Mont Blanc

c) Oakley

2. While it is big today in the insurance business, its origins, however, lay in the more modest
surroundings of a 17th century coffee house. Which company are we talking about?
a) Allianz

b) Lloyds of London

c) Aviva

3. Unsafe at Any Speed: The Designed-In Dangers of the American Automobile. Thats a famous
book written by whom in 1965?
a) Ralph Nader

b) Hugh Montefiore

c) Bob Hunter

4. We encounter it very often, and in some cases almost everyday. What is the contribution of Wes
Cherry to Microsoft?
a) Developed the Solitaire game

b) Composed the Windows login tone

c) Developed the Windows XP

5. Vladimir Putin is Time magazines Person of the Year 2007. Who was it the first time in 1927?
a) Walter P Chrysler

b) Owen D Young

c) Charles Lindbergh

6. In the Ad Age Top 10 list of slogans of the 20th century, which of these tops the list?
a) Diamonds are forever (DeBeers)

b) Just do it (Nike)

c) The pause that refreshes (Coca-Cola)

7. The famous 7Ss model of organizational change was pioneered by whom?

a) BCG

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b) Anderson Consulting

c) McKinsey

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2/23/13

OUTLOOK-BUSINESS

a) BCG

b) Anderson Consulting

c) McKinsey

8. Very basic jargon what is the terminology for the rate at which banks borrow money from the
central bank?
a) BBBR (Bank to Bank Borrower Rate)

b) Prime Lending Rate

c) Repo Rate

9. The Bush House in London is the famous home of which organisation?

a) British Telecom

b) BBC

c) Bank of England

10. One of the two cars that Maruti is expected to launch in 2008 is the A-Star. Which is the other
one?
a) Wave

b) Splash

c) Twinkle

ABOUT THE QUIZMASTER

B Sridhar is an advertising professional with specialisation in media planning
for the last 13 years. He currently works with Innocean Worldwide Communication
Pvt.Ltd as Director of Media Services. His prior experience has been with the
Lintas Media Group, Group M and Mudra Communications.Besides work, he occupies
himself with quizzing on either side of the table.

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