PAPER-III

MASS COMMUNICATION AND JOURNALISM

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63

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Number of Questions in this Booklet : 75

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(i) -
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(ii) -

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(iii) OMR -

4. (A), (B), (C) (D)


:
(C)
5. OMR
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MASS COMMUNICATION AND JOURNALISM

PAPER III
Note : This paper contains seventy five (75) objective type questions of two (2) marks each.
All questions are compulsory.
1.

Mass media, according to, Lazarsfeld

and Merton, reinforce
(A) public image
(B) religious participation
(C) social norms
(D) economic ideas

2.

The universal model of communication

will have
(A) six components
(B) five components
(C) four components
(D) three components

3.

E.M. Rogers, in his theoretical

advocacy of diffusion of innovation,
introduced the concept of
(A) developmental symbolism
(B) technocracy
(C) cosmopoliteness
(D) social interactionism

4.

When media companies are owned by

non-media business houses, it is called
(A) Chain ownership
(B) Joint Stock ownership
(C) Conglomerate media ownership
(D) Business ownership

George Gerbner while propounding the

cultivation Theory emphasized on the
concepts of : Heavy viewers, light
viewers and mainstreaming, the last
one being ..
(A) Resonance
(B) Cognitive association
(C) Affectivity
(D) Priming
Paper-III

6.

Majid Tehranian has spoken

development becoming a/an
(A) philosophy
(B) idea
(C) ism
(D) concentric concept

7.

For Woolfson, individual consciousness,

permeated by social communication is
(A) socio-ideological
(B) politico-creative
(C) psycho-persuasive
(D) ideo-cultural

8.

The
news
medias
primary
responsibility to its audience is to
provide
truthful
and
accurate
information in support of
(A) anti-establishment movements
(B) understanding news values that
influence media decisions
(C) Advertising
campaigns
for
establishing brand names
(D) Governmental
policies
of
revenue generation

9.

The Westley and McLean Model of

communication identifies
role
of the receiver.
(A) the advocacy
(B) the environmental
(C) the gatekeeper
(D) the behavioural

10.

When media audience derive different

meanings from the same text, the
message is considered
(A) polysemic
(B) denotative
(C) connotative
(D) contrived
D-63-12

5.

of

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III
(75) - (2)

1.

?
(A)
(B)
(C)
(D)

6.

(A)
(B)
(C)
(D)

2.

?
(A)
(B)
(C)
(D)

7.

,

(A) -
(B) -
(C) -
(D) -

3.

..

?
(A)
(B)
(C)
(D)

8.

4.

-

?
(A)
(B)
(C)
(D)

?
(A)
(B) ,

(C)

(D)

9.

:
(A)
(B)
(C)
(D)

10.

-
,
?
(A)
(B)
(C)
(D)

5.

: ,
:

(A)
(B)
(C)
(D)

D-63-12

Paper-III

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11.

When media consumers search for

knowledge as a motive, the need
becomes
(A) biased
(B) selective
(C) affective
(D) cognitive

12.

Stuart Hall asserted that the media

created
(A) Virtual imagery
(B) Societal contact
(C) Preferred readings
(D) Perception fluctuation

13.

In
societal
corporation,
the
Government and society collaborate
through
(A) symmetrical communication
(B) asymmetrical communication
(C) individual communication
(D) corporate communication

14.

The communication channels are kept

open by
(A) removing regulations
(B) proactive access
(C) Phatic function
(D) Emotive function

15.

Metanyms are power conveyors of

(A) Myth
(B) Morality
(C) Creativity
(D) Reality

16.

The first International Convention

related to Copyright was held at
(A) Berne
(B) London
(C) Geneva
(D) Rome

17.

The Indian Constitutions provision for

the Right to Freedom of Speech and
Expression is notionally drawn from
(A) Bill of Rights
(B) Soviet Constitution
(C) Magna Carta
(D) Universal Declaration of Human
Rights

Paper-III

18.

In the cases of defamation, the term

Manipulation means
(A) Rumour
(B) Propaganda
(C) Abuse
(D) Allegation of fact

19.

The applicability of Article 14 of the

Indian Constitution was invoked by the
Supreme Court in the case involving
the newspaper :
(A) Sakal
(B) Aajkal
(C) The Hindustan Times
(D) The Times of India

20.

The Second Press Commission of India

recommended the removal of Section 5
of
(A) the Press Council Act, 1978
(B) the Official Secrets Act, 1923
(C) the Contempt of Courts Act,
1971
(D) the Press and Registration of
Books Act, 1867

21.

In
research,
language
and
argumentation
are
expected to
objectivise :
(A) human experiences
(B) creativity
(C) idealism
(D) institutional norms

22.

The positivist paradigm, adopted by

researchers in Mass Communication,
makes a liberal use of
(A) descriptions
(B) fictional narratives
(C) aesthetics
(D) quantifications
D-63-12

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11.

,
?
(A)
(B)
(C)
(D)

12.

:
(A)
(B)
(C)
(D) -

13.

14.

15.

:
(A)
(B)
(C)
(D)

18.

-
(A)
(B)
(C)
(D)

19.

14

-
?
(A)
(B)
(C)
(D)

20.

5 ?
(A) , 1978
(B) , 1923
(C) , 1971
(D) ,

:
(A)
(B)
(C)
(D)

1867

:
(A)
(B)
(C)
(D)

16.

?
(A)
(B)
(C)
(D)

17.

:
(A)
(B)
(C)
(D)

D-63-12

21.

,
?
(A)
(B)
(C)
(D)

22.

?
(A)
(B)
(C)
(D)
Paper-III

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23.

24.

25.

26.

27.

28.

A distinction between administrative

and critical communication research
was first drawn by
(A) Harold Lasswell
(B) Walter Lippmann
(C) Paul Lazarsfeld
(D) Elihu Katz

29.

The Arabic television channel AlJazeera has its headquarters at

(A) Cairo
(B) Tunis
(C) Doha
(D) Muscat

30.

Human simulations for research are

identified as
(A) role play
(B) experimentation
(C) operation
(D) games

Motilal Ghosh was associated with

(A) Anand Bazaar Patrika
(B) Amrit Bazaar Patrika
(C) Jana Shakti
(D) Ganashakti

31.

The fitness of good test of applying

chi-square to find out the association
between two variables demands a
minimum sample of
(A) 20
(B) 30
(C) 40
(D) 50

The Mail, published from the erstwhile

city of Madras (now Chennai) was
(A) an eveninger
(B) a morning newspaper
(C) a weekly newspaper
(D) a bi-weekly newspaper

32.

Fiske and Hartley have identified the

concept of
(A) community radio
(B) bardic television
(C) delinquent media
(D) juvenile media

The Amit Mitra Committee was to

prepare a report on
(A) national broadcast policy
(B) programme quality of AIR
(C) broadcast code of ethics
(D) radio recruitment policy

33.

Narratology generally deals with two

major elements; one is Suzyet, i.e.
structure, the other being
(A) Character
(B) Author
(C) Fabula
(D) Climax

34.

Editing in newspapers means the

removal of
in writing.
(A) articles
(B) fog
(C) atmosphere
(D) treatment

35.

The largest advertising agency of the

world is
(A) J. Walter Thompson
(B) Saatehi and Saatehi
(C) David Ogilvy Inc.
(D) MacConn-Erikson Worldwide

The metaphor of a wired universe

interlinked by a network of computers
was popularised by
(A) Al Gore
(B) Wilbur Schramm
(C) Jacobson
(D) George Gerbner
can
be
presentational media.
(A) Magazines
(B) Newspapers
(C) Teletext
(D) Body language

Paper-III

called

as

D-63-12

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23.

24.

25.

?
(A)
(B)
(C)
(D)


?
(A)
(B)
(C)
(D) -

27.

28.

-
?
(A)
(B)
(C)
(D)

30.

?
(A)
(B)
(C)
(D)

31.

( )

?
(A)
(B) :
(C)
(D)

32.

?
(A)
(B)
(C)
(D)

33.

:
,
:
(A)
(B)
(C)
(D)

-
:
(A) 20
(C) 40

26.

29.

(B) 30
(D) 50

?
(A)
(B)
(C)
(D)


?
(A)
(B)
(C)
(D)

?
(A)
(B) -
(C)
(D)

D-63-12

34.

-
?
(A)
(B)
(C)
(D)

35.

?
(A) .
(B)
(C)
(D) -
Paper-III

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36.

According to a survey, advertisements

published by womens magazines were
women.
(A) conferring status to
(B) commoditizing
(C) promoting employment of
(D) ethicising

42.

The making of a film based on a novel

is called adaptation, whereas a novel
based on a film is called
(A) Adoption
(B)

Novelization

(C)

Spinoff

(D) Telecine
37.

38.

39.

40.

41.

An economy dependent upon selling

and purchasing goods and services
besides advertising to create a climate
of purchases is supposed to promote :
(A) brand names
(B) sale society
(C) consumer culture
(D) advertising environment

43.

(A) Frame ratio

is the basis of public

relations, advocated by the English
Philosopher, Jeremy Bentham.
(A) Internationalism
(B) Religious morality
(C) Utilitarianism
(D) Stakeholder benefit

(B)

Format ratio

(C)

Size ratio

(D) Aspect ratio

44.

A Jump Cut is an editing technique

that is employed
(A) at the end of a shot

The systems theory of public relations

is described as a set of united
(A) pressure groups
(B) subsystems
(C) employee systems
(D) production systems

(B)

in between two scenes

(C)

within a scene

(D) in between two sequences

45.

identification and analysis of situation,

problem and offering solution to
achieve organisational objectives will
come under
(A) diplomacy
(B) Crisis management
(C) Strategic communication
(D) Community relations

Setting the best colour and density for

the printing of each shot in film is
known as
(A) colour setting
(B)

colour temperature

(C)

colour combination

(D) colour timing

46.

Corporate public relations deals with

(A) the whole organisation
(B) goods and services
(C) profits and payments
(D) publicity and propaganda

Paper-III

The mathematical ratio between the

vertical
and
the
horizontal
measurements of a film/video is
referred to as

Separation of a programme signal from

the carrier wave is
(A) Modulation
(B)

Demodulation

(C)

Co-modulation

(D) Clear modulation

8

D-63-12

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36.

?
(A)
(B)
(C)
(D)

37.

-

?
(A)
(B)
(C)
(D)

38.

39.

,
?
(A)
(B)
(C)
(D)

:
(A)
(B)
(C)
(D)

40.

,


?
(A)
(B)
(C)
(D)

41.

?
(A)
(B)
(C)
(D)

D-63-12

42.

,

?
(A)
(B)
(C)
(D)

43.

/

?
(A)
(B)
(C)
(D)

44.

,

?
(A)
(B)
(C)
(D)

45.

:
(A)
(B)
(C)
(D)

46.

:
(A)
(B)
(C) -
(D)
Paper-III

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47.

The down-the-line
conducted

interview

is

51.

Assertion (A) : The social media have

become a global craze in recent
times.
Reason (R) : Social media cut across
the barriers of age, sex, culture
and status.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

52.

Assertion (A) : Corporate ownership

of media is beneficial for
audiences in the rural hinterland.
Reason (R) : Market-driven media
will not bother much about their
social responsibility as they
concentrate more on returns than
anything else.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
of (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true.

53.

Assertion (A) : The printing

technology
of
massive
production will soon be replaced
by customised printing, possibly
at home.
Reason (R) : The new technology of
communication has already
affected the exiting technology
through colour Xeroxing.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

(A) face-to-face
(B)

with panellists

(C)

when the interviewer is at studio

and the interviewee at another
centre

(D) in a large crowd

48.

The commercial broadcasting wing of

AIR, Vividh Bharati, was started as a
counter to
(A) Voice of America
(B)

BBC

(C)

Radio Ceylon

(D) Radio Moscow

49.

Extra programmes to make the already

exiting radio programmes more
attractive and interesting are wellknown as
(A) add-ons
(B)

infusions

(C)

go-buttons

(D) frills
50.

What is an F-stop ?
(A) Measurement of the flow of
electricity
(B)

The size of the opening of a

diaphragm

(C)

Measurement
temperature

of

the

light

(D) The valve that stops the

movement of a Camera mounted
on a tripod
Paper-III

10

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47.

--
?
(A) - -
(B)
(C)


(D)

48.

,

?
(A)
(B)
(C)
(D)

49.

50.

?
(A) -
(B)
(C) -
(D) -
- ?
(A)
(B)
(C)
(D)

D-63-12

11

51.

(A) :

(R) : , ,


(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

52.

(A) :


(R) : -




(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

53.

(A) :

,
(R) :


(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)
Paper-III

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54.

Assertion
(A)
:
Educational
broadcasting in India demands
complete overhauling in terms of
contents and presentation to
reach larger audience.
Reason (R) : The private sector
participation
in
educational
broadcasting has necessitated the
need for life-long learning.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

57.

Reason (R) : Public Relations

exercises are dubious in nature.
(A) Both (A) and (R) are true.

56.

Assertion (A) : It is difficult to use

folk media for the development
of scientific temperament among
masses in rural India.
Reason (R) : Folk media depend upon
religious discourses to reach out
to the masses with moralistic
overtones.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

Both (A) and (R) are true, but

(R) is not the correct explanation
of (A).

(C)

(A) is true, but (R) is false.

Assertion (A) : Radio is making a

comeback as people listen to
radio more these days.
Reason (R) : Only those who drive
cars listen to radio.
(A) Both (A) and (R) are true.
(B)

Both (A) and (R) are true, but

(R) is not the correct explanation
of (A).

(C)

(A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

59.

Assertion (A) : New media has a

negative impact on the writing
skills of the new generation.
Reason (R) : New media has altered
the art of writing.
(A) Both (A) and (R) are true.
(B) Both (A) and (R) are true, but
(R) is not the correct explanation
for (A).
(C) (A) is true, (R) is false.
(D) (A) is false, but (R) is true.

Paper-III

(B)

(D) (A) is false, but (R) is true.

58.
55.

Assertion (A) : The Public Relations

exercises seldom save a company
in crises.

Assertion (A) : The editors have lost

out to the commercial influence
within the newspapers.
Reason (R) :
Existence of
newswhole is the reason for
that.
(A) Both (A) and (R) are true.
(B)

Both (A) and (R) are true, but

(R) is not the correct explanation
of (A).

(C)

(A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

12

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54.

55.

(A) : ,


:
(R) :


(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

57.

(A) :
-

(R) : ( )
,


(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

58.

(A) (A) (R)

(R) ,
(R)

(C)

(A)

(A)

(A)

, (R)
, (R)

(A) : ,

(R) :

(A) (A) (R)

(B)

(R) ,
(R)

(C)

(A)

(A)

(A)

, (R)

(D) (A)

, (R)

(A) :

(R) :

(A) (A) (R)

(B)

(R) ,
(R)

(C)

(A)

(A)

(A)

, (R)

(D) (A)
13

(B)

(D) (A)

(A) :


(R) : ()

(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

D-63-12

(R) :

59.
56.

(A) :

, (R)
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60.

Assertion (A) : There is a decline in

the popularity of the old media as
new media penetrates the society.

63.

Reason (R) : Because the ownership

of new media is not centered on
one person or one organization.
(A) Both (A) and (R) are true.
(B)

Both (A) and (R) are true, but

(R) is not the correct explanation
of (A).

(C)

(A) is true, but (R) is false.

(D) (A) is false, but (R) is true.

61.

62.

Match List I with List II :

List I
List II
(Concepts)
(Similar
Concepts)
a. Dailies
1. T-numbers
b. F-stops
2. Clapper
board
c. Cinemascope 3. Rushes
d. Slate
4. Vitascope
Codes :
a
b
c
d
(A) 2
4
1
3
(B) 3
1
4
2
(C) 1
2
3
4
(D) 4
3
2
1

64.

Match List I with List II :

List I
List II
a. Salman Khan 1. Dus ka Dum
b. Sunidhi
2. Bade Achhe
Chauhan
Lagte Hain
c. Sakshi
3. Indian Idol
Tanwar
d. Archana
4. Comedy
Puran Singh
Circus
Codes :
a
b
c
d
(A) 4
2
3
1
(B) 1
3
2
4
(C) 3
1
4
2
(D) 2
4
1
3

Paper-III

65.

14

Match List I with List II :

List I
List II
(Films)
(Heroine)
a. Aradhana
1. Rekha
b. Pyasa
2. Rani
Mukherjee
c. Umrao-Jan
3. Sharmila
Tagore
d. Black
4. Waheeda
Rehman
Codes :
a
b
c
d
(A) 3
4
1
2
(B) 1
2
3
4
(C) 2
1
4
3
(D) 4
3
2
1
Match List I with List II :
List I
List II
a. Daskathia
1. Kerala
b. Koodiyattam 2. Odisha
c. Raslila
3. Maharashtra
d. Keertana
4. Manipur
Codes :
a
b
c
d
(A) 1
2
3
4
(B) 4
2
1
3
(C) 2
1
4
3
(D) 3
4
1
2
Match List I with the List II :
List I
List II
a. Mathrubhoomi
1. Odisha
b. Dinamalar
2. Kerala
c. Sadhana
3. Tamil Nadu
d. Dharitri
4. Gujarat
Codes :
a
b
c
d
(A) 3
2
4
1
(B) 4
1
2
3
(C) 2
3
4
1
(D) 1
4
3
2
D-63-12

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60.

61.

(A) :


(R) :


(A) (A) (R)
(B) (A) (R) , (A)
(R)
(C) (A) , (R)
(D) (A) , (R)

a
2
3
1
4

b
4
1
2
3

c
1
4
3
2

I II
I
a. 1.
b. 2.
c.
3.
d.
4.

:
(A)
(B)
(C)
(D)

D-63-12

a
4
1
3
2

b
2
3
1
4

c
3
2
4
1

I II :
I
II
( )
()
a.
1.
b.
2.
c.
3.
d.
4.
:
(A)
(B)
(C)
(D)

I II :
I
II
()
(
)
a. 1. T-
b. F-
2.
c.
3.
d.
4.
:
(A)
(B)
(C)
(D)

62.

63.

64.

d
3
2
4
1
65.

d
1
4
2
3

c
1
3
4
2

d
2
4
3
1

a
1
4
2
3

b
2
2
1
4

c
3
1
4
1

d
4
3
3
2

I II :
I
II
1.
a.
b.
2.
3.
c.
d.
4.
:
(A)
(B)
(C)
(D)

15

b
4
2
1
3

I II :
I
II
a.
1.
b.
2.
c.
3.
d.
4.
:
(A)
(B)
(C)
(D)

:
II

a
3
1
2
4

a
3
4
2
1

b
2
1
3
4

c
4
2
4
3

d
1
3
1
2
Paper-III

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66.

Match List I with the List II :

List I
List II
(Films)
(Directors)
a. The Birds
1. Robert
Flaharty
b. Nanook of the
2. Satyajit Ray
North
c. The Days and 3. Alfred
Nights in Forest
Hitchcock
d. October
4. S.M.
Eisenstein
Codes :
a
b
c
d
(A) 4
3
1
2
(B) 2
4
3
1
(C) 1
2
4
3
(D) 3
1
2
4

67.

The correct sequence of the stages in

the developmental idea campaigns is
(A) Distribution, penetration,
participation, legitimacy,
identification
(B) Identification, legitimacy,
participation, penetration,
distribution
(C) Identification, participation,
penetration,
legitimacy,
distribution
(D) participation, penetration,
legitimacy, identification,
distribution

68.

Find out the correct chronological

sequence of following news agencies :
(A) Free press of India, United Press
of India, Press Trust of India,
Press News Bureau
(B) United Press of India, Press
News Bureau, Press Trust of
India, Free Press of India
(C) Press News Bureau, Free Press
of India, United Press of India,
Press Trust of India
(D) Free Press of India, Press News
Bureau, United Press of India,
Press Trust of India

Paper-III

16

69.

Identify the correct chronological order

of the following books :
(A) Mass media and National
Development; The Political
Economy
of
Growth;
Communication for development :
One World, Multiple Cultures;
The Internet Galaxy
(B) The
Internet
Galaxy;
Communication
for
Development : One World;
Multiple Cultures; The Political
Economy of Growth; Mass
Media
and
National
Development
(C) Communication
for
Development;
One
World,
Multiple Cultures; The Internet
Galaxy; Mass Media and
National Development; The
Political Economy of Growth
(D) The Political Economy of
Growth; Communication for
Development;
One
World;
Multiple Cultures; The Internet
Galaxy; The Mass Media and
National Development

70.

Which is the correct order of the

following newspaper houses in India in
terms of circulation and revenue ?
(A) Dainik Bhaskar, The Hindustan
Times, Jagran, The Times of
India
(B) The Times of India, Jagran, The
Hindustan
Times,
Dainik
Bhaskar
(C) The Hindustan Times, The Times
of India, Dainik Bhaskar, Jagran
(D) Jagran, Dainik Bhaskar, The
Hindustan Times, The Times of
India
D-63-12

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66.

I II :
I
II
( )
( )
a.
1.
b. 2.
c. 3.


d.
4. . .

:
(A)
(B)
(C)
(D)

67.

68.

a
4
2
1
3

b
3
4
2
1

c
1
3
4
2

69.

d
2
1
3
4

?
(A) , , , ,

(B) , , , ,

(C) , , , ,

(D) , , , ,

70.

:
(A) ,
, ,

(B) ,
, ,

(C) , ,
,

(D) , ,
,

D-63-12

17

:
(A)

,
,
, ,
,

(B)

,
, , ,
,

(C)

, ,
, ,
,

(D)

,
, ,
, ,

?
(A)

, ,
,

(B)

, ,
,

(C)

,
, ,

(D)

, ,
,
Paper-III

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Read the following passage and answer

question nos. 71 to 75 :
The Swiss Linguist Ferdinand de
Saussure is the founder of semiology, and
the American philosopher Charles Sanders
Peirce is the founder of semiotics both
sciences are involved with how to interpret
signs. In recent years, in part to make life
simpler for ourselves, we have taken to using
the term semiotics to stand for both methods
of analysing signs. But what is a sign ? I will
explain Saussures theories first and then
deal with Peirces. For Saussure, the
important thing to remember about signs is
that they are made up of sounds and images,
what he called signifiers, and the concepts
these sounds and images bring to mind, what
he called signifiers, and the concepts these
sounds and images bring to mind, what he
called signified Words are signs, but so
are many other things, such as facial
expressions, body language, clothes, haircuts
you name it. To a semiotician, everything
can be taken for a sign
Saussure said there was something
very important to remember about signs :
The relation between signifier and signified
is based on
CONVENTION, IS
ARBITARRY. The word tree and the large
stemmed plant for which the word tree
stands is not natural but historical, tied to
conventions and choices that people made.
He distinguished symbols from signs by
saying that symbols, which he saw as a
subcategory of signs are not completely
arbitrary . What is important to remember
is that symbols have enormous significance
in our lives and play an important role in our
thinking and behaviour.
Peirce had a different system. He
believed there were three different kinds of
signs : icons, indexes, and symbols, Icons
signify by resemblance, indexes signify on
the basis of convention.
Paper-III

71.

What do the semiotics and semiology

mean ?
(A) Both mean analysing of signs.
(B) Semiotics
is
theory
and
semiology is the interpretation of
that theory.
(C) Semiotics studies signs while
semiology creates models.
(D) Semiotics studies signs while
semiology studies symbols.

72.

Signifier means :
(A) meaning
(B) concepts
(C) signs and symbols that one sees
around
(D) a collection of signs and symbol

18

73.

Facial expressions, hair cuts and body

languages are known as
(A) Signs
(B) Meaning
(C) Semiotics
(D) Semiology

74.

The connection between the signifiers

and signified is
(A) logical
(B) arbitrary
(C) calculations
(D) theory oriented

75.

The symbol, according to Peirce is

based on
(A) Customs
(B) Deductions
(C) Formula
(D) Relativism
D-63-12

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 . 71 75
:







? ,


,


,
, , ,



:


,
, ,



:




- : ,
,


D-63-12

19

71.

?
(A)
(B)

(C)
,

(D)
,

72.

(A)
(B)
(C)
-
(D)

73.

,

:
(A)
(B)
(C)
(D)

74.

:
(A)
(B)
(C)
(D) -

75.

:
(A)
(B)
(C)
(D)
Paper-III

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Space For Rough Work

Paper-III

20

D-63-12

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UGC - NET DECEMBER 2012

ANSWER KEYS (PAPER III)
SUBJECT : ( 63 ) MASS COMMUNICATION AND JOURNALISM
Q.No.
Q01
Q02
Q03
Q04
Q05
Q06
Q07
Q08
Q09
Q10
Q11
Q12
Q13
Q14
Q15
Q16
Q17
Q18
Q19
Q20
Q21
Q22
Q23
Q24
Q25
Q26
Q27
Q28
Q29
Q30
Q31
Q32
Q33
Q34
Q35
Q36
Q37
Q38
Q39
Q40
Q41
Q42
Q43
Q44
Q45

SC63
C
B
C
C
A
C
A
B
D
A
D
C
A
C
D
A
A
D
D
B
A
D
C
D
D
B
A
D
C
B
A
A
C
B
D
B
C
C
B
C
A
B
D
C
D

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Q46
Q47
Q48
Q49
Q50
Q51
Q52
Q53
Q54
Q55
Q56
Q57
Q58
Q59
Q60
Q61
Q62
Q63
Q64
Q65
Q66
Q67
Q68
Q69
Q70
Q71
Q72
Q73
Q74
Q75

B
C
C
D
B
A
D
C
C
A
B
C
C
A
B
B
B
A
C
C
D
B
C
A
B
A
C
A
B
A

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