MASS COMMUNICATION AND JOURNALISM

PAPER-II
Note:

This paper contains fifty (50) Multipk..:hoice questions, each question carrying
two (2) marks_ Attempt all the questions_

In the second model of communication of Wilbur schramm, the encoder was also
the:
(A) decoder
(B) transmitter
(C) source
(D) signal

2.

The press that focuses on select sub-cuHures of a society is reffered to as:

(A) aHemative
(B) sub-stream
(C) side-stream
(D) elite

3.

The concept of print- on- demand (POD) is associated w~h:

(A) newspapers
(B) magaz1nes
(C) house Joumals

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AOL Timewamer

(D)

Viacom CBS

The annual guillermo cano World press freedom Prize by UNESCO in 2004 was
given to:
(A) Razl Rivero
(B) Jean Be strand
(C)

FatishAkin

(D)

Hamid Karzai

Which India newspaper is published from the un~ed Kingdom ?

(A) The Hindu
(B) The Times of India
(C) The statesman
(D) Asian Age

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books

(C)
5.

(D)

The largest media house in the world is:

(A) Sony
(B) Disney

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1.

7.

Which oft he following does not contribute to the

Sensationalism
Accuracy

(B)
(D)

of the press?

lmpar1iality
Believability

(A)
(C)

'Credibil~y

8.

Improvement in audio qual~y by altering the frequency feature is done through:

(A) erasing
(B) Correcting
(C) equalisation
(D) wiping

9.

The oldest suiVivings newspaper of India is:

(A) Thestatesman
(B) Thetimesoflndia
(C)

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Malayalam manorama

(D)

Mumbai Samachar

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P.T.O.

The debate on the new international information order was in~iated by:
(A)

(C)

ASEAN

(D)

SAARC

(B)
(D)

publiccommunication
intra-personal communication

(B)
(D)

orderly scene
Placedinscene

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group communication
inter-personal communication

The French teffil 'mise -en -scene' means:

(A)
(C)

13.

ILO

The word 'homophily' is used in:

(A)
(C)

12.

(B)

Control scene
scenebyscene

Which recommendation of chanda committee was adopted by the Union

government?
AIR be conver1ed into a corporation
Commercial broad casting in electronic media.
New method of recru~ment and financial management.
Introduction of different satell~e channels.

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(A)
(B)
(C)
(D)

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11.

UNESCO

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10.

Which single edition daily has the largest circulation in India?

(A) Malayalam Manorama
(B) The Hindu
(C) Ananda BaJarPatrika
(D) Dina Malar

15.

The television gross rating points are deteffilined by the foffilula of:
(A) CoverxCost
(B) CostxFrequency
(C) CoverxFrequency
(D) Frequencyxcost

16.

Which of the following statutes has not been enforced?

(A) The cable Television Network (Regulation)Act, 1995.
(B) The telecom Regulating Authority of India Act, 1997.
(C) The lnfoffilation and Technology Act, 2000.
(D) The Right to lnfoffilation Act, 2002.

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14.

A reader adver1isement is set in:

(A) news style
(C) fealurstyle

17.

18.

(B)
(D)

ed~orialstyle

column style

Ed~ing

a sequence of shots in which the subJect Jerks from one position to another
position is described as :
(A)

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rough cut

(B)

move up

(C)

'

JUmp cut

(D)

leveller

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P.T.O.

19.

In gravure printing, the image to be printed is transferred to a:

(A) zinc plate
(B) butter sheet
(D) plastic disc
(C) carbon tissue

20.

The other name forvision mixer is:

(A) scrambler
(B) integrator

(D)

Switches to preset the zoom of a camera in a studio are called:

(A) switch box
(B) cable box
(C) central box

router

(D)

shot box

Non- parametic tests are the statistical tests that measure the variable at:
(A) probabil~y level
(B) ratio level
(D) nominallevel
(C) intervallevel

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(C)

(B)
(D)

real sample
fiHered public

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as:
(A) actual subjects
(C) netincidence

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23. The number of respondents who actually participate in a researdl project is described

Research samples which are similar in their characteristics are identified as:
(A) similar samples
(B) matched samples
(C) model samples
(D) comparison samples

25.

In the analysis of communication language, words and sentences are known as:
(A) paradigms
(B) syntagms
(C) metaphors
(D) conventions

26.

"ANN" stands for:

(A) Association of National Newspapers
(B) AgencyforNonconventional News
(C) Asian Network of News
(D) Asian News Network

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24.

Communication audit is an examination of internal and external methods of

communication employed in:
(A) media organisations
(B) public opinion
(C) eventmanagement
(D) advertising agencies.

27.

28.

Freebies are described as:

(A) writingforjazzjoumalism
(C) special favours to media persons

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(B)
(D)

obscene stories
precisionjoumalism

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P.T.O.

To draw out the consumer's minds, emotions and sense in the 'AIDA Model', the
letter 'I' reffers to:
(A) Interest
(B) Influence
(C) Insurance
(D) Intelligence

30. Advertising education

Marketing) in:
(A) geffilany
(C) the un~ed states

33.

france
the un~ed kingdom

specimen reel

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A book that contains the specimens of advertisement is called:

(A) record
(B) foffilatter
(C) guard book
(D)

A single advertisement for a number of brands or services is called:

(A) umbrella
(B) universe
(C) bouquet
(D)

ce

32.

(B)
(D)

A tape or film that leads to the beginning of a broadcast is called:

(A) initiator
(B) leader
(C) mover
(D)

collage

starter

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31.

" organised by CAM (Communication, Advertising '"d

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29.

In the un~ed kingdom, audience research fortelevision is conducted by:

(A) ITCA
(B) BARB
(C) AGBResearch
(D) ABC

35.

The highest newspaper readership concentration in India is in the state of:

(A) Maharashtra
(B) Kerala
(C) Delhi
(D) West bengal

36.

A writing is not libellous, if it is a fair comment on a matter of:

(A) media interest
(B) ed~or's interest
(C) publicinterest
(D) corporate interest

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34.

Any violation of the freedom of speech and expression by a government law or order
can be challenged under Artide:
(A) 29
(B) 30
(C) 31
(D) 32

38.

Whidl of the following is true in the case of working Journalists:

(A) They are entitled to rights underthe Industrial Disputes Act, 1947.
(B) They are ent~led to rights underthe Industrial Employment (Standing Orders)
Act, 1946.
(C) They are entitled to the rights underthe Employee's providentfundsAct, 1952
(D) They are not ent~ledto gratuityunderthe working Journalists and Miscellaneous
provisions Act, 1955.

37.

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P.T.O.

The
(A)
(B)
(C)
(D)

sequence of operational codes in non-verbal communication is:

natural, technical, ideological, aesthetic
technical, ideological, aesthetic, natural
aesthetic, ideological, technical, natural
ideological, natural, aesthetic, technical

40.

Identify the correct sequence:

(A) Morse code- AM. Radio - F.M. Radio -World Space Radio
(B) A.M. Radio- F.M.Radio- Morse code- World Space Radio
(C) World Space Radio -A.M. Radio- F.M.Radio- Morse Code
(D) World Space Radio- Morse code -A.M. Radio- F.M. Radio

41.

The correct sequence of archetypal elements of folktales is:

hero, object, donor, receiver
object, receiver, hero, donor
donor, receiver, object, Hero
object, hero, receiver, donor

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(A)
(B)
(C)
(D)

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39.

The
(A)
(B)
(C)
(D)

correct sequence of appearance offollowing soap- operas in India is:

Buniyaad, Khandaan, humlog, Yehjo hai zindagi
Hum log, Buniyaad, Kahandaan, Yehjo hai zindagi
Buniyaad, Khandaan, Yehjo hai zindagi, Humlog
Hum log, Buniyaad, Yehjo hai zindagi, Khandaan

43.

Match List-1 (Newspaper) with List-11 (states) and select the correct answer using the
codes given below the lists:
List-1
List-11
(News paper)
(States)
(i)
Kolkata
(') Malayalam Manorama
(b) Sandesh
(ii) Chandigarh
(c) The Telegraph
(iii) Gujarat
(d) The tribune
(iv) Kerala
Codes:
(') (b) (c) (d)
(A) (ii) (iii) (i)
Qv)
(B) (iii) (ii) (i)
Qv)
(C) (iv) (iii) (i)
(ii)
(D) (iv) (ii) (i)
(iii)

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P.T.O.

Match List-1 (Director) with List-11 (Movies)

codes given below the lists:
List-1
(Director)
Ani
I shaffila
(i)
(')
(b) Ananth Narayan mahadevan
(ii)
(c) Rituparna Ghosh
(iii)
(d) SanJayGupta
(iv)
Codes:
(') (b) (c) (d)
(A) (ii) (iii) (i)
Qv)
(B) (iii) (iv) (ii) (i)
(C) (ii) (iii) (iv) (i)
(D) (iii) (i)
(ii) Qv)

and select the correct answer using the

List-11
(Movies)
Raincoat
Ab tum hare Hawale waten Sathiyo
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45.

(i)
(ii)
(iii)
(iv)

List-11
(States)
Himachal Pradesh
Maharashtra
Chhattisgarh
Karnataka

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List- I
(Traditional Medium)
Pandavani
(')
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(c) Karayila
(d) gondhal
Codes:
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(A) (ii) (iii) (iv) (i)
(B) (iii) (i)
(iv) (ii)
(C) (ii) (iv) (i)
(iii)
(D) (iii) (iv) (i)
(ii)

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using the codes given below the lists:

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44.

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According to the communication convergence Act, 2001, programme means
(i)
television orradio programme
(ii) Advertising or sponsorship
(iii) Whether or not of a commercial kind
(iv) broadcast programming shall be contructed accordingly

46.

Whidl of these statement(s) is/are correct

(A)
(C)
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(D)

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Assertion (A) : It is a fact that 'the Indian press is free, but not independent'.
Reason (R) :

Both (A) and (R) are true.

(B)

Both (A) and (R) are true, but (R) is not the correct explanation.

(C)

(A) is true but (R) is false.

(D)

(A) is false but (R) is true.

Many large newspaper houses have diversified into other media

like television, film, radio and Internet.

Both (A) and (R) are true.

(B)

Both (A) and (R) are true, but (R) is not the correct explanation.

(C)

(A) is true, but (R) is false

(D)

(A) is false, but (R) is true

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(A)

Assertion (A) : Anti hero movies are very popular in India

Reason (R) :

Indians love vengeance and tragic end.

Both (A) and (R) are true.

(B)

Both (A) and (R) are true, but (R) is not the correct explanation.

(C)

(A) is true, but (R) is false

(D)

(A) is false, but (R) is true

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(A)

Assertion (A) : Mass media mostly provide the contents of audience choice

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50.

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Assertion (A): The cross media ownership in India is a real~y.

Reason (R):

49.

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48.

No longer the ed~or and this team enJOY the freedom of choice in
teffils of contents and opinions, a consequence of new media technology.

47.

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Media persons suffer from pluralistic ignorance and hence, this

arrangement.

Both (A) and (R) are true.

(B)

Both (A) and (R) are true, but (R) is not the correct explanation.

(C)

(A) is true, but (R) is false

(D)

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