GILL

SANS

A response straight to the books

This font, as its name says, is a Sans Serif type designed by Eric Gill between
1928 and 1932, and was published by Monotype Imaging Holdings as a response to its competitor Bauer Type Foundry after having launched Futura
as the newest and most popular font of the decade. Its design and shape
are based in another similar typography Johnston Underground which
was created especially for the Metro Service Company of London. Gill Sans
has been used by different corporations and public services such as British
Railways, Televisin Espaola (Spanish Television streaming) and Penguin
Books (British editorial), where it was used as the main font for the pocket
books. This font has also been adopted for the Spanish Government (since
1999) and for the institutional image program of the BBC (by 1997).
We can see an abstract thick stroke, making this typography heavier, even
bold. By turning the letter O is concluded that the stroke is lightly thiner
up and down but thicket at the sides, so the axis is horizontal. The type
doesnt have seraph, thats why its classified as a Sans Serif. It doesnt look
narrow or extended, so its well proportioned. It has a lightly small x-height
in comparison with the Upper letters.

Sources:

http://www.markboulton.co.uk/journal/typeface-of-the-month-gill-sans
https://www.myfonts.com/fonts/mti/gill-sans/
https://es.wikipedia.org/wiki/Gill_Sans
https://es.wikipedia.org/wiki/Monotype