HARINI SALADI

Box # 719, 1 Global Place, Glendale, AZ, 85306, USA; +1 (623) 252 9179; harini@global.t-bird.edu

QUALIFICATIONS
 Exceptional analytical capability with the ability to interpret data into meaningful action plans.
 Over 3 years experience in consumer insight research and project management.
 Trained in strategic and interactive planning methodologies.
 Excel working with cross functional and geographically separated teams.

EDUCATION
Thunderbird School of Global Management Glendale, AZ
MBA in Global Management May, 2010
 Awarded Founder’s Scholarship (50% tuition – Fall 08, Spring 09,Fall 09, Spring 09) , GPA 3.66, 720 GMAT
 Runner up in the Dial-Henkel Innovation Challenge 2010 - http://bit.ly/ajbp4B
 Leadership position in the Thunderbird Innovators Club and Thunderbird Indian Sub Continent Club
 Generated a business case describing the usage of social media for the effectiveness of B2B sales
 Designed an integrated marketing strategy for the launch of Cellnique Paramedical, a Singapore based skin care
company, into the Chinese market
 Created an integrated marketing plan for AT&T for the purpose of brand renewal and enhancement
 Evaluated the web marketing strategy of a leading agri-business and suggested a revised web marketing plan
targeted at creating thought leadership in the industry
 Analyzed the online music download ecosystem and developed a pricing model to help understand the impact
of AYCE retailers’ pricing decisions on Sony’s revenues & contribution margins at different price points

(All reports are available upon request)

Chaitanya Bharati Institute of Technology, Osmania University Hyderabad, India

Bachelor of Engineering in Computer Science May, 2005
 Head of the Career Guidance and Placement Center; recognized as the best placement coordinator for 2005
 Led the organizing and the hospitality committees of 75 people for Techstacy ’05 – a technical symposium
 Valedictorian of the graduating class

PROFESSIONAL EXPERIENCE
Intern – Process Improvement & Demand Creation Hyderabad, India
Polaris Software Lab Ltd. 06/2009 – 07/2009
 Improved the efficiency of the MIS, proposal writing and demand generation teams by over 30% by initiating,
designing and executing an enterprise wide process improvement program targeted at the pre-sales function
 Boosted lead creation rates by 50% by launching a demand generation process for the company’s product suite
 Involved in market research for identifying prospective clients and scripting multiple RFP/RFI responses for
projects potentially worth $5MM each.

Project Manager – Web 2.0 Innovation Labs Bangalore & Hyderabad, India
Tata Consultancy Services (TCS) Limited 05/2005 – 05/2008
 Managed 3 pilot web projects aimed at customer engagement and improving the web presence of Norwich Union
(NU), a leading UK insurance provider; leading to TCS’s selection as an innovation partner for NU
 Trained and supervised a team of 9 working on an outsourcing project aimed at testing the innovation network
established between TCS and IT Futures, successfully delivering a pilot website using cutting edge technologies.
Used a web analytics tool called HBX© to understand visitor behavior on the site.
 Collaborated with geographically separated teams located at Norwich – UK, Bangalore – India and Boston –
USA, to design and deliver the capability to provide relevant information to the clients’ financial advisers in an
easy-to-use and cost-effective manner, leveraging emerging technologies like podcasting.
 Researched and analyzed the consumer base for Norwich Union and created an online marketing tool, aimed at
capturing customer feedback, facilitating the roll out of new insurance bundles.

Head of Web Marketing & PR Hyderabad, India

Pankhudi Foundation 2006 – 2007
 Part of the core founding team for the organization which was registered as an NGO in Sept 2006
 Developed a web marketing campaign to create better visibility for the organization. Handled publicity in the
print media
 Spearheaded a volunteer recruitment drive, increasing the size of the organization from 20 people to 100 active
participants in 1 year
 Established 2 new chapters of the organization in Pune and Allahabad – India