WELCOME

THE
SITE

Indicative site outline

Welcome to this drop-in sesesion of our proposals

for the site at East Ham Industrial Estate.
Bellway Homes is working with award winning architects,
Stockwool, to design proposals for the redevelopment of East
Ham Industrial Estate, to provide approximately 400 new homes,
flexible employment space and a new public square.
Before we submit a planning application to the London Borough
of Newham, we want to share our plans, answer your questions
and hear your feedback.
If you have any questions, please feel free to speak to a member
of the project team.

THE TEAM:
Developer: Bellway Homes
Planning: Savills
Architecture: Stockwool
Consultation: Huddle

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THE SITE
EXISTING SITE
The site is the East Ham Industrial Estate, Newham Way, E6 5JN. The site is bound by Newham Way (the A13) to the north, Viking
Gardens to the east, and Beckton District Park to the south and west. The site measures 1.75 hectares and currently comprises
a number of low quality commerical buildings including two hire and removal services, two food distribution services, a tyre
manufacturer, bathroom retailer and a car mechanics.
KEY

BRAMPTON PARK

SITE
NEWHAM UNIVERSI TY HOSPITAL
LONS

ROMAN ROAD
PRIMARY
SCHOOL

GREE

NWA

DALE

AVEN

Major road
UE

Secondary road
BO
UN

Residential road

DA
RY
LAN

Vehicular access to site

NEWHAM
CENTRE FOR
MENTAL
HEALTH

ROMAN ROAD PLAYING

FIELDS

Pedestrian route

Y
AM WA
NE WH

PRINCE RE GENT LANE

PLAYING
FIELDS

Cycle Superhighway (CS3)

SITE

Gated access to park

Jubilee Gardens access point

1 3

Bus stop
BECKTON DISTRICT
PARK NORTH

Pedestrian bridge

SULL
IVAN
AVE

TOLLGATE

ROAD

ELLEN WILKINSON
PRIMARY SCHOOL

LB NEWHAM POLICY
Whilst the site is currently in use for employment/industrial purposes, it is designated in the London Borough of Newhams
Detailed Sites and Policies DPD as a Local Mixed Use Area (LMUA). This policy encourages employment-led mixed use redevelopment
that FRAMEWORK
protects and promotes office space and other employment generating uses that are compatible with the delivery of new homes.

DIAGRAM

KEY
SITE BOUNDARY
PROPOSED BUILDINGS
EDGE PLANTING AND LANDSCAPE
PODIUM LANDSCAPE
VISUAL LANDMARK
NON-RESIDENTIAL FRONTAGE

CYCLE SUPERHIGHWAY
BARRIER TO A13 COMPLETING THE
STREET
VEHICULAR ENTRANCE TO SITE
BUILDING ACCESS / ENTRY
STREET RESIDENTIAL ENTRANCE TO
COMPLEMENT PROPERTIES FRONTING
VIKING GARDENS
OPEN SPACE DESTINATION
PARK GATEWAY AND PEDESTRIAN
ACCESS POINT
PEDESTRIAN ROUTE
ADDITIONAL/EMERGENCY ACCESS
VIEWS TO PARK AND CITY BEYOND

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DRAFT PLANS

BLOCK
A

BLOCK
B

BLOCK
E

BLOCK
C

BLOCK
D

SUSTAINABLE MIXED-USE DEVELOPMENT

Bellway Homes is proposing to replace underused and outdated commercial
buildings with a sustainable mixed-use development, which respects the existing
townscape and provides a better offer for the wider community. The draft
proposals comprise buildings ranging in height from 2 storeys, stepping up to
6 and 8 storeys with a park-side building at 12-14 storeys. The plans include the
following:
Approximately 400 new homes, including affordable family-sized homes.
Approximately 600m2 flexible employment space, potentially focused on startup facilities.
A new public square forming the hub of the scheme.
A new entrance into Beckton District Park which will provide an important

new link and increase permeability for the new, and wider, community.
Approximately 200 car parking spaces provided within podium blocks and onstreet.
Provision of childrens playspace, including over 600m2 for under 5s.

RESIDENTIAL AMENITY
We are currently working with the London Borough of Newham to develop a
mix of social, intermediate and market sale housing that reflects the diverse
character of the area and meets the needs of the local community.
There will be no north facing homes and no single aspect family homes. All
homes will comply with London Plan size standards.

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DRAFT PLANS
EMPLOYMENT

BLOCK A - SPACE 1

SPACE 2

Our plans propose appproximately 600m2 flexible office

and employment space. This space will be in the following
locations:
Block A (2x 175m2 spaces)
Block B (100m2 space)
Block D (150m2 space)

BLOCK B

Additionally, there is provision for a potential employment

hub focused on the new public square. This may feature:
Flexible work environment
Shared office facilities
Communal meeting rooms
Adaptable floor space
Sympathetic to new homes and existing community
Possibility of provision of gym facilities

BLOCK D

KENT WHARF PROPOSALS BY SHELDON

STREET VIEWS

1 - JACK DASH WAY - APPROACHING THE SITE

2 - ENTERING THE SITE FROM VIKING GARDENS

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2 - ENTERING THE SITE FROM VIKING GARDENS

AMENITY SPACES
PRIVATE AMENITY SPACES
Within the residential proposals, many of the new homes
will benefit from private gardens and flats will have private
balconies.

PRIVATE ROOF TOP AMENITY

LARGE PRIVATE TERRACES
PENTHOUSE ROOF GARDENS

LARGE BALCONIES

SHARED AMENITY SPACES

A

Our plans are for more than some buildings: we want

to improve the public area around the site too, and the
redevelopment of Beckton Parkside will provide new areas of
public garden for local residents to enjoy. The amount of shared
amenity space proposed exceeds London Borough of Newham
policy and would be located:
The new public square
Ground level (Blocks D and E)
Podium (Blocks C, D and E)
Roof Terrace (Block B)

We are currently developing a number of options regarding

the landscaping of the gardens including tree planting and
the amount of hard surface provided. We would welcome your
views on this.

UNDER 5S PLAY SPACE

Our plans will provide dedicared play space provision,
particularly for under 5s distributed across the site.
We are currently in discussions with LB Newham to see
whether we can make a contribution for a playspace or for
improvements to existing park, the adjoining park close to
the development, for the benefit of both new and existing
residents in the neighbourhood. Dedicated play space will be
located:
Podiums (Blocks C, D and E)
Public Square

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TRANSPORT
KEY
MAIN VEHICULAR ACCESS

TRANSPORT, PARKING AND SERVICING

VEHICULAR ROUTE
PODIUM PARKING

Given the sites low PTAL rating and its location in an urban area,
the London Plan allows car parking provision of up to 1.5 spaces
per residential dwelling.

ON-STREET PARKING
ACCESS TO CAR PARK
POTENTIAL SECONDARY
VEHICLE ACCESS

The emerging proposals include the provision of approximately

200 car parking spaces. The majority will be provided as
undercroft and podium parking at ground floor level within Blocks
B, C, and D and 58 spaces will be provided as on street spaces.
Cycle parking spaces will be provided across the development in
accordance with the London Plan.

THE STREET

North-South Street

VIKING GARDENS

VIKING GARDENS

CREATING A STREET
FRONT DOORS AND COMMUNAL ENTRANCES
CREATING A VERTICAL RHYTHM
INTEGRATING THE ADJOINING LAND STRIP
IMPROVEMENTS TO PARKING & PUBLIC REALM

Viking Gardens

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YOUR SAY

Artists impression of proposals

Thank you for attending the drop-in session today.

We want to hear your views on our proposals and are keen to work with local
residents, businesses and community groups to create a successful in this
location.
You can leave your comments with us today, or send the comment card back to
us via Freepost. You can also contact the team online or via Freephone.
The information on display will be available on the project website shortly.

STAY IN TOUCH:

Freephone: 0800 433 2722

Email: Info@huddlecommunications.com
Web: Becktonparkside.com

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