Oracle Product Hub Cloud

Empower Business Processes with Trusted Product Data

Product Master Data Management Cloud

Copyright 2015 Oracle and/or its affiliates. All rights reserved.

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The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracles products remains at the sole discretion of Oracle.

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Program Agenda
1

Current Market Trends

Product Data Management Challenges

Product MDM/PIM Value Proposition

Oracle Product Hub Cloud Overview

Key Takeaways

Next Steps

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Current Operational and Market Trends

Internal Factors
Shrinking
Product Lifecycles
Technology has lowered barriers
to entry and significantly
shortened product lifecycles.

Supply
Chain Complexities
Outsourced manufacturing,
distribution and logistics, excess
capacity, and constant pressure
to drive down costs makes
supply chain more complex
and difficult to manage.

Increasing
Customer Demands
Multiple sales channels, buy
anywhere get anywhere
paradigms, the social and
mobile boom are all putting
pressure to meet customer
demands across multiple touch
points.

Standards &
Regulations
Rapidly evolving industry and
government regulations are
significantly increasing cost of
compliance.

External Drivers

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

product
development

trading partner
collaboration

omni-channel
commerce

Product data isnt just consumed by customers. All

throughout the long chain from the product design
team to the shelves in a retail store, employees need
this data in the applications they use every day

product data is at the

core of your business

Aberdeen Group, March 2013

manufacturing &
supply chain

regulatory
compliance

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

customer
engagement

Barriers to Modernization
DANGER
OUTDATED
TECHNOLOGY

40%

Annual Projected Global Data Growth

Growth in IT Spending
After 1 Year, 24% of all business data needs to be updated
Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Design changes
significantly
impact my cost
product
and
time to
development
market

My distributors
are still carrying
discontinued
trading
partner
products
collaboration

In-store pick up is
impossible for the
products I sell
online
omni-channel
commerce

impact of
poor product data
I missed my
shipments due to
a mismatch in the
manufacturing &
item code
supply chain

I incurred
significant penalty
for reporting
regulatory
inaccurate
compliance
information

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

My call agents
cant provide
accurate order
customer
status
engagement

Challenges of Fragmented Product Information

ERP
System #2
CRM
System #1
C1

Consequences

Eco 1
Eco 1
Eco 1

Sales
Catalogs

Change Mgmt
System #2

product record1

C2

C1

48% of parts in distributors system do not exist in suppliers catalog

CRM
System #2

???

Sales
Catalogs

75% have difficulties standardizing product data1

Eco 1
Eco 1
Eco 1

Brand identification code is mismatched 66% of the time

Which component? | Is it a duplicate?

Is it accurate?

Change Mgmt
System #N

Eco 1
Eco 1
Eco 1

Change Mgmt
System #1

V1

PLM/PDM
System #1

26% of parts missing in distributors system

66% use custom code or manual process to create single

C2

ERP
System #1

80% of companies are not confident of their product data quality1

V2

CRM
System #N

Sales
Catalogs

Avg. company has 2+ PDM/PLM/CAD applications | Avg. company has 3+ ERP

Instances | Avg. company has 2+ Sales Catalogs | Avg. company has 6+ Order
Capture / Fulfillment systems

What consequences or costs will be most significant for your

organization if it does not implement a PIM solution now?
Inefficiency from data remediation of expectations & bad data
Retails charge-backs & penalties for inaccurate data
Loose a customer (i.e. retailer)
No consequences
of costs

37%
30%

21%

12%
Percent of responses

Sources: 1- Ventana Research 2- Yankee Group 3- Sema

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Example

So many

Inconsistent

Missing Details

GB of what?

Data Fragmentation Consequence: Excess Inventory

Customers

Potential crossapplication use

of parts not
possible due to
lack of
Existing Inventory
component SKU 39482073948
Panasonic Resistor,
attributes
4.0 DC 4.0 v

Region 1

Customers

Region 2

Region 3

Region 4

DC2

DC 1

Out of Stock
SKU 2043828332
Hitachi Resistor,
4 Ohm @4 volts DC

Assembly Plant

Component
Warehouse 1

Component
Warehouse 2

Suppliers

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

New Order
SKU 2043828332
Hitachi Resistor,
4 Ohm @4 volts DC

Data Fragmentation Consequence: Excess Production

Customers

Existing
inventory
available but
with a different
SKU #

Region 1

Region 2

Region 3

Region 4

DC2

DC 1

Existing Inventory
SKU 39482073948
High Flow Hydraulic Flt

Demand Signal
SKU 2043828332
Hi-Flow Hydraulic Filter

Customers

Low Inventory
SKU 2043828332
Hi-Flow Hydraulic Filter

Assembly Plant

Component
Warehouse 1

Manufacturing

Component
Warehouse 2

New Production
SKU 2043828332
Hi-Flow Hydraulic Filter

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Key Product Data Challenges

Too Costly Not To Address!
Data Fragmentation

Poor Data Quality

Manual, non-repeatable and errorprone processes

Inability to effectively consolidate product

data from trading partners and disparate
systems

Poorly classified, incomplete,

inconsistent and duplicate product data

No unified product view and conflicting

product information

Lack of Governance

Data Sharing

Loose business policies and ineffective

process controls

Complex integrations and high IT cost to

share product data

Lack of security, audit trail, workflow,

monitoring and reporting

Incomplete, irrelevant and erroneous

data shared within and beyond the
enterprise

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

12

Product MDM/PIM
Value Proposition

Copyright 2015 Oracle and/or its affiliates. All rights reserved.

Oracle Confidential Internal ONLY

13

Centralized Product Information

Consolidate and Harmonize Product` Data
Taxonomy
Catalogs
Organizations

Attributes
Commerce

PLM

Relationships

Digital Assets

ERP

Structures
Trading Partners

[Organizations with PIM]

reported 40% of all their
companys data sources were
integrated into their product data
system, almost twice the rate cited
by companies without PIM (23%)
Aberdeen Group, March 2013

Legacy

Islands of Product Data

Centralized Product Data

BEFORE

AFTER

BUSINESS VALUE

Product data is fragmented across

multiple stakeholders

Product data is consolidated into a single

repository

Faster time to market

Siloed view of product information

Enterprise view of product data

Inability to easily on-board new data

sources

Agility to adopt new data sources

Efficient trading partner collaboration

Lower IT cost
Business agility

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Superior Data Quality

Establish Trust in Your Data

System 1: eCommerce

System 1: eCommerce

14-kt gld necklace

System 2: Order Management

14 Karat Gold
Necklace

Gd 14 crt Necklace

Are They the Same?

Which One to Trust?

System 2: Order Management

14 Karat Gold
Necklace

14 Karat Gold Necklace

PIM: Standardized and Consistent Product Description

Not only does having PIM

manage data quality have an
impact on the line-of-business side
of an organization, but a hidden
benefit is how much their
administrative and reporting tasks
improve as well
Aberdeen Group, March 2013

BEFORE

AFTER

BUSINESS VALUE

Miss-categorizations, non-standard
descriptions and duplicate products in
multiple systems

Appropriately categorized, standardized

and de-duplicated products in a
centralized repository

Trust in Data

No data quality check or too late in

the process

Data quality check during item creation

and on-going maintenance

Enhanced Customer Experience

Manual process to fix data in customer

facing channels

Automatically feed clean data to

customer facing channels and back-end
systems

Better Business Decisions

Increased Operational Efficiency

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Effective Data Governance

Enforce Business Rules and Policies
Who owns this
data?

Who needs to
approve?

Who changed
what and when?

What data is
valid?

Policies

Workflows

Security

Reports

Companies with strong data

management, security and
reporting tools had one-third the
number of audit infractions per
year than companies without
Aberdeen Group, March 2013

Impact Analysis

Audit Trail

BEFORE

AFTER

BUSINESS VALUE

Lack of established governance policies

Well defined business rules and policies

with impact analysis

Effective business policies

Manual or non-existent processes to

enforce business rules
Lack of visibility to who did what and
when

Automated validation, monitoring and

enforcement of business rules
Comprehensive security, audit trail and
reports

Measurable business processes

Improved accountability
Compliance

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Streamlined Data Sharing

Syndicate to Consuming Systems and Trading Partners

Commerce

Supply Chain

Supply Chain

Commerce
PIM

When a PIM system feeds

consistent, trusted information to
all the software applications used
by various business units, the
impact can be felt company-wide
Aberdeen Group, March 2013

PLM

ERP

PLM

ERP

BEFORE

AFTER

BUSINESS VALUE

Discrepancy of product data across

applications

Consistent product data across enterprise

Harmonized enterprise processes

Manual and slow change propagation

Automated and efficient change

propagation

Consistent customer experience

Complex point-to-point integrations

Publication from a centralized repository

Increased operational efficiency

Lower integration costs

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Oracle Product Hub Cloud

Product Overview

Copyright 2015 Oracle and/or its affiliates. All rights reserved.

Oracle Confidential Internal ONLY

18

Product Overview
Oracle Product Hub Cloud

Oracle Product Hub Cloud allows organizations to take control of product master data across their entire portfolio of
applications. Product information can be consolidated from heterogeneous systems, stored in a centrally managed
repository, cross referenced, cleansed, enriched, governed and then shared across internal and external systems.

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

19

Oracle Product Hub Cloud

Enterprise Grade Product Master Data Management

GDSN

TRADING PARTNERS
COMMERCE

PLM

Trusted
Product Data
ERP

Vendors
OTHER

Taxonomies| Attributes|
Variants | Relationships|
| Catalogs | Digital Assets|
Trading Partners

ERP

SUPPLY
CHAIN

CUSTOM
APPS
BI

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

20

Enterprise Grade Product Master Data Management

Modern, purpose-built, extensible, deployed on Oracle Public Cloud

Data On-Boarding

Data Quality

On-board product data

from multiple systems
and trading partners

Ensure data is appropriately

classified, standardized and
de-duplicated

Product Hub Cloud

Data Sharing
Share relevant, timely and
complete product data to all
consuming systems

Easy to deploy, easy to

use, easy to adapt

Data Enrichment &

Governance
Establish and enforce policies for
the creation, update and
retirement of product data

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

21

Data Onboarding
Oracle
Product
Hub

Data On-Boarding
Consolidate product data into a centralized repository
Achieve a Consolidated and Harmonized Product Data
Self-Service

Provide a dedicated portal for your suppliers for selfservice product upload and data quality check
Free up your resources to collaborate on exceptions

Closed-Loop

Ensure incoming data is automatically checked for

data quality
Remediate data quality issues and validation errors
prior to import
Automatically notify suppliers of failed or
successful imports

Flexible

Leverage a robust GDSN infrastructure that gives you

flexibility to extend to your chosen GS1 data pool
Onboard data from any heterogeneous system via your
chosen methods in any format and frequency

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

22

Data Quality
Oracle
Product
Hub

Data Quality
Achieve trust in your product data with enterprise data quality for product
Empower Your Business With Clean Product Data
Classified

Semantic recognition of descriptions to determine

appropriate product classification
Auto categorize to one or more catalog categories

Standardized

Ensure consistent and standardized product descriptions

Auto-generate standardized short, medium, and long
descriptions of various character lengths
Extract values from standardized descriptions and autopopulate attributes

De-Duplicated

Identify matches based on GTINs, trading partner items

(MPNs, Supplier Items, etc.) and attributes
Enable data stewards to review and act on potential
duplicates and other data quality results at all points of
data entry

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

23

Data Enrichment
& Governance

Data Enrichment & Governance

Oracle
Product
Hub

Enable product data for your enterprise

Enrich and Govern Product Data For Your Enterprise
Enterprise
Grade

Benefit from a rich data model that supports product

taxonomy, attributes, catalogs, relationships, structures,
associations and digital assets
Maintain localized and multi-lingual product data

Governed

Establish role-based and data security to control

data access
Leverage business rules to ensure data integrity and
assess business impact
Orchestrate product definition and updates via a
governed workflow and approval process
Enforce and Monitor Audit Trail

Optimized

Empower business users with optimized UI for easy

product maintenance and mass update

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

24

Data Sharing
Oracle
Product
Hub

Data Sharing
Share the right product data at the right time
Empower Your Businesses with Timely and Accurate Data
Relevant

Specify publication criteria to publish only relevant data

to consuming systems

Validated

Associate business rules to spoke systems to validate

product data prior to publication
Ensure only products that have passed the validations
are published

Timely

Schedule product publications at the required frequency

to deliver product updates to the right applications at the
right time

Copyright 2015, Oracle and/or its affiliates. All rights reserved.

25

Oracle Product Hub Cloud

Key Takeaways
1

Efficient and self-service data on-boarding means faster time to market

Integrated data quality enables clean, standardized and appropriately categorized

products for the enterprise

Rich and extensible data model supports your front-end and back-end processes
from a centralized enterprise product record

A robust governance framework enforces your business rules and change

management policies

Streamlined data sharing makes the right data available to the right system at the
right time

Cloud service offers deployment flexibility and faster timer to value for your
business
Copyright 2015, Oracle and/or its affiliates. All rights reserved.

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Complete

One Cloud for Your Entire Business

Data Driven

Unified, Actionable Information You Can Trust

Personalized
Connected

Secure

Easily Change Your Cloud Experience

Connect Your Business, Connect Any Person, Any Thing

Embassy Grade Security and Compliance

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