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Planning & Control Department

Of Southland Manufacturing Company, Inc.
POINT OF VIEW:
President

OBJECTIVE:
What is the purpose of the case? What is the reason in solving the case?

PROBLEM:
Based on the chosen point of view, what do you think is the problem of the case? This
should be in question form.
AREAS OF CONSIDERATION:
I.

Company Background
Southland Manufacturing Company, Incorporated was founded in 1927 as a family

corporation. It is located on the northern part of Negros Occidental and is considered as one of
the competitive sugar manufacturing and refining company.

It derives its income from the sharing scheme on sugar processing and refining. The planters
deliver their sugar cane to Southland Manufacturing Company, Inc. (SCMI) where it is milled
and processed to raw (brown) sugar as the main product and molasses as by product. SCMI
then obtains its 30% mill share on sugar and molasses while the planters get 70% of the total
production.

MICHELLE M. SAPLADA, MBA, Ph.D.

STRATEGIC MANAGEMENT

SENEN S. SOBERANO

FINAL PAPER

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The same scheme is being adopted in sugar refining. The traders or planters deliver their raw
sugar for refining and 30% of the refined sugar produced goes to SMCI while 70% goes to the
traders and planters.

Companys Leadership and Table of Organization

The company is headed by its President Mrs. Melinda Cruz who also serves as the Chairman of
the Board. The members of the board are mostly relatives of the President.

Operational Divisions
SMCI has four (4) major operational divisions as follows :

Mills & Boilers

This is the division responsible for generating steam from the boiler for use on power generation
as well as to drive the companys sugarcane milling or crushing equipment. The division is also
responsible for the repair and maintenance of all mill rollers, conveyors and other equipment
involved in the milling operation.

Raw and Refined Sugar Processing Division

MICHELLE M. SAPLADA, MBA, Ph.D.

STRATEGIC MANAGEMENT

SENEN S. SOBERANO

FINAL PAPER

Page 3 of 6

This division is responsible for producing or recovering sugar from sugarcane juice and for
refining raw (brown) sugar. Maximum output quantity and best quality is demanded from this
division.

Transportation Division

This division is responsible for hauling sugarcane from our transloading stations to the factory.
Our transloading station is a place where planters deliver their sugarcane coming from their
farms through owned or rented trucks. These deliveries will be then loaded by the cranes
provided at the area to our primemovers with trailers which then transport the sugarcane to our
factory.

Transportation division is likewise responsible for the repair and maintenance of all hauling or
transportation equipment of Southland Manufacturing Company, Inc. including the cranes and
heavy equipment which supports the various transportation operation.

Engineering Division

This division is responsible for the installation and maintenance of the various company
equipment. It covers electrical, mechanical and instrumentation maintenance and repairs. It is
also responsible for the erection and construction of various company projects.

MICHELLE M. SAPLADA, MBA, Ph.D.

STRATEGIC MANAGEMENT

SENEN S. SOBERANO

FINAL PAPER

Page 4 of 6

This is where the Planning & Control Department and Industrial Engineering Department
belong. Please refer to the Organizational Structure hereunder :

Organizational Structure Engineering Division

Division
Head

Head,
Mechanical
Engineering

Head,
Electrical
Engineering

Head,
Instrumenta
tion

Supervisors

Supervisors

Supervisors

Head,
Planning &
Control
Dept.
Design

Head,
Industrial
Engg.
IE Analysts
(Supervisory
Level)

Engineers
Rank & File
Employees

Rank & File

Employees

Rank & File

Employees

Rank & File

General Functions of each department :

Mechanical Engineering Dept.
Responsible for the installation, maintenance and repair of all mechanical equipment such as
pumps and conveyors
Electrical Engineering Dept.
Responsible for the installation, maintenance and repair of all electrical equipment and
machineries including maintenance of lightings.
Instrumentation Department
Responsible for the installation, maintenance and repair of all the instrumentations and controls
of the various factory equipment
Planning & Control Dept.
MICHELLE M. SAPLADA, MBA, Ph.D.
STRATEGIC MANAGEMENT

SENEN S. SOBERANO

FINAL PAPER

Page 5 of 6

Responsible for the design and implementation of the companys new projects as well as on the
modifications or upgrading of all projects and equipment.
Industrial Engineering Department
Responsible for systems and methods improvement, work simplification, cost evaluation studies
and project feasibility studies.
Serves also as a task force to assist any departments or areas requiring any of the above type of
studies.

III.

TOWS Matrix
STRENGTHS (S)
INTERNAL

1.

WEAKNESSES (W)
1.

EXTERNAL
OPPORTUNITIES (O)
1.

MICHELLE M. SAPLADA, MBA, Ph.D.

STRATEGIC MANAGEMENT

(SO) strategies
1.

(WO) strategies
1.

SENEN S. SOBERANO

FINAL PAPER

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TREATS (T)
1.

(ST) strategies
1.

(WT) strategies
1.

ALTERNATIVE COURSES OF ACTION

There should be at least 3 alternatives.
The alternatives are the possible answers to the problem of the case.
This should be discussed why these are the possible answer to the case.
CONCLUSION:
What would be the best alternative course of action?
What would be the best answer to the case?
RECOMMENDATION:
What are the things that you could recommend for a better output on the case being
studied?

MICHELLE M. SAPLADA, MBA, Ph.D.

STRATEGIC MANAGEMENT

SENEN S. SOBERANO

FINAL PAPER