Discussion Invitation: Building Customer Loyalty

The following is suggested e-mail text for inviting team members to a

discussion on building customer loyalty. You can edit the text as needed to fit
your situation.
Subject: Discussion on Building Customer Loyalty
Experience shows that the longer customers are loyal, the more profitable they
become. They also help us build our business through referring new customers and
providing valuable feedback over time.

Our groups success depends greatly on our ability to build customer loyalty.
Please join me on [INSERT DATE/TIME/LOCATION] for a discussion about this
important subject.
Prior to the discussion, please review the Harvard ManageMentor topic
Customer Focus. As you go through the topic, keep in mind any experience
you have had developing customer loyalty, and reflect on ways that the
concepts might improve our teams ability to do so.
I look forward to a productive and lively discussion!
Thanks.

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