Tentative Course Schedule

Week &
Dates
#1
Date
T 1/10
TR 1/12
#2
Date
T 1/17
TR 1/19

#3
Date
T 1/24
TR 1/26
#4
Date
T 1/31
TR 2/2
#5
Date
T 2/7
TR 2/9
#6
Date
T 2/14
TR 2/16
#7
Date
T 2/21
TR 2/23

PREPARATION:

Buy Textbook / Read Chapter 1

ASSIGNMENTS:
TOPICS:

Introduction to course / Living in a Media World: Levels of

Communication; Elements of Mass Communication;
Evolution of the Media; Understanding Media World
PREPARATION: Read Chapter 2
ASSIGNMENTS:
TOPICS: Living in a Media World: Levels of Communication; Elements
of Mass Communication; Evolution of the Media;
Understanding Media World / Mass Communication Effects:
History of Media Effects Research; Effects of Media in Our
Lives; Theories of Media and Society
PREPARATION: Read Chapter 3
ASSIGNMENTS:
TOPICS: The Media Business: The Development of the Media
Business in the United States; Big Media; Media Economics
and the Long Tail; Who Controls the Media?
PREPARATION: Read Chapter 4
ASSIGNMENTS:
TOPICS: Books: The Development of the Book and Mass
Communication; Buying and Selling Books; Books and
Culture; The Future of Books
PREPARATION: Read Chapter 5
ASSIGNMENTS:
TOPICS: Magazines: The Development of a National Culture; The
Magazine Business; Magazines and Modern Society; The
Future of Magazines
PREPARATION: Read Chapter 6
ASSIGNMENTS: 1st Exam via Moodle due 2/17/17
TOPICS: Newspapers and the News: Inventing the Modern Press; The
News Business; News and Society; The Future of
Newspapers
PREPARATION: Read Chapter 7
ASSIGNMENTS:
TOPICS: Audio: history of Sound Recording and Transmission;
Music, Youth Culture, and Society; the Business of Radio;
The Future of Sound

#8
Date
T 2/28
TR 3/2
#10
Date
T 3/14
TR 3/16
#11
Date
T 3/21
TR 3/23

#12
Date
T 3/28
TR 3/30
#13
Date
T 4/4
TR 4/6
#14
Date
T 4/11
TR 4/13
#15
Date
T 4/18
TR 4/20
#16
Date
T 4/25
TR 4/27
#17
Date
T 5/2
TR 5/4

PREPARATION:

Read Chapter 8

ASSIGNMENTS:
TOPICS:

Movies: The Development of Movies; The Movie Business;

Movies and Society; The Future of Movies
PREPARATION: Read Chapter 9
ASSIGNMENTS:
TOPICS: Television: Broadcast and Cable/Satellite; From
Broadcasting to Narrowcasting; Television and Society; The
Future of Television
PREPARATION: Read Chapter 10
ASSIGNMENTS:
TOPICS: Online Media: The Development of the Internet; Computers
as Communication Tools; Social Media; New Media and
Online Entertainment; The Internet and Society; Media
Accounts?
PREPARATION: Read Chapter 11
ASSIGNMENTS: 2nd Exam via Moodle due 3/31/17
TOPICS: Advertising: The Development of the Advertising Industry;
The Advertising Business; Advertising in Contemporary
Culture; The Future of Advertising
PREPARATION: Read Chapter 12
ASSIGNMENTS: Public Relations: From Press Agentry to Professionalism;
TOPICS: The Business of Public Relations; Public Relations and
Society
PREPARATION: Read Chapter 13
ASSIGNMENTS:
TOPICS: Media Law: The Development of a Free Press; Protection of
Individuals; Controlling the Press; Regulation of the Media
Industry
PREPARATION: Read Chapter 14
ASSIGNMENTS:
TOPICS: Media Ethics: Ethical Principles and Decision Making; Ethics
and News; Ethics and Persuasive Communication
PREPARATION: Read Chapter 15
ASSIGNMENTS:
TOPICS: Global Media: Media Ideals Around the World; Media
Standards Around the World
PREPARATION:
ASSIGNMENTS: 3rd Exam via Moodle Due 5/2/17
TOPICS: